CUC Excellence Award'16 Proposal 2016

8/17/2019 CUC Excellence Award'16 Proposal 2016

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CUC EXCELLENC AWARDS ‘16 SPONSOR SHIP PROPOSAL DOCU ME NT

THIS DOCUMMENT IS AN OFFICIAL DRAFT FOR A SPONSORSHIP PROPOSAL OF THE SECOND EDITION OF

THE CUC EXCELLENCE AWARDS. IT CONTAINS IN IT, HIGHLIGTED LIST OF CATEGORIES, IMAGES OF THE

MAIDEN EDITION AND OTHER EQUALLY RELEVANT INFORMATION.

Leaving a mark…

Monday, March 14, 2016

THE STUDENT REPRESENTATIVE COUNCIL

CENTRAL UNIVERSITY COLLEGE

&

STEP – UPENTERTAINMENT

PRESENT…

Apr i l 22, 2016


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@cucawards @cucawards /Cucawards15 Powered by:

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CUC EXCELLENCE AWARDS – Proposals OutlineEXECUTIVE SUMMARY ................................................................................................................................ 2

PICTURES FROM CUC EXCELLENCE AWARDS’15 .......................................................................................... 3

AWARD CATEGORIES .................................................................................................................................. 5

CUC STUDENT OF THE YEAR ................................................................................................................ 5

MOST INFLUENTIAL STUDENT OF THE YEAR ........................... ......................... .......................... .......... 5

STUDENT ENTREPRENEUR OF THE YEAR.............................................................................................. 5

MOST INFLUENTIAL ALUMNI OF THE YEAR ........................ .......................... .......................... .............. 5

SPORTS PERSONALITY OF THE YEAR (MALE AND FEMALE) .................................................................. 5

THE WRITER OF THE YEAR ................................................................................................................... 5

ENTERTAINMENT PERSONALITY OF THE YEAR ....................... .......................... .......................... .......... 6

OVERALL BEST STUDENT IN ACADEMICS ............................................................................................. 5

MOST FASHIONABLE STUDENT (MALE AND FEMALE) .......................... ......................... ....................... 6

THE MOST STUDENT FRIENDLY LECTURER AND HOD OF THE YEAR...................................................... 6

MOST POPULAR STUDENT OF THE YEAR (MALE AND FEMALE) ........................ .......................... .......... 7

THE DANIEL AWARD ........................................................................................................................... 7

WELL DRESSED STUDENT FOR THE NIGHT OF THE MAIN EVENT ............. Error! Bookmark not defined.

BUDGET FOR THE WHOLE ACADEMIC YEAR EVENT ..................................................................................... 8

BENEFITS YOUR ORGANISATION STANDS TO GAIN WHEN YOU PARTNER AS A PLATINUM SPONSOR (ABOVE

50% OF TOTAL COST ................................................................................................................................... 9

BENEFITS YOUR ORGANISATION STANDS TO GAIN WHEN YOU PARTNER AS A GOLD SPONSOR (10,000-

45,000GHS) ................................................................................................................................................ 9

BENEFITS YOUR ORGANISATION STANDS TO GAIN WHEN YOU PARTNER US WITH ANY OTHER PACKAGE

(BELOW 10,000GH / PRODUCTS) .............................................................................................................. 10

OTHER RELEVANT INFORMATION ............................................................................................................ 10

MARKET SIZE & POTENTIALITY .............................................................................................................. 10

TURN UP PROJECTION .......................................................................................................................... 10

MARKET PERFORMANCE ...................................................................................................................... 10

PUBLICITY STRATEGIES ......................................................................................................................... 11

THE EVENT’S DETAILS ............................................................................................................................... 12

CONCLUSION ............................................................................................................................................ 13


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EXECUTIVE SUMMARYCentral University College is currently the biggest private University in Ghana. The College has

four campuses (Miotso, Dansoman, Mataheko and Graduate School campuses). `

The college which was founded by International Central Gospel Church (ICGC) in Accra, Ghana

in 1998 currently has a student population of twelve thousand nine hundred (12,900)

undergraduates and graduate student.

Among the stated aims of the University is to provide integrated and biblically based tertiary

education with particular reference to the needs of the African continent. To shape vision and raise

leaders for the future is the vision of the University.

The Student Representative Council in realizing this vision as a major stake holder seeks to

institute an award ceremony to celebrate potentials and students that imbibes the schools principlesof excellence, Integrity and honor.

The second Edition is dubbed “CUC EXCELLENCE AWARDS’16” and would be held on the

6th of May 2016 at Miotso campus at 7pm.It will be highly official with the president of the

University and other invited guests including the faculty members.

OBJECTIVES

The objectives for instituting this awards ceremony, among others, include:

To inspire and motivate students to strive for excellence in all endeavors.

