Final - Mamas Wear

8/13/2019 Final - Mamas Wear

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Mamas Wear

BUSINESS PLAN

Fashion For ll


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The Entrepreneurial Squad


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MarketAnalysis

Competition

Marketingand Sales

Operations

ProcessFlow

Permission

and License

Managementand

Organisation

Capitalizationand Structure

Developmand

mileston

Risks anContingen

FinancProject


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Basic Idea

Manufacture and sell clothing line of maternitywear for women in Pakistan


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Company Background


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The owners will run the business from home office. Sales will beprimarily from our own website.

Mission Statement

Our mission is to be the number one source of high quality,imaginative and comfortable clothing and products for pregnantwomen and families with young children. We are committed toprovide a first class service through honesty, integrity and respectfor our customers and employees


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Vision Statement

Our vision is to pursue sustainable business growth in line withincreasing consumer demand. E-commerce, mail order cataloguand retail stores will continue to be our route to market. Howevbest customer service and corporate social responsibility are ne

to be compromised in pursuit of increased profit.


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Market Analysis


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Market Definition ~ Women

Primary market

Pregnant women

Secondary market

Friends / collogues of target market shopping on behalf of them


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Market Size and Growth

Pakistan 187 Million population

birth rate of 24.3births per 1000 persons

has a huge potential for maternity clothing

Target market the middle class 35% in

Islamabad, Karachi, Lahore, Multan

From 2006 to 2012, there has been more than 50% addition in thnumber of internet users.


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Comfortable

Trendy

Up-to-date

Readilyavailable

ConsumerNeeds


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Competition


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Marketing & Sales


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Products Offered

Casual maternity wear

Formal maternity wearAccessories (ex. scarfs)


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Distribution

Dresses

Purchase direct

from our outletin Rawalpindi

TCS items thatcustomers

purchase online


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Our Security

Follow advance payment like most online stores


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Permission/License


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need special permits to operate a website

Purchase domain name

Purchase company name

Initially the business will be privately owned


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Management andOrganization


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Resource Needs/Support Staff

For manufacturing

2 tailors

1 designer

logistics

Within Rawalpindi/Islamabamotorbike and the driver

For Karachi, Multan and

Lahore


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Capitalization &Structure


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Legal Structure of Company

A privately held company

The legal structure of the Company is that of a partnership (btw Raih& Mahnoor)

The Partnership Act of 1932 is the prevailing Law in Pakistan

Business partners are jointly and individually liable for the actions of other partners

Profit/Loss sharing principle will be in place

Partnering 2 members


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Development &Milestones


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Development and Milestones

Designing afully loaded

website

Differentiating our product

line andcreating its

value incustomers

mind

Establishingstrong

relationshipwith our

customersby sendinggifts and

handwrittencards

Meetingthe salestarget of

1000 shirtsfor the

first yearof our

business

En


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Financial Projections


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Assumptions

Interest rates will fluctuate only slightly

The level of discretionary income will remain steady or increase

The population of Pakistan will grow at the expected rate

The raw material prices will fluctuate only slightly

That petrol prices will fluctuate only slightly for thetransportation

We will be able to sell 1000 items in a year


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1 year sales projections


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Start up funding

Fixed costs

Starting a website 20,000

Computer 7000

Stitching machine 2 20,000

Iron 4,000

Total 51,000

Variable costRaw material

Packing material

Salary expense of 1 month

49,000


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THANK YOU

Documents

Final - Mamas Wear