EXHIBITOR PROSPECTUS...SMFM 35th Annual Meeting — The Pregnancy MeetingTM February 2–7, 2015 Exhibit Days, February 4–6 Hilton San Diego Bayfront San Diego, CA Society for Maternal

SMFM 35th Annual Meeting — The Pregnancy MeetingTM

February 2–7, 2015Exhibit Days, February 4–6Hilton San Diego BayfrontSan Diego, CA

Society for Maternal Fetal-Medicine

EXHIBITOR PROSPECTUS

n Exhibits Open Wednesday Evening

n Apply Early to Ensure Your Prime Exhibit Space!

NEW! View booth selection and apply to exhibit online by going to:https://www.smfm.org/the-pregnancy-meeting

Society for Maternal•Fetal Medicine

TABLE OF CONTENTS

Invitation to Exhibit at the 35th Annual Meeting and Exhibitor Benefits .......................................................................1

SMFM Exhibitor Information .............................................................2

About the SMFM Annual Meeting ..................................................4

2014 Exhibitors and Industry Partners .............................................5

Exhibit Information ...........................................................................6Exhibit Days, Dates and Times ..................................................6Installation Dates and Times .....................................................6Crate Storage ............................................................................6Booth Construction ....................................................................6Dismantlement of Exhibits .........................................................6Official Contractor ....................................................................6Exhibitor Designated Contractor .............................................6Shipping ......................................................................................6Liability ........................................................................................6Security .......................................................................................6Fire Regulations ..........................................................................6Responsibility for Damage to Property ....................................6Live Scanning .............................................................................6Cancellation Policy ...................................................................7Hospitality Suites .........................................................................7Hotel Accommodations ...........................................................7

Exhibit Guidelines .............................................................................7

Floor Plan ...........................................................................................8

Application for Exhibit Space .........................................................9

In Conjunction With Meeting Guidelines and Application .......10

Commercial Support and Advertising Opportunities ...............11

AJOG Advertising Opportunities .......................inside back cover

The Society for Maternal-Fetal Medicine • www.smfm.org | 1

Dear Exhibitor:

The Society for Maternal-Fetal Medicine (SMFM) will host our 35th Annual Meeting, February 2–7, 2015 at the Hilton San Diego Bayfront.

Over 80% of the 2,000+ attendees at the SMFM Annual Meeting are physicians who have advanced knowledge of the obstetrical, medical, genetic, and surgical complications of pregnancy and their effects on both the mother and fetus. SMFM members and meeting attendees are nationally respected experts, leaders and decision makers in the field of obstetrics. The purpose of the exhibit portion of the SMFM meeting program is to provide an opportunity to extend the educational nature of The Pregnancy Meeting™ by informing attendees of current and improving technologies, products, equipment, and services in the subspecialty of maternal-fetal medicine. We invite you to discover why The Pregnancy Meeting™ is the premier meeting for providers of maternal-fetal medicine. This meeting will cover the latest innovations in maternal-fetal treatment, as well as new and emerging strategies for managing a variety of common obstetrical problems. The program will include pre-meeting postgraduate courses, state-of-the-art lectures, scientific forums, as well as oral and poster abstract presentations.

In 2015, the exhibits are located in the Hilton San Diego Bayfront’s Sapphire Ballroom and foyer adjacent to the poster sessions and food service will be offered inside the exhibit hall to attract attendees. For the fifth year in a row, the opening of the exhibits will be combined with Wednesday evening’s Opening Reception. The SMFM Annual Meeting is the only national meeting where you will have the opportunity to showcase new services, equipment, and technologies to so many influential maternal-fetal medicine subspecialists. For more information on Exhibitor categories, please see page 2–3.

The Pregnancy Meeting™ provides a unique and valuable venue for your organization to increase exposure, build relationships and enhance your company’s image among more than 2,000 maternal-fetal medicine specialists. Opportunities are limited, so make your selection today! Booth space is allotted on a first come, first serve basis and has sold-out for the past consecutive six meetings, so be sure to apply early. Please contact Julie Miller, Director of Industry Relations at [email protected], if you have any questions. On behalf of the Society for Maternal-Fetal Medicine, we look forward to seeing you in San Diego!

Dan O’Keeffe, M.D. SMFM Executive Vice President

INVITATION TO EXHIBIT AT THE SMFM 35TH ANNUAL MEETING — THE PREGNANCY MEETING™

2 | The Society for Maternal-Fetal Medicine • www.smfm.org

The Society for Maternal-Fetal Medicine is a growing organization of over 2,500

physician and scientist members who are dedicated to the optimization of preg-nancy and perinatal outcomes. We dedi-cate ourselves to improving maternal and child outcomes, raising the standards of prevention, diagnosis, and treatment of maternal and fetal disease through:

n Support for the clinical practice of maternal-fetal medicine

n Research

n Education and training

n Advocacy and;

n Health policy leadership

SMFM recognizes that issues in maternal-fetal medicine are ever broadening and has designed the Pregnancy Meeting’s exhibit program to help foster communication between companies involved with maternal-fetal medicine and the Society.

ABOUT EXHIBITING AT THE SMFM ANNUAL MEETING — THE PREGNANCY MEETING™

When you exhibit at the SMFM Annual Meeting in any category, you are identified as supporting and taking an active interest in the activities of the Society. Exhibiting provides benefits to both participating industry and the Society. The exhibit program is structured so that you may participate in the exhibit category most beneficial to your company. The starting fee of $7,000 (Benefactor) supports the Society’s educational programs and projects. Benefits of participation are:

Benefactor Exhibitor—$7,000• 10’ x 10’ booth space is provided to the Benefactor

exhibitor.

