Business Communication Week 3

7/27/2019 Business Communication Week 3

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Welcome to WEEK 3!

This session

Week 3Chapters 7-10

Wrap up


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Crafting Messages forElectronic Media

Copyright 2012 PearsonEducation, Inc. publishing as

Prentice Hall

2Chapter 7 -

Chapter 7


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1. Using electronic media in business

2. Social networking, UGC, and Q&A sites

3. Creating effective e-mail messages

4. Creating effective IM and text messages

5. Creating business blogs and microblogs

6. Creating effective podcasts


Prentice Hall

3Chapter 7 -

Learning Objectives


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Electronic Media for Business

Communication


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4Chapter 7 -


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5Chapter 7 -

Effective Blogs


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6Chapter 7 -

Creating Effective Podcasts


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7Chapter 7 -

Business Podcasts


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Required Resources


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8Chapter 7 -


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Writing Routine andPositive Messages


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9Chapter 8 -

Chapter 8


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1. Outline a strategy for routine requests

2. Review common routine requests

3. Outline a strategy for routine replies

4. Outline a strategy for positive messages

5. Describe six types of routine replies and

positive messages

Copyright 2012 Pearson

Education, Inc. publishing as

Prentice Hall

Learning Objectives

10Chapter 8 -


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Prentice Hall

11Chapter 8 -

Common Examples of Routine and

Positive Messages


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Action or Information



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12Chapter 8 -


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13Chapter 8 -

Claims or Adjustments


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14Chapter 8 -

Company at Fault


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15Chapter 8 -

Customer at Fault


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Third-Party at Fault



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16Chapter 8 -


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Recommendations



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17Chapter 8 -


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Routine Information



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18Chapter 8 -


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Announce Good News



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19Chapter 8 -


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Writing NegativeMessages



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20

Chapter 9

Chapter 9 -


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1. The three-step writing process

2. The direct and indirect approaches

3. Ethics and etiquette in messages

4. Routine negative messages

5. Negative organizational news

6. Negative employment-related messages



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21

Learning Objectives

Chapter 9 -


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22Chapter 9 -

Using the Three-Step Process for

Negative Messages


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Three-Step Plan



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23Chapter 9 -


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The Direct Approach



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24Chapter 9 -


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25Chapter 9 -

The Indirect Approach


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26Chapter 9 -

Maintaining High Standards of Ethics

and Etiquette


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Routine Requests



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27Chapter 9 -


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Chapter 10

Writing PersuasiveMessages



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28Chapter 10 -


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Learning Objectives

1. The three-step writing process

2. Persuasive business messages

3. Examples of persuasive messages

4. Marketing and sales messages

5. Promotional messages for social media

6. High ethical and legal standards



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29Chapter 10 -


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The Three-Step Process for

Persuasive Messages



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30Chapter 10 -


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31Chapter 10 -

Frame the Argument


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32Chapter 10 -

Balance the Message


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33Chapter 10 -

Emotion vs. Logic


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Reinforce Your Position



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34Chapter 10 -


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35Chapter 10 -

Anticipate Objections


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Thank You!

Be sure to read the additional details

in the Week 3 Instructor Guidance for

assignment tips.

See you in the discussion board!


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References

Bovee, C. L. and Thill, J. V., (2011). Business Communication Today. Pearson.

Documents

Business Communication Week 3