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‘...there needs to be somewhere nice to go and eat and a nice hotel to stay at’

Boost for start-up firms

A NEW business incubation space being constructed in Woking’s tallest building will be not only a boost for start-ups, but help the town stand tall in Surrey’s business community.

The joint venture at Export House by Woking Borough Council and Arcom IT Ltd will cre-ate around 14 affordable office spaces, each accommodating be-tween one and five desks, to allow infant businesses to move in and grow.

Tenants of the building, located adjacent to Cawsey Way, will be supported by key tenant Arcom IT as well as on-site business mentors.

Arcom IT is a 24/7 IT support company that focuses on position-ing itself either as the IT depart-ment of a company or as an exten-sion of this department.

With offices in Surrey, West Sussex and Gibraltar, the firm is relocating from Walnut Tree Close in Guildford to the Woking office.

Mark Rolt, strategic director of Woking Borough Council, said the centre was one of the ways Woking was growing in stature as a business environment.

He said that, as a result of recent redevelopment in the town centre, negotiations to bring a four-star hotel and two high-quality restau-rants were under way.

Other new arrivals announced during a busy 2012 were the World Wildlife Fund headquarters and an ASDA superstore set to create

education and employment or business opportunities for young people.

The incubator offices are aimed at providing support to companies that would otherwise not be able to afford to expand.

After three years, the tenant companies will move out of the offices, having used that time to build foundations for success.

For Arcom IT managing direc-tor Shahid Azeem, the Export House project marks a new chap-ter in the life of the company that he created 20 years ago, as he relo-cates from Guildford to Woking.

“Having been involved in Woking Asian Business Forum and Surrey Chambers of Commerce, I have got to know a lot of customers and businesses in Woking,” he said. “This is an op-portunity for me to work with them a lot more. Guildford has been fantastic to us, but I feel we have an untapped market here.”

Arcom IT was named ExxonMobil Corporate Social Responsibility Company of the Year in 2010 after its monthly mile-age was reduced from 3,000 to less than 100 due to increased remote working.

Mr Rolt insisted that, despite re-mote working becoming more and more popular with companies, Woking’s accessibility by rail and road remained a strength. “People are still social animals and need to get to conferences and meetings,” he said.

around 300 jobs, while Jubilee Square was opened to help pro-vide a quality of life for the work-forces of companies who may re-locate to the town.

“One of the key things we picked up from our economic de-velopment strategy was if we bring in directors and business people, there needs to be somewhere nice to go and eat and a nice hotel to stay at,” said Mr Rolt.

“We try to differentiate our-selves from our neighbours and are trying to get high-tech compa-nies into Woking. We are building on our strengths, such as McLaren and petrochemical companies

here, which are all based on knowledge.

“Part of the deal is that Arcom IT shares some of its knowledge and skill sets. We were pleased to successfully encourage Arcom IT to base its services in Woking."

Mr Rolt said that firms that had been involved in discussions with the council about investing in the area had all pointed to the impor-tance of a supply chain of people with knowledge.

As a result of this, part of the economic strategy of the town had been to provide training,

millions have been invested to help Woking provide businesses with a pleasant environment and attract new workforces, but the arrival of one company to work on a new project will be crucial in surrounding young businesses with the support and facilities they need to prosper.

my first job – teresa stedman, managing director of stedman Corporate Clothing 2

Club investment pays off 5fabulous way to boost business 6

Bullish market takes aaa downgrade in its stride 7

Shahid Azeem (right) from Arcom IT and Mark Rolt of Woking Borough Council. (Ref: WK131341_7)

March 20132

APPRENTICESHIP starts increased by 16.1% in the 2011/12 financial year in Surrey.

In total, 5,960 starts were recorded in the county during the period, reflecting the positive news across England, where apprenticeship starts topped the half a million mark.

Surrey’s increase was also above the national rise of 13.9%, and contributed to a total of 66,850 in the south east, which saw an overall 14.6% rise.

Skills Minister Matthew Hancock said the increase in the South-East was great news for the region.

“Apprenticeships are vital in the government’s drive to create a more highly-skilled workforce who are better able to compete in the global race,” he said. "We are strengthening apprenticeships further to make them more rigorous, and to respond to the ever-changing needs of the modern workplace.”

A SERIES of senior appointments have seen the Guildford manage-ment team strengthened at civil and structural engineers Thoma-sons.

Rob Barnes and Paul Jarvis have both been appointed directors at the Thomasons office in Epsom Road.

Rob, a chartered builder and engineer, has wide experience span-ning high specification residential works as well as projects in the ed-ucation and retail sectors, including Selfridges and BHS.

With many years of experience across diverse sectors, Paul’s exper-tise ranges from major new build projects and the refurbishment of existing buildings to expert witness work and new product innova-tion. Also based at the Guildford office, Chris Smaller is promoted as an associate. A chartered structural and civil engineer with more than 25 years’ experience, Chris leads projects in the leisure and residen-tial sectors.

GRASS roots cricket will be helped to thrive after a new main sponsor of Guildford Cricket Club was announced.

Your Insurance agreed a deal at the start of the year that will boost the club’s coffers, support youngsters playing the game and assist in the holding of the beer festival to be held at Woodbridge Road later this year.

As well as a named sponsor, Your Insurance will provide the club with marketing material and attend events.

Marketing manager Annie Plaskett said: “It’s great to be involved with the club. This sponsorship sits well with our ethos to support the communities we insure and we look forward to some great cricket and an equally impressive beer festival.”

Guildford Cricket Club commercial manager Chad Murrin added: “I’m delighted Your Insurance has joined our panel of sponsors – it’s great to have another local firm supporting us.”

