ELP Project Details 2017S.No. Company Project Type/Category

1 Ori-Tech Oils (Pvt Ltd) New Ventures/Feasibility Studies

2 Indus Motor Company (IMC)

3 Unilever Pakistan Limited

4 Al Salwa Foods Private Limited

5 Avari Hotels & Beach Luxury Social Media Marketing & Analytics

New Ventures/Feasibility Studies, Strategic Analysis & Management,

Marketing Strategy

New Ventures/Feasibility Studies, Strategic Analysis & Management,

Marketing Strategy

New Ventures/Feasibility Studies, Strategic Analysis & Management, Marketing Strategy, Supply Chain

Management

6

7 Gerry’s International

Bulleh Shah Packaging (Private) Limited

New Ventures/Feasibility Studies, Marketing Strategy, and Supply Chain Management

Human Resource Restructuring and Process re-engineering and Change Management

8

9 EFU Life Assurance Limited Strategic Analysis & Management

Jubilee General Insurance Company Limited

New ventures / Feasibility Studies, Management Control Systems, Strategic Analysis & Management, Marketing Strategy, Supply Chain Management, Resource Mobilization strategies, Financial Management, Process re-engineering and Change Management

10 HeyDay Pakistan Business Development

11 L’Oréal Pakistan Trade Marketing and Merchandising

12 AMF Enterprises Pvt Ltd

13 Taplando

New ventures / Feasibility Studies, Marketing Strategy, and Supply Chain Management

New ventures/Feasibility Studies and Marketing Strategy

14 Dawlance Group of Comapnies Supply Chain Management

15 Dawlance Group of Companies

16 Dawlance Group of Comapnies

17 STEMERS

18 Camelion Pakistan

Process re-engineering and Change Management, Supply Chain Management, and Management Control Systems

Management Control Systems, Strategic Analysis & Management, Resource Mobilization Strategies

New ventures/Feasibility Studies, Strategic Analysis & Management, and Marketing Strategy

New ventures/Feasibility Studies and Marketing Strategy

19 JS Bank Limited

20 Market IQ

New ventures/Feasibility Studies, Strategic Analysis & Management, Resource Mobilization strategies, and Financial Management

Strategic Analysis & Management, Marketing Strategy, and Resource Mobilization Strategies

21 The Aman Foundation

22 Telemart

23 INDUS MOTOR COMPANY (IMC) Supply Chain Management

Process re-engineering and Change Management, Business Development, Strategic Analysis & Management, and New ventures/Feasibility Studies

New ventures/Feasibility Studies and Marketing Strategy

24 Unilever Pakistan Limited Marketing Strategy

25 Indus Motor Company (IMC)

26 Indus Motor Company (IMC) Marketing Strategy

Marketing Strategy and Process re-engineering & Change Management

27 AKD Investment Management

28 IAL Saatchi & Saatchi

Strategic Analysis & Management and Financial Management/Financial Modeling & Industry Analysis

New ventures/Feasibility Studies, Strategic Analysis & Management, Marketing Strategy, and Research & data mining

29 Unilever Pakistan Limited Marketing Strategy

30 Genesis International (Pvt) Ltd.

31 ICI Pakistan Limited

New ventures / Feasibility Studies, Management Control Systems, Strategic Analysis & Management, Marketing Strategy, Process re-engineering and Change Management

Human Resource Restructuring, and Process re-engineering and Change Management

32 Engro Foods Marketing Strategy

33 Colgate Palmolive (Limited) Pakistan

Feasibility Studies and Marketing Strategy

34 Habib Bank Limited

35 Afroze Textiles Feasibility Studies and Market Research

36 Unilever Pakistan Feasibility Studies and Vendor Relations

37 Fidem Education Network Supply Chain Management

Human Resource Restructuring, Strategic Analysis & Management, and Process re-engineering and Change Management

