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for Geospatial Intelligence
Social Media
Social Media for Geospatial IntelligenceCurrent and Future Tools for Mapping Social Media Information
OVERALL FINDINGS
Agenda
Current Tools Available• Top (3)
• Socail360• MarketMeSuite• Chirp City
Future Developers• Organizations• Individuals
Social Media for Geospatial Intelligence
•Summary
3.TOR Questions Asked
4.Answers
•Conclusion• Questions• Comments
EXECUTIVE SUMMARY
Overall Findings
Based on examination of 260 social media and geolocation tools, it is likely that only one tool, Social360, is capable, currently, of adequately enriching and augmenting geospatial intelligence by extracting nuanced and relevant information directly from the content of the social media itself.
Social Media for Geospatial Intelligence
CONTINUED
Overall Findings
Approximately 5% of all tools currently available have the capability to:
• Monitor social networks in near real-time
• Geolocate information gained from social media
• Forecast future events based on patterns of information gathered from social media
Social Media for Geospatial Intelligence
TOOLS UNDER THIS CATEGORY ARE LIKELY BEST SUITED FOR MANAGING SOCIAL MEDIA COMMUNITIES DAILY
Real-Time Monitoring of Social Media
Tools Include
• Social360
• Chirp City
• MarketMeSuite
Social Media for Geospatial Intelligence
TOOLS UNDER THIS CATEGORY ARE LIKELY BEST SUITED FOR THE ANALYSIS OF VAST QUANTITIES OF DATA AND FOR VISUALIZING THIS DATA ON A MAP
Geospatial Information Gathering
Tools Include
• Chirp City
• Crowd Map
• Twazzup
Social Media for Geospatial Intelligence
Top Performing Tool Analyzed
Social360Social Media for
Geospatial Intelligence
Second Top Performing Tool Analyzed
MarketMeSuiteSocial Media for
Geospatial Intelligence
Third Top Performing Tool Analyzed
Chirp CitySocial Media for
Geospatial Intelligence
UPCOMING INDIVIDUALS WITHIN SOCIAL MEDIA
Overall Assessment of Developers
•Robert Kirkpatrick
•Director of UN Pulse Global
•Over 15 Years of Experience within Collaborative software
•Van der Walt/ Farmer
•Created “Change Assembly”
Social Media for Geospatial Intelligence
UPCOMING ORGANIZATIONS WITHIN SOCIAL MEDIA
Overall Assessment of Organizations
•Robert Kirkpatrick
•Director of UN Pulse Global
•Over 15 Years of Experience within Collaborative software
•Van der Walt/ Farmer
•Created “Change Assembly”
Social Media for Geospatial Intelligence
UPCOMING INDIVIDUALS WITHIN SOCIAL MEDIA
Future Prospects
• Robert Kirkpatrick• Director of UN Pulse Global• Over 15 Years of Experience
within Collaborative software
• Van der Walt/ Farmer• Created “Change Assembly”
Social Media for Geospatial Intelligence
UPCOMING INDIVIDUALS WITHIN SOCIAL MEDIA
Future Prospects
• Dr. May Yuan• Director of the Center for Spatial
Analysis at the University of Oklahoma
• Predicts dynamics in Geographic Phenomena
• Dr. Anthony Stefanidis• George Mason Associate
Professor• Expert in Geospatial Analysis
Social Media for Geospatial Intelligence
UPCOMING ORGANIZATIONS WITHIN SOCIAL MEDIA
Future Prospects
• University of Missouri’s CGI• Emerging Program at the front of the competition• First Program accredited by the USGIF
Social Media for Geospatial Intelligence
UPCOMING DEVELOPERS WITHIN SOCIAL MEDIA
Future Prospects
• Tomnod’s Tweetmap• Completes Geospatial and Social Media Analysis• Still in Development Process in order to increase Geolocation Accuracy
Social Media for Geospatial Intelligence
IN CONCLUSION
Summary
• What tools and techniques are currently available or are likely to become available in the next 12-24 months that:
• Use social media to determine geographic locations, interpret and translate abbreviations or slang relevant to geospatial data, or otherwise add textural information to geospatial data?
Social Media for Geospatial Intelligence
IN CONCLUSION
Summary
• What tools and techniques are currently available or are likely to become available in the next 12-24 months that:
• Use social media to determine geographic locations, interpret and translate abbreviations or slang relevant to geospatial data, or otherwise add textural information to geospatial data?
• (Near) Real Time Monitoring of Social Media Communications
• Geospatial Information Gathering
Social Media for Geospatial Intelligence
IN CONCLUSION
Summary
• What tools and techniques are currently available or are likely to become available in the next 12-24 months that:
• Use social media to forecast and prioritize (tip and queue) events of interest containing a geospatial element such as, but not limited to, refugee movements, force-on-force conflicts, riots, and public health emergencies?
Social Media for Geospatial Intelligence
IN CONCLUSION
Summary
• Whitelisting
• The first methodology focuses less on quantity and instead works off a ‘whitelist’ of sites that are known to be legitimate.
• Crawling
• By sending out crawlers into databases of recorded data across the full expanse of the public online domain, it is possible to build a comprehensive record of online discussion on a brand.
Social Media for Geospatial Intelligence
IN CONCLUSION
Summary
• Which companies, universities, and individuals are likely to develop the tools and techniques and their associated capabilities referenced above over the next three to five years?
Social Media for Geospatial Intelligence
IN CONCLUSION
Summary
• Which companies, universities, and individuals are likely to develop the tools and techniques and their associated capabilities referenced above over the next three to five years?
Social Media for Geospatial Intelligence
PLEASE DIRECT INQUIRES TO:
Contact Information
Social Media for Geospatial Intelligence Team
Department of Intelligence StudiesMercyhurst University501 East 38th Street, Erie, Pennsylvania 16546
Phone: 824.814.2131Email: [email protected]
Social Media for Geospatial Intelligence
THANK YOU
PLEASE VISIT OUR WEBSITE AT:https://sites.google.com/site/socialmedia4geoint/home