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SPECIAL effects software devel-oped in Guildford for Hollywood films has been recognised with an Oscar.

The team at Imagineer Systems was awarded an Academy Plaque in the Scientific and Engineering Award category for its Mocha pla-nar tracking system that allows moving objects to be tracked and altered digitally.

The technology got its big break in the Harry Potter series of films and has since been used in The Hobbit, Black Swan, Invictus, Casino Royale and The Amazing Spiderman.

Developers Philip McLauchlan, Allan Jaenicke, John-Paul Smith

and Ross Shain travelled to the Academy of Motion Picture Arts and Sciences awards in Beverley Hills last month, which are the equivalent Oscar awards for the technical work that goes into movie-making.

Based at the Surrey Technology Centre, Imagineer was founded in 2000 by Allan and Phillip, who met at the University of Surrey, and now has sales offices in New York and Los Angeles.

John-Paul, who joined the com-pany in 2001, helped develop the Mocha software and said it still felt strange to think that it has been used in so many high-profile productions.

“It’s enormously rewarding when I go and see a movie and I know that the work was done

using something I created,” he said. “It’s always a bit of a surprise to us when we hear that the soft-ware has been used in well-known

films as we have had no di-rect involvement ourselves.

“It’s fantastic to be involved in this industry.”

Mocha works by tracking mov-ing objects, from actors' body parts to jumbo jets, and separat-ing them from the background to

allow alterations to be made or for them to be removed completely.

The feathers that grew out of Natalie Portman's arms in Black Swan, the bruises, cuts and mud on the rugby players in Invictus and the moving portraits in Hogwarts in Harry Potter and the Prisoner of Azkaban were all made possible thanks to the software.

One of the reasons Mocha has become so widely used in the last five years is its user-friendly inter-face and the fact that it allows even objects with little texture to be defined and tracked.

“There are a lot of products out there that track the movement of objects, but we have taken a different approach and artists have found it very easy to get good results,” added John-Paul.

By Pete Bryantpete.bryant@trinitymirror.com

Imagineer Systems enjoys taste of Oscar success with Mocha

“It’s enormously rewarding when I go and see a movie and I know that the work was done using something I created.”

L/R: Philip McLauchlan, John-Paul Smith, Ross Shain and Allan Jaenicke of Imagineer with their Oscar awards

My first jobTeresa Stedman, managing director of Guildford-based uniform and workwear designer and manufacturer Stedman Corporate Clothing

What was your first job?I have always had an interest in

fashion and clothing and my first real job was at House of Fraser, where I was involved in its man-agement trainee programme. I ab-solutely loved the role and it led me into buyer and merchandising positions at BHS Marylebone and Principles. In retail, styles and fashions are continually changing and so there were always new projects to get my teeth into, which I relished.How did you get from there to where you are today?

I joined Stedman Corporate Clothing in 2000. It is an estab-lished family-run business and I was well-placed to apply the expe-rience and knowledge I had ac-quired with regards to fabrics and tailoring from the retail side of things, in addition to my

management experience, to help grow the business. I was promoted to commercial director in 2006, and in 2011 I took on the role of managing director when the original founder retired.What does the future hold?

The year 2012 was a busy year for us and we expect 2013 to be no different. We are working with cli-ents across a range of industries and I believe that having this di-verse client base means we don’t have ‘all our eggs into one basket’ and so our overall risk is lower.

We have invested in new IT sys-tems and in our people, meaning we are able to deliver greater effi-ciencies to existing clients, which include Persimmon Homes, Eastern Airways and The National Portrait Gallery, while ensuring we are well placed to take on new projects through the year. Teresa Stedman

March 2013 3

Emma Shaw, managing director of Esoteric, said the company’s recent trip to a Middle East conference was strategically important. Picture: Grahame Larter. (Ref: WK130589_5)

A WOKING-BASED counter-espi-onage and electronic sweeping company was part of an exhibition taking place 5,000 miles away in the Middle East last month.

Esoteric Ltd, based in Hipley Street, took stand number seven at the fourth ASIS Middle East Conference and Exhibition, which took place at the five-star Intercontinental Hotel in Festival City, Dubai, in February.

The conference addressed the security management topics of supply chain security, loss preven-tion, intellectual property, terror-ism, executive protection, internal theft and fraud, competitive intel-ligence, brand protection, physical security and cyber security.

It was intended to enable attendees to connect with peers in security management from around the world, to share experi-ences and to exchange ideas.

Esoteric representatives offered their insight on counter-espionage solutions, which include security strategy development support and risk assessment, electronic counter-measures and specialist training. Also showcased was Esoteric’s 24/7 counter surveil-lance monitoring system.

“We were delighted to have the opportunity to attend an extreme-ly important event in the inter-

Firm’s global presence is about better security

national security calendar,” said Emma Shaw, managing director of Esoteric Ltd.

“The Middle East is becoming

strategically important to Esoteric and we have seen an increased demand for our services in the region.”

A BUSINESS based in Woking for 60 years has completed its relocation to a new site, in a move which its says demonstrates its commitment to the town.

Staff from The Wandsworth Group were set up in their new offices on Monday February 25, adjacent to the McLaren show-room on Albert Drive, at Woking Business Park, having previously been based on Forsyth Road.

The 108-year-old manufacturer of switches, sockets and health-care technology, has been based in Woking since 1952 and is the longest established independent manufacturer of wiring accesso-ries in the UK. The move is said to be a significant chapter in the company’s history with Woking, as the new premises will provide capacity for new manufacturing processes and future expansion.

