M A T R A D E

BRAND PROMOTION GRANT

Norazly Basarian

Assistant Manager

BPG Unit

Objectives:• To develop and promote in the international market, brand names owned by Malaysian companies for products and services originating from Malaysia.

BRAND PROMOTION GRANT

• Grant approved is based on the projected spending over a 2 year time frame

• Not more than 10% of total grant approved should be spent on domestic branding activities

• Grant is given to one brand per company

GUIDELINES

SMEs• 100% reimbursable grant of up to a maximum

of RM1 million per company per brand.

• A combination of 100% and 50% reimbursable grants. (Maximum grant of RM 2 million per company).

Non SMEs 50% reimbursable grant of up to a maximum of RM2

million per company per brand.

FORMS OF GRANTS

Manufacturing Sector

Annual sales turnover less than RM25 million, or full-time employees not more than 150 people.

Services Sector

Annual sales turnover less than RM5 million, or full- time employees not more than 50 people.

DEFINITION OF SME

ELIGIBILITY CRITERIAS

• Company incorporated under Companies Act 1965.• At least 60% equity owned by Malaysians.• Company owns the brand i.e. registered owner of the trademark.• For focus market, company must own the

trademark or at least have filed for the trademark

registration in one of the markets.• Annual sales turnover of not more than RM250 million. (based on latest financial report)•Growth in export sales over the last 3 years

• Product/services are already exported with at least 20% of sales derived from export. For companies that do not meet 20% export condition, the application may be considered based on:

Resources invested on branding and company’s commitment to the branding programme

Promotion programmes and activities undertaken by company to promote brand

ELIGIBILITY CRITERIAS

Indication of market penetration and consumer acceptance (e.g. share market) both local and overseas

Trend in overall sales and export growth Awards and recognitions received Obtained international quality certifications

such as HACCP, ISO or Quality Improvement Programme, GMP or approved the use of the “Malaysia Best” Quality seal

ELIGIBILITY CRITERIAS

ELIGIBLE EXPENSES FOR REIMBURSEMENT

• Brand Consultancy fees (not more than 10% of total

approved) - Brand Strategy - Brand Manual

• Brand Development - Logo Design and redesign - Packaging Design & redesign - IP matters (excluding renewal of trademark and patent) - Brand Training

• Brand Promotion

- CRM systems

- Advertising & Promotions (not more than

50% of total approved)

- Enhancement of brand website (maximum grant

RM50,000)• Brand Research

- Brand Audit

- Brand Tracking

ELIGIBLE EXPENSES FOR REIMBURSEMENT

GUIDELINES FOR APPLICATIONGUIDELINES FOR APPLICATION

www.matrade.gov.my for more information

Total - 55 companies Amount Approved - RM94.67 million SMEs - 25 companies NON SMEs - 30 companies

Status of BPG Grant (26 February 2008)

THANK YOU