Dell Award Presentation

TAKE YOUR OWN PATH

Will we make IT?Presentation to the Jury of

UTVi - Dell Award for SME Information Technology Innovation.

by Arun Jacob, Managing Director

My understanding of this contest It is a search for a small/medium company

with… Little or no IT background whatsoever at inception Begins the journey of understanding the importance

of IT Makes a commitment towards it Plunges into it with heart and soul So that it creates a significant benefit to

Client Company Community

And perhaps create an altogether new path in our industry.

Array - Overview

Legal entity is Array Consulting Private Limited. ArrayGlobe.com is our web based interface

powered by our original, innovative and inhouse software called JASON (Joined Array System ONline).

Primary objective is to create overseas education opportunities to young Indians.

5 years old, based in Hyderabad. Started with a New Zealand focus.

Aspire to become the ‘Google of Global Education’ by 2015.

Accreditations & Achievements Earned respect as an honest and

professional company in an industry marred by grey operators. New Zealand - India Education Representative Singapore Education Specialist Qualified Education Agent Counselor for

Australia Testimonial - Governor of Punjab Testimonial - Governor General of New

Zealand

Client Background - SPIN

Situation - 5 to 6 lakh students go abroad to study every year - Source: TOI Report.

Market & Location - Primary sources are Punjab, Gujarat, AP, Delhi, Mumbai, Kerala, TN, but a good spread across India.

Most of them are preparing for this for years together and the families make tremendous sacrifices. The stars in the eyes are actually visible!

Problem - Advised by ‘consultants’ of ill repute or lack of adequate knowledge.


Problem - Typically a counselor advises 90% of the 5 lakh+ students going abroad.

Level of information provided is inadequate due to human limitations: Massive information dissemination is required - course,

entry & visa criteria, spouse & kids, city & country, etc, etc.

10 countries x 50 schools x 100 courses = 50,000 options!

Influenced by company diktats and patience quotient. Communication flow is not up to client’s

expectations once process starts.


Implication - Young Indian students are ending up in wrong college, course and country.

Are being made to chew their nails up to their elbows in anticipation of process information.

Need - They had to be given all possible options and the control of choice about college, course and country.

Be adequately informed at each stage. Have the convenience of starting and doing

process from anywhere.

ArrayGlobe.com powered by

JASON

Client - Course Search

Client - Search Results

Client - Entry Criteria

Client - Visa Criteria

Client - Process Time Analysis

Client - 2nd Choice / Register

Client - Temporary Registration

Client - SMS Authentication

Client - SMS Authentication

Client - Admission Form

Client - Automated Form

Client - Visa Fee Payment

Client - Visa Fee Payment

Client - Registered Homepage

Client - Documents Upload

Client - Escalate Dissatisfaction

Client - Continuous Updates

JASON also updates / prompts client at 22 points of interaction via SMS and Email.

No more chewing of nails in anticipation of information!

Illustrate actual SMSes received.

Company Benefit

Wider footprint across India with lower cost of advertising.

Significantly lower cost than setting up physical offices across the country.

Centralized counseling and processing gives better control of operations.

Because we can actually go global - anyone from anywhere to anywhere. Already processed applications from Bangladesh, Sri Lanka and Maldives.

Spread - Screenshot - 1




Company Benefit - Innovation Catching up with the leaders through thought

innovation seems eminently possible - Brains vs Brawn.

Because it has not been done and we will be the 1st.

Creation of a loyal client base through an exciting technological experience not seen in this industry.

Creation of an important and highly effective tool for our staff.

Shift to process driven management as against gut feel decisions.

Innovate - To catch up with the leaders - Competitor screenshot 1

Innovate - Because we are the 1st to do it - Competitor screenshot 2

Innovate - To excite the client through a technological experience

Innovate - To create a process - ICA

Innovate - To create a process - ICA

Innovate - To create a process - CO



Case Officer work automation Automatic allocation with limit of 45 per CO. Client capability assessment. Automated reminders to ease issue of ‘You

are not informing me’. Automated admission form filling and QC. Automated communication with institutions. Automated formats for creating visa files. Escalation to senior in case of non

compliance. In future - web conferencing with client to

enable the personal touch.

Customer Service Manager work automation. Daily reports on client progress. Case officer management. Escalations to address client issues. Ensure complete quality control.

Innovate - To create a process - CSM

Innovate - To create a process - CSM

Current status

Change - We have achieved an all India footprint and beyond! Actual registrations, not just visitors.

Improvement - The counselors and case officers do not grope in the dark any longer. Zero scope for process deviance.

Measurability - 35% increase in sales, 100% achievement in admissions and 24% increase in client retention after launch of the portal.

All this without recruiting additional staff! Better utilization of resources.

Future - Scale, adaptability, acceptability.

The Overseas Institution. VAS Providers - Tickets, Insurance, etc. All other departments in the company. Immigration departments??


ArrayGlobe.com will become the largest database of overseas courses available to young Indians and a completely transparent system of viewing course details, fee, start dates, entry requirements, visa requirements, etc.

Free resource to competitors...oh yes! But at least the student is now getting honest advice.


Future additions will include other value additions to client like nearest place of worship, buddy network, find a job, work permit application, PR application, parents’ visitor visa, spouse visa, etc.

Corporate Social Responsibility (CSR) by linking revenue from each successful overseas student to an underprivileged student in India.

A significant community benefit we hope.

The Overseas Institution (To be implemented)

How many clients are interested in my courses?

Modes of communicating with the prospects - Active marketing options.

What stage is a registered client at? Can I give an accurate projection to my

academic staff? Can I provide ongoing training to the Array

counselors? Can I update course and institution details?

VAS Providers (To be implemented)

Become a one-stop-shop to the client going abroad by marrying JASON to existing systems or through development. Fee transfer & Forex Air ticketing & Insurance - Travel &

Medical Foreign account opening Luggage & Clothing Stationery and equipment (Dell?) Accommodation in foreign country Many others

The company as a whole

JASON will ensure… Everything is connected to everything. Predicts need to hire staff - client is never

‘under serviced’. Automates invoicing and payment reminders

to institutions and thus maintain the revenue stream.

Maintains communication with client (student) even after landing in foreign country thus leading to cross-sell opportunities and furthering customer service and satisfaction.

Ensures compliance of processes and evolves SOPs.

Future - scale, adaptability, acceptability

Other overseas opportunities like work, migration, travel which complement education.

Remove the stigma that is prevalent in this industry through complete transparency.

Create a world standard for overseas admissions and visa processing from India.

What we have invested into JASON?

50 lakhs of Rupees as on date. 2 years of development. Dedicated team. The biggest leap of faith for a small

company to spend almost half of it’s turnover in building a proprietary software!

Our belief that this is the only way forward.

Will ArrayGlobe.com backed by JASON work?

If Dell’s online promise for building and delivering customized computers can work, if MakeMyTrip.com’s promise of booking and delivering airline tickets can work, if Naukri.com’s promise of finding jobs can work...so will ArrayGlobe.com!

Proof of concept is already firmly established. A leading Indian Internet company has

already made an approach for an investment.

Will this Award help us?

Oh yes…for the sheer kick of building something that respected names like UTVi and Dell think is a Top 10 innovation in India!

Attract investors who see the value in backing this idea and make it realize it’s full potential.

Go down in history as a pioneer in the overseas education industry.

So did we take our own path? We believe we already did.

Top 10 in India for a company with little or no IT background.

An honest and professional platform for young Indians to achieve their overseas education dreams has been created.

Hundreds of underprivileged Indian students will be assured of education.

Thank you. Q&A.