All manufacturing, product development and office-based

functions have been moved to the new site, which will be fitted out with the company’s existing production lines along with new machinery and office equipment.

The change in site follows the sale of the group’s former building to make way for a new ASDA store in Sheerwater. Gary Stevens, managing director of The Wandsworth Group, said they will be able to work more efficiently at the new site, which will cut pro-duction costs at the same time.

“Woking has been home to The Wandsworth Group for 60 years and we’re delighted that we have been successful in finding suitable premises close to our existing HQ,” Mr Stevens said.

“The move will enable us to realise our long-term objectives, while staying in Woking means we can continue to benefit from the experience of our team and re-main an important employer in

the town. Our new headquarters will enable us to increase our capabilities in terms of product development, production and market penetration while operat-ing out of a more suitable proper-ty, and we are looking forward to continuing to grow as we build on our heritage of quality while driving innovation.”

The final stages of the move were completed last weekend and Mr Stevens said it had gone smoothly thanks to it being planned well in advance, and the hard work from the staff.

“The main thing from my point of view is that the staff, and we have just more than 100 people, all rolled up their sleeves and pulled together,” Mr Stevens said.

“It really demonstrates what people can do when working as a team and pulling in the same direction, and it is a very good sign for our future.”

The Wandsworth Group’s new offices on Albert Drive, Woking.

Office move strengthens link with town

A DISPLAY of solar panels was the more unusual sight at Sandown Racecourse during a showcase of the best in renewable energy technology last month.

Run by Enfinity, one of the UK’s leading solar PV companies, the day-long event on February 7 at the racetrack in Esher was aimed at businesses looking to expand into renewable energy.

The Restarting the Market event looked to help companies already installing solar equipment or try-ing to branch out into solar power. It also offered advice to businesses involved in other aspects of the renewable energy market.

The event focused on the benefits of companies generating their own solar electricity, such as lowering their energy bills, bring-ing in additional revenue by selling electricity and becoming more environmentally friendly by cutting carbon emissions.

With gas and electricity prices rising and set to soar again, there has never been a more pressing

need for businesses to limit their costs, and against the background of the Government’s feed-in tariff incentives over the last year, solar PV equipment costs have dropped by more than 80%, said a spokesman for Enfinity, bringing opportunities for homeowners, businesses and public sector organisations to enjoy a return on their investment of around 11%.

The show at Sandown Park was the first of seven events to be held around the country, and was launched by the minister for energy and climate change, Greg Barker MP.

The exhibition also saw brief-ings from the department for energy and climate change (DECC) on the latest energy tariffs available, government policy and the sunny outlook for the growing UK solar market.

Advice was provided on busi-ness models, product warranties and financing options, and how green improvements can benefit business.

Exhibition creates energy to harnessing solar power

Solar panel installation was the Restarting the Market theme at Sandown Park.A TANNERY in Send is being turned into a state-of-the-art digital business hub after a successful bid for local funding.

Tannery Studios is being created in Send Business Centre, Tannery Lane, using a £200,000 loan from the Enterprise M3 Growing Enterprise Fund.

The money will be used to provide improved broadband in-frastructure to tenants, to secure and repair canal wharf frontage and refurbish the office space to attract more business to the cen-tre, plus create new road signage.

Send Business Centre provides office and meeting spaces for business people in the surround-ing area, and also includes a newly-opened purpose-built recording studio.

Tannery Studios is one of five projects to successfully bid for funding and it is hoped the new studio will help the facility become a centre for the creative sector, building on the strengths in this field in south west Surrey.

Michael Hamburger, managing director of Wey Holdings Ltd, which submitted the Tannery Studios plans, said: “For us, the saying where there is an emergen-cy there is an opportunity has come true. Following the failure of our banks, first Northern Rock and

Enterprise fund helps rural digital ambitionsBy Pete Bryantpete.bryant@trinitymirror.com

then Lehman’s, we were able to turn to Enterprise M3 who helped fund infrastructure work that is helping my company support job creation in a high growth sector.

“Enterprise M3 went further than simply providing funding. It has also helped us build useful new relationships in our local area, a good example of which is the constructive dialogue we have with Surrey County Council, which is actively helping my company sort out some of the unique growth challenges of being a rural business.”

Enterprise M3 is the local enter-prise partnership covering the M3 corridor in south west Surrey and mid- and north Hampshire.

The latest round of the Growing Enterprise Fund, aimed at creat-ing jobs and housing for people in the South East, launched last month and organisations are be-ing called upon to bid for a share of the £10 million pot.

Schemes likely to be successful are those that deliver economic growth, enable development where there is demand, are delivered quickly and repay the loan promptly.

Geoff French, chairman of the Enterprise M3 board, said: “We want to use this £10m to fund de-velopments that will make a real difference to our local economy.

“Our aim is to create more jobs and build more houses, and Enterprise M3 is looking for projects that can quickly deliver this kind of growth.

“If you have a scheme, and it could be transport, utilities, broadband, flood defences, land remediation or an innovation/ enterprise centre, that is ready to go but just needs a little bit of help in getting it going, I encourage you to contact us immediately.”

Advice will be offered to those submitting schemes to help move them forward.

For information, visit www. enterprisem3.org.uk/round-2, or to discuss a potential project and ask further questions, contact Rachel Barker at funding@ enterprisem3.org.uk, or call 01962 846310.

The canalside setting of Send Business Centre, in Tannery Lane.Pictures: Jake Darling. (Ref: SA131259_12, 2 and 7)

It is hoped to turn the open spaces of the Tannery, top, into a digital business centre, for use such as a recording studio, above.