38 Unilever Pakistan

39

40

41 Careem

42 Unilever Pakistan Marketing Strategy

43 Engro Polymer & Chemicals

New ventures/Feasibility Studies and Marketing Strategy

Coca Cola Beverages Pakistan Limited

New ventures/Feasibility Studies, Marketing Strategy, and Financial Management

Colgate Palmolive (Limited) Pakistan

New ventures/Feasibility Studies and Marketing Strategy

New ventures/Feasibility Studies, Strategic Analysis & Management, and Marketing Strategy

New ventures/Feasibility Studies, Supply Chain, Strategic Analysis & Management, and Marketing Strategy

44 Engro Polymer & Chemicals New ventures/Feasibility Studies

45 Meezan Bank New ventures/Feasibility Studies

46 Nestle Pakistan Marketing Strategy

47 Continental Biscuits Limited Marketing Strategy

48 Pak Suzuki Motors Marketing Strategy

49 Sui Southern Gas Company

50 Popular Group Of Industries

Process Re-engineering, Management Control System, and Supply Chain Management

Feasibility Analysis, Strategic Management, and Resource Mobilization Strategies

51 Engro Polymer & Chemicals

52 Dorsark Group New ventures/Feasibility Studies

Resource Mobilization strategies, Process re-engineering and Change Management

Project Brief Description

The first Pakistani company to be approved by General Electric USA operating in Sindh & Punjab. It offers a complete range of industrial oil. It wants to step into the AutoMotive Oil Industry in Pakistan considering the potential of the industry. It needs students to perform a comprehensive analysis of the oil industry applying important concepts of Entrepreneurship, adopting the required business models along with developing the uniqueness of this brand against its competitors.

IMC needs introduction of Financing and Insurance Options for its customers through a study examining the existing dynamics and the future potential with the challenges ahead. IMC is located primarily in Karachi, Lahore & Islamabad but operates in Faisalabad, Peshawar and Multan as well. Following will be the deliverables of this project:

-To recommend the financing and insurance plan that IMC would offer to its customer-To estimate potential revenue forecast for the next 4 years

Unilever operates in Karachi & Lahore. Unilever's dessert category is ruled by Walls which runs 5 different brands that target particular individuals. Unilever wants to understand the current consumption trends along with the different target audiences. It wants to identify the what, why and how of decision making by understanding consumer preferences and linking them to their individual brands.

Al Salwa Food is new in the market. At the moment it is only exporting its goods to UAE without any brand name to the big hpyer stores like LULU, Choritam, and Carrefour. Now they have decided to sell in the local markets as their own brand name 'Al Salwa Foods'. They want to conduct a feasibility cum SWOT analysis to find out the scope in local market. The report should focus on competitors positioning, price mechanism, social media marketing, and branding plan.

Avari Hotels & Beach Luxury is one of the finest hotels and resorts operating in Karachi for the past many years. They are currently focusing on its marketing and image branding to their target segments. Therefore, the project needs to focus on creating a soial media strategy keeping in view the basic concepts of hotel and hospitality industry. The group will be required to understand and advise on statistics and analytics on social media dashboards.

Corrugated boxes are widely used for diverse packaging solutions. Each box is made to hold something just right, protect it from damages and keep it from spilling. Bulleh Shah Packaging’s boxes are eco-friendly, recyclable and light-weight. These inherent advantages lead to the corrugated box being used for every purpose - in various industries like food, textile, cigarette, cosmetics, dairy, home appliances etc.

However, BSP wants to conduct a closer investigation on past supply and present demand of corrugated boxes in the North Karachi region. The purpose of this study is to consider gaps between the domestic supply and the overall demand for corrugated boxes in the region. This will give BSP an insight to tap into new markets and revive business where necessary.

Gerry’s Group has become Pakistan’s leading aviation-services company, with diverse interests and an international footprint. Like all great journeys, Gerry’s had a humble beginning; today the Group is in Airport/Airline Management Services, Visa Processing, Information Technology, Travel & Holidays, Freight & logistics, Airport Ground Handling, e-commerce and Food & Beverages business.

