WAYFINDING SIGNAGE FACT SHEET

Feedback Regarding Existing Wayfinding Signage: The three major concerns that were expressed most frequently from both public and intergovernmental feedback are:

1. Existing wayfinding signage lacks uniformity and clarity;

2. Existing wayfinding signage is confusing; and

3. Online directions are insufficient and need improvement.

Existing Signage Inventory Data Collection: The San Antonio River Authority (SARA) collected and mapped over 1,200 data points (signs inventoried). Below are highlights from the data collection effort.

• 615 signs along the River Walk consisting of 36 signs to The Alamo or The Missions, 115 river maps and 464 Hike and Bike signs.

• 14 signs associated with TXDOT right of way that were related to either the Alamo or the San Antonio Missions National Historical Park.

• 349 City wayfinding signs; 264 are downtown wayfinding signs, of which 111 point to the Alamo and 85 are downtown maps.

• NPS provided 100 data points along the Mission Trail.

• BCycle, San Antonio’s bicycle sharing program, has 55 stations from the Museum Reach to the Mission Reach.

• Other Mission Trail markers include: sporadic stretches of candy cane lights poles (400 in total), decorative brick pavers and obelisks.

For More information, please contact Steven Schauer at (210) 302-3644 or sschauer@sara-tx.org

Short-term Recommendations:

• Implement uniformity in branding and logo with an approved basemap for future material in visitor centers, hotels and local businesses to promote the World Heritage Designation and World Heritage Trail

• Refresh candy cane light poles with new coat of paint and add banners incorporating the World Heritage Trail logo (See image A, left)

• Change all current Mission Trails signs from green to brown, incorporate the World Heritage Trail logo and add some signs at specific locations to ensure wayfinding clarity. Refer to the signage package known as the “Mission Trails Package 5” for additional, replaced or relocated signs (See image B, left)

• Rename some surface streets to create a more continuous Mission Road in order to eliminate confusion along the World Heritage Trail

• Coordinate with the NPS as they develop and install new sign package for National Historical Park property (See image C, left)

• Add a computerized kiosk in the arrivals area of each terminal at the airport to aid with visitor questions and introduce them immediately to the World Heritage Trail and other city offerings

• Inform popular search engines like Google, and travel websites like TripAdvisor.com, of the preferred World Heritage Trail route

Mid- to Long-term Recommendations:

• Implement street improvements to include candy cane light poles and pavers along the entire World Heritage Trail route

• Add TXDOT signage to clarify connections for visitors coming by car from major highways

• Create specific VIA bus route serving along the World Heritage Trail and coordinate branding with VIA

• Add a computerized kiosk at upgraded Alamo Plaza and/or at a downtown visitor center to aid with visitor questions and introduce them immediately to the World Heritage Trail and other city offerings

• Upgrade cell service along World Heritage Trail and implement wi-fi hotspots at missions

• Design and construct archway features along the World Heritage Trail (See image D, left)