March 20134

From working on a shelf in her bedroom to opening her company’s new enlarged office with a team of eight staff in just a few years, Zoe Brown, managing director of web design firm b:web, is not one for looking back.

Zoe has designs on rapid growthFURTHER growth and expansion is anticipated following a Surrey digital online business’ move into a larger premises.

Web design business b:web moved into a refurbished studio in the Lansbury Business Estate, Knaphill, last month, having out-grown its former offices in St Johns, Woking.

The company was formed eight years ago by managing director Zoe Brown, who ran it herself from home. Rapid growth has since seen the company expand to a team of eight and achieve an annual turnover of around half a million pounds. It was also named a finalist in last year’s Toast of Surrey Awards in the Turnover of Up To £1m category.

Zoe said: “I started the compa-ny when my son was three months old and I had been made redun-dant. I didn’t even have a study, it was just a shelf in my bedroom.”

Following three years working from home, b:web had expanded enough for Zoe to employ her husband, Chris Ashby, plus a small team.

The business was moved into a small office in Lansbury Estate, before progressing to a larger one this year.

An office-warming party was held to mark b:web’s move, with past and present clients and contacts invited. Around 35 peo-ple enjoyed refreshments and watched Lansbury Business Estate chairman Arthur Craven cut the ribbon to open the studio.

Most of b:web’s clients are

Surrey-based SMEs, with work be-ing largely web design, including complex brochure and e-com-merce websites. The company specialises in creating websites that are slightly unusual, memora-ble and easy to use.

On the office move, Zoe said: “We needed the added desk space at the new offices for our team.

“I have also been running workshops on websites and search engine optimisation, and now

we’ve got the meeting space which our clients really appreciate.”

A new era for the business has also presented Zoe with the op-portunity to help young designers begin their careers in the industry, with b:web taking on an

apprentice from university in September for one year.

The company had previously offered week-long work place-ments for GCSE students but will now also be able to offer longer apprenticeships.

b:web returns with its Big E-commerce Conference in June following a successful first event in 2012. The conference, at Woking’s HG Wells Conference Centre, was created to celebrate the diversity

of e-commerce websites and in-cludes presentations from guest speakers. This year’s conference will focus on current trends and changes in technology, and it is hoped to double the 100 delegates that attended last year.

b:web’s new office in the Lansbury Business Estate, Knaphill. (Ref: SA131229_27)

By Pete Bryantpete.bryant@trinitymirror.com

Lansbury Business Estate chairman Arthur Craven (right) cuts the ribbon and congratulates b:web directors Zoe Brown and Chris Ashby. (Ref: SA131229_4)

b:web’s new office has provided much more space for the team of eight and allows Zoe to hold workshops. Pictures: Grahame Larter. (Ref: SA131229_4)

Zoe and Chris with staff members Christine Akinwande, Moira Lynch and Richard Jeffery. (Ref: SA131229_3)

March 2013 5

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The success of any business voyage lies in thecalculated use of experience and knowledge

THE news that a new clothes shop had arrived in Guildford was heard loud and clear as the town crier attended the welcome party.

Clothing brand Joules held a vibrant celebration last month to which everyone was invited to mark the opening of its new shop in the High Street.

Known for its bright and col-ourful designs, equally dazzling sights greeted visitors to the town centre with gift vouchers handed out to eager customers who were first in the queue when the new store’s ribbon was cut.

The party, which started at 10am on Friday February 8, in-cluded refreshments, colourful sheep and a live mannequin in the

window, all under the ear-splitting commentary of David Peters, Guildford’s town crier and beadle.

Offers were displayed and com-petition prizes were won by cus-tomers throughout the weekend.

Although a new addition to Guildford High Street, Joules has had a strong connection with the area for nearly 20 years by attend-ing the Surrey Show throughout this time with its country heritage-inspired designs.

Tom Joule, CEO of Joules, said: “We are really excited about finally getting a store in Guildford.

“After attending the Surrey show for such a long time, it feels right to have our own store here on such a great high street.”

Colourful launch for store

Town crier David Peters with Georgie Carruthers, Elizabeth Davis (shop manager) Lecia Carr (of Higgidy Pies) and Chloe Smith. Picture: Terry Habgood. (Ref: SA130402_8)

PITCHERS come and go at the Surrey 100 Club investor meetings but cash earned through quality presentations can have long-last-ing effects.

The climax of months of prepa-ration and training offered by experts at Surrey Research Park’s SETsquared Surrey, the meetings take place six times a year and see five to six business concepts dem-onstrated to angel investors.

In what is the last of six features on the 100 Club meetings, BNE takes a look back at three of the meetings over the past six months and finds out whether those who stood before the angels have expe-rienced subsequent ‘miracles’.

The process of investment is almost always a slow process, so it is therefore premature to judge the impact of February’s meeting on the companies that attended. However some signs of promise were reported. Jill Shaw, CEO of Anvil Semiconductors Ltd, said: “While it is far too early to say we have got investment we have had a couple of very interested inves-tors, so our hopes are high that the pitch will lead to investment.”

Hybrid and cloud server

company, Hybrid Logic Ltd gained £615,000 of investment in October 2012 from a consortium of UK investors rather than directly from 100 Club investors. The firm did, though, attribute its success to a SETsquared investment showcase.

In September, iGeolise co-founder Peter Lilley presented the concept of travel time – software that shows a user destinations they can reach within a time frame rather than within a given radius.

The last six months have seen talks take place with companies interested in integrating the soft-ware into their websites, including an estate agent and two high street retailers. Funding came from a Surrey 100 Club investor who did not attend the September meet-ing, as well as another investor from elsewhere.

Mr Lilley said the money had been used to file for a US patent and make the software run faster.

