Full Conference Report 2014 - Yourope.org€¦ · Holger Jan Schmidt ... 2010. Learning about how to envision the future and the bigger picture was part oft this ... (NL), Amsterdam

Laura van de Voort is co-founder of

'Green Events Nederland', the Dutch platform for making events and festivals more sustainable.

http://www.greeneventsnederland.nlhttp://extrema-outdoor.com/

http://www.solarweekend.com/nl/blog

Full Conference Report

2014

You can download this report here.

http://www.green-events-germany.eu/Full_Conference_Report_2014.75.0.html

http://www.greeneventsnederland.nlhttp/extrema-outdoor.com/

http://www.greeneventsnederland.nlhttp/extrema-outdoor.com/

http://www.green-events-germany.eu/Full_Conference_Report_2014.75.0.html

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GreenEvents Europe 2014 is an event of: Sounds For Nature Foundation e.V. and BN*PD - Bonn Promotion Dept. - Funk & Schmidt GbR is funded by:

This report is published by: Sounds For Nature Foundation e.V. Auguststr. 18 53229 Bonn

www.soundsfornature.eu Compilation and layout: Heike Hennig-Schmidt Acknowledgement: We thank Stefanie Thomas (student of Macromedia Hochschule für Medien und Kommunikation, Cologne) for assisting with this report and taking pictures during GreenEvents Europe 2014. We are grateful to Ilka Decker, Juliane Kemen, Daniela Korden, Isabel Naguib (students of Bonn University), Jas Klewinghaus (Institute for Music Osnabrück), Anja Müller (Kiel University) and Laura Undisz (Humboldt University, Berlin) for taking minutes during the conference. Thanks go to Rebecca Elisabeth Lange, Daniela Korden, Ilka Decker, Julia Schächtele, Sina Jakobs (Bonn University) and Judith Mattes (Ju & me, Bonn) for their assistance in the Culinary Upcycling activities.

http://www.soundsfornature.eu/

Content

GreenEvents Europe 2014 www.green-events-germany.eu 3

GreenEvents Opening 5

Welcome Holger Jan Schmidt (Sounds for Nature, GER) 5

Welcome address Jürgen Nimptsch (Mayor of the city Bonn, GER ) 6

Welcome address Wilson Budde-Iser (Stiftung Umwelt und Entwicklung NRW et al. GER) 6

Welcome address Teresa Moore and Fruzsina Szép (GO Group / Yourope, UK / HUN / GER) 7

Key note Valentin Thurn (director of the multi-awarded documentary "Taste the waste") 7

The Show Must Go On 9 Chris Johnson (Powerful Thinking, UK, host) 9 Chiara Badiali (Julie's Bicycle, UK) 9 Laura van de Voort (Extrema / Green Events Nederland, NL) 10 Sebastian Fleiter (The Electric Hotel, GER) 10

FoodPrints 12

Sabine Funk (GreenEvents Europe / Sounds For Nature, GER , host) 12 Tanja Dräger de Teran (WWF, GER) 12 Jan Christian Polanía Giese (THEMA1, GER) 13

Sustainable Event Design 15

Fabian Schulte-Terboven (IBIT GmbH, GER, host) 15 Manuel Großmann (Service Design Berlin, GER) 15 Andre Balaz (Charged Mind, SLV) / Hendrik Landwehr (Mach dich Bunt, GER) 17 Matthias Kulcke (HafenCity University / TU Hamburg-Harburg, GER) 19

Food, Health & Body 21

Sabine Funk (GreenEvents Europe / Sounds For Nature, GER, host) 21 Martin Svitek (Karmakitchen, GER) 21 Professor Peter Stehle (Uni Bonn, GER) 22

Food Waste 24

Nadja Flohr-Spence, WWF, GER, host) 24 Valentin Thurn (Director of "Taste the Waste", GER) 25 Nicole Klaski (foodsharing e.V., GER) 27

The attitude - behaviour gap 29

Teresa Moore, Bucks New University, UK, host) 29 Laura van de Voort (Extrema / Green Events Nederland, NL) 30 Sophia Becker (University of Stuttgart, GER) 31 Dunja Karabaic (bureau gruen, GER) 33

