BAR Architects - Signage & Wayfinding

B A R A RC H I T E C T S

Mr. Mike Sheller, VP of Technical Design Ms. Betty Duffy, NW Regional VP of DesignWestfield Westfield11601 Wilshire Boulevard 101 Fourth StreetLos Angeles, CA 90025 San Francisco, CA 94103

RE: BAR Architects Graphic Design Capabilities

Dear Mike and Betty,

We wanted to follow up on your interest in our wayfinding and BAR’s graphic identity capabilities. We are fortunate to have several staff members with passion, talent and experience in designing environmental graphics that can provide the crowning touch to a project. We would be thrilled to assist in the continued development of your Westfield portfolio and have enclosed a few selected graphic projects which demonstrate our firm’s experience in environmental graphics, retail design, branding and attention to detail.

Selected project examples that follow include:49 Geary Street, San Francisco, Storefront Revitalization Studies•American Eagle Outfitters, Times Square, Wayfinding and Category Study•DSW Shoe Warehouse, 34th Street, NY and various locations, Wayfinding and Category Signage•Saint Mary’s College, Oliver Hall Servery Signage•TRC Ranch, Alberta, Canada, Entry Signage Studies•Santana Row, San Jose, CA Parking Pylons and Garage Entry Signs•

Thank you for taking the time to review our information. We anticipate these examples also provide additional insight into BAR’s capabilities, the breadth of our practice and the depth of our commitment to a coherent and cohesive end product. Retail design has been my passion over the past 20 years and the pace and ongoing associated challenges keep me energized and engaged. Please let us know if I can answer any questions or provide any additional information. We can also provide a hard copy of these materials if desired. Please feel free to contact me directly at 415.293.7159 or [email protected] at your convenience.

Best wishes for a happy holiday and New Year.

B A R A R C H I T E C T S

David Lewis SchwingSenior Associate

December 17, 2010

49 Geary Street

San FranciSco, ca

Utilized Photoshop to quickly explore a range of graphic elements, materials, color, and detail

to assess the impact of various signage and graphics on anticipated storefront revitalization

in attracting the public’s attention.


Rolling translucent shades can conceal un-finished tenant spaces

Large scale graphic can attract attention from Grant Street with tongue-in-cheek mes-sage

OPTION A.1

543 Howard Street, San Francisco, CA 94105, T. 415 293 5700, F. 415 293 5701RB A RA HC I CT E ST

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SCHEME #49 GEARYSAN FRANCISCO, CA


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OPTION A.2

Existing stone cladding could be retained to manage costs

Butt-glazed storefronts maximize sightlines into tenant spaces

New bronze-toned frames at openings add detail and help conceal alterations to existing stone

Banners to increase visibility from Union Square and Grant Avenue

Temporary window displays can attract attention of prospective tenants


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Glossy white cladding provides modern, clean, neutral pop to new ten-ant spaces

A “laminated” retailer such as a newsstand, coffee vendor, or flower stand could be imple-mented until Market Street tenant stock space is reconfigured

Frosted transoms increase visual height of storefronts while masking some of the existing conditions of the mezzanines

Blade signs are more visible from Grant Street and Union Square than in-line signage

Glazed canopies add presence but may be added once tenant is secured

OPTION B


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Lighter tone of limestone cladding increases visibility of North facing façade

Metal pilasters and trim work enrich street front-age in a crisp, graphic way

Glazed transom panels can be internally il-luminated for glow and sparkle

Individual storefronts are ideal for small, independent retailers, or can be adapted for larger tenants

OPTION C


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MORE OPTIONS

1 2 3

3 5 6

7 8 9


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american eaGle oUtFitterS

timeS SqUare

Preliminary options for wayfinding and category signage for new multi-story retail for

american eagle outfitters in times Square location.


DSW Shoe WarehoUSe

34th Street, ny & VarioUS locationS

Design options for wayfinding and category signage for DSW Designer Shoe Warehouse

for various locations as well as specific design adjustments to address multi-story retail on

34th Street in new york. collaborated with sign manufacturer to assure final design solution

preserved design integrity in an economic manner.


Saint mary’S colleGe

oliVer hall SerVery SiGnaGe

moraGa, ca

temporary food station signage to give students wayfinding queues until the building

renovation Bar was designing was completed and permanent signage installed. Fun and

dimensional and based on campus color signage style guides, the signage is designed to

be expressive of the designated food stations.

3/4” = 1’-0”

NOTE: SIGN PLACEMENT ONLY FOR APPROXIMATION AND MOCK-UP PURPOSES; ACTUAL PLACEMENT SHALL BE COORDINATED ON SITE WITH ARCHITECT.