“When you input information and press enter, you expect to see results within a second, maybe faster,” he said. “We put some money into this and we can now do 3,000 enquiries in a third of a second. The relevance of that is it’s now industrial scale.”

Nick Sharples, CEO of social network monitoring software

CrisisVu, said no investment had come directly from his pitch but talks had resulted from the expo-sure and relationships developed.

The software allows users to analyse customer correspondence and track conversations about subjects on websites like Twitter to exploit evolving situations. Mr Sharples said 311 people had reg-istered to view a presentation by the company and meetings had taken place with an investor.

Advanced talks have been held over investment into FindsYou.com, a website that allows people to advertise what they want to buy online rather than trying to search for it. Talks also took place between investors and eCow, a company that has produced tech-nology for farmers that monitors cows’ health, though commercial director Sam Mottram said the team had decided it was the wrong option for them at this time.

“We are a start-up and I think many investors look for something a little more established,” he said. “We received some good advice that debt, and particularly grant funding, might be more suitable for us in the short-term. We’ll definitely work with angels in the future when the time and funding levels require it.”

Club investment pays offBy Pete Bryantpete.bryant@trinitymirror.com

Fledgling firms reveal investor interest after presentationsn FindsYou.com: Talks held with a number of investors, in-cluding angel investors at Sep-tember’s meeting, over provid-ing the level of funding requested in the pitch.n iGeolise: Investment from one Surrey 100 Club investor, plus one other, totalling £45,000. Used to make software faster.n The Box/AppCast: Interest from two investors to provide money to expand the company’s sales team, but talks put on hold for three to four months to allow the firm to fulfil commitments to existing customers.n eCow: Chose to halt discus-sions with angel investors due to debt and grant funding being better options for the company in the near future.n CrisisVu: Talks with outside investor as a result of relation-ships built following pitch. Needed to employ sales team and further develop software.n Hybrid Logic: £615,000 in-vestment from UK consortium following pitch in Octobern Anvil Semiconductors: Interest from investors following February’s meetingn SafeTCone: Three Surrey 100 Club angel investors expressed interest following pitch and talks continued this week.

How they fared...

HAMLYNS does not specialise in any industrial sector but specialis-es in advising entrepreneurial and dynamic companies.

Our portfolio of clients reflects a vast range of differing corporate activities. Many have risen to the challenge and adapted their business model to suit the change in circumstances, and are thriving and more profitable than they have ever been.

Others are still evolving but should pull through, whereas those who do not accept the need for change, or do not have the financial resources to weather the change, will fail.

Failure may not be as a consequence of bad manage-ment; it could be that the business model is simply not suited to the manner in which today’s busi-ness is conducted. Technological changes mean products and services, and the method in which they are delivered to customers, have evolved.

Furthermore, gone are the days when most business prop-ositions could be banked.

We have returned to an era of responsible banking; if the business is not credit worthy it will not obtain finance.

So what is it that makes these companies successful?

The most important thing is they have all accepted the ‘new normal’ and there will be no re-turn to the good old days. They are truthful with themselves and their staff about the current economy and the need for change.

They are well managed businesses on top of their game, financially aware with robust credit control procedures and are devoted to customer care. After

all, nowadays, a company’s repu-tation can be made or broken with a single ‘click’.

Additionally, they have ex-plored social media and adopted those that suit their particular business, and delved into new markets. These are not necessarily overseas although several of our clients are exporting to the BRIC countries, and many are breaking into new markets in the local economy.

For example, our construction clients are tapping into the demand for green building tech-niques and other clients have recognised the growing tendency for the public sector and national PLCs to transact with SMEs. This is because these large organisa-tions now appreciate the value for money and the level of service offered by smaller companies.

There are still plenty of custom-ers out there with large amounts of money to spend. They are just more discerning in how they spend it. They don’t want cheap, they simply want value for money and great customer service.

All of which can be supplied by those SMEs who recognise they must evolve or die; a principal well known to Darwinians.

Following a successful series of seminars given by Chris Shrubb, Partner at Hamlyn’s LLP Chartered Accountants and Business Advisers, on successfully trading through the economic downturn, he shares his views...

Evolution is the key for growing out of austerity

Chris Shrubb, Partner at Hamlyn’s LLP.

March 20136

IN March last year, Paullette Schwartz set up the first Fabulous Women networking group in Guildford with the aim of provid-ing a support network for women in small businesses across Surrey.

Just 12 months later the enter-prise now has 51 Fabulous Women groups established across seven regions in the UK.

“The idea was to have five or six groups running in Surrey by the end of last year but it’s just grown and grown,” Paullette said. “By the end of last year we had 24 groups running across the South East and we are now getting requests up and down the country.”

Up until that stage mother-of-two Paullette, who lives in Molesey, had been running Fabulous Women single-handedly with the help of what she calls the ‘ambassador’ team.

However, it began taking up so much of her time that she acceler-ated her plans and appointed

regional managers to develop the full range of meetings and services the community needed.

The Fabulous Women concept initially started in June 2011 as a fundraising event to support local charities. Within a year the month-ly events had raised around £5,000 for charities including Marie Curie Cancer Care and Cancer Research.

It was then that Paullette was approached by Jill Bennett - now the ‘ambassador’ for Guildford – who suggested Fabulous Women should be run as a networking group.

However Paullette is keen to point out that Fabulous Women, which operates as a not-for-profit organisation, is more than just a networking group.

“Networking is vital when you are running your own business, it’s how you make contacts and create a network of people who know about you and can recommend

your services to others,” the 44-year-old explained. “However, it goes beyond just getting sales. It’s a way for those with experience to share what they have learned and equally for those who are just starting out, they can get support from those who have been there.”

