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Avvo, Inc. Confidential - ©2012
How to Be a Great Legal Blogger
Avvo, Inc. Confidential - ©2012
What Blogging is . . .
. . . and is not
Avvo, Inc. Confidential - ©2012
Good Blog
Avvo, Inc. Confidential - ©2012
Bad Blog
Avvo, Inc. Confidential - ©2012
Infrastructure
Avvo, Inc. Confidential - ©2012
• Wordpress
• Blogger (Google)
• Typepad
• Custom
• Hosting
• Own domain
Blogging Platforms
Avvo, Inc. Confidential - ©2012
Hosted vs. Free Hosting
$9/month
Avvo, Inc. Confidential - ©2012
Plug-Ins
• Mandatory
• All-in-one SEO pack
• Google Analytics
• Akismet
• Others
• RSS
• News
• Social Sharing
Avvo, Inc. Confidential - ©2012
Blog or Website?
Avvo, Inc. Confidential - ©2012
SEO Implications of Separate Blog
Blog
Website
Website with blog
Avvo, Inc. Confidential - ©2012
Subdomain v. Subdirectory
• Subdomain: “http://blog.website.com”
• Subdirectory: “http://website.com/blog”
Avvo, Inc. Confidential - ©2012
A Lawyer Doing it Right
Avvo, Inc. Confidential - ©2012
Content
Avvo, Inc. Confidential - ©2012
Content - Design
Avvo, Inc. Confidential - ©2012
Content Inspiration I: Keyword Research
Avvo, Inc. Confidential - ©2012
Content Inspiration II: News
Avvo, Inc. Confidential - ©2012
Content Inspiration III: Your site’s keywords
Avvo, Inc. Confidential - ©2012
Managing Comments I
Avvo, Inc. Confidential - ©2012
Managing Comments II
Avvo, Inc. Confidential - ©2012
A Few Good Legal Blogs to Get Started• Defending People
• My Shingle
• New York Personal Injury Law Blog
• Overlawyered
• Technology and Marketing Law Blog
• Simple Justice
• Real Lawyers Have Blogs
Avvo, Inc. Confidential - ©2012
Josh King
General Counsel &
Vice President, Business Development
Avvo, Inc.
Twitter: @joshuamking
Email: [email protected]
Questions?
Stay up to date on developments in the law of social media – and get notification of upcoming free Avvo CLE webinars – with my new monthly email newsletter:
“Socially Awkward – Where Social Media Meets the Practice of Law”
Email “subscribe” to [email protected]
