BATTLEGROUND XXV. June 20-23, 2004/ N=1,000 Registered “Likely” Voters/±3.1% M.O.E. If the election for President were held today, and you had to make

BATTLEGROUND XXV

June 20-23, 2004/ N=1,000 Registered “Likely” Voters/±3.1% M.O.E.

If the election for President were held today, and you had to make a choice, for which candidate would you probably vote?

[Unaided Ballot]

Unsure13%

Other1%

John Kerry41%

Ralph Nader1%

George Bush43%


Do you feel things in this country are going in the right direction, or have they gotten off on the wrong track?

40%

5%

55%

0%

10%

20%

30%

40%

50%

60%

Right Direction Unsure Wrong Track


What do you think is the number one problem for the next President to deal with?

26%

2%

3%

6%

8%

9%

10%

18%

18%

0% 10% 20% 30%

Economy/Taxes

Terrorism/National Defense

War in Iraq

Health Care

Unemployment/Jobs

Foreign affairs

Education

Moral/Religious/Values

Other


Please tell me whether you have a favorable or an unfavorable impression of...

46% 46% 7% 2%

29% 47% 18% 6%

51% 43% 5%1%

51% 47% 2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

George W. Bush

John Kerry

Ralph Nader

Dick Cheney

Favorable Unfavorable No Opinion Never Heard Of


Please tell me whether you have a favorable or an unfavorable impression of...

55% 39% 7%

50% 45% 4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

The Republican Party

The Democratic Party

Favorable Unfavorable No Opinion Never Heard Of


Thinking about the election for President that will be held in November 2004 – If the election for President were being

held today, would you be voting for the Republican candidate or the Democratic candidate?

Undecided5%

Democrat49%

Republican47%


Do you feel that George W. Bush has done his job as President well enough to deserve re-election, or do you feel it

is time to give someone new a chance?

46%51%

2%0%

10%

20%

30%

40%

50%

60%

Re-elect New Person Unsure


51%

2%

48%

0%

10%

20%

30%

40%

50%

60%

Approve Unsure Disapprove

How would you rate the job George W. Bush has been doing as President? Do you approve or disapprove of

the job he is doing?


64%

8%

29%

0%

10%

20%

30%

40%

50%

60%

70%

Approve Unsure Disapprove

What is your impression of George W. Bush as a person? Do you approve or disapprove of him?


15%

45%

26%

10%3%

0%

10%

20%

30%

40%

50%

A lot ofattention

Someattention

A littleattention

No attentionat all

Unsure

How much attention do you feel that the politicians & candidates are paying to people like yourself during

the current election campaign?


Still thinking about the elections in November --If the election was held today, and you had to make a

choice, for whom would you vote...George W. Bush, the Republican, or John Kerry, the Democrat?

Undecided3%

Other1%

Kerry48%

Nader1%

Bush48%


24%

37%

18% 19%

2%0%

10%

20%

30%

40%

0 times 1-5 times 6-10 times More than 10times

Unsure

How many times would you say that you recall seeing or hearing a political advertisement during the past

week on either TV or radio?


72%

3%

26%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes Unsure No

Have you seen, read or heard anything about President Bush and his campaign for President

recently? (Split Sample A)


40%

2%

13%

45%

0%

10%

20%

30%

40%

50%

More Likely Unsure No Difference Less Likely

Thinking about what you have seen, read or heard about President Bush, has it made you more likely or

less likely to vote for him?

(Split Sample A)


81%

2%18%

0%10%

20%30%40%

50%60%70%80%

90%

Yes Unsure No

Have you seen, read or heard anything about Senator Kerry and his campaign for President recently?

(Split Sample B)


39%

4%10%

47%

0%

10%

20%

30%

40%

50%

More Likely Unsure No Difference Less Likely

Thinking about what you have seen, read or heard about Senator Kerry, has it made you more likely or

less likely to vote for him?

(Split Sample B)


Still thinking about the elections in November --If the election was held today, and you had to make a

choice, would you vote to re-elect President Bush no matter who ran against him?

Unsure6%

No59%

Yes35%


41% 46% 6% 8%

42% 48% 3%7%

47% 46% 2%6%

32% 52% 6% 10%

51% 42% 2%5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

War in Iraq

Prescription drugs

Keeping Americaprosperous

Education

Federal spending

George W. Bush John Kerry Neither Unsure

Please tell me, for each one, who would do a better job of handling this issue…President George W. Bush or

John Kerry.


