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Bill Schrier,
CTO City of Seattle
GMIS 2011
Santa Fe
Twitter and Facebook and Blogs, Oh My!
Centralized versus decentralizedThe public safety radio network is downThe anti-virus isn’t workingHow come we don’t use Windows 7?Why did you kill public access TV?What do I say to Aneesh Chopra?Let’s switch to Google Apps & G-mail!Let’s live-stream the traffic cameras!Can I use my iPad not by BlackBerry?Grays Harbor paper mill shuts down
A Day in the CIO’s Life
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle2
Seattle—Center of Innovation
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle3
Social MediaPrinciples for UseInnovative Uses in Government4G Public Safety Wireless NetworksApplications for 4G Networks
Today’s Agenda
Everyone in government is a “responder” (9/11 in Seattle)
First Responders Second Responders = utilities, public
works, transportationThird Responders = other gov’t(Also: Quality of Life, Human Services
and so forth)
Level Setting: “Public Safety”
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle5
Bill Schrier
GMIS 2011 Santa Fe
1. Social Media and
Governments
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle6
The Poster “Child”for Social Media
Use of Social Mediaby Government
Assertions:
1. Social Media have fundamentally altered society on Planet Earth.
2. Social Media will significantly alter the relationship of government and
responders to constituents.
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle8
Government: Service, Data, GeographyWe want: civic engagementWe get: apathy, NIMBY, a few activists“Open Data Shall Set Us Free!” (aka “openness”, “transparency”)A Definitive Source: www.seattle.gov Assign specific staff: PIOsCitizen Feedback from just a few
sources (311, CRM)
Schrier’s Principles Social Media
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle9
www.seattle.gov & my.seattle.govThe Seattle ChannelFacebooking departmentsTweeting departmentsBlogging departmentsTravelers’ Information PageMy Neighborhood Map and Police
ReportsData.seattle.govCrowdsourcing
Social Media
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle10
Evolution Social Media and Government
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle11
The Definitive Sourcewww.seattle.gov
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle12
The Seattle Channel
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle13
Social Media Sitesfrom www.seattle.gov
www.seattle.gov/html/citizen/socialmedia.htm
4 May 2011Bill Schrier, City of Seattle 14
69 Comments!
57!
376 “like this” – so?
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle15
BlogsHow Seattle Uses Social Media
6 April 2011
CitylinkA series of
interconnected blogs from each
department, with quick, timely
information
citylink.seattle.gov
Social Media, Seattle Police
www.twitter.com/seattlepd
Twitter and BlogsPublic
InformationOfficers “tweet” about incidents
and thenblog more details
on Citylink
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle17
Travelers’ Information Map
web5.seattle.gov/travelers/
Traffic Flow
Traffic Alert
Traffic Camer
a
Real-time
Travel Time
Real-timetravel times from license plate recognition
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle18
My Neighborhood MapHow Seattle uses Social Media
Data Mashup
On the map:Gov’t locations911 calls – Fire911 calls – PoliceCrimesBuilding PermitsMuch much more …
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle19
Transparency: Open Data
data.seattle.govOver 120 Datasets:
crime statistics, 911 calls,building permits,
parks, and more
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GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle20
data.seattle.gov appsdev.socrata.com/gallery
Privately Developed Apps:Using data.seattle.gov
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle21
Inputs from Constituents:
911311Other phone callsE-mailWebformsFacebook commentsTwitter repliesBlog CommentsMore more more
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle22
Crowdsourcing Ideas for Seattle
ideasforseattle.org
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle23
Summary: Social Media
An overwhelming arrayToo many feedback loopsDrive constituents back to website
Accept inputs from only specific sources – web CRM, mobile apps, 311 center
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle24
Mobile AppsiPhone – Android – Windows
Phone 7
4 May 2011Bill Schrier, City of Seattle 25
SmartPhone AccessApps for employeesApps for citizensLink to CRM311One App to rule them
All or by Department?Release mgmt, security
Bill Schrier
GMIS 2011 Santa Fe
2. Public Safety
Broadband Wireless 4G Networking
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GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle26
A Little History700 MHz Data
Nov 2007 – FCC grants national license Dec 2009 – May 2010: 21 cities, regions, states ask for waiversMay 2010 – FCC grants 21 waiversMay 2010 – Broadband grant pgm reopenedSep 2010 – 7 grants awarded to constructNetworks under construction todaySep 2013 – BTOP grant networks deadline
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GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle27
Waiver- and BTOP-Receiving Jurisdictions
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle28
Your teenage kid and priorityRemember: we are all respondersCool new apps
Face recognition technologyLink to healthcare apps & other databasesMaps and diagramsTwo way video
One network to rule them allLTE at the desktop
Why 4G Public Safety Networks?
14 June 2011
GMIS 2011 – Santa FeBill Schrier, CTO, City of
Seattle29
Passed Senate Commerce 21-4 last week$10 billion
$7 bilion to construct nationwide network$500 million R&D ~ voiceFunding from sale of spectrumBi-Partisan support
Non-profit corporation created to buildData today, mission critical voice
eventually
The Rockefeller Bill – S.911
4G Network Applications
Slates, tablets, smartphonesVideo identification, links to databasesThe “Internet of Things”—personal,
vehicle area networksIncident-area networks, e.g. hazardous
materials spillsRobotic devices, remote camerasMonitoring of public safety officers
Social media here to stay?
Will it really transform the way government works and interacts with constituents?
Is this a bunch of horse hockey or is it the future?
Technology Marches On
Bill Schrier, Chief Technology Officer, City of Seattle
twitter.com/billschrierdigitalcommunitiesblogs.com/CCIO/
chiefseattlegeek.com www.seattle.gov
www.seattlechannel.org
Social Media Policieswww.seattle.gov/pan/SocialMediaPolicy.htmCity Departments must follow these policies in use of
the Web 2.0 and Social Media tools: Acceptable Use of City Digital Equipment, Internet Ac
cess, Electronic Communications and Other Applications
Web Presentation and Accessibility Standards Blogging Policy Online Privacy and Security Policy Policy on Non-Government Information and Links Inclusive Outreach & Public Engagement Executive Or
der & Inclusive Public Engagement Policy
4 May 2011Bill Schrier, City of Seattle 34