2”

3/4”

1-1/2”

8”6” PizzaEntrees On ExhibitionMy Meal MyWay My

On Exhibition

Your Food Your Way You

Gael Grill

Entrees

Pizza

On Exhibition

Gael Grill

Entrees

Pizza

My Meal MyWay My


trc ranch

alBerta, canaDa

entry signage studies for a homestead-themed, mixed-used development in canada. the signs

are suggestive of the city of cochrane’s “ranch and cattle” heritage through the use of rustic

typeface treatments, symbols and ornamentation from the Frontier West.

T H E R A N C H A T C O C H R A N

TRC RANCHTHE RANCH

AT COCHRAN

C O CHRAN

TRC ranch TRC ranch

TRC ranch

TR C


TRC RANCHTHE RANCH

AT COCHRAN

C O CHRAN

TRC ranch TRC ranch

TRC ranch

TR C


TRC RANCHTHE RANCH

AT COCHRAN

C O CHRAN

TRC ranch TRC ranch

TRC ranch

TR C


Santana roW

ParkinG PylonS anD GaraGe entry SiGnS

San JoSe, ca

Frit asked Bar to create playful, whimsical “signs” showing parking counts and garage

entry/exit ways for Santana row, their signature mixed-use project. Using materials like

glass tile and wrought iron and combining it with light effects such as edge-lit graphics

and translucent panels, Bar created distinctive, objets d’art evocative of the other fun,

sculptural pieces found throughout the project’s streetscape.

NIGHT ELEVATION(AT MEDIAN)

REVERSE ELEVATION(AT MEDIAN)

W

80”

14’ o

vera

ll

12.9

”11

.3”

10’-8

”

9’-8

”

1’-9

” 4’-5” overall

5’-0” median

46”

3’-6”

2’-9”

2’-2” 1’-4”

28”

Typ.Sedan

top of vehicle’ssideview mirror

ADA

translucent glass mosaic tile pieces or plexiglass

(edgelit in evening)

36”Wx16”Hx6”D LED VMS display unitin 46”Wx28”Hx9”D box

4” height text size

wrought iron detailing

stucco/plaster finish

DIRECTIONAL SIGN ELEVATION(CURBSIDE)

PLAN(CURBSIDE) *

DIRECTIONAL SIGN ELEVATION(CURBSIDE)

90” 60” 45”

UPSDeliv.Truck

RAM 3500Truck

edge

of v

ehic

le

12” UPS Deliv.Truck

20” RAM 3500 Truck

10” Typ. Sedan

WINCHESTERGARAGE

023

alternate mosaic pattern alternate wrought iron pattern

alternate red LED text

2’-0” overall

1’-7”

9”

SIDE ELEVATIONS(AT MEDIAN) *

* Diagrams above illustrates eye-level and overhead sign viewing/mounting zones with consideration for a 10o vertical / 60o horizontal field of vision. Signs mounted below 6’-8” are generally for close-up reading while those mounted above 6’-8” in the overhead zone are for distance reading (Calori, Chris. Signage and Wayfinding Design)

SIDE(SOLID)

SIDE(CUTOUT)

50’

13’-11”

40’

12’-2”

30’

10’-5”

20’

8’-8”

10’

10o

6’-11”5’-1”

3’

0’

60o

DIRECTIONAL SIGN ELEVATION(AT MEDIAN)

SCALE: 1/4” = 1’-0”

SCALE: 1/4” = 1’-0”SCALE: 1/4” = 1’-0”

SCALE: 1/4” = 1’-0”SCALE: 1/4” = 1’-0” SCALE: 1/4” = 1’-0”

SCALE: 1/4” = 1’-0”


SANTANA ROW PARKING PYLONS Conceptual DesignJuly 10, 2008

WINCHESTERGARAGE

023

P

P P

parking pylon

P

lavo i

ture

v

6 -

h A

HATTON LOT

145

OLSON LOT

105

4’0 16’8’2’


SANTANA ROW GARAGE 3B ENTRY SIGNConceptual DesignAugust 12, 2008

Not to Scale

OPTION A.2

PARK

santana

row

P

PARK

santana

row

P



Not to Scale

OPTION B

Psantana

row

P A R K

Psantana

row

P A R K



Not to Scale

OPTION C.2

“Curve” pattern derived from existing awnings

PA R K

Psantana

row

PA R K

Psantana

row

543 howard Street, San Francisco, ca 94105, t. 415 293 5700, F. 415 293 5701, www.bararch.com

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BAR Architects - Signage & Wayfinding