• One complimentary lease of the SMFM member mailing list*

• Two exhibitor badges with access to the meeting’s scientific sessions (oral and poster presentations on 2/5, 2/6 and 2/7) and up to eight complimentary exhibit floor badges for organization personnel—additional exhibitor badges may be purchased for a nominal price.

• Networking opportunities with SMFM leadership

• Recognition at the President’s Awards Ceremony

• Acknowledgement in the American Journal of Obstetrics and Gynecology SMFM Abstract Book supplement and on the SMFM web site (application must be received by to November 3, 2014)

• Participation in the exhibit “Passport to Prizes” game

• Opportunity to reserve advertising opportunities at the Pregnancy Meeting

Patron Exhibitor—$11,500• All the benefits of “Benefactor Exhibitor” plus:

• 10’ x 20’ booth space

• Four exhibitor badges with access to the meeting’s scientific sessions (oral and poster presentations on 2/5, 2/6 and 2/7) and up to 15 complimentary exhibit floor badges for organization personnel—additional exhibitor badges may be purchased for a nominal price

• Two complimentary leases of the SMFM member mailing list*

• The option of hosting a hospitality suite (at your expense) during non-program conflicting hours at the SMFM Annual Meeting. Please note: corporate hospitality suites are limited to available space and can be scheduled on Thursday evening after 6:30 PM or Friday evening after 7:00 PM.

• Priority in reserving advertising opportunities at the Pregnancy Meeting

Exhibits are a primary source of information for attendees making purchasing decisions


Premier Exhibitor—$23,000 • All the benefits of “Patron Exhibitor” plus:

• 20’ x 20’ booth space

• Three complimentary leases of the SMFM member mailing list*

• Six exhibitor badges with access to the meeting’s scientific sessions (oral and poster presentations on 2/5, 2/6 and 2/7) and up to 30 complimentary exhibit floor badges for organization personnel—additional exhibitor badges may be purchased for a nominal price

• Priority placement on signage and announcements throughout the meeting

*Complimentary SMFM mailing lists are e-mailed as an Excel file (approximately 2,400 records) upon the request of the Exhibitor. This ensures that the user will receive the most up-to-date address information for SMFM members. Exhibiting companies may request their complimentary list(s) by contacting Julie Miller at [email protected] and have one year from their exhibit application date to use all of their allotted list leases. Member’s e-mail addresses are not included in the mailing list. SMFM policy prohibits leasing member’s e-mail addresses to third parties.

Recruiter, Non-profit and Institute ExhibitsRecruiter, non-profit and institute organizations may apply for discounted exhibit space at a price of $4,500 for a 10 x 10 booth. A limited number of booths are reserved at this discounted price and space assignments will be made on a first-come, first-served basis. One complimentary job posting, a $500 value, on the Society’s online Career Center is also available for recruiter exhibitors.

Institutes and other exhibits that are nonprofit according to the U.S. Internal Revenue Service Code are eligible for discounted 10 x10 booths provided a copy of their tax exempt certificate is received by Exhibit Management no more than a week after submission of the exhibit space application. Discounted booth space is limited and the Society cannot guarantee availability.


SMFM MEETING DEMOGRAPHICS

ABOUT THE SMFM ANNUAL MEETING — THE PREGNANCY MEETING™

The Society for Maternal-Fetal Medicine is an organization dedicated to the optimization of pregnancy and perinatal outcomes. The SMFM carries out this mission through education in research, dissemination of research knowledge, advocacy for increasing resources for research, and by increasing awareness of the importance and impact of such research on MFM patients and the public. As the largest conference in North America focusing on maternal-fetal research and treatment, the SMFM 35th Annual Meeting will present cutting-edge basic, clinical, and epidemiological research. In addition to oral and poster presentations, attendees will hear from world-renowned leaders in the specialty of maternal-fetal medicine.

The SMFM Annual Meeting allows you to target your market audience face-to-face. You will gain exposure with an array of interested, highly educated experts who are also prime prospects with significant buying power. These attendees expect to see the companies that lead the specialty showcasing their products and services.

TRAFFIC GENERATING FEATURES

A number of features designed to increase traffic flow have been placed in the exhibit area. They include:

Exhibits Adjacent to Poster Sessions! The exhibits are directly adjacent to Thursday’s and Friday’s AM and PM poster sessions in the Sapphire Ballroom allowing attendees to easily access both the scientific posters and the exhibits. All attendees have the chance to visit the exhibit booths, mingle and informally make contacts with both old and new colleagues. Exhibits will be open from 10:00 AM–1:00 PM and 3:30 PM–5:30 PM on both Thursday, February 5 and Friday, February 6. Coffee and light refreshments will be served during the poster and exhibit hours.

Exhibits Open on Wednesday Evening! For the fifth year, opening of the exhibits will be combined with the meeting’s grand Opening Reception. The place to be for all attendees will be the Sapphire Ballroom and foyer on Wednesday, February 4, 6:00 PM–8:00 PM.

Exhibitor Passport Program: Attendees will be given an “exhibit passport” with their registration materials and will qualify to win prizes by visiting exhibits to have their passport stamped. Prizes include electronics, software and meeting registrations. All exhibitors are included in the “Passport to Prizes” game.

