Canada’s TV viewing through COVID-19

Feb 10, 2020 – May 3, 2020

0

5

10

15

20

25

30

35

40

Ind.2+ C2-11 T12-17 A18-24 A25-54 A50-64

Total Canada Average Weekly Hours Per Capita

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

+ 9%

Source: Numeris PPM, Total Canada Mo-Su, Average Weekly Hours Per Capita, Confirmed Data

+ 9%

+ 14%

Canadians of all ages watching significantly more tvsince the COVID crisis began

+ 10% + 6%

+ 9%

0

500

1000

1500

2000

2500

3000

3500

4000

All Day Daytime 6p-7p Prime Late Night

Total TV AMA (000) A25-54Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

+ 10% + 27%

+ 15%- 6%

+ 8%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54

greatest audience growth in daytime and evening

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500

1000

1500

2000

2500

3000

3500

All Day Daytime 6p-7p Prime Late Night

Total TV AMA (000) A25-54(excluding specialty sports)

Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

+ 18% + 34%

+ 23%+ 4%

+ 13%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54 – excluding Specialty sports

growth across all dayparts when sports networks excluded

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200

400

600

800

1000

1200

1400

1600

1800

All Day Daytime 6p-7p Prime Late Night

Canadian Conventional TV AMA (000) A25-54Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

+ 5%+ 24%

+ 26% - 12%

+ 15%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54

Canadian conventional tv up significantly acrossalmost every daypart

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200

400

600

800

1000

1200

1400

1600

1800

All Day Daytime 6p-7p Prime Late Night

Canadian Specialty TV AMA (000) A25-54Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

+ 11% + 30%

+ 2%

- 6%

+ 6%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54

substantial daytime growth for Canadian specialty tv

Canadian specialty tv growth greater when sports excluded

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200

400

600

800

1000

1200

1400

1600

All Day Daytime 6p-7p Prime Late Night

Canadian Specialty TV AMA (000) A25-54(excluding specialty sports)

Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

+ 29% + 43%

+ 17%

+ 23%

+ 15%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54 – excluding Specialty sports

0

200

400

600

800

1000

1200

1400

1600

All Day Daytime 6p-7p Prime Late Night

Total TV AMA (000) A18-34Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

+ 9% + 27%

+ 16%- 7%

+ 7%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34

daytime and evening growth for adults 18-34

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200

400

600

800

1000

1200

1400

All Day Daytime 6p-7p Prime Late Night

Total TV AMA (000) A18-34(excluding specialty sports)

Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

+ 19% + 34%

+ 23%+ 5%

+ 13%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34 – excluding Specialty sports

audience growth increases when sports networks excluded

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100

200

300

400

500

600

700

All Day Daytime 6p-7p Prime Late Night

Canadian Conventional TV AMA (000) A18-34Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

+ 4%+ 20%

+ 24%- 12%

+ 10%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34

Canadian conventional tv up 4% for adults 18-34, greatest growth in evening and daytime

0

100

200

300

400

500

600

700

800

All Day Daytime 6p-7p Prime Late Night

Canadian Specialty TV AMA (000) A18-34Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

+ 11% + 33%

+ 5%

- 9%

+ 5%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34

Canadian specialty tv up 11% for adults 18-34 with solid growth in daytime

audience growth on Canadian specialty tv greater when sports networks excluded

0

100

200

300

400

500

600

All Day Daytime 6p-7p Prime Late Night

Canadian Specialty TV AMA (000) A18-34(excluding specialty sports)

Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

+ 31% + 47%

+ 19%+ 21%

+ 15%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34 – excluding Specialty sports

Canada’s TV viewing through COVID-19

NewsFeb 10, 2020 – May 3, 2020

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100

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500

600

700

Canadian Conventional National News AMA (000) A25-54 Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

Source: Numeris PPM, Total Canada, Confirmed, A25-54

impressive growth in Canadian conventional national news

+ 48%

0

20

40

60

80

100

120

140

160

180

200

All Day

Canadian Specialty TV News AMA (000) A25-54Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

+ 138%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54

massive growth for Canadian specialty tv news

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50

100

150

200

250

300

Canadian Conventional National News AMA (000) A18-34 Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

Source: Numeris PPM, Total Canada, Confirmed, A18-34

solid audience growth of adults 18-34 for Canadianconventional national news

+ 41%

0

10

20

30

40

50

60

70

All Day

Canadian Specialty TV News AMA (000) A18-34Confirmed Data

Feb 10 to Mar 15, 2020 Mar 16 to May 3, 2020

+ 162%

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34

massive audience growth of adults 18-34 for Canadian specialty news

Canada’s TV viewing through COVID-19

Winter/Spring trendsFeb 10, 2020 – May 3, 2020

1428.3 1445.5 1433.3 14531498.8

1676.1 1691.81643.3

1613.41588.3

1495.4

1430.6

1100

1200

1300

1400

1500

1600

1700

1800

w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Total TV AMA (000) Trending A25-54Confirmed Data

