BO NONG NGHIEP vA PTNTBAN TO CHUC CUOC THI SANG TAc

BIEU TRUNG THTfONG HI~U ouoc GIAG~OVI~TNAM

CONG HOA xA HOI CHU NGHiA VIET NAMDQc I~p- Tl}' do - H~nhphu~

Ha N(3i, ngay 26 thang 4 nam 2017

THONG cAo BAo CHiV~ CUQc thi sang tac bi~u trung (Logo) thuong hi~u quBc gia

g~o Vi~t Nam

Thirc hien QU,Y~tdinh s6 706/QD- TTg cua Thu tu6ng Chinh phu v~ viec pheduyet De an phat trien thuong hieu gao Viet Nam d~n nam 2020, t~m nhin d~n nam2030.

Thvc hien y ki~n chi dao cu~ Ph6 Thu tuong Chinh phu Trinh Dinh Dung taiCong van so 1085NPCP-KHTH ngay 09/02/2017 cua Van phong Chinh phil v~viec d6ng y giao BQ Nong nghiep va PTNT chu tri, phoi hQ'Pvoi cac co quan lienquan t6 chirc cuoc thi sang tic bi~u trung (logo) thuong hieu quoc gia gao VietNam va phe duyet bieu trung quoc gia gao Viet Nam.

Ngay 23/2/2017, BQ truong BQ Nong nghiep va PTNT dii ban hanh Quyetdinh s6 463/QD-BNN-CB v~ viec thanh l?p Ban T6 chirc cuoc thi sang tac bieutrung (logo) thuO'ng hi~u qu6c gia G~o Vi~t Nam ( sau day gQi tit la Ban T6 chtl'c).Ban T6 chtl'c ph<it dQng cUQcthi sang tac bi~u trung thuO'ng hi~u qu6c gia g~o Vi~tNam va xin thong cao bao chi v~ mQt s6 nQi dung sau:

I. Gi6'i thi~u f)~ an PhM tri~n thU'o'ng hi~u g~o Vi~t Nam d~n nam 2020tim nhin 2030

1. M\lc tieu chungXay d\mg thuO'ng hi~u g~o Vi~t Nam nh~m dinh vi gia tri, hinh anh san

phftm g~o Vi~t Nam, nang cao sv nh?n bi~t eua cae nha san xu~t, nh?P khftu, phanph6i va nguC:J'itieu dung trong nuae va ngoai nuac d6i vai cae san phftm g~o euaVi~t Nam, t~o cO' sa d~ cung c6 va p~at tri~n thi truOng, nang eao gia t~igia tang,thi ph~n va suc c~nh tranh cua san pham g~o Vi~t Nam tren thi truOng the giai.

2. NQi dunga) Xay dvng va quan ly thuO'ng hi~u g~o qu6c gia Vi~t Nam, bao g6m:

- Xay dvng h~ th6ng nh?n di~n thuong hi~u qu6c gia (bi~u tUQ'ng,ngon ngfr,hinh imh nh?n di~n, cong e\l quang ba ...);

_Nghien cuu, d{mh gia kha nang c~nh tranh va dinh vi thuo?g hi~u g~o Vi~tNam tren thi trucmg th~ giai, xac dinh thi truOng trQng tam, chien luQ'c eho phattri~n thuO'ng hi~u g~o Vi~t Nam;

_ Xay dVng h~ th6ng quy trinh, tieu chuftn d6i v?,i san phftm g~o m~~gthuO'l1g hi~u qu6c gia (khao sat, danh gia, phan tich chat lUQ'ng, xay dvng tleuchuftn, quy trinh san xu~t - ch~ bi~n cua cac nh6m g~o cua Vi~t Nam);

_Xay dung h~ thongtieu chi, quy chS t6 chirc quan ly, sir dung thuong hieuquoc gia gao Viet Nam;

_Dang ky bao hQ nhan hieu chirng nhan thuong hieu qu6c gia gao Viet Nama trong nucc va quoc tS.

