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Art Direction, Logotype Creation, Graphic Chart & Prepress for Sodexo
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graphic identity
2
Name logo guideliNes
choice of colors
Safety around the logo
Logo and trademark
do not
Full logo guideliNes
choice of colors
Safety around the logo
Logo and trademark
do not
4
6
7
7
8 - 9
10
12
13
13
14 - 15
Summary
graphic identity
name LOgO guideLineS
4
5
mOnOchrOmeOr negative
chOice Of cOLOrS
cmyK
c=0 m=100 y=100 K=0
c=100 m=95 y=0 K=0
c=0 m=0 y=0 K=80
c=0 m=0 y=0 K=60
c=0 m=100 y=100 K=60
grayScaLe
c=0 m=0 y=0 K=100
c=0 m=0 y=0 K=88
c=0 m=0 y=0 K=80
c=0 m=0 y=0 K=60
c=0 m=0 y=0 K=40
6
Security SQuare arOund the LOgO
all written texts must keep out of the «security square». this square is based on a circle which starts at the edge of the «by Sodexo» logo.
the concept name and the trademark (by Sodexo) must always remain associated.
under no circumstances, the proportions of any part of the logo might be changed.
Safety arOund the LOgO
LOgO and trademarK
7
dO nOt change Brand cOLOrS
dO nOt change LOgO cOLOrS
dO nOt
8
dO nOt remOve trademarK
dO nOt rOtate / aLWayS KeephOriZOntaL reading directiOn
dO nOt diStOrt any part Of the LOgO
9
fuLL LOgO guideLineS
10
11
mOnOchrOmeOr negative
12
chOice Of cOLOrS
cmyK
c=0 m=100 y=100 K=0
c=100 m=95 y=0 K=0
c=0 m=0 y=0 K=80
c=0 m=0 y=0 K=60
c=0 m=100 y=100 K=60
grayScaLe
c=0 m=0 y=0 K=100
c=0 m=0 y=0 K=88
c=0 m=0 y=0 K=80
c=0 m=0 y=0 K=60
c=0 m=0 y=0 K=40
Security SQuare arOund the LOgO
all written texts must keep out of the «security square». this square is based on a circle which starts at the edge of the «by Sodexo» logo.
the logo, the concept name and the tra-demark (by Sodexo) must always remain associated.
under no circumstances, the proportions of any part of the logo might be changed.
Safety arOund the LOgO
LOgO and trademarK
13
dO nOt change Brand cOLOrS
dO nOt change LOgO cOLOrS
dO nOt change name cOLOrS
dO nOt
14
dO nOt remOve trademarK
dO nOt remOve any eLement /dO nOt uSe SeparateLy
dO nOt rOtate / aLWayS KeephOriZOntaL reading directiOn
dO nOt diStOrt any part Of the LOgO
15
