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Chapter 4: Developing Mission, Vision, & Values Learning Objectives
Understand the roles of mission, vision, and values in the planning process
Understand how mission and vision fit into the P-O-L-C framework
See how passion and creativity relate to vision
Incorporate stakeholder interests into mission and vision
Develop organizational mission and vision statements
Apply mission, vision, and values to your personal and professional career
Communicates the organization’s reason for being, and how it aims to serve its key stakeholders
Often integrates a summation of the firm’s values
Mission statements tend to be longer than vision statements
A future-oriented declaration of the organization’s purpose and aspirations.
Addresses what a firm wants to become
Vision statements tend to be relatively brief
Examples of Vision Statements
ROLES PLAYED BY
MISSION AND VISION
MISSION and VISION ORGANIZING
• Facilitates strategy • Defines roles and responsibilities • Encourages coordinated efforts• Creates and supports culture.
MISSION, VISION, & LEADING
Controlling consists of three steps
Creativity and Passion help create Mission/Vision
Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate and Rearrange
Inspires lateral thinking vs. programmed thinking
Involves a reflective and probing style of asking questions
Generates numerous creative ideas
Ensures everyone is heard Effective when there is
concern that some people may not be vocal
Builds consensus Recommended when there
is controversy or conflict
StakeholdersGovernment tends to be a
key stakeholder for every organization
Stakeholders, Mission, and
Vision
Stakeholder Mapping
Importance Influence
Steps in Identifying Stakeholders
Communication is Critical
DEVELOPING YOUR PERSONAL VISION & MISSION