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If you are an experienced business or training consultant and want to add Blue Ocean Strategy to your core competencies then the Blue Ocean Strategy Practitioners’ course is for you. Come and learn how to teach and consult on the systematic and proven Blue Ocean Strategy methodology to enable others to successfully create and capture blue oceans.The 2-day Practitioners’ Course is for consulting and training professionals seeking to be certified as Blue Ocean Strategy (BOS) Qualified Practitioners or Accredited Affiliates.This course teaches participants the advanced application of BOS tools, methodologies, and frameworks. It takes participants through the entire BOS process as if in a client environment. Participants who complete the entire qualification process (including the course) are armed with the knowledge and materials to effectively create BOS learning environments for organisations.
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Become a Qualified Blue Ocean Strategy® Practitionerand Develop your Blue Ocean Strategy Advisory Skills
Blue Ocean Strategy Practitioners’ Course
Blue Ocean Strategy®Australia
Suite 204, LeveL 2, 7 Jeffcott St, WeSt MeLbourne vic 3003TelePhOne: +61 (0)3 9326 6666 WeBSiTe: BlueOceAnSTrATegyAuSTrAliA.cOm.Au
UCSI BlUe OCeAn StrAtegy regIOnAl Centre AUStrAlIA OffICe Pty ltd (ABn 68 132 956 711) t/A BlUe OCeAn StrAtegy AUStrAlIA
if you are an experienced business or training consultant and want to add Blue Ocean Strategy to your core competencies then the Blue Ocean Strategy Practitioners’ course is for you. come and learn how to teach and consult on the systematic and proven Blue Ocean Strategy methodology to enable others to successfully create and capture blue oceans.
The 2-day Practitioners’ course is for consulting and training professionals seeking to be certified as Blue Ocean Strategy (BOS) Qualified Practitioners or Accredited Affiliates.
This course teaches participants the advanced application of BOS tools, methodologies and frameworks. it takes participants through the entire BOS process as if in a client environment. Participants who complete the entire qualification process (including the course) are armed with the knowledge and materials to effectively create BOS learning environments for organisations.
Qualification OptionsOption 1 - Qualified Practitioner Option 2 - Accredited Affiliate
Our most experienced and most qualified practitioner
2.1 Strategy experienced strategy consultants
2.2 Implementation Project execution consultants
2.3 In-house training licensed to teach BOS within an organisation
2.4 tertiary training Tertiary institution professors, lecturers and tutors
The licensed activities vary with each qualification.
Qualification ProcessThere are 5 or 6 stages to the qualification process depending on which qualification you pursue.
Option 1 - Qualified Practitioner Option 2 - Accredited Affiliate Strategy/Implementation/In-house Training/Tertiary Training
Stage 1 Screening: Submission of CV and interview Screening: Submission of CV and interview
Execution of BOSA Licensing Agreement
Stage 2 Completion of course pre-requisites
Mentor provided through whole qualification process
Completion of course pre-requisites
Mentor for slide presentation skills and case study (short version) development
Stage 3 2 day course 2 day course
Stage 4 Detailed case study development
Short version case study development
Stage 5 Practical work supervised (30 hours)
Practical work supervised (20 hours)
Stage 6 BOSIC exam Stage 6 not required
Provision of Qualified Practitioner Certificate Provision of Accredited Affiliate Certificate
Time Elapsed time typically 6-8 months Elapsed time typically 6-8 Weeks
Candidates who pursue the path of the Affiliate qualification but later decide to become a Practitioner will have their prior learning as an Affiliate recognised.
Blue Ocean Strategy in Practice: Practitioners’ Course invitation only
Blue Ocean Strategy in Practice: Practitioners’ Course invitation only
Continuous Professional development (CPd)To maintain your qualification there are annual ongoing cPD obligations to ensure expertise and delivery in the market is maintained at a high standard.
Qualified Practitioners and Accredited Affiliates must log a minimum of 200 hours per annum of BOS experience which can include briefings, courses, advisory, peer review and applied research activities. Practitioners and Affiliates must also submit at least one case study per annum to the bosguru.com database using a case study template.