To promote discipline, unity of purpose, hard work, integrity and honor in students.To promote healthy competition, good sportsmanship and friendship among students

We also want to enhance cleanliness and decorum in various halls and hostels or residence


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PICTURES FROM CUC EXCELLENCE AWARDS’15 SOME AWARD RECEIPIENTS

Female sport Personality of the The Daniel Award Winner(The most dedicated in church

the year activities on campus)

Most Fashionable Female Student CUC Student of the year

of the year


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PERFORMANCES, DIGNITARIES AND AUDIENCE

SEXY DIVA EFYA’S PERFORMANCE GALAXY’S PERFORMANCE

DJ VYRUSKY FROM STAR FM A DANCER THAT PULLED THE CROWD

SOME DIGNITARIES FACE OF CUC 2015 WINNERS


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AWARD CATEGORIES

CUC STUDENT OF THE YEAR

This category is to award students who do so well in Academics and also do well in the fields of

activities. Some students do a lot for the school; sports, Instrument, Leading and embarking on

Missions. Apart from all the activities, they still do well in academics and come top in class.Therefore, there is the need to award them. This is the ultimate award for the university

MOST INFLUENTIAL STUDENT OF THE YEAR

This award is for students that during the course of the academic year exhibited exemplary

leadership in all spheres of academic life. This student should have influenced policy at least at the

JCR level, been an activist for the cause of students, has been of good behaviour and shown a high

level of moral integrity. This student should also be charismatic and command a high number of

students.

STUDENT ENTREPRENEUR OF THE YEAR

A universities goal is to train its students to become entrepreneurial, to be employers and change

leaders. This award will celebrate the student that imbibes this spirit and is leading the change even

as a student. This individual or group of persons should have a visible enterprise that is original in

thought and direction. The enterprise should as well be sustainable.

MOST INFLUENTIAL ALUMNI OF THE YEAR

We appreciate the influence of our Alumni on our students. In all spheres of public endeavor our

Alumni are excelling. They are leading change and influencing national discourse. We want this

exemplary leadership to reflect in our students hence the need to award an Alumnus that inspires

hope and integrity, leadership and originality in thought.

THE WRITER OF THE YEAR

We write to document our history, our feelings and to demand accountability. It is a craft that

ought to be delivered in the skill and style. This award will honor the student whose writing words

whether literally or directive is delivered with the style, skill, precision and captivating. These

works for the avoidance of doubt can be published or unpublished.

OVERALL BEST STUDENT IN ACADEMICS

We can certainly not leave out Academics in awarding excellence in Academic Institution. For this

category, we award the best student biased on his or her CGPA. If for some reasons there are

students in the same CGPA we will put them to vote and let their extra curricula activities

influence their award.


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SPORTS PERSONALITY OF THE YEAR (MALE AND FEMALE)

Sport is one of the pillars of human development. It recreates and rejuvenates, creates bonds

beyond boarders and propels the name of institutions to their pinnacle. It is appropriate that in

appreciating this scientific fact, we acknowledge the gallant men and women that drive the various

sporting disciplines in our schools. F or this category, we intend to award the most enterprising and

versatile athlete in all the disciplines in the year under review.

ENTERTAINMENT PERSONALITY OF THE YEAR

The Creative Art is an industry that cannot be ignored in any society. In our society for example

there are several artistes that we cannot overlook when awarding excellence. These artistes include

Dancers, Singers, Comedians, Painters, Rap and spoken word artiste, sound engineer, among many

others that we would much appreciate to acknowledge for the excellence they exude in their bid to

entertain and cognitively rejuvenate us. We would award the best entertainer among all of the

aforementioned.

MOST FASHIONABLE STUDENT (MALE AND FEMALE)Looks they say speak volumes of our individuals. It increases one’s level of confidence and creates

a very impression about an individual. Here at Central University College, looks are very dear to

our existence hence our need to award trend setters, decently dressed students and good looks. This

award is to inspire our peers to all times dress impressively and decently to reflect the foundation

of great University.

THE MOST STUDENT FRIENDLY LECTURER AND HOD OF THE YEAR

In every Academic discourse community, there is the need for a cordial co-existence to exist

between senior common room and the junior common room. More often this is not the case

between here at Central University we are fortunate to have some of the best lectures and HODS inthe country. We will like to use this medium to reinforce the cordial relationship that exists

between lecturers, HODS and students by awarding the most student friendly lecturer and HOD on

campus. This we believe might inspire other lecturers and HODS to establish cordial relations and

live up to expectation.

