Event program of the firstInternational Promotion and Advertising Technologies Festival «ProMediaTech»

Conference«Advanced technologies in brand promotion»

2-3 March 2009  

March 210.00 – 11.00 Welcoming coffee11.00 Conference opening11.00 – 14.00 1st Session «Common trends of the market development. Company promotion in current conditions.

Problems and solutions.»15.00 – 16.00 Coffee break16.00 – 18.00 2nd Session

«Branding in terms of crisis. Problems, companies are facing nowadays, and solutions to these problems.

Integrity strategy as a basis for a successful brand promotion.»March 3

10.00 – 12.00 3rd Session«New ways of brand promotion»

12.00 – 13.00 Coffee break13.00 – 15.00 4th Session

«The role of Media in creating awareness and shaping the brand loyalty among customers.

New opportunities in media industry for brand promotion.»15.00 – 16.00 Coffee break16.00 – 17.30 5th Session «Importance of exhibitions and exhibitions projects for the brand promotion program» 17.30 – 18.00 Conference closing

Representatives of the following companies will speak at the conference:

Ipsos Russia (Marketing research agency) TNS Gallup Media (Market research) Media Arts Group (Communication group) Depot WPF Brand & Identity (Branding company) Drovnikova & Partners (Brand-consulting company) Corporate imageology (Specialized issue) MediaPartner (National communication company) PROPAGANDA (Communicative technologies center) Russian Marketing Services Association Russian Public Relations Association

Программа участия профессионального клуба ВЫСОКИЙ ДИЗАЙН

в Международном Фестивале Технологий Продвижения и Рекламы

«ProMediaTech» (проект)

1. Final stage of «EXPODESIGN’2009» contest – the best stands of Russia. Contest participants’ works demonstration, discussion, jury, wrap-up, award ceremony.

2. Retrospective exposition, devoted to school and traditions of both, Soviet and Russian exhibition art: V.Makarevich, R. Firestein, V. Shalaev, A.Mironov, V.Konarev, A.Konarev, G.Sinev.

3. Modern Exposition Practice. Meetings with the professionals: V.Litvinov, P.Nomokonov, I.Peida.

 

Competition program(project)

• Video trailers contestOrganizer: ForwardProduction

• «Expodesign-2009» contest

Organizer : «Vysokiy Design» professional club

• Designers contestOrganizer: Freelance.ru• «The Best Artwork for

ProMediaTech-2010»• «Postcard of

congratulations «The 8th of March»

Association conference «Advertising Federation of Regions»«Personnel and sales anticrisis management»

March 4, 2009

Aim of the conference: To review new sources of competitive advantages for Russian advertising and media companies for effective sales in terms of crisis. New ideas, relevant aspects, main problems and best solutions.

  The conference program is to feature:• The market experts will tackle development trends of advertising

and media sectors.• Updated forecasts. News trends of the unpredicted crisis.• Modern concepts of attracting and retaining clients.• Personnel and sales management strategy.• Sales models in terms of crisis. • New tools and technologies in implementation of client’s ideas.• Обобщенный опыт, взгляд ведущих специалистов-практиков. Master-class «Incentive systems. Crisis and work with personnel.

How to recruit the best candidates or to be one of them» Professional discussion. Making of a dialogue, efforts

consolidation: sharing with ideas, opinions, draft projects.

Within boundaries of the festival event program a set of seminars will be held.

CompanyCompany TopicTopic

OKTANORM company Seminars on OCTACAD and OCTADESIGN software for technical department of exhibition and designers companies.

Origin Expo «Effective Participation in Exhibitions»

Media Broadcasting Group

«Protection of Intellectual Property»

«PAPA» advertising agency

«Multimedia Expo Systems»