“All knowledge starts with the understanding of self.”

DISCOVER YOURPERSONAL BRAND

W H I T E S P A C E

Hello. My name is Sarah Miller

INDIVIDUALIZATION | FUTURISTIC | STRATEGIC | RELATOR | RESPONSIBILITY

Entrepreneur, Strategist, Designer, Collaborator. Mother, Foodie and Adventurer

DEFINING A BRAND OFTENLEADS TO VAGUELANGUAGEWhich then leads to confusion and misunderstanding.

BRANDING IS YOUR REPUTATION

As simple as it gets,

YOUR BRAND ISWHAT PEOPLESAY ABOUT YOUWHEN YOU’RE NOTIN THE ROOM. ” Jeff Bezos, Amazon

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IT IS ABOUT HOW YOU MAKE PEOPLE FEEL.

Branding is more than what people can see.

IT’S ABOUT FINDINGWHAT IS DIFFERENT,RELEVANT, AND SPECIALABOUT YOU TO SHARE IT WITH OTHERS.” Catherine Kaputa

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BRANDING IS A JOURNEY OFSELF-DISCOVERY

Knowledge starts with the understanding of self.

Without branding, there is no alignment between what you want people to think about you and what they actually do think about you.

Why is branding important and where to start?

IF YOU’RE NOT BRANDING YOURSELF,YOU CAN RESTASSURED THAT OTHERSARE DOING IT FOR YOU

THE TANGIBLE AND INTANGIBLE

Components of Branding

Outside

InsideVisual Apperance

PurposePromisePersonalityPositioning

WHO ARE YOU?

What is your purpose in life?

INSIDE OUT Start here

EVERYONE HAS ASTORY TO BE TOLD

PEOPLE DON’T BUY WHAT YOU DO, THEY BUY WHY YOU DO IT.” Simon Sinek

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5 Questions Question #1 : What are your goals?

Question #2 : What do you value?

Question #3 : What are you passionate about?

Question #4 : What motivates you?

Question #5 : What makes you remarkable?

EXERCISE

BRAND VALUES

EXERCISE

& ‘Be Real With Yourself ’ List

THE ‘FLATTERYOURSELF LIST’

IT TAKES 3 SECONDSFOR PEOPLE TO FORM

AN IMPRESSION, WHETHER THAT IS REAL LIFE OR IN CYBERSPACE.

BE AUTHENTIC.BE BOLD. BE YOU.

Identity

Does your appearance match who you are?

TIME TO SUIT UP.

EXERCISE

Your beacon for your personal brand.

VISION BOARDYOURSELF

M Y V I S I O N B O A R D

WHAT IS YOUR STORY?

Making a conscious decision to brand - the process of branding – helps ensure you are telling the story you want to tell, in the way you want to be telling it.

5 RulesRule #1 : Be Diligent

Rule #2 : Be Consistent

Rule #3 : Be Relevant

Rule #4 : Be Interesting

Rule #5 : Be Yourself

5 StepsBuilding lasting, effective personal brands takes time and there is no one-size-fits-all process.

Step #1 : Take Inventory

Step #2 : Develop a (Brand) Plan

Step #3 : Craft Your Identity

Step #4 : Choose the Right Tools & Channels

Step #5 : Measure & Repeat

Tom Peters

“ WE ARE CEOS OF OUR OWN COMPANIES: MEINC. TO BE IN BUSINESS TODAY, OUR MOSTIMPORTANT JOB IS TO BE HEAD MARKETER FOR THEBRAND CALLED YOU.

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F O U N D E R

W H I T E S P A C E C O . C O M

S A R A H M I L L E R

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T H A N K Y O U