Door Prize Drawings on Thursday and Friday’s Afternoon Sessions: Attendees will be provided with raffle tickets for prize drawings during the Thursday and Friday afternoon sessions. You are encouraged to donate door prizes that will be given away during this fun, interactive time.

USA1651 77%

International39520%

Canadian854%

2011 San Francisco, CA 2,012

2010 Chicago, IL 1,858


2014 New Orleans, LA 1,935

2012 Dallas, TX 1,862

BS MD/DO PhD/MPH RN/LPN Unknown/Not Reported

1%20

75%1,450

3%66

4%80

17%319

USA1651 77%

International39520%

Canadian854%





2012 Dallas, TX 1,862


1%20

75%1,450

3%66

4%80

17%319

2014 ATTENDANCE BY DEGREE

USA1651 77%

International39520%

Canadian854%





2012 Dallas, TX 1,862


1%20

75%1,450

3%66

4%80

17%319

FIVE YEAR ANNUAL MEETING ATTENDANCE HISTORY

TOTAL 2014 ATTENDANCE: 1935

2014 SMFM EXHIBITORS

PREMIER EXHIBITORS Duchesnay USAGE HealthcareNateraPerkinElmer, Inc.Samsung Electronics America, Inc.Texas Children’s Pavilion for Women/

Baylor College of MedicineTher-Rx CorporationUS Fetus

PATRON EXHIBITORS Ariosa Diagnostics, Inc.AS Software, Inc.Cervilenz, Inc.Cincinnati Fetal CenterColorado Fetal CenterGenPath Women’s HealthIntegrated GeneticsOb Hospitalist GroupObstetrix Medical GroupPhilipsQuest DiagnosticsSequenom LaboratoriesSera PrognosticsThe Center for Fetal Diagnosis

and Treatment at The Children’s Hospital of Philadelphia

Verinata Health, Inc.

BENEFACTOR EXHIBITORSAbnovaAdvanced Practice Strategies, Inc.Alere HealthAmnisure International, a Qiagen

CompanyApplied MedicalBoulder Abortion Clinic, P.C.CAE HealthcareCenter for Advanced Fetal Care at

the University of Maryland Medical Center

Children’s Medical Center DallasClinical InnovationsCombimatrixCook MedicalCooperSurgicalCord Blood RegistryCounsylCovidienCRC PressCSL BehringDigisonicsDornier MedTech America, Inc.Elsevier, Inc.Fetal Concerns Center of WisconsinGlaxoSmithKline, Inc.GrifolsHitachi Aloka Medical

HologicHyland Software, Inc.IgG AmericaMIET HealthcareMindchild MedicalNeoventa Medical, Inc.NewYork Presbyterian/Morgan

Stanley Children’s HospitalNorgenixOBIX by Clinical Computer SystemsOB-Tools, Ltd.PerigenRecombinerEVO BiologicsSidra Medical and Research CenterSinai Surgical CenterSonultra CorpSouthwestern Women’s OptionsSt. Louis Fetal Care InstituteTexas Fetal CenterThe Fetal Care Center of Barnes-

Jewish Hospital, St. Louis Children’s Hospital and Washington University Physicians

VidiStar, LLCVision Chips, Inc.

NON-PROFIT ORGANIZATIONSFetal Infant Mortality Review—

HIV Prevention MethodologyMarch of DimesMotherToBaby Pregnancy Studies

conducted by Organization of Teratology Information Services

University of Kentucky National Center for Prenatal and Postnatal Down Syndrome Resources

RECRUITER EXHIBITORSCommunity Health NetworkDriscoll Children’s HospitalMultiCare Health SystemOSF HealthcarePalo Alto Medical FoundationSacred Heart Health System Regional

Perinatal Center


PARTNERS OF THE SMFM Association of Maternal-Fetal

Medicine Management (AMFMM)

National Healthy Mothers, Healthy Babies Coalition

Perinatal Quality FoundationPROFNAIT ConsortiumThe Pregnancy Foundation

The Society for Maternal-Fetal Medicinee • www.smfm.org | 5


EXHIBITOR DESIGNATED CONTRACTOR (EDC)All exhibitors using an exhibitor-designated contractor (EDC) must submit to the SMFM, in writing, the name of the contracted company, the address, a contact person, and a business telephone number. SMFM must receive this infor-mation by December 26, 2014. Notifications received after December 26, 2014 will not be approved and EDCs will not be allowed to provide their services.

All EDCs must also submit a letter to the SMFM indicating the exhibiting company name and an original certificate of in-surance that provides for not less than $1,000,000 of general liability insurance, including property damage and workers’ compensation. This certificate must name the Society for Maternal-Fetal Medicine (SMFM) as the certificate holder or as additional insured and must be valid over the dates of the exhibition, including installation and dismantlement.

SHIPPING INSTRUCTIONSMaterials shipped in advance should be sent directly to the official contractor and addressed exactly as shown in the service manual. You will receive access to the online service manual after your application and payment have been received by SMFM.

Do not ship exhibit material directly to the Hilton San Diego Bayfront. They will assume no responsibility for your ship-ment if it is lost, damaged, or stolen.

LIABILITYSMFM and the Hilton San Diego Bayfront will not be respon-sible for loss or damage to displays while being brought in or out of the hotel, or while on the premises of the hotel. In all cases, the exhibitors will assume responsibility for dam-age to property and accidents and injuries to exhibitors, employees, contractors, or meeting participants.