Paullette and members of her team will be supporting a free Women In Business event at the University of Surrey on March 13, where they will run several inter-active talks including one on Growing Your Small Business and Developing Your Career Strategy.

In a bid to encourage young entrepreneurship, they will also be hosting a Dragons Den type initiative, where members will give feedback to University of Surrey students, who have ap-plied to present their business ideas.

“Many women hit their 30s and realise the career they have been following is not really what they

Fabulous way to boost businessTo celebrate International Women’s Day, Surrey Business School will be holding a free Women in Business event, supported by Fabulous Women, on Wednesday March 13. Rebecca Younger caught up with Fabulous Women founder Paullette Schwartz to find out more.

want to do, hence why many end up starting their own business at this time,” said Paullette.

“There’s a lot of emphasis on finding a life-long career very ear-ly on – at just 14 or 15. I don’t think we do enough to encourage young people to discover what they enjoy. In my opinion that’s the area we should be asking kids to develop a career in, not in

banking just because they are good at maths for example.”

For Paullette the key to being successful in business is to have ‘absolute belief’, something she encourages all her members to take on board.

“We are keen to promote the concept that all women are fabu-lous and absolute belief is some-thing I talk about a lot,” she said.

“When you start your own enter-prise it is far more challenging in some areas than you expected and far less in others.

“Sometimes you wake up abso-lutely terrified but you've got to believe you’re going to make it and you will.”

For more information about Fabulous Women visit www.fabu-lous-women.co.uk.

Paullette Schwartz started the group less than a year ago.

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A POLO club founded by former The Who, The Faces and The Small Faces drummer, Kenney Jones has received sponsorship from a Guildford-based financial firm.

HFS Milbourne Financial Services has entered into a corporate sponsorship agreement with Hurtwood Park Polo Club, in Ewhurst, allowing it to start the new season with renewed optimism. To mark the announce-ment, co-founders of HFS Milbourne, Rod Milne and Colin Hayden-Cook, joined Mr Jones to be introduced to some of the horses at the club.

Mr Milne said: “Polo is a fast-paced team sport and it is thrilling

to experience the excitement of the game pitch side.

“We are lucky to have such an up-and-coming local club on our doorstep in Surrey and we are very pleased to lend our support in its continued success through corporate sponsorship. I am sure this will prove to be a mutually beneficial relationship.”

Set in 180 acres of Surrey’s outstanding natural beauty, Hurt-wood Park Polo Club consists of six polo fields and training areas, plus a restaurant and bar.

The 2013 season begins in April and there will be an addition to this year’s summer sporting cal-endar as Hurtwood Park hosts the

inaugural HFS Milbourne Chall-enge Cup 2 goal tournament.

Teams from around the country will compete to win a place in the final, which will take place on Friday June 14, following qualify-ing games the previous week.

Mr Jones said: “We are delight-ed to welcome the HFS Milbourne crew as a new addition to the Hurtwood calendar this year. I look forward to watching the final of this exciting new tournament.”

HFS Milbourne is authorised and regulated by the FSA and spe-cialises in wealth management, pensions, finance on divorce, employee benefits and corporate financial planning.

Sponsors join polo club in entertaining chukkers

HFS Milbourne Financial Services co-founders Rod Milne and Colin Hayden-Cook (left and right) meet Kenney Jones and a couple of Hurtwood Park Polo Club horses. Picture: Terry Habgood. (Ref: SA130550_2)

March 2013 7

Investment watch Keeping an eye on the markets

By Philip ScottHead of Advisory Stockbroking at Simple Investments

Bullish market takes AAA downgrade in its stride

Philip Scott of Simple Investments.

Current OverviewMoody’s has downgraded the

UK’s coveted sovereign AAA credit rating to AA1, but let us not forget they also put us on ‘negative watch’ a year ago; so this is not completely unexpected.

I suppose the timing of the an-nouncement (last Friday) was a tad surprising, but it is more the fact that for decades this rating has been preserved, until now.

Recessions in the 1980s and 1990s and a full blown credit crisis with large scale banking collapses had not impacted our credit wor-thiness as a nation so it is symbolic (if not financially disastrous), that we receive it now.

The UK economy is struggling (that is well documented), but both the USA and France have both also been similarly down-graded in the not so distant past with little negative repercussions.

Whether this downgrade makes it more expensive for the UK to borrow remains to be seen, but the general market reaction thus far is muted.

Sterling has moved lower but this won’t hurt our export com-petitiveness even if it creates fur-ther inflationary pressure. Some

struggle to afford the rating agen-cies any credibility anyway after their hideous misdiagnosis of the risks attached to subprime securi-ties largely responsible for the credit crisis we are slowly emerg-ing from.

It will nonetheless be of interest to see if either Fitch or S&P also now downgrade.

Of interest now is what the Chancellor will have to say in the budget on March 20. It seems the pressure is rising for new policies to promote growth with a poten-tial relaxation on the austerity pedal.

It is obviously a difficult scenar-io to manage: to cut the deficit (through tax rises and spending cuts most of the time) but to main-tain economic growth. In reality it is likely that overall borrowing lev-els will continue to rise until 2016 and growth rates will remain meagre.

We probably shouldn’t expect to retain the AAA rating from Moody’s in a hurry either!

The impact to many of the large UK listed companies of this down-grade are likely to be minimal. With diverse international opera-tions, revenue and profitability levels arising from numerous sources, it does not necessarily surprise me to see the stock mar-ket actually higher as I write de-spite the recent news.