BOS Practitioners’ 2-day Course Agenda
Day 1 Day 2Opening and Introductions the Buyer experience Cycle & Buyer Utility MapWorkshop overview Shifting focus from customers to noncustomersBlue Ocean Strategy review Questions facilitation: leading BOS Initiativesexplore your understanding of BOS and the complex client situations you face
Adding value without taking over: don’t outsource your eyes
Planning a Blue Ocean Strategy Initiative the Six Paths frameworkTips, tools, and land-mines to avoid in organising and directing a BOS initiative
reconstructing market boundaries
Introduction to Blue Ocean Strategy Visual explorationexplore the underlying logic and process behind Blue ocean Strategy
capturing noncustomer insights using the Six Paths Framework in fieldwork.
the Pioneer-Migrator-Settler Map Capturing noncustomerscapturing the current state-of-play at the portfolio level
identifying noncustomer insights: targeting the mass of buyers
Project Identification errC grid & “to Be” Strategy CanvasDetermining the correct starting-point and scope of your BOS initiatives
Value innovation: The simultaneous pursuit of differentiation and low cost
the “As Is” Strategy Canvas Visual Strategy faircapturing the current state-of-play how to plan and lead a Visual Strategy Fairrecapping on day 1 recapping on day 2 and the entire CourseQ&A session with BOS practitioners Q&A session with BOS practitioners
Course OutcomesOver the 2-day course participants will:
explore the central concepts, tools and frameworks of • boS
learn how to conduct workshops and training exercises • using the BOS tools and frameworks
receive access to templates for BOS exercises•
receive outlines for various BOS workshops in addition • to mSPowerPoint based slide presentation kits
receive a BOS Dictionary with all the key terms and tools • defined and explained for easy reference
have sufficient time to ask questions and seek • clarification on BOS concepts, tools and frameworks
explore continuous professional development, peer • review and licensing requirements
receive access to the broader network of Practitioners • and Affiliates in Australia and overseas
receive on-line access to bosguru.com: our resource • library and on-line learning platform where:
o All BOS Practitioner and Affiliate training, licensing, professional support and professional development materials can be found
o Practitioners and Affiliates can project manage their clients’ BOS initiatives and ongoing training
o Practitioners and Affiliates are promoted to visitors and subscribers
o Public workshops and events are promoted
o cPD and peer review is monitored
receive access to the “Practitioners and Affiliates Only” • forum operated via linkedin where BOS network matters and issues are shared and debated
receive a certificate on completing the course•
Course leadersThe 2-day Practitioners’ course will be led by two qualified BOS experts with consulting and training experience across a variety of industrial sectors and proven success in creating breakthrough business ideas using BOS formulation and execution methodology. your course leaders are creative thinkers with a high energy level and passion for BOS, debate and discussion.
Course Pre-requisitesParticipants who want to complete the BOS Practitioners’ course are expected to:
have studied the Blue Ocean Strategy book •
be familiar with the BOS presentation slides which will • be provided prior to the workshop
Start and finish timesStart: 9.00am sharp
Finish: 4.30pm to 5.00pm
PriceQualified Practitioner: $6,000 per participant (excl. gST)
Accredited Affiliate: $2,500 per participant (excl. gST)
Please note that the price does not cover travel, accommodation, parking and other personal expenses.
More InformationFor full details of the qualification options and qualification process see the document titled, BOSA Qualified Practitioners and Accredited Affiliates Qualification Process and Options.
To read more about the ongoing continuous professional development (cPD) and licensing obligations see the separate documents titled BOSA cPD requirements, BOSA Peer review guidelines and BOSA licensing Fee Structure.
If you would like to speak to someone in person, contact:
Andrew nelson managing Director Blue Ocean Strategy Australia Suite 204, 7 Jeffcott St WeSt MeLbourne vic 3003
T : +61 (0)3 9326 6666 m: +61 (0)404 87 0305 e : [email protected]
Blue Ocean Strategy in Practice: Practitioners’ Course invitation only