Greenville College Graphic Identity Manual

GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL1 | MAY, 2014 V 1.0

GRAPHICIDENTITYMANUAL

GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL2 |

CONTENTS

Introduction . . . . . . . . . . 1

College Marks . . . . . . . . 2-5 •GreenvilleCollegeLogotype •Seal

Color . . . . . . . . . . . . 6-9

Size . . . . . . . . . . . . . . 10

ClearSpace . . . . . . . . . . . 11

Typography . . . . . . . . . 12-13

AthleticandSpiritMarks . . . 14-17 •AthleticLogo •AthleticLogotype •SpiritMarks

AthleticTypography . . . . . 18-19

GRAPHICIDENTITYMANUAL

GREENVILLE COLLEGE GRAPHIC IDENTITY MANUAL1 | WWW.GREENVILLE.EDU/GRAPHICS

INTRODUCTION

ThesuccessoftheGreenvilleCollegegraphicidentitydependsontheuseofconsistentstandardsby

everyoneinvolvedinGreenvilleCollegecommunicationsincludingemployees,vendors,studentsand

otherswhousetheschool’snameorgraphics.

GreenvilleCollegeisthesoleownerofitsnameandgraphicsincludinganylogo,signature,symbol,mark,

seal,nickname,letters,wordorderivative,whetherornotregistered,thatcanbeassociatedwithGreenville

Collegeanddistinguishedfromthoseofotherinstitutionsorentities.GreenvilleCollegeprotectsand

enhancesitsreputationbyassuringthatitsgraphicsaredisplayedaccordingtoinstitutionalguidelines

appearingonlyonappropriatematerialsorproducts.

TheMarketingOfficewillprovideproductionassistanceasneededandansweranyquestionsregarding

graphicstandards,[email protected].


COLLEGE MARKSOfficialmarksshouldbeusedonallformsofGreenvilleCollegecommunication.Anyattempttousea

logo,symbol,mark,orsealotherthanthosereferencedinthisdocumenttorepresentGreenvilleCollege

willbeconsideredaviolationoftheschool’sgraphicguidelines.

WWW.GREENVILLE.EDU/GRAPHICS


COLLEGE MARKS

GREENVILLE COLLEGE LOGOTYPE

TheofficialGreenvilleCollegelogotypeistheprimaryelementoftheschool’svisualidentity.Twoversions

areavailable,Greenville College Stacked and Greenville College Horizontal.Appropriateusesforthe

logotypeincludeprintanddigitalcommunicationsuchasbusinesscards,e-mails,envelopes,letterhead,

marketingmaterials,merchandise,publicationsandwebpages.

GreenvilleCollegelogotypescanbeobtainedatwww.greenville.edu/graphicsbyclicking“Download

HiRes.tif ”nexttothedesiredgraphic.ContacttheMarketingOfficeforfileswithtransparent

backgrounds,vectorformats,orspecificdimensions.

Thetypefaceusedforthelogotypehasbeencustomized.Donotattempttorecreatethelogotypeusinga

standardtypeface.Thelogotypemustalwaysbeclearlylegible.Thelogotypemaynotbecombinedwith

otherwordsormodifiedinanyway.

ContacttheMarketingOfficeifaspecificsituationrequirestheuseofanoffice,departmentorschool

withinthelogotype.Includeadeadline,andadescriptionofthedesireduse(letter,application,webpage,

etc.).



G r e e n v i l l eC o l l e G eCol lege

Greenville

1 2 3

4 5 6

7 8 9

Avoid the following unacceptable uses: 1 Donotstretch,resizeordistortanyportionofthelogotype.

2 Donotcropanyportionofthelogotype. 3 Donottiltorrotatethelogotype. 4 Donotrearrange

componentsinthelogotype. 5 Donotaltertherelativesizeofanycomponentofthelogotype. 6 Do

notalterthetypefaceofthelogotype. 7 Donotalterthetypestyle(e.g.,fromallcapstocap/lowercase,

or italics). 8 Donotseparatethe“GC”fromthelogotypeanduseitasafreestandinggraphicormark.

9 DonotcreatestylizedGreenvilleCollegetext.Usetheofficiallogotypewhenappropriateorapproved

typefaces(seeTypographypage12).

GREENVILLE COLLEGE LOGOTYPE (continued)

COLLEGE MARKS



COLLEGE MARKS

GREENVILLE COLLEGE SEAL

Thesealisintendedforlimiteduse.Itisaceremonialmarkmostoftenrelatedtocommencementand

otheracademictraditions.