Content


Mobility Session 35 Martijn Hulshof, MovendiuM, NL, host) 35 Helen Schepers (KonzertKultour, GER) 36 Christof Hertel (Evangelischer Kirchentag, GER) 37 Michael Schramek (EcoLibro, GER) 38

The Elephant Round – Let's talk about responsibility 40

Holger Jan Schmidt (GreenEvents Europe/Sounds For Nature, GER, host) and Sebastian Fleiter (The Electric Hotel, GER, host)

Ruud Berends (Eurosonic Noorderslag, NL) Fruzsina Szép (Yourope & Berlin Festival, HUN / GER) Chiara Badiali (Julie's Bicycle, UK)

Social impact 45

Claire O'Neill, A Greener Festival / AIF, UK, host) 45 Vladimir Vodalov (EXIT Festival, SER) 45 Mikkel Sander (Roskilde Festival, DK) 47 Nienke Bassle (10.000 hours / ID&T, NL) 49

Post consumerist economy 52

Hosted by: Teresa Moore (Bucks New University, UK) & Friederike Behr (Kulturwissenschaftliches Institut Essen, GER) 52

Sustainability in extreme situations 55

Fabian Schulte-Terboven (IBIT GmbH, GER, host) 55 Jochen Bader (Morethanshelters, GER) 55

Greener Touring 58

Holger Jan Schmidt (GreenEvents Europe/Sounds For Nature, GER, host) and Lena Buck (Green Music Initiative / THEMA 1, GER, host) 58

Volker May, IMMF / FZW Dortmund, GER 59 Danny Simons, Grand Hotel Van Cleef, GER 59 Jutta Landkotsch, Dein Speisesalon, GER 60

Food, drinks and Rock'n'Roll 63

Claire O'Neill (A Greener Festival / AIF, UK, host) 63 Marie Sabot (We Love Green, FRA) 63 Mikkel Sander (Roskilde Festival, DK) 64 Stephanie Weigel (Tollwood Festival, GER) 65

Greener Arena 68

Lena Buck (Green Music Initiative, GER, host) 68 Sybil Franke (Velomax Berlin Hallenbetriebs GmbH, GER) 68 Verena Müller (Energieagentur NRW, GER) 70

Culinary UPcycling 72 Martin Svitek (Karmakitchen, GER, host)

Pre-conference workshop: Food & Events 73 Holger Jan Schmidt (GreenEvents Europe/Sounds For Nature, GER, host) Manuel Großmann (Service Design Berlin, GER, host)

Die große Kartoffelshow 75

GreenEvents Europe 2014 www.green-events-germany.eu

Session: GreenEvents Opening Host: Holger Jan Schmidt, GreenEvents Europe, GER

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Welcome

Holger Jan Schmidt (GreenEvents Europe, GER) Welcome address

Jürgen Nimptsch (Mayor of the City Bonn, GER) Welcome address

Wilson Budde-Iser (Stiftung Umwelt und Entwicklung NRW et al., GER) Welcome address

Teresa Moore and Fruzsina Szép (GO Group / Yourope, UK / HUN / GER) Key note

Valentin Thurn (director of the multi-awarded documentary "Taste the waste", GER)

Welcome Holger Jan Schmidt (Sounds for Nature, GER) Welcome Holger Schmidt gives a warm welcome to nearly 160 participants of

GreenEvents Europe 2014 (GEE 2014), the 5th international conference for sustainability in the live music and events industry. The number of attendants has grown again compared to previous years.

Green Events is a meeting to discuss sustainability issues in the events industry, to exchange ideas and experiences with people who are inspired and who are inspiring.

25 years ago, Holger started organising festivals with a local musician club, and collaborated with the person in charge of nature conservation in the city of Bonn. Rheinkultur, the admission-free festival, was a regular highlight in the city‘s events calendar, and Holger eventually used the experience he gained with these activities to organize the first Green Events Conference in 2010. Learning about how to envision the future and the bigger picture was part oft this process.

Thanks to the partners of GreenEvents Europe 2014 Sounds For Nature Foundation e.V. is very grateful to all partners of GreenEvents Europe

2014. Without their help the conference would not have been possible to organize. This, in particular, applies to the Foundation for Environment and Development North

Rheine-Westphalia (Stiftung für Umwelt und Entwicklung Nordrhein-Westfalen) who is funding GreenEvents Europe 2014.