*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

Source: Numeris PPM, Total Canada Mo-Su, Confirmed

total television viewing up 10%* for adults 25-54

1262.51287.3 1284.8 1295.8

1424.9

1638.7 1654

1597.41561.8 1549.4

1456.2

1394.3

1100

1200

1300

1400

1500

1600

1700

w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Total TV AMA (000) Trending A25-54(excluding specialty sports)

Confirmed Data

*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

Source: Numeris PPM, Total Canada Mo-Su, Confirmed

total television up 18%* for A25-54 excluding specialty sports

514.5490.6

508 517.5

553.1

600.9 606.5

559.1

524.2546.2

501.5

471.8

300

350

400

450

500

550

600

650

w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Canadian Conventional AMA (000) Trending A25-54Confirmed Data

*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

Source: Numeris PPM, Total Canada Mo-Su, Confirmed

Canadian conventional tv up 5%* for adults 25-54

768.4

796.7772.8

787.3772.6

897.1 897.8 898.7916.2

853.7

814.6

785.3

600

650

700

750

800

850

900

950

w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Canadian Specialty AMA (000) Trending A25-54Confirmed Data

*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54

Canadian specialty tv up 11%* for adults 25-54

602.6

638.5624.3 630.1

698.7

859.7 860 852.8 864.6

814.8

775.4749

500

550

600

650

700

750

800

850

900

w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Canadian Specialty TV AMA (000) Trending A25-54(excluding specialty sports)

Confirmed Data

Source: Numeris PPM, Total Canada Mo-Su, Confirmed

Canadian specialty tv up 29%* excluding specialty sports

*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

599.7 601.7 598.8 598.1617.2

695.6 703.2

668.7 671.2647.5

629.4

586.4

400

450

500

550

600

650

700

750

w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Total TV AMA (000) Trending A18-34Confirmed Data

*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

Source: Numeris PPM, Total Canada Mo-Su, Confirmed

total television viewing up 9%* for adults 18-34

525.3 532.7 531.4 529.1

585.4

680.4 688.5

650.9 649.5632.5

612.2

572.7

350

400

450

500

550

600

650

700

750

w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Total TV AMA (000) Trending A18-34(excluding specialty sports)

Confirmed Data

*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

Source: Numeris PPM, Total Canada Mo-Su, Confirmed

total tv viewing up 19%* A18-34 excluding specialty sports

223.4

206.6 206.2213.7

233.3

253 255.2

223.2214.5

228.2

210.3

190.9

100

120

140

160

180

200

220

240

260

280

300

w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Canadian Conventional AMA (000) Trending A18-34Confirmed Data

*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

Source: Numeris PPM, Total Canada Mo-Su, Confirmed

Canadian conventional tv up 4%* for adults 18-34

318.8

333.1 331.6325

316.5

373.1 368.8 366.6

388.4

345.9 344

330

250

270

290

310

330

350

370

390

410

w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Canadian Specialty TV AMA (000) Trending A18-34Confirmed Data

*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

Source: Numeris PPM, Total Canada Mo-Su, Confirmed

Canadian specialty tv up 11%* for adults 18-34

244.4

264.1 264.2256

284.7

357.9 354.1 348.8

366.7

330.9 326.8316.3

200

220

240

260

280

300

320

340

360

380

w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Canadian Specialty TV AMA (000) Trending A18-34(excluding specialty sports)

Confirmed Data

A18-34*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

Source: Numeris PPM, Total Canada Mo-Su, Confirmed

Canadian specialty tv up 31%* for A18-34 excl. specialty sports

Canada’s TV viewing through COVID-19

Winter/Spring trends

NewsFeb 10, 2020 – May 3, 2020

352.5 361.1379.9

403.6

622.1

705.1

657685.6

627.8610.2

550.8566.8

300

350

400

450

500

550

600

650

700

750

w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Canadian Conventional Network News AMA (000) Trending A25-54Confirmed Data

*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54; Includes Mo-Su National news from CBC, CTV and Global

Canadian conventional network news up a substantial 48%*

54.1 58.8 63.9 61.9

121.2

220.9206.9

195.8

171.5

149.2

130.3 126.4

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50

100

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200

250

w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Canadian Specialty Network News AMA (000) Trending A25-54Confirmed Data

*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54

Canadian specialty news networks up an impressive 138%*

162.3151.4

167.7

194.7

255.4

285.5

238.5

272.8

256.6263.5 261.8 262.7

100

120

140

160

180

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220

240

260

280

300

w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Canadian Conventional Network News AMA (000) Trending A18-34Confirmed Data

*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

Source: Numeris PPM, Total Canada Mo-Su, Confirmed, Includes Mo-Su National news from CBC, CTV and Global

Canadian conventional network news up 41%* for A18-34

17 19.5 22.6 20.1

46.8

92.7

82.9

71.8

62.656.5

48.5 47.2

0

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20

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w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20 w/o April 27

Canadian Specialty Network News AMA (000) Trending A18-34Confirmed Data

*Comparing 5 weeks beginning Feb 10 to 7 weeks beginning March 16

Source: Numeris PPM, Total Canada Mo-Su, Confirmed

Canadian specialty news networks up 162%* for A18-34

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