SECURITYSMFM and the Hilton San Diego Bayfront assume no respon-sibility for the safety of the property of the occupant of the booth, his officers, agents or employees from theft, dam-age by fire, accident or other causes.

FIRE REGULATIONSAll display material must be flame proof and subject to inspection by the local Fire Marshal. No flammable fluids or substances may be used or shown in the exhibit area.

RESPONSIBILITY FOR DAMAGE TO PROPERTYThe exhibitor is responsible for any damage to the hotel by company representatives, EDC or exhibit.

LIVE SCANNINGNo live ultrasound scanning will be permitted on the exhibit floor. Live scanning may be performed only in sponsors’ hospitality suites at times that do not conflict with the SM-FM’s official scheduled program. For a copy of SMFM’s live scanning guidelines, please contact Julie Miller at: [email protected].

The SMFM 2015 exhibit hall will be open February 4–6, 2015 in the Sapphire Ballroom and foyer of the Hilton San Diego Bayfront. Exhibit hours have been scheduled to provide maximum interaction between meeting attendees and exhibitor personnel.

EXHIBIT DAYS, DATES AND TIMESWednesday, February 4, 2015

6:00 PM–8:00 PM with Opening Reception

Thursday, February 5, 2015 10:00 AM–1:00 PM with Coffee and Refreshments 3:30 PM–5:30 PM with Coffee and Refreshments

Friday, February 6, 2015 10:00 AM–1:00 PM with Coffee and Refreshments 3:30 PM–5:30 PM with Coffee and Refreshments

INSTALLATION OF EXHIBITSWednesday, February 4, 2015

8:00 AM–5:00 PM

All exhibit material must be unpacked by 5:00 PM on Wednesday to permit the removal of empty crates and cartons from the exhibit area. Any exhibit not unpacked by this time will be placed in storage.

CRATE STORAGEThese materials should be nested as much as possible. “Empty” stickers, provided at the Freeman Exhibitor Service Desk, must be placed on all containers to be stored and returned at the close of the exhibition.

BOOTH CONSTRUCTIONExhibits cannot include or overflow into an aisle or adjoining booth. Exhibits inside the Sapphire Ballroom cannot exceed 14’ in height. Booths in the Sapphire West or North Foyer cannot exceed 8’ in height.

DISMANTLEMENT OF EXHIBITSFriday, February 6, 2015

After 5:30 PM

No packing of equipment, literature, etc. or dismantling of exhibits will be permitted until the official closing time.

OFFICIAL CONTRACTORFreeman has been designated the general contractor for the SMFM 35th Annual Meeting. Forms for ordering furniture, carpeting, rental display units, electrical, and labor will be included in the exhibitor service kits. Labor will be available based upon advance orders from exhibitors.

Freeman901 E South St. Anaheim, CA 92805 Fax (469) 621-5606 [email protected]

Freeman Exhibit Transportation(800) 995-3579 Toll Free US & Canada(817) 607-5100 Local & International(469) 621-5810 Fax

EXHIBIT INFORMATION


CANCELLATION POLICYNotification of an exhibitor’s decision to cancel or reduce space must be sent in writing on company letterhead to SMFM. If an exhibiting company does not cancel its space in writing and does not occupy its booth space on site, the company will be regarded as a no-show. If written notification of cancellation or booth reduction is received at the SMFM office by Monday, November 3, 2014, a full refund, less a 20% administrative fee, will be refunded to the exhibiting company. After Monday, November 3, 2014, no refunds will be given. If written notification is sent after this date, no refunds will be given. An exhibitor’s cancellation of exhibit space will result in the release of any hotel ancillary meeting space previously released to the exhibitor by the Society. The Society assumes no responsibility for the inclusion or exclusion of the cancelled exhibitor or descriptions of products in the Annual Meeting Program, brochures, news releases, SMFM website, or any other meeting materials.

NO-SHOW POLICYAny booth unoccupied by 5 PM on Wednesday, February 4, 2015, will be regarded as a no-show and the contract to exhibit will be terminated. All freight will be removed and returned to the loading dock at the exhibitor’s expense.

HOSPITALITY SUITESHosting a private hospitality suite (at the sponsor’s ex-pense) is a benefit available to SMFM Premier and Patron exhibitors. Hospitality suites may be held ONLY on Thursday, February 5, after 6:30 PM, or Friday, February 6, after 7:00 PM. Hospitality suite space availability changes from year to year depending on the hotel. Hospitality suite space is subject to approval by SMFM. Suites are available on a first-come, first-serve basis through the host hotel. Eligible organizations must notify SMFM of their intent to host a hospitality function prior to making arrangements with the Hilton San Diego Bayfront.

HOTEL ACCOMMODATIONSHilton San Diego BayfrontToll Free Reservations: 1 800-HILTONS1 Park Boulevard San Diego, California 92101Phone: 619.564.3333http://www.hiltonsandiegobayfront.com/

To receive the special group rate, reservations must be made by January 6, 2015. Reservations, room cancellations, and any special arrangements must be handled directly with the hotel. When making your reservations, please state you will be attending the SMFM 35th Annual Meeting—The Pregnancy Meeting™ to insure you receive the special group rate. Reserve your room early–group rates are based upon availability. SMFM strongly encourages exhibitors to stay in the host hotel. In the event of two or more exhib-itors requesting the same exclusive commercial support or advertising opportunity, preference will be given to the exhibitor staying in the host hotel.