55% 36% 3% 6%

42% 49% 3%6%

36% 51% 5% 8%

54% 36% 3% 7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Taxes

Social Security

Jobs

Terrorism


Please tell me, for each one, who would do a better job of handling this issue…President George W. Bush or

John Kerry.


54% 37% 3%6%

57% 34% 4%5%

45% 42% 6% 6%

48% 44% 4%3%

41% 46% 7% 6%

54% 38% 3%5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Strong leader

Cares about peoplelike me

Represents my values

Honest & trustworthy

Says what he believes

Steady & consistentleader


Please tell me, for each one, who better represents this quality…President George W. Bush or John Kerry.


19%

26%

14%

34%

0%

10%

20%

30%

40%

Republican/ votes withBush

Republican/ votesindependently

Democratic/ voteswith Dem leadership

Democratic/votesindependently

Are you interested in electing a member of Congress who is Republican & votes with President Bush, Republican &

votes independently, Democratic & votes with the Democratic leadership, or Democratic & votes

independently?


Please tell me which one issue you think is most important for the U.S. Congress to deal with.

3%

6%

6%

6%

11%

13%

16%

28%

0% 10% 20% 30%

Terrorism

Health care


Education

The national debt

Social Security

Taxes

The environment


Please tell me which one issue you think is the next most important for the U.S. Congress to deal with.

5%

8%

11%

12%

15%

16%

16%

17%

0% 10% 20%

Terrorism

Health care

Education


Social Security

Taxes

The national debt

The environment


Most & next most important issue combined

7%

13%

15%

16%

25%

26%

30%

44%

0% 10% 20% 30% 40% 50%

Terrorism

Health care


Education

Social Security

Taxes

The national debt

The environment


37% 53% 3% 7%

47% 46% 2%5%

33% 57% 4% 6%

45% 48% 3%4%

36% 57% 4%4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Protecting the middleclass

Sharing your values

Improving health care


Improving education

GOP DEM Neither Unsure

Please tell me, for each one, who would do a better job of handling this issue…the Republicans in Congress

or the Democrats in Congress.


52% 39% 3%6%

55% 35% 3% 8%

41% 52% 2%5%

34% 56% 4%6%

53% 38% 3% 6%

43% 45% 6% 6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Holding down federalspending

Holding the line on taxes

Strengthening SocialSecurity

Creating jobs

Safeguarding Americafrom terrorism

Dealing with Iraq

GOP DEM Neither Unsure

Please tell me, for each one, who would do a better job of handling this issue… the Republicans in Congress or

the Democrats in Congress.


6%

31%

41%

22%

1%0%

10%

20%

30%

40%

50%

Excellent Good Fair Poor Unsure

In thinking about the economy, how would you rate the current state of the economy?


10%

41%

33%

14%

3%0%

10%

20%

30%

40%

50%

Excellent Good Fair Poor Unsure

In thinking about the economy, how in do you think the economy will rate six months from now?


62%

17%

7%10%

0%

10%

20%

30%

40%

50%

60%

70%

Jobs &unemployment

Inflation The stockmarket

Interest rates

Which of these issues is your biggest concern about the economy…jobs & unemployment, inflation, the

stock market, or interest rates?


Would you say that you and your family are financially better off, worse off or just about the same as you were

a year ago? (Split Sample A)

26%23%

51%

0%

10%

20%

30%

40%

50%

60%

Better off Worse off About the same


Looking ahead, do you think that a year from now you and your family will be better off financially, worse off,

or just about the same? (Split Sample B)

33%

9%

55%

3%0%

10%

20%

30%

40%

50%

60%

Better off Worse off About thesame

Unsure


In thinking about the economy, in your opinion, which of these statements best describes what is happening with the economy

today…It is going well in the country & well for people like yourself, It is going well in the country but not so well for people like yourself,

It is not going well in the country but going well for people like yourself, or It is not going well in the country & not

so well for people like yourself.

34%

11%

18%

33%

4%0%

10%

20%

30%

40%

Well incountry/Wellpersonally

Well incountry/Not well

personally

Not well incountry/Wellpersonally

Not well incountry/Not well

personally

Unsure


Collapsed Well in Country

45%51%

4%0%

10%

20%

30%

40%

50%

60%

Well in country Not well in country Unsure


Collapsed Well Personally

52%

44%

4%0%

10%

20%

30%

40%

50%

60%

Well personally Not well personally Unsure

Documents

BATTLEGROUND XXV. June 20-23, 2004/ N=1,000 Registered “Likely” Voters/±3.1% M.O.E. If the election for President were held today, and you had to make