COLOR

OrangeandblackaretheofficialGreenvilleCollegecolors.Throughtheyears,manycolorshavebeen

usedincludingseveralshadesoforange.Pantone166Chasbeenselectedasthespecificshadeoforangeto

createconsistencyinrepresentingtheGreenvilleCollegeidentity.

Accentcolorshavebeenselectedtocomplementorangeandblack.EquivalentcolorformulasforPMS

print,four-colorprintanddigitalmediaareprovided.

Orangeandblackarestrongcolors.Theirboldappearanceisaneye-catchingdistinctiveoftheGreenville

Collegegraphicidentity.However,whiteistherecommendedbackgroundforanycommunicationthat

containsmoderatetoheavytext.ClarityandreadabilityarekeytotheoverallstrengthoftheGreenville

Collegegraphicidentity.

BLACK

ORANGE

GRAY

PRINT PRINT DIGITALPantone Matching System Four-Color Process Web or Video Usage

Pantone 166 C=0, M=64, Y=100, K=0 #f47b20 or R=244, G=123, B=32

Black Black: K=100 #000000 or R=0, G=0, B=0

Pantone Black 7 C=0, M=0, Y=15, K=82 #373534 or R=55, G=53, B=52

PRINT PRINT DIGITALPantone Matching System Four-Color Process Web or Video Usage

Pantone 7405 C=0, M=10, Y=99, K=0 #ffdd00 or R=255, G=221, B=0

Pantone 583 C=23, M=0, Y=100, K=17 #aab300 or R=170, G=179, B=0

Pantone 633 C=100, M=0, Y=10, K=25 #007da4 or R=0, G=125, B=164

Pantone 476 C=57, M=80, Y=100, K=45 #4e3227 or R=78, G=50, B=39

Pantone Warm Gray 10 C=0, M=14, Y=28, K=55 #766a63 or R=118, G=106, B=99

Pantone 451 C=33, M=28, Y=58, K=0 #9d986d or R=157, G=152, B=109



COLOR


TheGreenvilleCollegelogotypeshouldneverbeprintedusingcolorsotherthanorange,black,orwhite.

Limitbackgroundcolorstowhite,black,orangeorgray.Aphotographorillustrationmayappearasa

backgroundifitisneutralenoughforthelogotypetobelegible.Donotplacethelogotypeonpatterned

backgroundsthatimpairthereadability.Conformtothefollowingtwo-colororone-coloroptionswhen

usingthelogotype.Pleasenotethatalltwo-colorreproductionsincludeanorangeline,soanorange

backgroundcannotbeusedwiththetwo-colorlogotype.Allotherreproductionswillbeconsidereda

violationoftheschool’sgraphicguidelines.

TWO-COLOR REPRODUCTION OPTIONS

On a white or light background

On black or dark background

On mid-toned or photo background*

*Photos and illustrations when used as backgrounds must contain sufficient contrast to view white and orange colors in logotype.


COLOR

ONE-COLOR REPRODUCTION OPTIONS

On a white or light background

On black or dark background

On a mid-tone background



COLOR

Avoid the following unacceptable color treatments when using the Greenville College logotype:

1 Donotuseoutlinesinthelogotype. 2 Donotuseaccentcolorsinthelogotype. 3 Donotapplya

gradienttothelogotype. 4 Donotapplyatinttothelogotype. 5 Donotuseapatternedbackground.

6 Avoidsolidbackgroundswithinsufficientcontrast. 7 Avoidphotographbackgroundsthatimpair

readability.

1 2 3

4 5

6 7



SIZE RESTRICTIONS

Twovariationsofthelogotypehavebeencreated.Toensurelegibility,GreenvilleCollegeStackedshould

neverbereproducedatsizessmallerthan1.5incheswideinprint,andGreenvilleCollegeHorizontal

shouldneverbereproducedatsizessmallerthan2.3incheswideinprint.

Digitalreproductionofbothlogotypesshouldalwaysbeclearlyvisible.Utilizeproperresolutionsothat

edgesdonotbecomepixelatedorblurry.

.29”

1.5”

MINIMUM SIZE

.337”

2.3”

21 px

108 px

MINIMUM SIZE

24 px

166 px

INAPPROPRIATE RESOLUTION



CLEAR SPACE REQUIREMENT

Aprescribedamountofclearspacearoundthelogotypeshouldbemaintainedatalltimes.Adheretothe

measurementsshownintheclearspacediagram.Notypeorgraphicelementmayappearinthisspace.