EXHIBITOR WARNING!Attendees and exhibitors may be subjected to inappropri-ate solicitation from hotels or third-party housing agencies not affiliated with SMFM or the Hilton San Diego Bayfront. SMFM does not use a third party housing company for

exhibitors. Poachers may sometimes offer a lower hotel rate than the rates offered in our official block. We have found that the reserved rooms are often not actually available at the hotel. The deposit you are being asked to give is being taken from the wholesaler, NOT the hotel. Their cancellation polices are often intolerant, and these companies do not have the support of SMFM or the Hilton San Diego Bayfront.

SMFM EXHIBIT PRODUCT/SERVICE DISPLAY GUIDELINESThe Society for Maternal-Fetal Medicine would like to thank our exhibitors for their participation in the exhibit portion of our Annual Meeting. The contributions of exhibitors are recognized by SMFM officers, members, and staff as being a vital part of the meeting which helps to complement and extend the educational program. SMFM takes every possible measure to ensure that exhibits follow the ethical standards and guidelines set forth by SMFM. Please note that an exhibitor’s support or participation in any SMFM meeting or event does not constitute an endorsement or recommendation of any kind.

The exhibitor is permitted to demonstrate its product, equipment or services, to make presentations and to distribute printed literature related to those products or services. SMFM reserves the right to decide the appropri-ateness of any service, product, device, videotape or CD. Products or services that are not acceptable at the Annual Meeting include, but are not limited to: 1) Not relevant to maternal-fetal medicine or women’s health 2) Not available throughout North and Central America and the Caribbean. 3) Multi-level marketing/profit enhancement opportunities or any variation. 4) Exhibitors may not offer, and the attendees cannot receive, any type of monetary compensation for the use of a product or service, referrals, or any similar activities.

SPACE ASSIGNMENTSpace will be assigned in order of receipt of application with payment in full. Returning exhibitors will have priority in space selection, if the application is received before November 3, 2014. All other space will be assigned on a first-come, first-assigned basis.

The SMFM makes space assignments without preconditions and reserves the right to rearrange the floor plan and to relocate any exhibitor’s space. No product or service may be displayed or sold which duplicates or is similar to those sold by the SMFM or its allied business partners.

SMFM reserves the right, at our sole discretion, to reject or terminate an exhibitor application or otherwise remove the exhibit due to exhibit content, subject matter, other audio/visual display, or exhibitor’s behavior, at exhibitor’s own ex-pense. Interviews, demonstrations, distribution of literature, etc., will be permitted only within exhibitor’s space.

As a condition of participation in the exhibit portion of the SMFM Annual Meeting, each exhibitor, its represen-tatives and agents must agree to and abide by the rules and regulations set forth in these guidelines and in other correspondence of SMFM, its contractors/agents, and the hosting hotel.


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CONTACT NAME _____________________________________________________________________________________ TITLE _________________________________________________________________________________________________________________________

MAILING ADDRESS _____________________________________________________________________________________________________________________________________________________________________________________________________________________

CITY ________________________________________________________________________________________ STATE _______________________ ZIP _______________________________ COUNTRY _________________________________________________________

TELEPHONE _____________________________________________ FAX __________________________________________________ EMAIL ________________________________________________________________________________________________________

Application to ExhibitWe must receive your application and payment by November 3, 2014 to have your name listed in the SMFM special supplement (meeting program book) to the American Journal of Obstetrics and Gynecology.

2015 is the fifteenth year SMFM will be hosting Industry Exhibits. As an exhibitor, your company will be entitled to participate in this portion of our program. Upon request, SMFM will provide booth space (size depending on exhibit category), a six-foot draped table, two chairs, and a sign. The exhibit area is carpeted. Demand for exhibit space has been fierce with continually growing interest from companies wishing to reach the SMFM audience. With recent years’ exhibits selling out, priority is a critical factor in determining booth assignments and availability. Apply early. Space is limited.

A portion of any exhibit and/or sponsorship revenue received by the Society for Maternal-Fetal Medicine or the Pregnancy Founda-tion™ may be directed toward the other entity. Both the SMFM and the Pregnancy Foundation™ are separate 501(c)(3) entities. The mission of the Pregnancy Foundation™ is to support education and research in maternal-fetal medicine.

COMPANY OR ORGANIZATION NAME _______________________________________________________________________________________________________________________________________________________

IMPORTANT INSTRUCTIONS1. Please type or print clearly on this contract or go to: https://www.smfm.org/the-pregnancy-meeting to view booth selection and apply to exhibit online. 2. Space is assigned on a first-come, first-served basis. 3. Return completed contract/application along with full payment to: Society for Maternal-Fetal Medicine, 409 12th Street, SW, Washington, DC 20024 or fax to 202 554-1132.Please enclose the exhibiting organization’s description in 75 words or less. Describe the products and/or services that you plan to exhibit. This description will appear in the Annual Meeting program, provided you follow these requirements: 1) Limit your description to 75 words or less and one paragraph (lists and multiple paragraphs will be edited to one paragraph); 2) Use ® for registered product names and ™ for trademarks; 3) Clearly write product and service names so that upper and lowercase letters are unmistakable; 4) Pharmaceutical companies must adhere to FDA guidelines. The SMFM reserves the right to edit text so that it conforms to these requirements. Only descriptions received by November 3, 2014, will be included in the Annual Meeting Program (AJOG Supplement). You may email your description to Julie Miller at [email protected].