Government bond (yields) pric-es are theoretically more likely to be impacted by the additional po-tential pressure to government borrowing capabilities going forward.Market specific comment

The UK market has remained well supported over the last month having traded over 6400 a week ago.

This represents near five-year highs. General support for equi-ties continues as a result of the in-come yield achievable from many stocks in the face of lower yielding alternatives. The ongoing move-ment of funds out of bonds and into shares is probably also adding support.

There remains a medium-to-longer term view that the econo-my will recover and shares are the optimal way to be exposed.

We await news from the US re-lating to spending cuts, but will we get it? This update has been de-layed already, but implications are real for the progress of the US economy, specifically in areas such as defence for example. Friday March 1 is a Washington deadline date.

I maintain however that an air of complacency still exists and that while ‘risk on’ appetite re-mains, things can change quickly. Eurozone woes remain and com-panies continue to describe very

challenging conditions in this area.

We are currently in the middle of Italian elections and the public there will not be supportive of the need to implement austerity which is key to debt reduction. A political deadlock looks likely.

Thus I see near term reasons to rattle markets and I have been holding degrees of cash in portfo-lios to take advantage of a poten-tial pull back in prices.

Finally, gold bulls are being tested as technically the price is starting to break down (currently it is $1585 per ounce).

Comments from the US Fed have suggested that QE money printing may be coming to an end. QE is indicative of ongoing eco-nomic difficulties and tends to bring support for safe haven gold buying. On the other hand, QE looks likely to be increased here in the UK, which may assist the gold price.

While having to keep a very close eye on the chart, I believe some exposure (for a degree of hedge) for clients is reasonable. If markets in general do start to slip, support for gold may also re-emerge.

This report was written by Philip Scott, Head of Advisory Stockbroking at Simple Investments on 25/2/13 when the FTSE 100 was trading at 6355.

SURREY companies may be abandoning plans to export their services at a time when this is most needed, following the uncertainty over Britain’s future membership of the EU.

Brian Farrugia, chairman of business-led economic develop-ment company Surrey Connects, has expressed concerns that an in-out referendum on the EU that has been heavily suggested by Prime Minister David Cameron could put off the county’s business leaders investing in export activity.

Surrey Connects was launched in June last year with the aim of doubling the Surrey economy to £52bn by 2030, with a key objec-tive to secure a future in the global marketplace. One of the eight pri-orities outlined at the launch was to stimulate international trade and exporting activity by Surrey companies.

However, Mr Cameron’s pledge to seek the view of Britain’s public, was seen as a blow to these plans.

Mr Farrugia, who has interna-tional business experience him-self, said: “Exporting is a vital part of the local economy, and

research shows that exporters achieve higher levels of business growth and job creation.

“However, a firm’s decision to export will be strongly influenced by the perceptions of risks as well as the benefits.

“My concern is that uncertainty about the future of Britain’s rela-tionship with the EU may lead to

companies postponing their in-vestment in export activity at a time when it is greatly needed.”

He added that he feared some global firms that have located in Surrey could decide to consolidate their European operations if the current situation changed.

Mr Cameron, under pressure from some Conservative mem-bers, did suggest more recently that a referendum would only take place if the coalition government in place now became a Tory-only one.

The Liberal Democrats have strongly opposed cutting Britain’s ties with Europe.

As an EU member, Britain is part of the biggest single market in the world and businesses benefit from a lack of customs duties and tariffs and the fact they need only adhere to one definitive list of trading rules.

Businesses are therefore able to tap into strong demand for certain products in foreign countries with relative ease.

In the third quarter of 2012, ex-ports to the EU from the South-East were worth £10.2bn, up from £9.9 billion a year earlier.

One Surrey company doing just this is Dorking-based IT firm NaMax DI, which has made a suc-cess of exporting its programmes into growing global markets.

Rather than EU members, though, the company has targeted countries such as Oman, the UAE and Kenya, and CEO Charles Brewer said he believed the com-pany may actually gain if govern-ment links were instead set up with sub-Saharan Africa or south -east Asia.

“Essentially, we decided that Europe was pretty much mori-bund for our kind of product,” he said.

“The UK’s traditional focus on global trade could be the begin-ning of a new era of export-led prosperity to the growing world economies.

“I understand from senior con-tacts in Oman that as a result of David Cameron’s visit late last year, not to mention that of the Queen a while ago, that our na-tional stock is very high in the re-gion, and that the benefits of close and continued contact in the Gulf Cooperation Council in particular are potentially very great indeed.”

Brian Farrugia.

Cameron’s pledge on EU vote creates uncertainty for companiesA CHIEF executive of a computing

firm today (Friday) begins a chari-ty challenge to abandon life’s lux-uries to live off the equivalent of a week’s out-of-work benefits.

Inspired by the 1980s film of the same name, starring Eddie Murphy and Dan Ackroyd, the Fredericks Foundation’s annual Trading Places challenge runs from today to March 8 and sees participants live off just £71 – a single person’s job seeker’s allow-ance (JSA) payment.

The challenge is aimed at giving people in high-power business positions a glimpse of the difficul-ties faced by people struggling to get by while trying to find work.

Vin Murria, CEO of Cobham-based Advanced Computer Software Group, is one of those to try living off the allowance while also donating £71 to Fredericks Foundation.

Vin said: “This is a real chal-lenge but I believe passionately in helping people to help themselves which is why I support this event and this charity.”

Fredericks Foundation is a non-profit organisation that provides vital microfinance support to those wanting to start their own business but who have no means of financing it.

Vin Murria.

Boss takes up challenge of living on just £71

It aims to foster the growth of small businesses, which are said to be vital to the economy.

