FRoM THE PuBLISHERS oF ALA MOANA SHOPPING MAGAZINE

MODERN LUXURY HAWAII

1 0 0 1 b I s H O p s t r E E t, s u I t E 9 0 0 H O n O l u l u , H I 9 6 8 1 3 8 0 8 . 9 2 4 . 6 6 2 2

BE A PART oF THE uLTIMATE GuIDE FoR THE 115,000+ conSuMERS WHo SHoP AT ALA MoAnA cEnTER on A DAILY BASIS.

ALA MOANA SHOPPING MAGAZINE is a fashion, jewelry, design and dining magazine showcasing Hawaii’s premier destination shopping center. published in

three different international versions, English/Chinese, English/Japanese and English/Korean, this informative shopping guide provides both visitors and locals the latest in

seasonal fashion trends, shopping and dining in Hawaii.

CirCulation ............................100,000Bonus Holiday

CirCulation ............................200,000Holiday distribution increase of 100% featuring 90,000

direct mailed copies

digital app

downloads ...........................57,000+Multilingual translations

Ala Moana Shopping Magazine is able to reach a new and

expanded international audience by publishing multilingual print

versions (English/Chinese, and English/Japanese) and

digital editions (English/Chinese, English/Japanese and

English/Korean).

distriBution Breakdown

65% | On-Island

Ala Moana Shopping Magazine is distributed at 75+ strategic

locations including street kiosks, in-room and concierge desks at

hotels and luxury resorts, Hawai‘i Convention Center and

ala Moana Center.

15% | IntErnatIOnal

International travelers will find copies of Ala Moana Shopping

Magazine on board and in airport lounges in Japan, China,

australia, sFO, laX and EWr.

10% | HOnOlulu aIrpOrt

Ala Moana Shopping Magazine is placed in 18+

in-airport locations, including VIp lounges and Foreign, domestic

and Inter-Island arrival kiosks.

10% | On-Island VIsItOr

10,000 copies are distributed to visitors via VIp airport shuttles

from roberts Hawai‘i, the state’s largest tour and transportation

company.

bOnus | dIgItal EdItIOns

Ala Moana Shopping Magazine achieves significant bonus reach

digitally, through itunes/ipad app distribution.

dIstrIbutIOnrEaCHIng a lOCal and IntErnatIOnal sHOppIng audIEnCE

sOurCE: traVEl statIstICs COurtEsy OF tHE HaWaI' I tOurIsM autHOrIty, 2012 annual VIsItOr rEsEarCH rEpOrt

Visitor spending• Visitor expenditures rose 18.1% in 2012• Contributing to the increase was higher

daily spending by all visitors • Hawai‘i has 8,028,744 visitors

and counting

us west• In 2012, total expenditures by U.S. West

visitors rose 12.2% • In 2012, U.S. West visitors spent

$4.6 billion• California is responsible for over

3.2 million visitors yearly

Japan• 58.1% have been to Hawai‘i before• In 2012, visitor spending from Japan

increased 26.4% to $2.7 billion

CHina• In 2012, Chinese tourism increased

41.8% • Chinese visitors spent a total of

$273.3 million

korea• In 2012, Korean Tourism increased

43.1%• Korean visitors spent a total of

$277.7 million

australia• In 2012, arrivals from Australia

increased 30.6% to 247,150 visitors• Australian visitors spent a total of

$577.4 million in 2012

95%of all international visitors to Hawai‘i visited O‘ahu

Reaching International Travelers

on-Board

• China Airlines

• Japan Airlines

• Hawaiian Airlines

• Air China

• All Nippon Airways

• Asiana Airlines

• Cathay Pacific

in-lounge

• LAX

• SFO

• EWR

pre-arriVal

Ala Moana Shopping

Magazine is

distributed on-board

and in-lounge

domestically and

internationally.

post-arriVal

distribution via roberts

Hawai‘i VIp airport

shuttles ensures the

magazine reaches

just-landed visitors.

Ala Moana Shopping Magazine editorial content speaks directly to both local and international audiences, with entertaining and engaging articles about the latest fashion and island trends. Featuring insights from designers and style influencers, Ala Moana Shopping Magazine is written to engage a visitor on the move as well as a resident seeking the latest and hottest when it comes to fashion, beauty, jewelry and more.