- T6 chirc danh gia, kiSm tra, giam sat chirng nhan thuong hieu quoc gia gaoViet Nam hang nam.

b) H6 tro phat trien thuong hieu gao d6i voi mot s6 doanh nghiep tai vungDong bang song Ciru Long, bao gom:

- Danh gia toan dien hien trang san xuat, xay dung thuong hieu cua cac diaphuong, doanh nghiep cua cac tinh B6ng bang song Ciru Long dS xay dungphuong an h6 tro phat triSn thuong hieu quoc gia.

- H6 tro cac doanh nghiep xay dung vting nguyen li~u mang thuang hi~uqu6c gia.

- H6 trq cac doanh nghi~p phat triSn thuang hi~u qu6c gia (ap d\lng quytrinh, tieu chu~n trong san xu~t, chS biSn, dong goi, xay d1,Il1gh~ th6ng quan trithuong hi~u, phat triSn thi trucmg).

,- H;6 trq doanh nghi~p dang ky bao hQ thuong hi~u doanh nghi~p trong nu6cva quoc teo

c) T6 chilc quang ba, gi6i thi~u va xuc tiSn phat triSn thi truemg cho doanhnghi~p va san ph~m g<;tomang thuang hi~u qu6c gia g<;toVi~t Nam:

- T6 chilc hQi nghi, hQi thao ph6 biSn vS thuang hi~u g<;toqu6c gia dSn nguaitieu dung, doanh nghi~p va nguai san xu~t;

- Xay d1,Il1gva t6 chuc cac Sl,Iki~n quang ba, gi6i thi~u vS thuang hi~u g<;toVi~t Nam: chuO'ng trinh truYSn hinh chuyen dS thuong hi~u g<;to;IS hQi lua g<;t0Vi~tNam; tu~n IS thuang hi~u g<;toVi~t Nam ...

- H6 trq nang cao k51nang phat triSn thuong hi~u va h~ th6ng phan ph6i chodoanh nghi~p, cac quy dinh vS diSu u6c, hi~p dinh thuang m<;titv do;

- H6 trq xuc tiSn, quang ba va rna rQng kenh phan ph6i t<;ticac thi truongxu~t kh~u chiSn luqc, trQng tam Clla g<;tomang thuong hi~u qu6c gia.

- T6 c~uc danh gia~ dl,Ibao t~itruemg thuang nien dS giup cac doanh nghi~pxay d1,Il1gchien luqc va ke hO<;tchtiep c~n thi truang.

II. Gi6'i thi~u v~ cUQc thi sang tac bi~u trU'ng (logo) thlfO'ng hi~u quBc giag~o Vi~t Nam

1.Ml,lc dich, y nghia clla cUQc thi

, - L,l,IachQn du?,c mQt bi~u trung co tinh khai quat, thS hi~n duqc hinh anh,truyen ,thong, danh, tieng v~ chat luqng c,lla g<;toVi~t Nam, dS Slr d\lng chinh thuclam bieu trung quoc gia doi v6i san p~am g<;toVi~t Nam, d6ng thai Slr d\lng dSdang ley bao hQ nhan hi~u chUng nh~n doi v6i g<;tomang thuang hi~u qu6c gia Vi~tNam.

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A , - Tuyen tr~~Sn, gioi thieu va quang ba hinh anh, gia tri va muc tieu huangden cua th::ong hl~~ g~o q~6c ~ia Vi~t Nam; thuc d~y Sl,I,tham gia c~a cong dongd~anh ~ghH(p,nguor da~~cac dia phuong va cac ca quan t6 clnrc lien quan vao quatnnh xay dung thuong hieu gao Viet Nam.