Clearspaceshouldalsoexistbetweenthelogotypeandtheedgeofthepageordesignarea.Minimum

surroundingspacerequirementspreventtheGreenvilleCollegelogotypefrombeingmisrepresented

ortrivialized.Exceptionsmaybenecessaryforreturnaddresses,businesscardsorothersmallimprint

areas.ContacttheMarketingOfficewithanyquestions.Followtheclearspacerequirementunlessgiven

exceptionfromtheMarketingOffice.

2”

.25”

.25”

CLEAR SPACE MINIMUM BUFFER OF .25”

3”

.25”

.25”

CLEAR SPACE MINIMUM BUFFER OF .25”



TYPOGRAPHY

TheAdobeGaramondandUniversfontfamilieshavebeenchosenastheprimarytypefacesforGreenville

Collegecommunications.Thetwotypefacesallowforflexibilityandcreativeexpressionintextanddisplay.

UNIVERS

67 Bold condensed (used for main headings, pull quotes, and highlighting)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

57 condensed (used for sub-headings)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ADOBE GARAMOND

Regular (used for body text content)ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Regular Italic (used for body text content)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold Italic (used for body text content highlighting)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Semibold (used for body text content)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold (used for body text subheaders and highlighting)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890



TYPOGRAPHYUnivers 67 Bold(header)

Adobe Garamond Bold(body text highlighting)

Adobe Garamond Regular(body text)

Univers 67 Bold(body text highlighting)

Univers 67 Bold(highlighting)



ATHLETIC AND SPIRIT MARKS

AthleticandspiritmarksserveasboldvisualsforGreenvilleCollegeintercollegiateathleticsintendedto

communicateteampride.Athleticandspiritmarksmayalsobeusedbyintramuralsportsteams,student

groups,sportscamps,andothercampusdepartmentsorgroupswishingtoshowsupportforGreenville

Collegeathletics.

TheorangeusedinathleticandspiritmarksmatchestheorangeintheGreenvilleCollegeLogotype

(Pantone166).AthleticandspiritmarksshouldnotbeusedinconjunctionwiththeofficialGreenville

Collegelogotype.Donotattempttorecreateoraltertheathleticlogo,athleticlogotype,orspiritmarks.

ATHLETIC LOGO

TheGreenvilleCollegemascotisapanther,andapantherheadisusedastheathleticlogo.




ATHLETIC LOGOTYPE

Theathleticlogotypeiscustomizedforuseasastand-alonegraphicorinconjunctionwiththeathletic

logo.





APPROVED USES

ThefollowinglayoutsareavailableuponrequestfromtheMarketingOffice.Anyoneintendingtouse

theAthleticLogoorAthleticLogotypeoutsideofofficialGreenvilleCollegesportsandschoolsponsored

groupsmustobtainalicenseagreement.AnyoneattemptingtoprofitfromthedistributionoftheAthletic

Logo,AthleticLogotypeortheirlikenessmustobtainalicenseagreement.

Panther Head

Panthers Greenville College Panthers

Greenville + (Sport) Panther + (Sport)

Greenville College with Head

Greenville College with Head HorizontalGreenville College Panthers with Head

Greenville College Panthers + (Sport) with Head

Greenville College + (Sport) with Head

Greenville Panthers with Head

Panther + (Sport) with Head



SPIRIT MARKS

SpiritmarksarealsousedtoshowsupportforGreenvilleCollegeathleticsandcommunicateteampride.

ACTS

4:32

Since

1957

SOCCER50

YE

A R S

O F

S OC

CE

R


GC Stacked

Paw

Soccer 50 Year Commemorative


ATHLETIC TYPOGRAPHY

TheApex,UniversandHelveticafontfamilieshavebeenchosenastheprimarytypefacesforGreenville

Collegeathleticcommunications.Thetypefacesallowforflexibilityandcreativeexpressionintextand

display.

APEX

Heavy (used for main headings, pull quotes, and highlighting)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

UNIVERS

67 Bold condensed (used for main headings, pull quotes, and highlighting)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

57 condensed (used for sub-headings)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

HELVETICA

Regular (used for body text content)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Oblique or Italic (used for body text content)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold (used for body text content highlights, pull quotes)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890



ATHLETIC TYPOGRAPHY

Helvetica Regular (body text)

Univers 57 Condensed (sub-header)

Apex (header)



315E.CollegeAve.Greenville,IL62246

800-345-4440

www.greenville.edu

Documents

Greenville College Graphic Identity Manual