Paul Barry-Walsh, chairman of Fredericks Foundation, said: “This challenge will hopefully demon-strate how hard it is to save capital to start a business when you are out of a job. The more people that get involved, the more people we can get back working again and off JSA.”

March 20138Sponsor’s feature

W:www.arcomit.co.uk | E: info@arcomit.co.uk | T: 01483 505055

Arcom IT Ltd, Export House,CawseyWay,Woking,Surrey GU21 6QX

Arcom IT Sussex Office,2Tarmount Lane,TarmountStudios, Shoreham-by-Sea,West Sussex, BN43 6DA,

Arcom IT Gibraltar OfficeUnit 2b, Garrison House,3 Library Ramp, Gibraltar.

Local technology experts Arcom IT will bejoined by leading technology vendors togive you a jargon free, educational seminarabout the benefits of “cloud” computing.Networking breakfast included, and a chanceto look around the award-winning Lightboxart gallery and museum.

Start time – 07:30Arrive and breakfast(bacon rolls, pastries, tea and coffee)08:00 Event start – 10am finish

TOPICS

Microsoft Cloud SolutionsHosted IPTelephonyVirtual Office/Cloud Backup

To book your place, please callArcom IT on 01483 505055

Cloud event atThe Lightbox on23rd April.

De-mystifying the Cloud.

Cloud computing is the most exciting development in technol-ogy in recent times.

The numerous benefits associated with accessing data and/or applications via the Internet – otherwise known as ‘the cloud’ – are increasingly being adopted by Surrey businesses.

n The Key benefits of cloud computing

Many of our customers are already storing and accessing data via the cloud. The potential to re-duce a firm’s expenditure on com-puter hardware is a compelling argument for cloud computing.

With a traditional IT set-up, the purchase of a database server is quite often required as well as a separate email server.

Any costs related to installation, maintenance and support typical-ly come on top of these initial expenses. In addition, most firms will need to either upgrade or replace at least some of this hard-ware every three years, again at considerable cost.

n Smaller firms embrace the cloud

Cloud computing has proved to be very popular with smaller

firms as the speed and cost of implementation can be much lower than those involved with a traditional IT infrastructure.

For smaller firms, scalability is another plus when it comes to cloud computing since additional users/licences (or even offices) can be added to a cloud-based solution easily, without the need for additional hardware, local installation and set-up.

This same benefit applies when software needs to be updated.

Cloud computing also makes remote access easier as the firm’s software and data are available from anywhere via a simple Internet connection, whether ac-cess is needed by multiple offices, from employees working at home or travelling on business.

n Downtime and disaster recovery

With data held in the cloud, replicated across multiple data centres, a firm is no longer re-sponsible for application availa-bility or the consequences of disruption be it from power, net-working, hardware or software failure. Firms using the cloud computing model can simply con-

tinue accessing their applications.In the unlikely event a business

were to lose access to its physical office the employees can work from another office the next day; indeed Arcom IT offers emergen-cy office accommodation for clients as a provision.

n Security in the cloudIs it really any more or less

secure to access documents via the cloud than from a firm’s own server? It can be said that security is now more secure with cloud computing due to economies of scale and the fact data is held centrally at secure anonymous locations that are manned by experts 24/7.

n The futureAs anywhere/anytime/any de-

vice access to important business data gathers momentum, the whole idea of ‘your computer’ is slipping away and being replaced with ‘your data’.

In other words, you will be able to get your data from any computer, laptop or smartphone whenever and wherever you choose. or if you just want to work from home to wait in for a furni-ture delivery, now it’s easy.

Is it time to get your heads in the cloud?Cloud computing is often heralded as the Holy Grail for firms looking for IT systems that are robust yet flexible, says Andy Houston of Arcom IT. What benefits can it offer?

ArCoM IT has qualified as a member of the Microsoft Cloud Accelerate program by demon-strating its ability to meet Microsoft’s customers’ evolving needs in today’s dynamic cloud market place.

“We are excited about Arcom IT

joining the Microsoft Cloud Accelerate program, which pro-vides top cloud partners with technical and business support to build and sell cloud solutions based on Microsoft technologies, offering incredible value to cus-tomers,” said Josh Waldo, senior

director in the Worldwide Partner Group at Microsoft.

“The partners in this program are doing amazing things and are looking to differentiate their business and better serve customers with Microsoft cloud solutions.”

Arcom IT qualifies for Microsoft programMark Newnham (left) and Andy Houston (right) with Neha Kohli from Microsoft.

“our technology used to be quite disparate and we dealt with a vari-ety of companies, which was time consuming. Several years ago we put out our IT requirements to tender and this was subsequently awarded to Arcom IT.

“The team at Arcom surveyed our business and gave us realistic recommendations for short-, medium- and long-term use of

technology. our IT systems are now fully integrated, far more manageable, giving us control and actually saving us money.

“one of the issues we used to worry about was the security of our data, in particular our exten-sive customer database. our in-formation is now safely held on external servers managed by Arcom IT, with an automated

back-up facility. We can get on with selling and maintaining cars with no technical distractions, knowing our data is totally secure and our systems scaleable.

“All our IT systems are now in the cloud, we don’t have any of our own servers to worry about or software upgrades etc, and the support team at Arcom IT has been fantastic.”

Arcom IT helps dealership into top gear

Charters Group operations director Derek McQueen, left, with Andy Houston from Arcom IT. Picture: Alistair Wilson. (Ref: AN131403_2)

Charters Group is a family-owned Peugeot and Citroen car dealership established more than 100 years ago. Its operations director, Derek McQueen, talks about how Arcom IT’s expert services helped the firm create a long-term technology strategy.