BEST ORGANISED EVENT

Several events take place on campus almost every time. This event ranges from motivational

seminars, fashion show to musical performances but which event actually benefits the overall

developments of the graduate. This category seeks to award events tailored to the intellectual and

moral developments of the students. The event should be well publicized and well attended and itshould also achieve its intended purpose.


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MOST POPULAR STUDENT OF THE YEAR (MALE AND FEMALE)

This award will go to the most popular student of the year. This will be determined by popular

nominations and by popular votes from the general students’ body.

THE BEST HALL IN CENTRAL UNIVERSITY

In Central University College, there are 8 different halls of residence evenly shared among bothsexes. This award will go to the hall that deemed to be active in terms of its participation in the

school’s activities. The determinants will be the hall’s activeness in sports, debates, quizzes and

cleanliness. In all, the hall whose students or occupants are deemed well behaved during the year

under review will be considered for the awarded.

BEST SCHOOL IN CENTRAL UNIVERSITY COLLEGE (e.g. SCHOOL OF PHARMACY)

This award is to motivate students to do more in solving intellectual ideas of the country being it

Scientific, human resource, financial, political and human behavior. In developing a country, we

need intellectuals that could think deep and bring out different ideas to solve a whole lot of

problems in health, finances and others. This award will go to the School that brings somethingnew to help solve Ghanaian problems. It will also be based on the thorough research they did in the

whole of the Academic year

THE DANIEL AWARD

Since the University is a Christian University we always have an idea of grooming students to

follow the ways of Jesus Christ and therefore there is the need to award those who are gifted and

help in church activities on campus. It helps to motivate students to do more for the church and

also help to raise spiritual leaders for the Nation.

TYPES OF AWARDS GIVEN The following are awards given to the winners of for the various categories:

Plaques

Citation

Cash amount

Awards still in evolution since this is only our second edition.

SPONSORSHIP /PARTNERSHIP

We are preferably looking for a long term sponsorship/partnership. Where this is unavailable, we

would welcome a short term relationship. Cash, kind and endorsement from top level management

would go a long way to make this initiative a great success.


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BUDGET FOR THE WHOLE ACADEMIC YEAR EVENT

ITEMS UNITS COST AND QUANTIY TOTAL AMOUNT

PLAQUES 25PIECES 3000GH¢

CITATION

WINNERS CASH PRICE

PUBLICITY

BANNERS (10*12 AND6*9)

3pieces(150GH¢),7pieces(75GH¢) 1000GH¢

POSTERS (A2) 710 pieces (3GH¢) 2200GH¢

VIDEO PROMO 500GH¢

SHIRTS/CUPS/BALLOONS 250/50pieces (15GH¢) 3000GH¢

SMS 600GH¢VIDEO COMMERCIALS

RECORDING

500GH¢

MEDIA HYPE 4000GH¢

VENUE SET UPSOUNDS 1000GH¢

DECORATION 2000GH¢

LIGHTENING 1200GH¢

USHERS AND SECURITY 400GH¢

PERFORMING ARTISTES

SARKODIE 40,000GH¢

MC’S 800GH¢

DANCERS 500GH¢

GRAND TOTAL 60,700GH¢


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BENEFITS YOUR ORGANISATION STANDS TO GAIN WHEN YOU PARTNER AS A PLATINUM

[KEY] SPONSOR (ABOVE 50% OF TOTAL COST)

For a key sponsor the following would be the benefits:

Acknowledgements as our headline sponsor in our media campaigns. Thusyour brand would be mentioned in all radio and television adverts what would come with

the awards program. It would also be cited on banners, billboards used to raise publicity

for the program.

Your products will directly reach the student sector population of about eight thousand

male and female (8000) of your consumer base.

Associating with a brand of excellence in leadership will create goodwill for your firm and

further enhance your already existing brand of excellence.

Your firm will be granted the right to have all the four events including the award

ceremony named after your brand.

You will get the opportunity to give presentation at the events to elaborate on your brandand associated products.

The firm will brand every event venue and close proximity zones with its banners, flags,

and posters and allowed to make sales of any products of choice.

The University will award your company a certificate of appreciation and endorse any

product of your choosing

We are open to discuss any other benefit that will mutually beneficial to our partnership

Others benefits are:

Exposure to over 9000 CU confined market and its alliances eg. AlumniCompliment your existing brand values

Enhance your Reputation/Image/Goodwill

Provide a platform to increase the positive community perception and credibility of your

institution or organization

Thank you.

BENEFITS YOUR ORGANISATION STANDS TO GAIN WHEN YOU PARTNER AS A GOLD

SPONSOR (10,000- 45,000GHS)

Your products will directly reach the student sector population, of about eight thousandmale and female (8000) of your consumer base.