Gerry’s International is one of the leading general sales agents operating in Pakistan. Having over 11 well reputed International Airlines, Gerry’s International and the Group represent these airlines in Pakistan taking care of all operational aspects such as marketing, sales, ticketing, finance and human resource management. The ELP project should summarize the following:- To analyze and understand various divisions of the company.- Creating a campaign and strategies to reduce work place negativity.- Implementing the campaign.- Designing a training program

Founded in 1953, Jubilee General Insurance is one of the oldest insurance companies in Pakistan. Currently, it ranks among the top three insurers in the country, and in this elite group it is the only one rated “AA+” for Insurer Financial Strength by both PACRA and JCR-VIS. Also, Jubilee General is the only financial institution in Pakistan to be accorded the Financial Strength Rating of “B++” (Good). To further escalate on the retail fronts, JGI aims at an aggressive retail business strategy to expand its reach exponentially. Through this ELP endeavor, the company wants to achive the following objectives:

> Gain an understanding of consumer’s perception, behavior and expectations when it comes to insurance in Pakistan;> Identify where the change and innovation is needed to increase the reception for insurance and meet the changing needs and preferences of the customers. To develop and position products to meet these changing needs and preferences;> Understand and Analyze the low penetration in Pakistan’s GDP;> Explore and Suggest- New channels, ideas and rectifications where necessary. Give suggestions what role each one of the stakeholders can play to improve the current scenario.

Life Insurance in Pakistan has always been considered to be targeted at Middle to High Income population. Recently a shift is been seen in other markets (East Africa, Far East ,South America) where a shift in the mindset has been noted and worked well for these markets. Witnessing rapid change through technology driven innovations and initiatives here in Pakistan it is expected that this shift and the learnings can be useful and can be successfully applied here. ELP project delivarables will be as follows:

1. Identify the countries/markets where micro/inclusive/mass market insurance has been really successful;2. Identify min 5 new (to Pakistan) product ideas catering to this segment. This should definitely include micro savings insurance plan;3. Assess and analyses the structure and performance of these products;4. Identify the most feasible e2e process and technological support that we need for these products to become successful;5. Suggest recommendations for adoption within the local frameworks.

Ice cream is about spreading joy and happiness through the delight of frozen creamy goodness. That is precisely the model of HeyDay classifying itself as the premium soft serve ice cream of Pakistan based in Karachi. With a playful attitude, HeyDay spins a new take on old-school soft-serve by creating fun, innovative and unique combination ice creams, toppings & frozen treats that appeal to a diverse customer base. The Goal for HeyDay Product manufacturing was to combine conceptual & innovative thinking with high quality ingredients & products in an effort to make the IDEAL Soft Serve - that not only Stimulates amazing taste, but in fact, gives an appealing visual presence. Currently, HeyDay is expanding its outlets within Karachi, so for that purpose the group will mainly focus on Business Development Function.

The development of visibility tools in general trade can help L'Oreal drive the right penetration with visibility footprint in deep GT. The challenging aspect however is the development of the right, cost effective tools with right ROI and consumer engagement feasibility, without compromising on L’Oréal Beauty Métier. The main task of the ELP team would be to collect market information, customer and consumer insight on brand equity, instore visibility, merchandising tools available in deep GT for various companies. They need to assess performance and quality of material and share relevant insights. The team also has to continuously share insights on various factors that influence shopper behavior for beauty category.

AMF Enterprises Pvt Ltd is a new business venture established in 2015. AMF basically deals in import different categories of products mainly food and niche segments. Currently, AMF has imported lentils and chick peas from Australia whereas the future projects in pipeline are to import premium tea, beverages and snacks from different countries. For this purpose, they need resource from marketing, finance and supply chain background who could collaborate with each other and go through the aggressive marketing and supply chain research about the different portfolios of products and prepare feasibility report for them accordingly. Future product launch will be heavily dependent on this research and financial work.