_________________________________________________________________________________________________________________________________________________________________________________________________________________

_________________________________________________________________________________________________________________________________________________________________________________________________________________

_________________________________________________________________________________________________________________________________________________________________________________________________________________

OUR COMPANY IS APPLYING FOR THE FOLLOWING EXHIBIT SPACE:

o Premier—$23,000 includes a 20’ x 20 booth space

o Patron—$11,500 includes a 10’ x 20’ booth space

o Benefactor—$7,000 includes a 10’ x 10’ booth space

o Non-profit— $4,500 for a 10 x 10 booth space (limited number of spaces available). Please provide a copy of your organizations tax exempt certificate.

o Recruiters—$4,500 booths 1-4 or 19-22 only.

TOTAL AMOUNT ENCLOSED: _______________________

Please make check payable to SMFM and mail this form along with payment to: SMFM, Exhibits, 409 12th Street, SW, Washington DC 20024-2188. Or Fax credit card payment to: (202) 554-1132

If you prefer you may pay by Visa or MasterCard. SMFM does not accept American Express.

Card Number: Expiration Date: Security Code:

Name on Card: __________________________________________________________________________________________________________________

Please list specific vendors that you wish to avoid close proximity. SMFM will honor this request to the best of our ability.

____________________________________________________________________________________________________________________________________________________________________________________________________________________

Please list your choices of booth space in priority order. Premier exhibitors may select a 20’ x 20’ booth space as indicated on the floor plan. Patrons may select a 10’ x 20. Benefactors may select one 10’ x 10’ booth space. SMFM will honor your request to the best of our ability however, space is assigned on a first come, first serve basis. For best selection APPLY EARLY!

1. ___________________ 2.___________________ 3. ___________________ 4. ___________________ 5. ___________________ 6. ___________________ Exhibitor hereby agrees to and does indemnify, hold harmless, and defend SMFM from and against any and all liability, responsibility, loss, damage, cost, or ex-pense of any kind whatsoever which SMFM may incur, suffer, be put to, pay or be required to pay, incident to or arising directly or indirectly from any intentional or negligent act or omission by Exhibitor or any of its employees, servants, or agents. SMFM shall not be responsible in any way for damage, loss, or destruction of any property of Exhibitor or injury to exhibitor or its representatives, agents, employees, licensees or invitees.

THE FOLLOWING INFORMATION WILL APPEAR IN THE FINAL PROGRAM:EXHIBITOR CONTACT (All exhibit material will be forwarded to the contact indicated below; the individual contact name will NOT be published in the meeting program.)

SMFM USE ONLY

Date Received ____________________ Total Due $ _____________________ Payment _____________________ Booth# _________________________


1. OPENING RECEPTION: $15,000 — Your brand will be on display during the Opening Reception held on Wednesday evening. This highly anticipated and attended event signals the official start of the Pregnancy Meeting and Opening of Exhibits. As the exclu-sive Opening Reception sponsor, your company will receive rec-ognition in the official program book, online recognition, sponsor branded napkins and signage with your logo will appear near the entrance unit of the exhibit hall and bar/food stations. $_________________________

2. MEET THE FELLOWS RECEPTION: $12,000 — SMFM leadership and current maternal-fetal medicine fellows are encouraged to at-tend this invitation only reception. The reception is preceded by an educational lecture by one SMFM’s most prominent members. The sponsor will receive recognition through signs and promotional materials as well as being invited to attend the reception.$_________________________

3. NEW! YOGA ON THE LAWN: $8,000 — Say “Ohm”! Attendees will be fit and energized when taking the yoga classes which are of-fered mornings and evenings on the beautiful Promenade Plaza of the Hilton San Diego Bayfront. Sponsor benefits include: Com-pany/organization logo listed as official sponsor in SMFM meeting program, online recognition on The Pregnancy Meeting’s website, logo/signage on-site during classes and on yoga mats (provided sponsorship is reserved prior to mat order being placed). As the exclusive Yoga on the Lawn sponsor, you may also provide your own branded items such as water bottles or towels.$_________________________

4. NEW! MOTHERS ROOM: $5,000 — Attendees who are nursing mothers will appreciate this relaxing and private space! Included with this sponsorship is: Company recognition on the acknowl-edgements page in SMFM program book and website, your com-pany logo printed on Mother’s Nursing Room sponsor appreciation signage outside and inside the Mother’s Nursing Room and the op-portunity for you to provide branded items such as water bottles, pillows or healthy snacks for nursing mothers to enjoy.$_________________________

5. CONTINENTAL BREAKFAST: $10,000 EACH DAY — Continental break-fast is provided for registrants on Thursday, Friday and Saturday. Sponsors receive recognition in meeting promotions and on signs posted during the breakfast. Sponsors also have the opportunity for product name and logo exposure on cups, napkins, and plates.

$_________________________

6. COFFEE AND REFRESHMENT BREAKS: $10,000 EACH DAY — Two cof-fee and refreshment breaks are held in the morning and afternoon of each day of the general meeting in the exhibit hall. Become the sole sponsor of the day’s refreshment breaks during these key break periods in the meeting program. Sponsors also have the opportunity for name and logo exposure by providing company branded coffee cups and/or napkins.

$_________________________

7. DOOR DROP: $4,000 — A hotel Door Drop is a convenient and cost-effective exhibitor marketing tool that delivers your promotional materials, new product announcements, invitations, or samples di-rectly to the hotel rooms of meeting attendees. The door drop pro-vides added visibility for your company, exhibit booth, or event. This service helps reach late and on-site registrants that mailings may miss. Door Drops must be approved by show management, for more information contact Julie Miller at [email protected]. Hotel delivery fees for the door drop will be charged to the sponsor.