Other supporting partners are Yourope (The European Festival Association), Go Group (Green Operations Europe), IBIT GmbH, musikwoche, Bucks University, green music initiative and Bundesamt für Naturschutz.

Innovations GEE 2014 keeps what has proven successful but provides some innovations.

o GEE 2014 puts the focus on Food and Beverages (“Food, Drinks and Rock’n’Roll”) but also discusses other important sustainability issues.

o The half-day pre-conference workshop “Food & Events” focused on the question why food and beverage are an essential issue. The participants identified problems and worked out solutions on food and events with the help of Design Thinking - a method of creative problem solving.

o GEE 2014 involves young people into the sustainability issue of events with Emphasis on

Holger Jan Schmidt is founder of GreenEvents Europe and Board member of Sounds For Nature

Foundation e.V. http://soundsfornature.eu/,

www.go-group.org/

http://soundsfornature.eu/

http://www.go-group.org/



6

student participation o Culinary UPcycling hosted by karmakitchen, assisted by student and with kind support of

SODEXO. Between-conference activities Go Group workshops 2013 in Vienna (AU), Roskilde (DK), Novi Sad (SR) Conference contributions 2014: Eurosonic Norderslag Groningen (NL), Amsterdam Dance

Event / ADE Green (NL), GreenEvents & Innovations, London (UK) Green Operations Award 2013 Greener Arena Network (esp. September workshop at o2 Berlin, GER) Supporting Initiatives: „ Love your tent“ at various festivals Seminar at Bucks New University (UK),

GreenEvents Europe’s 2014 slogan Of course I care about the future – I intend to spend the rest of my life there. (Mark Twain)

Welcome address Jürgen Nimptsch (Mayor of the City Bonn, GER) Jürgen Nimptsch sees Bonn as an ideal place for the GreenEvents Europe conference: more than 1000 persons are working at the United Nations or NGO’s here and are involved in sustainability. Bonn is a sustainability hub, and conferences around themes of Sustainability and Festivals are bringing together scientists, journalists, and specialists from all parts of life. Mentioning the ‚special Bonn spirit‘, Nimptsch remarks that two previous Green Events Europe conferences have been supported by the City of Bonn through the European Regional Development Fund. He wishes the conference every success in establishing greener and more sustainable events. Welcome address Wilson Budde-Iser (Stiftung Umwelt und Entwicklung NRW et. al., GER)

Wilson Budde-Iser, Foundation for Environment and Development NRW, states that this institution has a mission to protect environmental resources, fight poverty and promote global justice. It also provides environmental education as well as financial support for institutions like Sounds for Nature. Mr. Budde-Iser stresses the importance of the live music sector in providing good examples of environmental protection like the reduction of CO2 emission. Mr. Budde-Iser stresses the enormous impact the live events sector has on people/visitors in terms of their perception of sustainability and food issues (health, waste, food security). He wishes all participants a good exchange of ideas to motivate everybody in his/her work for sustainable event management.

Wilson Budde-Iser is project

manager at the Foundation for Environment and Development

North Rhine-Westphalia. www.sue-nrw.de

Jürgen Nimptsch was elected Mayor of Bonn in August 2009. Within this capacity, he also acts as the Vice-Chair of World Mayors Council on

Climate Change. http://www.bonn.de/

http://green-events-germany.eu/http:/

http://www.bonn.de/



7

Director of documentaries for German and international TV

channels and cinema. http://thurnfilm.de/

Teresa Moore is Head of the

Department at Buckinghamshire New University in charge of the University's Music Events and

Crowd Safety Management programmes. http://bucks.ac.uk/

Fruzsina Szép is the festival

director of the Berlin Festival. She was the program & artistic director

of Sziget Festival (H) between 2009-2014

http://berlinfestival.de/

Welcome address Teresa Moore (Buckinghamshire New University, UK) and Fruzsina Szép (GO Group / Yourope, HUN / GER) Teresa Moore from Buckinghamshire New University says ‚The reason I am passionate about this conference, is that the only way forward is collaboration, sharing ideas and good practise‘. As organisers were attracted from far afield, across countries and events, Teresea feels that their practise needs to be informed by an involvement in research and exploration, to find out why something works or does not work– the answers to all the ‚why‘- questions. Fruzsina Szep, representing Yourope, the European Festival Association, states that green issues have a major priority for all events. Almost 100 festivals are members of Yourope, and can thus reach more than 100 Million people during a festival season. ‚We are now living towards the future and set examples to shape our future: green issues for mankind, freedom at festivals, the experience of music, art, culture, food, drinks and friendship‘. Food is not only a side-line; if event organizers take the issues seriously, so many people can be addressed who together shape the future.