Taplando is a game development studio producing casual, viral, mobile games for global audiences. They have decided to expand their expertise and produce high quality VR games which relay a ‘life changing experience’ & have shock value. For this matter, they are interested to involve students in ELP Research Project which would cover the following aspects of VR:

1. Data about the VR games available and their downloads, revenue, etc.; 2. What kind of games can be created for the masses; 3. The competitive landscape in terms of competition; 4. Marketing distribution channels.

In order to revise efficiency within its Supply-Chain Department, Dawlance Group of Companies is looking to develop and alter the warehouse layout which is a bottleneck for operations. For this matter, they require a layout of finished goods warehouse (Karachi) and a template or a software to change the warehouse layout as the company grows. Also, possibly execution of revised plan on ground.

Main objective of this project is to restructure the logistic system for spare parts that ensure the timely, cost effective and damage free delivery to customers. Proposal should lead to more effective logistic system, improve the quality of the logistic services, decrease the logistic cost and enhance customer satisfaction.

Main objective of this project is to devise a Customer Experience Management System. Increasingly, customer experiences include not only interactions through traditional channels, such as website purchases, phone calls and live chat, but also social media, text and other burgeoning communication mediums through which customers can engage with companies. Through a comprehensive effort, the task is to increase Customer Loyalty and Enhancement of Customer Experience, and identify and Removal of customer dissatisfaction element from all touch points.

Stemers Lab is a high tech initiative targeted towards the school going generation in Pakistan who want to set themselves apart from the conventional learning by building a passion for Science. Stemers provides the opportunity and resources to learn cutting edge technologies through courses offered on Robotics, Game Development, 3D Modelling and printing etc. With the vision of leading provider of STEM/STEAM education in Pakistan, their purpose is to integrate real world ideas with the latest in technology. Through ELP, Stemers team would like students to:

> Perform Market Survey and develop marketing strategy for the launch of our new facility;> Business development by compiling list of Potential Schools;> Gain an understanding of people’s perception of STEM education in Pakistan;> Develop Social Media marketing strategy;> Assist in basic organization of the firm.

Camelion Pakistan is the official/sole distributor of Camelion international operating in Pakistan since 2001. Camelion specializes in the research, development and manufacture of quality-constructed battery, charger, flashlight, lighting and related energy products. This project is related to a new product, Camelion Power banks. It requires students to target new market segments and design a marketing strategy for the brand. The project would require students to target individuals, corporations and other organizations in order to promote the brand. The main objective of this project is to tap the corporations who are looking for energy solutions and corporate giveaways for their company as many companies have already been approaching our representatives. Students will be given tasks and targets which they’ll expected to complete and report to the company on the due date. Information will be shared with the students and they’re expected to analyze and work with the given data.

Impact investments are investments made into companies, organizations, and funds with the intention to generate social and environmental impact alongside a financial return. The growing impact investment market provides capital to address the world’s most pressing challenges in sectors such as sustainable agriculture, renewable energy, conservation, microfinance, and affordable and accessible basic services including housing, healthcare, and education. The main objectives of this projects are:

- Study, analyze and create projections regarding Impact Investment in Pakistan;- Identify projects that will help JS Bank leverage its position as a financial institution in creating impact on lives of the people;- Conduct detailed financial, social & environmental feasibility of the identified projects;- Develop timeline, deliverables and performance criteria to measure success of each project;- Identify the requirements for aligning with various institutions (US AID, UN agencies, World Bank, ADB etc.) to fund these projects;- Develop financial model best suited to finance the identified projects (Equity investment, Debt investment, social impact bonds etc.).

Market IQ is a big data marketing platform to help businesses grow their revenues and drive brand affinity. Clients: Barclays, Nasdaq, DowJones, HSBC, etc. In 2013, the company embarked on a strategy to help small businesses grow. It was quite apparent that small businesses didn’t have the time or resources to invest in big data analytics. Hence, they started offering their platform to SMBs with a goal to help small businesses use data to augment the decision making process, and use digital to grow their business.