$_________________________

8. HOTEL KEY CARDS: $12,000 — Make your company visible to at-tendees every time they open their hotel room door. This is premium exposure for your company throughout the week with your company logo, booth number and/or marketing message on each attendee’s hotel room key. Card production and delivery fees will be charged to the sponsor.

$_________________________

9. MOBILE APP BANNER ADS: $3,000 — Exciting new opportunity! The Pregnancy Meeting will have its own app for 2015 on the iPhone, Android, Blackberry, and iPad platforms. All attendees will have the opportunity to download this free app and use it throughout the meeting to reference schedules, maps, abstracts, local information, as well as to learn more about exhibitors. Banner ads on the homep-age of the app, viewed by all attendees, will provide your company featured status. You will also have an ‘Exhibitor Enhanced Listing’ on the app, allowing you to provide additional product or service infor-mation including images, links to videos, and PDFs. The banner ads will direct users to your Exhibitor Enhanced Listing. There are limited ads available, reserve your mobile app ad space ASAP! Contact Sar-ah Young at [email protected] or (202) 863-1640.

$_________________________

SMFM 35th Annual Meeting—The Pregnancy Meeting™ • February 2–7, 2015 Hilton San Diego Bayfront

COMPANY NAME__________________________________________________________________________________________________ TITLE _____________________________________________________________________________________________________________

MAILING ADDRESS _____________________________________________________________________________________________________________________________________________________________________________________________________________________

CITY _____________________________________________________________________________________ STATE ____________________________ ZIP ______________________________ COUNTRY __________________________________________________________

TELEPHONE ____________________________________________ FAX _________________________________________________________ EMAIL ___________________________________________________________________________________________________

AUTHORIZED BY (Please Print)___________________________________________________________________________________ TITLE _______________________________________________________________________________________________________________

SIGNATURE _______________________________________________________________________________________________________________________________________________________________________________________________________________________________

Show your support as a sponsor and gain valuable visibility. Reserve a sponsorship or advertising opportunity to demonstrate your strengths and reinforce customer loyalty. The 2015 Annual Meeting™ provides many sponsorship and advertising opportunities that will accommo-date both large and small budgets. Sponsorship is being sought to support activities and special events during the meeting and the Society will ensure that your company stands out among the rest as we promote your involvement with the Pregnancy Meeting™.

Please make check payable to SMFM and mail this form along with payment to: SMFM, Development Office, 409 12th Street, SW, Washington DC 20024-2188. Or Fax credit card payment to: (202) 554-1132. If you prefer you may pay by Visa or MasterCard. SMFM does not accept American Express.


Name on Card: __________________________________________________________________________________________________________________

Commercial Support and Advertising Opportunities

SMFM USE ONLY

Date Received ____________________ Advertising/Sponsorship Total $ ____________________ Payment ____________________

Please respond immediately to reserve a meeting sponsorship or advertising opportunity for your company! For more information on any of these SMFM sponsorship opportunities, please contact: Julie Miller, Director of Industry Relations. Telephone: (202) 863-2480 or e-mail: [email protected]

New! — Exhibitors may reserve and pay for their sponsorships online by going to: https://www.smfm.org/the-pregnancy-meeting


ICW APPLICATION PROCESSExhibitor submits application to the Society for Maternal-Fetal Medicine for approval. All applications will be accommodated on a first-come, first-served basis. Applicant understands that available ICW function space is limited.

1. The SMFM reviews and approves/declines applications and notifies Hilton San Diego Bayfront

2. The SMFM notifies applicant of status.

3. Approved requests will be notified of space location after administrative fee is collected. The approved exhibitor will be sent confirmation with venue contact and will work directly with venue to organize and execute the event.

4. ICW events will be billed directly by the venue (Hilton San Diego Bayfront). All room rental (if applicable), food and beverage, etc., charges from the hotel will be the sole responsibility of the ICW group.

ICW ADMINISTRATIVE FEEThe application fee is as follows:

Standard Administrative Fee of $500 is implemented until January 9, 2015.

Premium Administrative Fee of $600 is implemented from January 10, 2015–January 31, 2015.

CANCELLATION OF ICW MEETINGAll groups requesting space are responsible for following the deadlines. All cancellations received after payment is collected will not receive a refund. If the function space is canceled by the SMFM at our sole judgment that the event is in breech of the ICW contract, all unpaid fees are due to the SMFM and no refund will be administered.

NON-COMPETEICW functions that INCLUDE professional attendees may not compete with The Pregnancy Meeting’s official scheduled program.

OUTBOARDINGOutboarding is the creation of a concurrent event that is related to an existing exhibition or event but that is not sanctioned by the organizer and that seeks to benefit from the audience the organizer attracts. The SMFM considers outboarding to be unethical business conduct and it will not be condoned nor tolerated. Any infringement of this rule may subject offending company to loss of benefits or other penalties.

EDUCATIONHosting an ICW Function that provides education, with or without CME credit, is not permitted under any circumstance. The SMFM will determine in its sole judgment whether an ICW’s information is considered “educational” and therefore not allowed. If on-site it is deemed educational or for CME credit, the function will be canceled at the company’s expense. Product/services demonstrations are not considered “educational”.

ICWs are events that can be small meetings, functions, etc., that include no more than 50 SMFM attendees that are not planned nor sponsored by the SMFM or any of its affiliated organizations. Exhibitors request additional meeting space at the hotel for a variety of reasons including, staff meetings, sales meetings, private product demonstrations, investigator meetings, etc.