Holger Jan Schmidt (Sounds for Nature, GER) Main Conference Topic in 2014: More sustainable food and beverage at events Holger Schmidt continues in stressing that Food, Drinks and Rock’n’Roll belong together!

Stacks of Marshall without stacks of beer or guitars are unthinkable without food. But what kind of food do people want? Just French fries?

This summer he went on a personal mission to sample the best food available at festivals, from ‘We Love Green’ in Paris, via Roskilde in Denmark, to Tollwood in Munich. Impressed with the quality of the catering and freshness of product, he points out the huge influence food stalls have on festivals themselves. Holger also emphasizes the importance of sustainable events design and the Culinary Upcycling at GreenEvents Europe 2014.

A special forthcoming event of GreenEvents Europe to be mentioned is „A Potato Show“ in Cologne, Bürgerhaus Stollwerck, on Sunday, March 15, 2015. GreenEvents goes public supported by Slowfood Youth Cologne, Kultur.Kulinarik and Prime Entertainment. The event will focus on food waste and how to avoid it. The public will join in peeling and preparing potatoes for a big meal, DJ’s and live music will be presented as well as discussions on potatoes and on food waste.

Key note Valentin Thurn (director of the multi-awarded documentary “Taste the Waste” GER)

The double connotation of waste as Abfall (rubbish) and Verschwendung (wastage, wastefulness) as well as the issue of how food is valued (‚More than half of our food ends up in the trash.‘) was Valentin Thurn’s motivation for making his film(s).

The idea for the documentary ‚Taste the waste‘ developed in 2007 during a report on dumpster divers. Valentin Thurn became aware how quickly, i.e. in just two generations, our society ‚evolved‘ from suffering post-war hunger to wasting food.

http://thurnfilm.de/

http://bucks.ac.uk/

http://berlinfestival.de/



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As customers obviously do not plan ahead what they will be able to eat, 40-50% of their food is thrown away. Three Million tons of bread are thrown away in the EU per year - enough to feed Spain! The food thrown away in the EU and the US is three times the amount needed to feed all the hungry people in the world. Yet politics reacts in a way that is not sufficient. Valentin Thurn reported that when he joined a parliament group for the first time, he noticed the extensive avoidance strategies in the panel.

Valentin Thurn reported on several initiatives to fight food waste that he or others founded like o Foodsharing, an initiative supporting individuals and companies in Germany to pass on any

food surplus (foodsharing.de). o Taste of Heimat, a platform, which aims at bringing together consumers and producers in a

local context (tasteofheimat). o United againt waste, an initiative in the hospitality sector setting out to tackle food waste in

restaurants and catering (united-against-waste.de). Valentin Thurn also produced the documentary on food waste in Europe, ‚Die Essensretter‘

(Food Savers). He aims at improving the situtaion, but became aware that the consumer is a schizophrenic being. Yet, efforts have to be made, since people actually want to do something good in sustainability and one has to find a way to help them to do so.

Conclusion Sustainability is a win-win situation. Since 25% of people are interested in sustainability and avoiding food waste, it is key to involve them to make others feel that this is a normal way to behave. Links

o www.tastethewaste.com o www.foodsharing.de

o www.united-against-waste.de

o www.tasteofheimat o www.foodsharing.de/

http://www.foodsharing.de/

http://www.tasteofheimat/

http://www.united-against-waste.de/

http://www.tastethewaste.com/


http://www.united-against-waste.de/

http://www.tasteofheimat/


Session: The Show Must Go On Host: Chris Johnson (Powerful Thinking / Shambala Festival, UK)


Chris is co-founder and a Director

of Shambala Festival and a Director of Operations at Kambe

Events. He is also co-founder and chair of the Powerful Thinking

Campaign. http://www.powerful-thinking.org.uk/

http://www.shambalafestival.org/

Chiara joined Julie's Bicycle in October 2012 to engage arts

organisations and practitioners in embedding environmental

sustainability in their activities Working on initiatives including EE MUSIC and Powerful Thinking, she is reaching out to help harness the

sector's collective power in effecting change.

http://www.juliesbicycle.com/

We will discuss how we can maintain a thriving industry - creatively and financially - whilst managing our businesses and brands responsibly. Can we achieve an industry-wide turn to sustainability and how can we take inspiration from innovative approaches to business such as circular economy and apply them to our sector?