Market IQ wants to empower small businesses them with big data insights, and help them grow. They want students who share the same ideology to come and work with them. These students will be a part of a team that breathes Silicon Valley culture, parties hard, and works harder. Their tasks would be to identify pain-points of small business owners, craft marketing strategies to reach more small business owners, and execute those strategies.

1. The students will be closely involved with Aman Foundation’s business unit TELEHEALTH & Urban Health Institute to identify gaps in current services (software, IT systems, data management, Trainings curriculum, R&D), suggest improvements and take lead in implementing the approved plan.

2. Business Development of UHI: Develop UHI links in the external market whereby using personal contacts. Pitching health and safety training to external organizations and building grounds for longer term collaboration. The target would be to generate at least 5 MOUs.

3. SUKH Initiative:Captured learnings, analysis, briefs, documentation will be published on ACHP-Sukh web site and different materials in hard form. Students will prepare all this publications along with marketing strategy

Telemart, being one of the fastest growing companies in the Retail and E-commerce sector, is planning on to expand and increase their sales in order to generate maximum revenue. The E-Commerce Side is almost stagnant when it comes to the amount of orders and sales generated through the website therefore, Telemart wants to conduct a feasibility study on Affiliate Sales Program (For normal people to sell Telemart’s Product and Earn Commission/incentives) and its Implementation. Following will be the deliverables of this project:

1. Research Report on the prevalent affiliate sales programs running in Pakistan and Abroad;2. Feasibility Study on Affiliate Sales Program & how would it impact Telemart’s current Sales Volume, Profits and Order quantity;3. Hands on planning, marketing & implementation of Telemart Affiliate Sales Program.

There is a rapid development in the use of information, communications & technology (ICT) in Logistics and Supply Chain Management (SCM) globally. It is now specially recognized as a key enabler to eliminate the bull-whip effect, however, this culture is still to nurture in developing nations like Pakistan. In SCM, ICT is now specially recognized as a key enabler being applied in many organizations to eliminate the bull-whip effect and this has been a major struggling issue for IMC.

IMC would like to conduct a study focussing on drivers and barriers influencing the adoption of information, communications & technology (ICT) in the area of Facility Management (FM) particularly during supply-demand uncertainty. Study should comprehensively cover factors impacting ICT adoption in the supply chain, the barriers disrupting in the chain, the risks associated, inefficiencies in the chain, etc. and provide a set of conclusive control measures as to how ICT will increase level of integration for the external inter-organizational aspect as well as internal intra-organizational perspective.

The project is regarding the Hair Care market of Pakistan. Currently this market in Pakistan is dominated by Shampoo as the main product used for Hair Care. Globally, this market is very diverse with multiple product categories like Conditioners, Serums, Hair Masks etc. Comparing global trends the next category which follows shampoo usage is conditioners. So far in Pakistan there is no player that has been able to unlock the demand or market the conditioners in a way that is understandable to the consumers and convincing enough for them to adopt conditioner usage. The basic objective of this project would be to unlock the conditioner market as all global and local metrics show that there is huge potential for conditioner. There would be 3 primary tasks: 1) To conduct a triggers and barriers study specifically for conditioners with a specified sample size to generate substantive insights and consumer intelligence regarding conditioners- (estimated time required 3 months)2) Develop a Big Idea based on the results of the study. (1 month)3) After approval from Brand teams, test the big idea with consumers and tweak the idea based on consumer feedback.

Toyota is committed to deliver excellent customer service by offering the best after-sales products. Keeping this in mind, IMC has recently launched 3rd year Extended Warranty program for all new Corolla customers from delivery till 5,000 KMs to increase customer satisfaction and peace of mind. This project will require the group to do the following:- SWOT analysis of recently launched Extended Warranty Project. - Market research to get the post launch feedback from customers regarding pricing, convenience etc.- Exploring new avenues and strategies to sell Extended Warranty nationwide.- Development of 4th year Extended Warranty proposal for IMC including a detailed description of market analysis, price structure, profitability analysis, etc.

