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Users no longer want to be marketed and sold to. So what do they want? This presentations reviews digital design interactions that have become standard, and inspire you with new trends on user experience and interaction design strategy. Learn what’s current, expected, and unexpected in today’s interactions on the web.
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DESIGNING FRESH EXPERIENCES THAT MOTIVATE USERS
@Motivate_Design | motivatedesign.com
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE:
INTRO
TONY
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EXPERIENCE DESIGN DIRECTORMOTIVATE DESIGN
PART-TIME LECTURERDESIGN AND MANAGEMENTSCHOOL OF DESIGN STRATEGIESPARSONS THE NEW SCHOOL FOR DESIGN
@TonyBrinton
SENIOR EXPERIENCE DESIGNERMOTIVATE DESIGN
BBADESIGN AND MANAGEMENTSCHOOL OF DESIGN STRATEGIESPARSONS THE NEW SCHOOL FOR DESIGN
@juliaesloan
JULIA
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 3
USER EXPERIENCE DESIGN
Made by envis preciselyhttp://envis-precisely.com
Based on the Disciplines of User Experience by Dan Saffer (2008)
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE:
BRIEF HISTORY
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-Aarron Walter, Director of UX, MailChimp
“We hadn't yet learned to be ourselves”
• In the beginning of the web, we weren't really designing so much for people as machines.
• 2005 onward design became more personal and emotional
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 5
SOME MOVEMENTS THAT ARE HELPING HUMANIZE THE EXPERIENCE:
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 6
design for emotion
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 7
USEFUL VS. DELIGHTFUL
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 8
WHY SETTLE FOR USABLE?
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 9
simplicity
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 10
SIMPLICITY
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 11
storytelling
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 12
STORYTELLING
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 13
content is king
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 14
CLEAR VALUE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 15
context is god
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 16
GETTING STARTEDWITH ETHNOGRAPHY
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CONTEXTUAL CTAs AND PROGRESSIVE PROFILING
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 17
gradual engagement
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 18
GRADUAL ENGAGEMENT
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 19
DESIGN FOR PEOPLE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 20
EXPERIENCES THAT “POP”
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 21
EXPERIENCES THAT “POP”
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 22
EXPERIENCES THAT “POP”
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 23
SKEUOMORPHISM
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 24
SKEUOMORPHISM
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 25
CLEAR & “HONEST”
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 26
SIMPLE DESIGN
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 27
NEXT GENERATION THERMOSTAT
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 28
LESS IS MORE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 29
REMOVING VISUAL CLUTTER
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 30
STORYTELLING
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 31
SIMPLE, CLEAR, BOLD
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 32
LIMITING CONTENT ON SCREEN
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 33
LIMIT CHOICES
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 34
DESIGNING FOR MOBILE CONTEXT
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 35
INVITATION ONLY...
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 36
TIME, CURIOSITY AND CURATED CONTENT
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 37
CLEVER INTERACTIONS
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 38
HUMAN EXPERIENCE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 39
HUMAN EXPERIENCE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 40
HUMAN EXPERIENCE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 41
HUMAN EXPERIENCE
DESIGNING FRESH EXPERIENCES | APRIL 2013 | PAGE: 42
HUMAN EXPERIENCE
THANK YOU‣ Questions?
