Assignment onBusiness Communicationsubmitteted to:- submitted by:-Miss. Nitika mam Prachi JainDate:- (PGDM) 3/10/11

#Meaning Of Communication:-Communication consist of transmitting information from one person to another. The transmitter desire to pass some information to the receiver. The reeiver partly or wholly undestand the message & answer the message. In short, communication is an exchange of ideas,opinions or emotion by two or more person.

#Types of Communication:-Basically it is of two type-Internal CommunicationExternal Communication

Internal communication:- It refers to the transfer of information from one person to another within the organisation.It may involve communication between top-middle-lower level managment.It is generally formal kind of communication.It is of three type horizontal , vertical and lateral communication.

External communication:-It refers to the communication with person other than the organisational member.It involve customer,govt.,vendor, supplier etc.

# Practical execution of communication in an organisation:- For this I have taken example of an advertising company and name of company is " Ogilvy & Mather advertising ".

# Introduction of Co.:-

In 1948, David Ogilvy founded the agency that would become Ogilvy & mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world.Todayit has more than 450 plus offices in 169 cities.

# Organisational structure :-# The team of ogilvy and Mather worldwide:- BOD's:-Shelly Lazarus (chairman) , Tham khai Meng (creative director and chairman)CEO:- Miles Young, Leopolodo "polo" ,Regional manager:- Macros Golfari.Head of planning deparment:- Colin Mitchell.Head of finance department:-Steve Goldstein.

# Tools used by organisation:-for internal communication they uses-Letter, e-mail, circular, report, face to face conversation etc.For external ommunication they uses- print media, broadcast media, twitter, text messaging,phone calls etc.

# How they communicate , while:-POLICY INTRODUCTION:-They belive in-"What better way totell your brand story than by actually telling a story?" For achieving their this motto they need cooperation from internal as well as external people. This idea comes in the mind of top mgmt and to communicate this with middle mgmt they use letter and e-mails,because-a policy generally include many complex terms which can't be conveyed through spoken words more efficiently. so, they use letter and email as a tool of communication.

SATISFACTION OF THEIR CUSTOMER:-For an ad agency their customer are the companies who trust them for making a unique and attractive ad. Therefore, they need to be creative ,their workforce should be enthosiastic, since this work is done by the middle level mgmt through the acive cooperaion of lower level mgmt ,so their is great need to communicate to lower mgmt what middle level wants from them .They should be properly informed about the companies goals and for this kind of communication they uses-circular and reports and some time face to face communication.

Introduction of new techniques and ideas:-It was the time when agency face a downfall in it's sales. At that time they motivate their worker , provide incentive and communicate them the new ideas and importance of creative design .By doing this they also be able to attract new customer . they belive that 'a blank piece of paper may be the most daunting foes on earth. but our talent and creative team are able to fill them with new and exciting ideas that help us in acheiving ultimate goal- selling'.

CONFLICT MANAGEMENT:- When the agency was loosing it's customer due to high pricing policy, their was a great dissatisfation among the agency and it's cutomer at that time the agency start advertising of it's own organisation using broadcast media, radio and print media to communicate their new ideas to external public. which help them to earn goodwill for agency and regain it's market position.

# RECOMMENDATION AND CONCLUSION:-while communicating the organisation should frame it's message that is clear, complete, concise,correct and it must have courtsy in it.

(source:-www.ogilvy.com)