Periodic Maintenance of cars using quality parts and by specialized trained personnel is crucial to maintain their performance however, not many vehicle owners in Pakistan understand that. As an effort towards increasing the number of cars coming to Toyota Dealerships for their proper periodic Maintenance IMC has launched Prepaid Periodic Maintenance; an attractive 1 year maintenance package for new cars being sold through Toyota dealerships. The project will invlove the following:- SWOT analysis of recently launched Prepaid Periodic Maintenance Package. - 4Ps study of dealer based periodic maintenance packages.- Developing a selling SOP for Prepaid Maintenance Packages after detailed dealer based research.- Identification of products/services introduced by dealerships through up selling at the time of vehicle maintenance.- Development of a new more attractive Prepaid Periodic Maintenance Package including a detailed description of the 4P’s, selling strategy, dealer management strategy and Profitability Analysis.

The scope of the project incorporates a comprehensive top-down analysis of a business sector in Pakistan, with the ultimate objective of creating equity valuation models on KSE listed companies. Being an Asset Management Company (AMC), AKD Investment is constantly on the lookout for listed companies that are uniquely placed to take advantage of Pakistan’s shifting macro-economic fundamentals. Their goal in context of the project will be to identify and value, potentially high growth companies that are undervalued on the bourse. The team will be assigned a business sector (i.e Pharmaceutical, FMCG etc.) and will have to carry out a comprehensive industry analysis that incorporates:• Regional and global peer analysis, • Analysis of industry’s growth in comparison with the macro-economic fundamentals, • Identification of key industry drivers.• Ratio analysis of listed companies.

With diverse portfolio of clients, IAL Satchi & Satchi has to keep abreast with the industry norms and developments across categories. Equipped with the state of the art online archives for secondary knowledge, they have a large pool of ready to use data available at the click of a button. But this data does not address Pakistani category specific truths. In fact, industry wide, there is no comprehensive local data library available that can be utilized for Pakistan-specific insight mining. So this is an initiative to develop a multi category local research database, which will serve as a pool of relevant information, which their Strategy and Creative teams can use to outline consumer insights and shape them according to client briefs.

The role of the students in this project will be more than just of research facilitators. They will be data analysts, their understanding of business and category dynamics will be put to work while mining raw facts and converting them into brand relevant information. They will be trained as to how to data mine, develop questionnaires, compile information and analyze raw data to make actionable insights. Their analytical skill will be put to test, once given a product category based task. It will be a learning experience for the candidates in terms of research, analytical thinking and corporate level data compilation, along with a detailed understanding of ethical referencing, and anti plagiarism practices within the domain of consumer research.

Currently Liquid soap market penetration is as low as 7% in Pakistan, in which hand wash is 5% and body wash is 2% of the entire population. People use bar soaps for their cleansing routine and think that using liquid soap is a hassle particularly liquid body wash. The key job for company now is to create awareness about the format and convert bar users to Lux body wash. There is hardly any local body wash player in the market competing against lux body wash directly. So lux has opportunity to lead the body wash market by creating the awareness about the product and educating consumers on how to use body wash for best results and how easy it is to use as compare to bars. The main objectives of this project are following:1. Convert bar users to body wash;2. Create awareness about the Lux body wash;3. Educate consumers on how to use Lux body wash;4. Increase penetration by recruiting new users.

Genesis is a leading Marketing company which likes to establish new business entity focusing on Small Medium Enterprises (SMEs) to offer them customized marketing services and Human Capacity Building. Students will be provided an opportunity to develop a questionnaire for market research for the new entity and implement the questionnaire followed by analysis and report writing. Additional task would be to undertake a SWOT analysis and financial feasibility of the project. After a thorogh analysis, company requires a comprehensive report and power point presentation on research objectives including SWOT Analysis and Feasibility report.