Associating with a brand of excellence in leadership will create goodwill for your firm and

further enhance your already existing brand of excellence


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The University will award your company a certificate of appreciation and endorse any

product of your choosing

Have at most 5 stands for product exhibitions (for sales or advertisements) at the venue of

each of the event or halls of residence

Acknowledgement as partners in our media and press promotions

Any other benefits that will mutually be beneficial to our partner.

BENEFITS YOUR ORGANISATION STANDS TO GAIN WHEN YOU PARTNER US WITH ANY

OTHER PACKAGE (BELOW 10,000GH / PRODUCTS)

Your product will directly reach the student sector population of about eight thousand male

and female (8000) of your consumer base.

Associating with a brand of excellence in leadership will create a goodwill for your firm

and further enhance your already existing brand of excellence

Acknowledgements as supporters in our media and press promotions

Have at most 3stands for product exhibitions (for sales or advertisements) at the venue ofeach of the event or halls of residence.

OTHER RELEVANT INFORMATION

MARKET SIZE & POTENTIALITY

It is interesting to know that there are over 10,000 of student population out of which over 70% are

on the main campus at Miotso – Prampram. The rest of the 30% are spread across the three other

campuses including about 25% at Mataheko Campus and the 5% of student population of both

Dansoman and LT campuses.

TURN UP PROJECTIONDuring the Maiden Edition, we projected over 1500 attendees out of which 1232 turned up. This

event is primarily targeted to engage the student body. We are expecting students from across all

campuses, faculties and levels that would be enticed by the gravitation of this initiative and

publicity strategies, etc. to involve themselves in this event. Students would be transported from

the other three campuses to the main campus.

In view of the above, we are expecting over 1500 students from the main campus (Miotso) and

over 500 students across all other three campuses making 2000+ prospects to participate in the 2nd Edition of the function. Hopes are high regarding this prospective turn up.

MARKET PERFORMANCE

Market performance, put differently, the frequency or purchasing patterns of students are high in

the sense that it is observed that the average student in a week spends over GH¢ 150.00. This is


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perhaps by virtue of the fact that about 85% of the student population are from homes of the

middle income earners.

This is an opportunity to tap your portion of these prospects. We would humbly recommend that

you make very good use of platforms that will be given so as to entice the market into making

purchasing decision.

Again we would embark on series of irresistible publicity activities to help create awareness as

well as communicating tantalizing atmosphere for this event. Publicity strategies are expatiated in

the next subject.

Adding to that, it is a fact that students at CUC are very sensitive in embracing such an activity on

campus.

PUBLICITY STRATEGIES

These are activities or set of activities that would be carried out to ensure that the student body is

aware; students are compelled to make turn up decisions and will turn up at the event. The

following are list of publicity strategies.

Chapel Service Announcement: Chapel services are held every Wednesdays and

Sundays. We would therefore draft information about this event to be read at chapel service

periods. Most students go for chapel service, though. X

Bulk SMS/E-mail: We would draft short messages and distribute them across these

platforms.

Class Announcements: We would appoint students to enter class by class prior and post

lecture periods to make announcements.

Publicity Materials: Tickets, T- shirts, Banners, fliers, and other printable bills will be

fixed and pasted to display attractive and attention-grabbing information. Art works

(colors, graphic designs, etc.) will be of different colors and designs.

Media: We would also engage in some media hype at GH-One TV, iSocial and Zone 36.

These are platforms to perhaps attract potential non-students attendees as well extend hype

to build confidence in the student body.

Social Media: Platforms such as Instagram (IG), Facebook (FB), Twitter, Whatsapp,

Google+, Snap Chat, etc. will be used to enhance on publicity.

Promotions: We would also run promotional activities to students and the general public.

For instance we would use social media platform like IG or FB and indicate a free ticketwinning for say the first and/or the last to like/comment on a post. Again, giving free

tickets to any one that answers our questions correctly, etc.


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Clubs/Association Heads & Hall Executives: We would use our authority to appoint

executives of the various clubs, departmental associations and halls to promote the

movement.

Website: We would also publicize the event with written and design information to

enhance publicity.

Lecturers/Authorities: We would plead with lectures and authorities to help hype the

event by just talking about it anytime they are in contacts with students.

Corporate/Media Hype: Prospective corporate sponsors and media would display all art

works on their social media platforms to help promote the hype. The media would also

announce or publicize the event on air.

Performers’ Hype: Artists on the bill will also do their part of the publicity across all

platforms.

THE EVENT’S DETAILS

Theme : Leaving a mark…

Performers : Dancers, Comedians, Sarkodie, etc.

Opening Time: 7:30PM – 11:30PM

Venue : Multipurpose Hall (Miotso Prampram Main Campus)

Date : April 22, 2016Ticket Types : Regular and VIP Tickets


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Documents

CUC Excellence Award'16 Proposal 2016