Retail Your WayAs a retailer, you must stay competitive and deliver on your brand promise through compelling product selection, the best customer service, and a dynamic, omnichannel presence. Today’s tech-savvy consumers and employees are creating new challenges for retailers who are striving to deliver on their brand promise.

Consumers want anytime, anywhere Internet access while they shop. Employees want bring-your-own-device (BYOD) flexibility in stores and in the retail work environment. At the same time, IT teams need to effectively manage the evolution of the technology infrastructure to support fixed, mobile, and virtual access across the retail business. In the cost-sensitive retail environment, how can retailers meet these challenges while maintaining operational spending controls and security?

Cisco Unified Workspace for RetailCisco can help retailers address the demands for BYOD and the evolution of the retail work environment with “Retail Your Way” delivered through the Cisco® Unified Workspace for Retail. This unique offering includes the Cisco BYOD Smart Solution and the Cisco Virtualization Experience Infrastructure (Cisco VXI™) Smart Solution. Together, these solutions help retailers:

• Capitalize on wireless to turn omnichannel shoppers into loyal customers• Enable simplified “Shop Your Way” experiences for consumers using Wi-Fi-enabled mobile phones

and tablets• Improve employee productivity and customer service with a highly secure BYOD environment • Maintain a unified policy and intelligent controls across mobile devices in the store and throughout the

retail business• Deliver a more productive work experience through a virtual workspace with comprehensive

collaboration capabilities, including voice and video

Delivering mobility across your retail business is much more than supporting a BYOD environment. It’s an opportunity to examine your current approach and build your workspace strategy. The Cisco Unified Workspace, along with services from Cisco and our partners, uniquely delivers comprehensive, integrated architectures that address policy and secure onboarding, mobile device management, and workspace productivity―in both virtual and traditional deployment models.

Cisco BYOD Smart SolutionThe Cisco BYOD Smart Solution delivers a comprehensive approach to effectively design, manage, and control access to a highly secure BYOD network. Cisco BYOD enhances user experiences and productivity for your employees using Wi-Fi-enabled mobile devices. This solution features:

• Unified policy for mobile devices to securely access data, applications, and systems across the network• Uncompromised experience for employees through leading collaboration tools and mission-critical

wireless reliability• Secure and segmented guest access for shoppers, preferred customers, suppliers, and others using

mobile devices in stores and across the retail environment• Simplified operations to allow IT to focus on innovation, not intervention

Cisco Unified Workspace for Retail

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Retailers can experience a variety of benefits by implementing the Cisco BYOD Smart Solution. Store associates can quickly access information to service consumers. Operations can improve through faster coordination between stores, headquarters, and distribution centers. Real-time access to product delivery, availability, and supply chain information can support more efficient merchandising and inventory management. Costs for company-supplied user devices can be reduced or eliminated.

Why Cisco BYOD Smart Solution?The Cisco BYOD Smart Solution is a complete BYOD solution that can be tailored to meet each retailer’s specific business requirements. The solution includes a proven network infrastructure, solution designs, and professional and technical support services to implement a highly secure BYOD network. The Cisco BYOD Smart Solution provides secure access to data, applications, and systems with a single policy management plane across the retail organization. Read the BYOD Smart Solution In Depth webpage for more information about the solution’s technical features and benefits.

Cisco VXI Smart SolutionThe Cisco VXI Smart Solution empowers retail IT teams to provide an exceptionally flexible and secure virtual workspace for fixed and mobile devices. This solution goes beyond virtual desktops to deliver a new virtual workspace with rich collaboration including voice and video.

The Cisco VXI Smart Solution is a complete virtual workspace solution that enhances productivity and creativity among retail employees, suppliers, and others wherever they are ― in stores, on the road, at headquarters, at distribution centers, or at call centers. With Cisco VXI, the workspace moves with users keeping retail network and business assets secure, compliant, and protected.

Cisco BYOD Retail Use CasesThe Cisco BYOD Smart Solution supports a variety of retail use cases including:

• Sales associates can help shoppers and save the sale by looking up product information, checking item availability, and pro-actively directing consumers to strategic Websites.

• Sales associates can use BYOD to up-sell and suggest add-on items to consumers.

• Consumers can receive targeted content on their mobile devices while they are in the store.

• Management can see key performance indicators (KPIs) in real time allowing them to spend more time out of the back office and on the store floor.

• Employees can use BYOD to exchange videos and digital images to support merchandising and operations activities between stores, headquarters, and other locations.

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3 © 2012 Cisco and/or its affiliates. All rights reserved.

This solution features:

• Superior desktop and application virtualization experience that is collaborative, mobile, and secure

• Optimized virtual desktops, voice, and video on any device including thin clients, laptops, tablets, and smartphones

• Greater agility and productivity for employees with lower desktop operating costs

• IT efficiency through a scalable and secure infrastructure that supports virtual workspaces and a flexible work environment

Retailers can experience a variety of benefits by implementing Cisco VXI. Cost-effective access can be provided for mobile employees using a virtual desktop or any device. Maintenance costs can be reduced for standalone laptops and servers in distributed locations. Controlled information sharing between suppliers and retailers can be supported to facilitate greater supply chain efficiency. Application deployment and upgrades across the retail business can be accelerated. By implementing Cisco VXI, retail IT teams have a unique opportunity to change how services are delivered to users accessing desktops and applications.

Cisco VXI Retail Use CasesThe Cisco VXI Smart Solution supports a variety of retail use cases:

• Store management can use a centrally controlled virtual workspace for bookkeeping, labor management, loss prevention, flash reporting, email, and inventory management.

• Shipping and receiving can coordinate with logistics through a virtual workspace.

• Suppliers can access information using a virtualized workspace in the back office or on the go using their own devices.

• Employees can log on to their virtual workspace using safe and secure thin clients or their own devices to access schedules, training, tools, and business applications.

• Call center agents can use virtualized workspaces when addressing customer questions via the phone, email, chat, or social media.

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Why Cisco VXI Smart Solution?The Cisco VXI Smart Solution reduces risk and simplifies workspace deployments through a validated design that combines data center, network, and collaboration architectures. Together with thin clients, services, support, and technologies from partners such as Citrix and VMware, Cisco VXI offers retailers a comprehensive solution from the industry leader in workspace transformation. Read the VXI Smart Solution In Depth webpage for more information about the solution’s technical features and benefits.

SummaryMobile technology has changed the workplace. The focus is often on devices, but the true value is in what devices make possible. The Cisco Unified Workspace for Retail empowers retailers to deliver a dynamic, omnichannel shopping experience, enhance employee productivity, and improve customer service through a secure “any device” strategy and flexible virtual workspace environment. Cisco BYOD helps retailers achieve consistent security and simplify operations across the entire network, no matter what mobile devices are connected. Cisco VXI provides an exceptionally flexible and secure virtual workspace for an uncompromised user experience across fixed and mobile devices.

Why Cisco?Cisco is the trusted partner for small, medium-sized, and large retailers who strive to accelerate business operations, reduce capital and operating expenses, and increase business agility. With a Cisco intelligent network, retailers can deliver a superior consumer experience, optimize employee productively, enforce data and physical security, and maintain a cost-effective technology infrastructure.

For More InformationRead more about Cisco retail solutions by visiting: www.cisco.com/go/retail.

Read more about Cisco Unified Workspace by visiting: www.cisco.com/go/uw.

Read more about the Cisco BYOD Smart Solution by visiting: www.cisco.com/go/byod.

Read more about the Cisco VXI Smart Solution by visiting: www.cisco.com/go/vxi.