Host: Chris Johnson, Powerful Thinking, UK Chiara Badiali, Julie's Bicycle, UK Laura van de Voort, Extrema / Green Events Nederland, NL Sebastian Fleiter, The Electric Hotel, GER

Chris Johnson (Powerful Thinking) UK Chris Johnson introduces the session by reporting on a five-year study

about sustainability and environmental impact involving twelve festivals. The study shows that the average UK Festival CO2 emission amounts to

1 % for water, 34 % for waste and 65 % for energy. Furthermore, audience car travel of only one UK Festival with 10.000 people amounts to 120,6 tonnes of CO2.

Chris is interested in the question how the festival industry can change, whether by legislation, voluntary industry codes or personal convictional ethics. He points out that in the UK people would be willing to pay more for a ticket when an event is more sustainable.

The session is meant to report on successes, different concepts and examples on how the festival industry can go on.

(At the end of his talk he shows a short film-clip of the NGO Horizons about technology structures.)

Chiara Badiali (Julie's Bicycle, UK) ‘Sustaining Creativity’

Chiara Badiali points out that Julie's Bicycle aims at bridging the gap between environmental sustainability and the creative industries. Their vision is a creative community with sustainability at its heart. Their mission is to provide the expertise, inspiration and resources to make that happen.

Creative Industry Green (IG) Tools e.g. carbon calculators for the arts and creative industries for built

environment like offices and venues, temporary events, the movement of art, artists & audiences, production/materials.

Carbon emission can be calculated for different levels, e.g. sector specific, per festival, per performance or per seat per performance.

Which impact did the provision of IG Tools have? One year after introducing environmental policy and action plan

requirements for more than 700 of the revenue funded member organisations of the Arts Council England, e.g., encouraging results have been found:

90% of organisations engaged with the programme and nearly 400 provided enough data to identify savings in energy and water use.

Included are 62 cultural buildings that point to £810,000 combined savings from energy use – yet, there are some 16,000 cultural buildings in the UK, showing what the sector could contribute to the environmental agenda, and how many resources are currently wasted.

http://www.powerful-thinking.org.uk/

http://www.powerful-thinking.org.uk/

http://www.shambalafestival.org/




Laura van de Voort is co-founder of 'Green Events

Nederland', the Dutch platform for making events and festivals

more sustainable. http://www.greeneventsnederla

nd.nl

Sebastian studied fine arts and visual communication. He has received various international

awards for his unique approach of putting fun into energy generation.

Since 2011, he is touring the festival scene with his mobile

utopian project THE ELECTRIC HOTEL.

http://www.the-electric-hotel.com/ http://stromodrom.de/

As many organizations are small Julie’s Bicycle together with the Arts Council England will be continuing to help these companies, offering advice and workshops, and further developing the Industry Green Tools.

EE music (energy efficient music culture) Another example for rising awareness towards sustainability, here energy efficiency. EE Music aims at establishing an efficient and sustainable energy music culture in Europe. The EE MUSIC web platform provides free access to the EE MUSIC IG Tools. Julie’s Bicycle is part of the initiative and develops communication tools to reach a positive

change. Energy has good impact when addressing organizers. Sustaining creativity is an open-ended conversation. It's circular, digital and has an

organisational culture. It is about recycling and reusing things from theatres and festivals. At the end of her talk she asks what the social contract with the audience is, whether it actually

exists, and if so, how it looks like.

Laura van de Voort (Extrema / Green Events Nederland) Laura van de Voort shows a video about Green Events Netherland, a

platform for sustainable events. This initiative aims at reducing the carbon footprint of festivals and started in early 2014. During the short time period, the carbon footprint of the festival Laura works with was reduced by changing little things, e.g. sharing information and organizing workshops on waste, catering and energy. By joining those workshops Green Events Netherland promotes the talk and exchange about sustainability at events the concept being

Inspiring + Sharing + Connecting = Making a Change!