Ala Moana Shopping Magazine’s editorial departments are delivered in a fresh, sophisticated format that entices and excites readers to visit ala Moana Center and makes it easier to navigate once there. the design conveys a sense of abundance, with products featured from the wide array of retail stores and dining outlets. In addition to beautiful, glossy fashion features shot on location in some of the islands’ most notable locales, each issue of Ala Moana Shopping Magazine includes:

newswortHy to find out the very latest on design collaborations, store exclusives, special products and new launches, this front of the book page will showcase the hot happenings in the fashion and beauty world.

trends this simple, yet eye-catching page kicks off each section—fashion, jewelry, beauty and gifts—by highlighting hot, trendy products from ala Moana Center stores in a clean, yet creatively styled format.

get tHe look this is a cheat sheet for style, which shows readers how to mix and match products from various ala Moana Center stores into the looks of the moment. It takes the guesswork out of shopping and styling and shows that aMC is the expert on personal style.

gotta HaVe it! this one-page feature will convey to readers that ala Moana Center is up on current trends and happenings in the world of fashion and how that translates into what is available in stores at the shopping center.

new & now this is where readers will turn for the very latest products hot off the shelves at ala Moana Center stores; readers of the magazine will get a glimpse of these products before anyone else, giving them the feeling that the magazine truly puts them on the retail forefront.

only in Hawaii From jewelry finds to gifts and more, this section is dedicated to products made in Hawaii, available in Hawaii-only stores or available exclusively to the islands.

restaurant guide Here, we call out the best dining options for every palate. From fine dining to fast food, this section highlights what to expect regarding atmosphere, signature dishes and specialty items at each establishment.

Center attraCtions We showcase the latest happenings and goings-on at ala Moana Center. Whether its an annual event that readers look forward to or an exciting center-wide affair, we make sure that readers are in touch with aMC’s special occasions, shopping incentives and other on-site activities.

January/FeBruary

space close: nov 6 materials due: nov 13 on stands: Jan 1

MarCH/april

space close: Jan 8 materials due: Jan 15 on stands: mar 1

May/June

space close: mar 12 materials due: mar 19 on stands: maY 1

July/august

space close: maY 12 materials due: maY 19 on stands: Jul 1

septeMBer/oCtoBer

space close: Jul 9 materials due: Jul 16 on stands: sep 1

tHe Holiday issue

space close: sep 10 materials due: sep 17 on stands: nov 1

prOduCtIOn sCHEdulE

EdItOrIal & CrEatIVE platFOrM

2 0 1 4

portaBle sHopping & dining direCtory sponsorsHipspecially bound into every Ala Moana Shopping Magazine is a bi-lingual and conveniently portable shopping & dining directory. this is the ultimate branding opportunity to reach the on-the-go shopper! the shopping & dining directory includes easy-to-fi nd ala Moana Center shopping trolley stops, as well as a complete and easy-to-read directory of the 290+ retail stores and dining options at ala Moana Center. get your message right in the active consumer’s hands with a sponsorship that will increase your visibility and reinforce your brand with shoppers.

standalone appsEach and every issue of Ala Moana Shopping Magazine will have three standalone app versions, allowing consumers in Korea, China and Japan to download and Ala Moana Shopping Magazine at any time through the itunes store and view it on their ipads or iphones.

MOdErn luXury is the preeminent luxury lifestyle publisher in the united states, with 45 titles across 15 major markets—reaching more than 6 million affl uent readers. Whether it's a revealing celebrity profi le, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, MOdErn luXury excels in capturing the urbane metropolitan lifestyle. MOdErn luXury benefi ts from the management services of CuMulus MEdIa—a partnership that reaches more than 140 million unique consumers each month. as the nation’s largest pure-play radio broadcaster, CuMulus MEdIa runs and operates 570 stations in 120 u.s. cities, as well as a nationwide radio network serving more than 4,000 radio stations.

MODERN LUXURY HAWAII & ala Moana insider speCial proMotional seCtionModern Luxury Hawaii is the premier luxury lifestyle magazine in Hawaii. publishing fi ve times yearly, Modern Luxury Hawaii reaches more than 165,000 affl uent and infl uential consumers through residential mail and select luxury placement in condos, hotels, retail boutiques and airport lounges.