Main objectives/tasks of this project are to:> Research on the best practices of recruitment drives of fresh graduates> Revamping the Graduate Recruit drive> Research, strategy formulation and execution of best employer branding practices> Research on titles> Creating and changing titles across the organization

By the end of the project, company wants to have the following at hand:- A strategy on the recruitment of MTs- An Action plan for graduate recruitment- Clear action plan and execution of best employer branding practices- Creating Titles

In the past 18 months, a lot of new players have entered the Specialized Tea Creamer category. From 3 major players, the category has now around 10 players. As a result Tarang has lost its market share to these new entrants. As the shopper now has more options available, it is imperative to understand the shopper’s behavior and gain insights on his purchase patterns and decisions. This project will involve, but not limited to the following:

- Market visits to get an overview of the STC category- Develop questionnaire to gain insights on shopper buying behavior- Interact with STC shoppers in cluster markets and get questionnaires filled- Analyze and present the understandings.

The final objective of all this activity is to have the key points that the shopper takes in consideration in the shop when making his purchase decision for STC.

At present, Veet is a leading top-tier brand which has the highest market share as well as the highest SOV in the category. Mass brands on the other hand are of low price and low quality. The purpose of the project is to understand the depilatories industry and devise a 360 degree launch plan for a depilatory cream that caters to the masses as a low price, quality depilatory product. The project deliverables include:

1. Consumer Insights: Report consumer behaviors, preferences, usage, habits, attitudes and loyalty, needs and motivations that relate to the category2. Identify possible gaps in the target market that could be filled with the potential product under investigation3. Provide insights into consumer response to the potential product4. Determine a consumer profile that is most likely to purchase the product in question based on specific demographics, needs, income level and also more detailed consumer psychographics etc5. Identify which consumer needs are important and how far they are being met by the current product portfolio available in the market6. Understand and analyze the target consumers and their needs in order to identify and define marketing opportunities7. Suggest a strategy and 360 IMC execution to launch a new depilatory cream

Cultural transformation is one of the significant phase of any organization’s journey where the beliefs, emotion and thought process of organization’s employees are reshaped to meet the rapidly changing circumstances. Moving towards innovation and change, HBL aspires to be both; bank of choice as well as employer of choice. Embarking on a journey of cultural transformation is as challenging as it can be. We at HBL are looking for the right plan and tools to begin this journey. The main objectives of this project will be to: Develop a strategy for cultural transformation at HBL Determine what tools and resources are required Outline what specific processes should be followed Determine how the impact of our initiatives be measured

HBL Management requires a strategy on how to go about cultural transformation. A detailed plan outlining the resources, stake holders, tools etc. and Metrics to measure the impact of our initiatives.

The students will be required to come up with a comprehensive analysis of the home textile industry in Australia. Market research (secondary) will need to be carried out to see if it will perform as well as Walmart did in the US. Information will be shared with the students and they will be expected to complete the given tasks and targets by the due date provided. A feasibility report should be produced that will help managers make decisions about this idea.

Main objective of this project is to unleash sales potential of non-traditional sales channels (POCs). Key deliverable will include but not limited to:- Two new non-traditional point of consumption channels.- Model should have successful pilot- Model should be scaleable

Fidem is a publishing house started back in 2012. Since it's present all over Pakistan they are facing inventory management issues which results in loss of sample and inventory. Through this project, company requires project associates to Come up with a strategy that can be implemented given the company’s working environment that is more efficient, with regards to marketing and inventory management. Moreover, it requires a working analysis of how the strategy will be implemented and to what extent will it benefit the company.

Domex is a challenger brand in the category with the market leader Harpic having a market share of over 80% in Pakistan. Majority of Pakistanis still use proxy products as the main source of cleaning their toilets. Domex global positioning is around germ kill. Harpic positioning is around visible cleaning. The challenge is to understand the market, what the consumers look for, what is the best business model and use all the finding and domex global positioning to craft a strategy for domex. Key deliverables of the project would be:• Strategy to compete in the category for domex• Do a SEC cut and understand triggers and barriers for different consumers• In some cases, maids use the product but housewives buy them. Crack a strategy on that.•Find a way to hammer in domex germ kill positioning in a way that resonates with the Pakistani consumer.

