DirectConnect to UCF Workshop July 22nd, 2010

Getting Started—The Development of an Idea

Joint Resolution

Shared vision

Student Experience

Facilities

Academic Programs

Principles

• Access• Choice• Flexibility• Progression and Completion• Transition• Academic Support• Guarantee

Facilities: Shared Vision

• Entire campus view• Shared Vision Workshop• Integrated services• Ongoing discussions/opportunities

Academic Programs

• Regional approach • Promise for additional programs @

UCF Regional Campuses• DirectConnect students ARE UCF

students for limited or restricted majors

• Increase UCF RC programs @

shared use facilities

UCF Valencia West

2006

BAS

BABA

Liberal Studies

Psychology

2010BAS

BABA

Architecture

Criminal Justice

Electrical Engineering

Interdisciplinary Studies

Legal Studies

Nursing

Political Studies

Psychology

Sociology

Identifying Participants

Definition-Who is a DirectConnect to UCF Student?

Any AA, or articulated AS, Brevard, Lake-Sumter, Seminole State or Valencia graduate who meets the FL 2+2 statute.

Q: What is the difference between 2+2 and DirectConnect? Guaranteed admission to UCF*

*Consistent with university policy. Limited access and restricted

access programs may require an additional admission process.

MarketingBranding and Message

“What to call it?”

Planning and Objectives

• To increase awareness among area high school and partner community college students. Two fold approach to communication – College and UCF

• To increase the number of students enrolled in the program.

Planning and Objectives

• Brainstorming

• Marketing Task Force

• Branding and Identity– Graphic Standards

Design Elements

• DirectConnect to UCF logo

• Gold background with black text

• “Guaranteed ENTRY” stamp

• Photography of “real” students

• Flexibility in design and copy

Marketing Materials• Banners• Cinema • Facebook • General and Partner-specific Brochures • Joint Radio Campaign• Outdoor• Postcards• Posters• Print • Promo Items• Stationery• Web page

Results

• More than 38,000 students have signed up as DirectConnect to UCF

• Ad campaign generated over 1.7 million media impressions and nearly 30,000 hits to the website in year one.

Added Year 3

• DirectConnect to UCF web page

• DirectConnect to UCF card

• CRM Communication and tracking

Current Tools 2010

• Internet/Social Networking Sites

• Joint Ads

• Additions to Website– Video– Student Tools/Resources

Program Development

• High enrollment majors (Business, Psychology)

• High demand, limited access (Engineering, Nursing)

• B.A.S. degree options• New pathways – Architecture

Building Academic Pathways

• LifeMap (at Valencia)• Communication Plan (Valencia and

UCF)• Individual advising (referrals)• Decision Days• Classroom presentations• Individual advising

Advising Systems

• Student clubs• Athletic events (UCF)• Assistive technology• Student Conduct• Skillshops

Co-curricular programs

• Six professional advisors• Employed by UCF, but advise only community

college students• Offices located at community/state college

campuses• Provide General Education Program advising in

accordance with community college policies• Provide program pre-requisites advising for all

UCF degree programs (95 undergraduate programs)

Shared Advisors

Advising Best PracticesStudent intake and interview

• Review community college transcript/audit• Full-time vs. Part-time• Remedial courses completed• Grade point average• Repeat courses• Career goals aligned with major

• Appropriate UCF major and CC pre-major selected

Advising Best Practices

• Discuss DC program & encourage student to register• Explain how AA/AS transfers to BA/BS• Create an academic plan with student• Explain Gordon Rule and CLAS requirements• Explain Foreign Language requirements• Review Limited/Restricted Access programs

– How & When--Reality of admission process

Transition Advising• Explain transition process• Create timeline for the student

– Schedule plan– CC graduation application deadline– UCF application deadline– Immunization documents– Orientation– UCF entry term

• Explain admissions process in detail– Decision Days– Official transcripts– H.S. Foreign Language requirement– Things for transfers to omit

• Coordinating Team (meet 3x/year)• Academic program planning• Learning Day – Advisor Training• Dean of Students Staff Meetings• Student Affairs Professional

Development Day • Ongoing discussion/referrals• Faculty curriculum discussions

Staff Development

Student Communication:Three-Pronged Approach

Prong 1:Valencia Community College

• Printed on application

• Orientation slide/discussion

• Distribution of Flyers and Brochures

• Targeted e-mail messages

Prong Two: Collaborative approach

• Joint message e-mails at designated mileposts

• Joint community presentations (counselor seminar)

• Joint campus workshops (skillshops)

• Collaborative staffing (staff meetings)

Prong 2: Collaborative approach

• Joint e-mails at designated mileposts

• Joint community presentations (counselor seminar)

• Joint campus workshops (skillshops)

• Collaborative staffing (staff meetings)

Prong 3:

UCF Communications

• Target e-mails starting at 30 credits

• On campus services and staff

• Direct advertisement

• Personal advising

UCF General Communication

• Based on DirectConnect to UCF card• 4 html messages – triggered over a time

frame• List provided to DirectConnect Advisors• List provided by DC Advisor to the

partner college representative

Student Tracking: Staffing & Technology Challenges

• Identifying participants (how do we identify them in our system)

• Limitations of technology in tracking these students

• Specific data needed from partner institutions to accurately & appropriately identify this population

Challenges

Coding in Banner

• Admissions has guidelines/format to identify students

• Use two different forms

• Enter intended term, campus and major as comments

• Each CC identifies differently

Coding in Oracle-PS

• Mods placed in 2008 for student group

• Prospect and Applicant code

• Code identified in the TSR (audit-UCF)

• Communications based on code

Data Exchange

• What needs to be done?

– Management and dissemination of data coming to and from partner schools

– Initial coding of students participating in DirectConnect to UCF

– Timely, advanced Transfer Credit processing

• Who will do it?

Tracking/Staffing

Data Sharing

Key ingredient of partnership success!

Includes:• Lists of active DC students• Various reports system redesign• Transcripts sent at multiple credits

earned

Communication Plan

• Send letter to UCF FTIC denied

students to encourage CC application• Student begins at CC

– DC attribute placed on record– Tracked at multiple times during year– Sent various communication during school year

• UCF advisor has access to CC database

(varies with CC partner)

Orange County Numbers 2006

Total 231Admitted 152Registered 62No Response 79

Orange County Numbers 2007

Total 385Admitted 180Registered 134No Response 205

Orange County Numbers 2008

Total 659Admitted 404Registered 324No Response 255

Growing the Partnership

Purpose:…innovative ways to promote expanded

access for Florida students…(section 3)

Creation of the College Access Summit

Summit 1

Summit 2 Story Jam initiative and video

Summit 3

Summit 4

www.collegeaccess.ucf.edu

College Access Summits

• Nov 2007 – Access to Higher Education:

A Case for Action?

• April 2008 – How to Increase College Access

• Feb 2009 – Regional Data and Benchmarks – Key Practices

• Feb 2010 – Data Sharing, High School Accountability, Resource Development

Direct ConnectWorking Groups

• Curriculum Alignment

• Data Reports System

• Resource Development

Example:

Curriculum Alignment

www.curriculumalignment.ucf.edu

Questions/Discussion