2. Yeu efiu v~ bi~u trung quBe gia g~o Vi~t Nam

BiSu trung quoc gia gao Vi~tNam phai dam baa duoc mot s6 yeu c~u co binnhu sau:

a) ThS hien duoc ban ch~t, y nghia va d?c tnrng cua thuong hieu gao VietNam.

b) Kh6ng vi pham cac y@ut6 vS van hoa, thuan phong, my tuc cua Viet Namva van hoa th@gioi, khong co nhfmg d~u hieu chi d~n khong phu hQ'Pv@lich sir,truySn th6ng, van hoa va gia tri cua san ph~m g:;toVi~t Nam.

c) BiSu trung co tinh khai quat cao, d:;ttduQ'ccac yeu c~u vS th~m my, khoahQc, tlnh biSu cam, dS nh?n bi~t va ~n tUQ'llgd6i vai nguai tieu dung thS hi~n quacach b6 cvc, m~u s~c, hinh anh, duang net ...

d) K@thQ'Phai hoa giua hinh anh (ph~n hinh) va ten gQi (ph~n chu); kh6ngtrung l~p, sao chep vai b~t ky hinh anh biSu trung nao trong va ngoai nuac.

3.DBi tm;)'ng dv thia) Cac ca nhan, t6 chuc trong nuac va nuac ngaai tl,Inguy~n tham gia cUQc

thi va cam k~t ch~p hanh cac quy dinh cua ThS l~ cUQcthi.

b) Thanh vien Ban T6 chuc va Thanh vien HQi d6ng giam khao cUQcthikh6ng dUQ'ctham gia dv thi.

c) Khuy@nkhich cac doanh nghi~p, hi~p hQi, t6 chuc t?p thS, nguai dandang tham gia VaGho:;ttdQng san xu~t, kinh doanh g:;totham gia cUQcthi.

4. Yeu eftu v~ hB sO'dv thia) M6i ca nhan ho?c t?p thS co thS sang tac va gui dv thi mQt ho~c nhiSu

m~u dvthi.b) Quy djnh vS h6 sa dV thi: H6 sa dVthi dUQ'cgui vS cha Ban t6 chuc bao

g6m cac tai li~u sau:- M~u thi@tk@biSu trung dv thi

- 01 ban tom t~t y tuang cua biSu trung

- 01 Phi@udang ky dv thi thea m~u

c) Hinh thuc gui h6 saH6 sa gui vS Ban t6 chuc qua hai cach: ,nQ~trvc ti~p ch~ Ban t6 chuc ho~c

gui thea duang buu di~n thea dia chi: Cvc Che bien va Phat trien thi truang N6ngsan - S6 10NguySn C6ng Hoan-Ba Dinh-Ha NQi.

Thai gian nQPh6 sa dUQ'ctlnh thea d~u buu di~n cua nai nh?n h6 sa.

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5. Thiri gian tA chirc CUQC thi_Thai gian phat dong cuoc thi: Tu ngay ra thong bao v~ cuoc thi._Thai gian nhan tac pham du thi: til ngay 26/4/2017 d~n h~t ng~y 26/6/2017.

- Thai gian cham diem cac tic pham du thi (du kien): thing 7/2017.

- Thai gian cong b6 tac pham doat giai (du kien): thing 9/2017.

6. CO' ciu ghli thtrong

- 01 (lTIQt) Giai Nh~t: G6m Gidy chung nhan giai thuong, Bang khen cua BQtnrong BQNong nghiep va PTNT va tien thuong 100 trieu dong.

- 04 (bon) Giai khuyen khich: G6m Giay chirng nhan giai thuong cua BanT6 chile cuoc thi va tien thuong 15 trieu d6ng/1giai. .

* Thd I? CU9C thi sang tac bidu trung thuong hieu quoc gia gao Vie: Nam .du~c dang tid tren website: www.mardgov.vn va www.chebien.gov.vn .

Tren day la nhung thong tin co ban v~ CUQcthi sang tac bieu tnrng thironghieu quoc gia gao Viet Nam, Ban T6 chilc d~ nghi cac co quan thong tk bao chiph6i hgp trong cQngtae thong tin tuyen truy~n nh&mthu hut nhi@utac gia dV thi vagop ph~n quang ba thuong hi~u g~o Vi~t Nam.!.

NO'i nh~n:- Ban Tuyen giao Trung liang;- B9 Thong tin va T:ruy~nthong;- V\l TH, Van phong Chinh phu;- Uinh d~oB9;- C~c~aquan Thong t~n bao chi;- C9ngTTDT Chinh phu;- Cong TTDT B9 NN&PTNT;- Luu: VT, CB.

(d~b/c)

(d~p/h)

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