Be a Game Changer: Carrying the Election 2012 Momentum Forward GOTV Results & Action Planning Workshop #AAUW2013 @AAUWpolicy

Be a Game Changer: Carrying the Election 2012 Momentum

ForwardGOTV Results & Action Planning WorkshopGOTV Results & Action Planning Workshop

#AAUW2013 @AAUWpolicy#AAUW2013 @AAUWpolicy

Roadmap: Where We’re Going

1.GOTV celebration!2.GOTV national recap3.Virginia: a GOTV example4.Virginia: a GOTV debrief5.GOTV momentum: creating an action plan6.Practice!

Impact Grant StatesIMV activities reportedNo Reported IMV Activity

Our National Numbers44 states reported activities

137colleges & universities participated

91 coalition partners joined us

427media hits in 40 states283voter registration events in 19 states 143candidate forums in 33 states 27 issue forums in 11 states 94 debate watch parties in 27 states

89 phoning & canvassing events in 11 states

54,763 voter guides mailed

36,411 ballot initiative postcards mailed13,726 voters registered in 22 states

Our National Numbers44 states reported activities

137colleges & universities participated

91 coalition partners joined us

427media hits in 40 states283voter registration events in 19 states 143candidate forums in 33 states 27 issue forums in 11 states 94 debate watch parties in 27 states

89 phoning & canvassing events in 11 states

54,763 voter guides mailed

36,411 ballot initiative postcards mailed13,726 voters registered in 22 states

AAUW GOTV Activities

Increase 2008 to 2012

Participating states 69%

Coalition partners 600%

Voter registration drives 9,333%

Candidate forums 297%

Issues forums 125%

Debate watch parties 9,300%

Women & the 2012 ElectionWomen: 53% of electorate

18-29 yr. olds:19% of national turnout

20 female senators78 female representatives

New Hampshire:First all-female Congressional delegation,

governor, speakerHawaii, Massachusetts, & Wisconsin:Elected their first female senators

Virginia & the 2012 Election

Voter registration drives 56

Voters registered 1,201

Colleges and universities worked with 11

Total GOTV events 69


Best practicesBest practices Colleges and universities Community colleges Voter registration Targeting millennials


Lessons learnedLessons learned Personal stories More involvement Timing of activities

Strategy & Planning

What is Strategy?Strategy is turning the resourcesresources you have into the powerpower you need, to win the changechange you want

5 Strategic QuestionsWhat’s your…What’s your…

1.Theory of Change?2.Resources?3.Measurable goal?4.Timeline?5.Tactics?

Theory of Change

It’s a relationship with others

POWER

What’s Our Theory of Change? What change do we want? Who has the resources to create

that change? What do they want? What do we have that they

want?

What resources do we have?

How can we use it to change the balance of power?

Case Study: Montgomery Bus Boycott

Power Over 19541954Not using resources to shift the relationship of power

Power With 19551955Using resources to shift the relationship of power

Leadership Team

Theory of Change

What’s Our Theory of Change? What change do we want? Who has the resources to create

that change? What do they want? What do we have that they

want?



Create an Action Plan: Resources



Create an Action Plan: Measurable Goal



Create an Action Plan: Timeline

Start with dates you know and work from there.Start with dates you know and work from there.

January 9 May 27

April 18December 15

April 8

March 1



Create an Action Plan: Tactics

Town Hall Meeting

Tele-Town Hall Meeting

Issue Forum

Lobby Day

In-District Meeting

Deliveries to Elected Officials

Rallies

Cocktails & Convos

Petitions and pledges

LTEs and op-eds

Tabling

House meetings

Call-in days

Resolutions and proclamations

Tweet chats and Twitter storms



Action Plan Exercise

Create an Action Plan: Resources

StateTrack State Salsa Tactics how-tos Conference calls National staff Organizer pilot program

Documents

Be a Game Changer: Carrying the Election 2012 Momentum Forward GOTV Results & Action Planning Workshop #AAUW2013 @AAUWpolicy