Fronteer Strategy - Amsterdamfronteer.amsterdam/uploads/files/FRONTEER_STRATEGY-COMPANY... · HEINEKEN Trade marketing strategy ... Fronteer Strategy What sets us apart?-A team of

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Fronteer StrategyCompany presentation

Amsterdam, 2013

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Amsterdam Based, Global Reach

Our office

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Office & Creative Space


We deliverClarity and Concepts for growth

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We areStrategy Consultants, creative & brand-driven. Experts in co-creation

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We connectResearch to Action

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 6

We loveTo be ‘at the frontier’,where new value is created

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We believe in‘Collaborate or Die’

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Our people

Consultants

Connectors

Concepters

Anthropology & Brand Development

James Veenhoff studied business and anthropology, has extensive experience in the development and marketing of brands and launched Jean School - the first denim school in the world.

Partners

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Engineering & Creation

Martijn Pater graduated in Industrial Design Engineering, gained extensive consulting experience at Bain & Companyand is an expert on innovation & co-creation. Started NDSM Energie, a local energy coop.FRONTEER

STRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.


We co-create globally

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With an international network of experts & partners

250 sessions to date


Find new business

& new business models

Create new ideas in challenging

markets

Validate your concept & improve it significantly

innovate

Our services throughout the funnel

Our co-creation services

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RooftopExpert

co-creation

TreehouseExpert

co-creation

‘Tackle your toughest

challenge’

‘Create a wealth of new opportunities’

Elevator Consumer validation

‘Validate & enrich an existing concept.’

ClubhouseCoalition

co-creation

‘Develop a shared vision &

action plan.’

Lighthouse Brand

Propositions

‘Create a unique & compelling brand story’

1 day½ day ½ day1 day - several weeks ½ day


Our other services & tools

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innovate

HelicopterMarket Research

CamperCustomer Insights

FactoryBusiness Modeling

GarageConcept Prototyping


Who are our experts?

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Our Expert Connectors will find the best mix of perspectives for the challenge at hand. We have defined 5 types of experts, all with a different role in the session:

CUSTOMER

- Will benefit from the solution

PROFESSIONAL

- Has relevant expertise and

experience

PROFESSOR

- Knows a lot, wants to share

it all

CONNECTOR

- Hears, sees and talks a lot

WILDCARD

- Knows nothing, might

know everything

All quick thinkers, open, creative, critical and constructive.


About co-creation



Why co-creation?

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Co-creationCompelling concepts

Commitment

Mandate to change

New energy

Fresh perspectives

Breakthroughsolutions

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“You cannot solve a problem

with the same thinking that

created it.”

Albert Einstein

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“No matter who you are, most of the smartest people work for someone else.”

Bill Joy, Founder Sun Microsystems

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“Co-creation is the chance for others to complete

the work that you started, going well beyond what you

envisioned or intended.”

Henry Chesbrough, author of Open Services Innovation (2011)


Presentation

Teamwork Discussion

Visualisation

What co-creation looks like



RecentProjects

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KLM

Meet & Seat co-creation

‣ Objective: Develop value-adding concepts across business lines

‣ Method: Expert & customer co-creation, concept development

‣ Results: Highly successful new on-line service, winning numerous awards

Gold & Silver at 2013

https://www.klm.com/travel/us_en/prepare_for_travel/on_board/your_seat_on_board/meet_and_seat.htm



http://www.spinawards.nl/inzending/bekijken/2905

http://www.spinawards.nl/inzending/bekijken/2905

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NOKIA

Asha validation & co-creation

‣ Objective: Validate and co-create new propositions for mobile phones

‣ Method: Consumer co-creation - China, Indonesia, Thailand, Nigeria, Mexico, India

‣ Results: Successful launch of new product range, new marketing approach

http://www.nokia.com/global/products/nokia-asha/

http://www.nokia.com/global/products/nokia-asha/

BUGABOO

Donkey validation & co-creation

‣ Objective: Validate and co-create new portfolio propositions

‣ Method: Expert consumer co-creation with urban parents in LA, Amsterdam

‣ Results: Successful positioning of new stroller concept

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HEINEKEN

Trade marketing strategy

‣ Objective: Develop global trade marketing strategy for on- & off-premise

‣ Method: Internal co-creation, validation w/ markets, Manual creation

‣ Results: Fresh and compelling communication guidelines per channel

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KPN

Port of Rotterdam on-line tool

‣ Objective: Create new on-line services for PoR, KPN

‣ Method: Co-creation in entire value chain, business modeling

‣ Results: New dynamic on-line tool for vessel ETA and ETD (pilot stage)

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PHILIPS

Kitchen appliances for the future

‣ Objective: Find food & kitchen themes & technologies with most future potential

‣ Method: Online & offline lead user validation & co-creation in China & Germany

‣ Results: New insights, enriched kitchen concepts, product roadmap for 2020

ENJOY 50 YEARS OF QUALITY COFFEE INNOVATION

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DEMB

A new coffee experience

‣ Objective: Create new meaning to Coffee experience, to boost the category

‣ Method: Proposition co-creation & validation with customers & prospects

‣ Results: Valuable insights, a new proposition, brand mantra and strategic advice

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VERKADE

New cookie concepts

‣ Objective: Find opportunities for growth, validate & enrich new cookie concepts

‣ Method: Lead user validation & co-creation, concept & proposition development

‣ Results: Insights, improved concepts, a clear positioning strategy, successful launch


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AMSTEL

Co-create a vision for the future

‣ Objective: Create a brand vision and activation platform based on insights

‣ Method: Roadtrip, expert & customer co-creation in two main channels

‣ Results: Customer & channel insights, new proposition, services & activation platform


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ABN AMRO

Creating the ‘WOW’ for mobile

‣ Objective: Create new mobile services for ABN with a Wow-factor

‣ Method: Expert co-creation, idea generation and concept development

‣ Results: A new and innovative mobile service with a ‘wow’


Fronteer Strategy

What sets us apart?

- A team of consultants, expert connectors and concepters

- Backgrounds in design, engineering, business, anthropology

- Bridging Marketing, Research, Innovation and Strategy

- Hand-picked experts, in-house recruiting

- A database of 1500+ experts worldwide

- A hypothesis-driven, structured process

- Always Creative, always Strategic

- Close cooperation with the client’s team

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“Fronteer is changing the game. Their strength is connecting people

internally & externally.

The status quo is challenged with fresh views - creating support at the

same time.”

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- VP Marketing KPN


Please contact us for requests & details

Our project fees include:Preparation, analysis, recruiting, research,

tailor-made session set-up, moderation, reporting, strategic recommendations, venue, incentives

+31 (0) 20 475 0555

[email protected]

mailto:[email protected]

mailto:[email protected]


www.fronteerstrategy.com

@fronteerstrat

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http://www.fronteerstrategy.com

http://www.fronteerstrategy.com

https://twitter.com/%23!/fronteerstrat

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Fronteer Strategy - Amsterdamfronteer.amsterdam/uploads/files/FRONTEER_STRATEGY-COMPANY... · HEINEKEN Trade marketing strategy ... Fronteer Strategy What sets us apart?-A team of