The idea of the project is to develop a seperate channel, called "At Work" that primarily targets at panetrating into the untapped canteens, outlets, and food kiosks at offices. The project requires compilation of market data containing information regarding all potential customers, beverage volume at outlets, current dynamics of contract with competition and customers' demand if converted to Coca Cola.

Colgate Palmolive Pakistan Ltd. aims to expand its Surface Care Category by venturing into cleaning tools under the umbrella of Lemon Max. Lemon Max currently claims over 70% of the market share in the dishwashing category in terms of volume. A complete feasibility study, marketing strategy and launch plan is required to ensure maximum visibility and effective communication for Max cleaning tools in the market.

1. Loyalty Project:In order to gain the loyalty of our Captains irrespective of the monetary benefits, Careem wants the team to identify the various ways in which this task can be fulfilled and eventually execute them. This task would also require training of Captains amongst other things.

2. Comparative analysis between Uber and Careem:Identify Careem’s weak points in certain areas so that it’s quality of service can be improved and it could attract more drivers towards its organization.

The main objective is to conduct a triggers and barriers for the category to identify the opportunity areas for the brand. Ideally we need to create a need, their current thinking is that they don’t need a fabric conditioner because it’s an added step/cost and detergent alone is good enough. We want to change their current thinking to detergent alone is not good enough and one needs a fabric conditioner in order to give their clothes long life.

ELP Project deliverable include:1. Research questionnaire for data collection;2. Conduct Feasibility analysis of an upcoming venture;3. Conduct field research;4. Development of a business plan.

Main objective of this project is to conduct market research and business feasibilities for Engro Polymer's PVC downstream products.

Meezan Bank aims to enter the online retailing industry with the edge of providing credit arrangements in order to cater to a large market segment that cannot afford to buy products in one go. It is one of their major projects currently being planned. They require us to prepare a feasibility and design a system of operation for this project and conduct extensive market research to make the project practically viable.

Nestlé is the global leader in coffee and tea enhancement. Be it in powder or liquid form, NESTLÉ EVERYDAY delivers superior “KHAAS” taste to teaPakistan is one of the largest tea consuming countries in the world & when it comes to hot beverages, tea has always been the first love of all Pakistanis. The importance of tea drinking plays a vital role in our culture and for years, friends & families have shared and celebrated some of life’s best and difficult moments over a cup of tea. ELP tasks involve to devise a robust rural strategy for NESTLÉ EVERYDAY by:1. Understanding the tea creaming category in rural.2. Understand the shopper, retailer and most importantly rural consumers3. Understand the touch points where these rural consumers are most receptive/easily accessible for the brand to communicate effectively.4. Understand the best way/mediums to communicate with these rural consumers.5. Finally, conduct a small pilot in a few rural outstations to implement the strategy.

The objective is to increase Motorcycle sales and its profitability. The group is required to prepare a marketing and sales strategy to develop and expand the business.

SSGC is facing serious financial losses due to the Unaccounted for Gas (UFG). The project involves understanding of the factors contributing to the UFG, strategy and the use of technology and other innovative out-of-the-box solutions to address the issue and bring the UFG down with a sustainable approach.

A consummate consumer of imported Aluminum, Popular Group has identified this metal as a highly lucrative value-added, commodity, currently lacking local industry. Everything from candy wrappers, to cigarette boxes are lined with Aluminum foil packing and the potential local consumption is estimated at 34 Million Metric tons. To fulfill the industry gap, our company has already begun asset acquisition from Korea to establish Popular Foils & Metals Pvt. Ltd. This project will be a feasibility and profitability research report on the establishment of Pakistan’s first Aluminum packaging manufacturing plant (Popular Foils & Metals Pvt. Ltd) by Popular Group of Industries. The ELP students are expected to provide an exhaustive secondary and primary research study on the subsequent running of an Aluminum Packaging industry in Pakistan. Identification of value addition methods and local clientele for Popular Foils & Metals Pvt. Ltd.

Launch of Oval Tree Solution's management software for educations institutes

Main objectives of this project are to prepare a sustainability report and revamp a new induction plan