In the March/april, May/June, september/October and november/december issues,Modern Luxury Hawaii will be showcasing ala Moana Insider, a special advertising section that will reinforce your brand and location at ala Moana Center. the section will include a cover page and highlights of the hottest seasonal products by department.

by combining an advertising program in both Modern Luxury Hawaii’s ala Moana Insider and ala Moana shopping Magazine, you will increase both your reach and frequency, circulating more than 150,000 copies during the year and 250,000 copies during the holidays, the peak shopping season.

Modern Luxury Hawaii’s Ala Moana Insider and Ala Moana Shopping Magazine advertising programs will achieve the highest level of ala Moana Center lease-required advertising. Increased frequency discounts are available.

26 ALA MOANA September/October 2012

TAXI INFORMATION

There are four taxi stands, all on Level 1:

• By the bus depot on Ala Moana Boulevard

• By the Makai Market Food Court

• Outside Foodland

• Near Valerie Joseph

PARKINGThere is ample free parking on four levels.

THE CITY BUSThe city bus (“TheBus”) stops at Ala Moana Center.

Adult fare, $2.50; youth ages 6 to 17, $1.25.

For more information, call TheBus information line at

(808) 848-5555 or visit thebus.org.

From Waikiki: Take TheBus No. 8, 19, 20, 23, 24 or 42.

From the North Shore: Take TheBus No. 55.

From Honolulu International Airport: Take TheBus No. 19 or 20.

SHOPPING SHUTTLE

Ala Moana Center’s Pink Line Shopping Shuttle

provides transportation between the Center and

14 stops in Waikiki. Shuttle runs every 10 minutes,

daily. Pickup at Ala Moana Center is at the Ala Moana

Boulevard shuttle depot.

Cost: $2 each way. Please pay fare with exact change.

Shuttle hours:

Monday through Saturday: 9:44 a.m. to 9:46 p.m.

Sunday and holidays: 9:44 a.m. to 7:46 p.m.

ALA MOANA CENTER

1450 Ala Moana Blvd.

(between Atkinson Drive and Pi‘ikoi Street)

Honolulu, Hawai‘i 96814

(808) 955-9517

AlaMoanaCenter.comHOURS*Monday to Saturday: 9:30 a.m. to 9 p.m.

Sunday: 10 a.m. to 7 p.m.

*Store, nightclub and restaurant hours may vary.

center at-a-glance transportation

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natIOnal rEaCH, COMMunIty EXpErtIsE

360 dEgrEEs OF brandIng IMpaCt

M a r k e t i n g

t H e M o d e r n l u x u ry n e t w o r k

2014 MECHanICal spECIFICatIOns

AD SIZE WIDTH HEIGHT

SPREAD (BLEED) 16.75" 11.375"

SPREAD (TRIM SIZE) 16.25” 10.875”

SPREAD (LIVE AREA) 15.75" 10.375”

SPREAD ADS MuST BE SuBMITTED AS A 2-PAGE PDF, with page one as the left-hand page and page two as the right-hand page.

SPREAD GuTTER ALLoWAncE: no type should appear within a .25” gutter area on either side of the center of a spread.

FuLL PAGE (BLEED) 8.625" 11.375”

FuLL PAGE (TRIM SIZE) 8.125" 10.875”

FuLL PAGE (LIVE AREA) 7.625" 10.375”

2/3 PAGE VERTIcAL 5" 10.375”

1/2 PAGE VERTIcAL 3.6875" 10.375"

1/2 PAGE HoRIZonTAL 7.625" 5.0625”

1/3 PAGE VERTIcAL 2.375” 10.375"

1/3 PAGE HoRIZonTAL 5” 5.0625"

1/6 PAGE VERTIcAL 2.375" 5.0625"

1/6 PAGE HoRIZonTAL 5” 2.4063"

LInE ScREEn 150 bOdy, 175 COVEr

MAXIMuM InK DEnSITY 300%

Full page

spreadleft Hand page

spreadright Hand page

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.25

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page 1 of pdF page 2 of pdF

1/3 pageVertical

2/3 page Vertical

1/2 page Horizontal

1/3 page Horizontal

1/6 pageVertical

1/2 page Vertical

1/6 pageHorizontal

MOdErn luXury only accepts advertisements in

high-resolution PDF format (pdF/X-1a preferred). all crop

marks should be set outside the bleed area.

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t 312.274.2500