IN CONJUNCTION WITH (ICW) MEETINGS FOR EXHIBITORS


Only exhibiting companies may request ICW meeting space. Please complete a separate form for each event or meeting. The hotel will be notified of approved requests, and will contact the exhibitor directly.

Please PRINT all information except signature.

ICW ADMINISTRATIVE FEEPlease submit payment information with application

The application fee is as follows:

STANDARD ADMINISTRATIVE FEE OF $500 is implemented until January 9, 2015.

PREMIUM ADMINISTRATIVE FEE OF $600 is implemented from January 10, 2015–January 31, 2015.

AUDIENCE:o Conference Attendeeso Exhibit Personnelo Press

ESTIMATED ATTENDANCE: (include total number of attendees and exhibit personnel)o 1-24 o 25-49 o 50-74

FUNCTION/MEETING PLANNED:o Reception o Provider Focus Groupo Sales Meeting o Board Meetingo Client Meeting o Users Conference/Training Sessiono Other (specify)_______________________________________________________________

SERVICE REQUESTS:*Audio Visual: o Yes o No*Food and Beverage: o Yes o NoIf yes, please indicate type:o Breakfast o Lunch o Receptiono Break o Dinner

ROOM SETUP:o Theatre o Classroom o Conferenceo Rounds o Lounge o U-Shape

*Company is responsible for charges incurred with these services.

COMPANY ____________________________________________________________________________

CONTACT PERSON _________________________________________________________________

PHONE __________________________________________________________________________________

EMAIL ____________________________________________________________________________________

DATE(S) AND TIME(S) OF MEETING

DATE: __________________________________________________________________________________

TIME: __________________________________________________________________________________

NON-COMPETEPlease note that ICW functions that INCLUDE professional attendees may not compete with The Pregnancy Meet-ing’s official scheduled program.

AGREEMENT: I/We have read the Rules and Regulations for Exhibitor Sponsored Functions, and agree to assume all liability, and to indemnify and hold harmless SMFM from and against any and all liability, claims, and de-mands which may arise from or be asserted in connec-tion with the forgoing undertakings and responsibilities. I/We also agree to abide by the parameters that have been set by SMFM for the use of function space.

_________________________________________________________________________________AUTHORIZED COMPANY REPRESENTATIVE (PRINT NAME)

_________________________________________________________________________________AUTHORIZED COMPANY REPRESENTATIVE (SIGNATURE)

_________________________________________________________________________________DATE

o STANDARD ADMINISTRATIVE FEE OF $500 is implemented until January 9, 2015.

o PREMIUM ADMINISTRATIVE FEE OF $600 is implemented from January 10, 2015–January 31, 215.

TOTAL: ___________________________

ICW (In Conjunction With) Meeting ApplicationSMFM 35th Annual Meeting—The Pregnancy Meeting™ • February 2–7, 2015 Hilton San Diego Bayfront

Please make check payable to SMFM and mail this form along with payment to: SMFM, Development Office, 409 12th Street, SW, Washington DC 20024-2188. Or Fax credit card payment to: (202) 554-1132. If you prefer you may pay by Visa or MasterCard. SMFM does not accept American Express.


Name on Card: __________________________________________________________________________________________________________________

SMFM USE ONLY

Date Received ____________________ Payment $ ____________________ Approved by ____________________


Enhance your presence and increase your visibility by advertising in the 2015 Meeting Program!

The 2015 SMFM Annual Meeting Program is a special January 2015 supplement to the prestigious American Journal of Obstetrics and Gynecology. The program lists all dates, times and events associated with the meeting as well all of the abstracts presented at the meeting. The program is an essential guide and reference book distributed to persons attending the convention as well as all subscribers to the AJOG. Your competition will be advertising, as an exhibitor, can you afford NOT to advertise? For more rate and spec information on advertising please visit: www.ajog.org or contact:

ADVERTISING QUERIES, INCLUDING MEDIA KIT REQUESTS, SHOULD BE DIRECTED TO:

Carol ClarkElsevier Inc.360 Park Ave SouthNew York, NY 10010USATel: +1 212-633-3719Fax: +1 212-633-3820E-mail: [email protected]

RECRUITMENT ADVERTISING QUERIES,INCLUDING RATE CARDS; AND MECHANICAL REQUIREMENTS, INCLUDING PUBLICATION-SET COPY, OFFSET MATERIALS AND OTHER INSTRUCTIONS, SHOULD BE DIRECTED TO:

Traci PeppersAdvertising Sales RepresentativeElsevier Inc.360 Park Avenue South, 6th FloorNew York, NY 10010USATel: +1 212-633-3766 Fax: +1 212-633-3820E-mail: [email protected]

www.AJOG.org

409 12th Street, SWWashington, DC 20024

www.SMFM.org

FUTURE PREGNANCY MEETINGSTM

36th Annual MeetingThe Pregnancy Meeting™

February 1–6, 2016Hilton AtlantaAtlanta, GA


January 28–February 4, 2017Caesars PalaceLas Vegas, NV


January 29–February 3, 2018Hilton Anatole

Dallas, TX


Documents

EXHIBITOR PROSPECTUS...SMFM 35th Annual Meeting — The Pregnancy MeetingTM February 2–7, 2015 Exhibit Days, February 4–6 Hilton San Diego Bayfront San Diego, CA Society for Maternal