Sebastian Fleiter, The Electric Hotel Sebastian Fleiter emphasizes the importance of not just talking about

how to change the event industry but also about what messages the guests take home.

Here the creative industry can play an important role with regard to inspiration and innovation like in the following examples.

Green Nudge The hotel chain Nordic choice hotels in a study together with Green nudge (http://www.greenudge.no/en/) found out that 2/3 of food waste in their restaurants was due to leftovers on plates. They reduced the size of plates by 12% and were able to decrease food waste by about 20 % (https://www.nordicchoicehotels.com/social-responsibility-in-nordic-choice-hotels/the-food-revolution/matavfall/).

The Electric Hotel The goal of the project that started in 2011 is to make festivalgoers and events visitors feel what electricity is. The mobile phone is used as an entry. People charge their phone by producing energy by their own muscles. The electric hotel makes an event out of electricity using technology, ideas and design from over a century of electric history (http://www.the-electric-hotel.com/).

Stromodrom stromodrom is a professional slotcar-racing oval for competitions by mini racing cars. People generate the electricity for driving the cars by riding bicycles. This project includes workshops and is especially suited for schools by making students familiar with practical insights into the characteristics of electricity (http://stromodrom.de/, https://www.youtube.com/watch?v=70l9V_FYKs8).

http://www.greeneventsnederland.nl/


http://www.the-electric-hotel.com/

http://stromodrom.de/

http://www.greenudge.no/en/

https://www.nordicchoicehotels.com/social-responsibility-in-nordic-choice-hotels/the-food-revolution/matavfall/

https://www.nordicchoicehotels.com/social-responsibility-in-nordic-choice-hotels/the-food-revolution/matavfall/

http://www.the-electric-hotel.com/

http://stromodrom.de/

https://www.youtube.com/watch?v=70l9V_FYKs8



The essence "Give people stories to take home." Discussion: Involve the audience Festival and event organizers usually do not know who their audience is resulting in the fact

that not the whole audience can be reached by the same message. To involve them Sebastian Fleiter’s approach might be a good example because people want to have fun and do not want to be educated. But all of them have the problem of charging their mobile phones.

One has to use a key to get to the people because sustainability is too complex to talk about on an event. In the UK, an initiative is being created about festival businesses and audiences working together for sustainability and climate change in particular on mobility

Involve the organizers It is also important to convince festival and event organizers to make green issues part of their

events. But down to the individual event the communications aren't really good. For example info's about what is done for sustainability on the websites. It is very important to communicate and tell what the organizers are actually doing.

How to fight low engagements in sustainability and environmental change? Looking towards regulations? Lobbying?

o Some participants do not favour regulations; in particular, because the industry can much quicker react then regulations are coming. Festival organizations can make quick changes.

o Holger Schmidt points out the problem that the Green movement in the industry is only voluntary; there are no regulations in that part. Answers to "green ideas" are often like "nice idea, but I have too much to do". If legislations like calculation (GHG or carbon impact) existed it would work more efficient. Even though he is not a fan of legislation it would, however, motivate people and, thus, festivals could be the example for the rest of the industry.

o Legislation has the advantage that people who are not interested in sustainability could learn what impact they have. Legislations should, however, set realistic targets for festivals. Regulations do make sense like for logistics or technique.

Don’t stop engagement and enthusiasm o Chris Johnson points out that those engaged in green issues shouldn't loose their

enthusiasm because collaborations provides power to an industry. o Responding to the question what Holger Schmidt’s feeling is about engagements of

festivals he reports that he has been talking to many festivals and begging them to join but got no positive response.

Engage artists? o Could the artist community be engaged, because there are some "green thinking" artists

like Radiohead or Morrissey. Holger points out that he tried to get artists for the elephant round but nobody responded positively. They like more to talk about their own social projects and maybe they are afraid of the "green-washing" reproach.

Résumé There is still need for more and better communications and sharing knowledge. There is an opportunity like Holger Schmidt emphasized: "We have the chance to spread the word in Europe and convince others. We should do it!".

Session: FoodPrints Host: Sabine Funk (GreenEvents Europe / Sounds for Nature, GER)


Sabine Funk is managing

director of IBIT, board member of YOUROPE and co-owner of

BNPD.. http://ibit.eu/, http://soundsfornature.eu/

Tanja Dräger de Teran is

project manager for Food and Climate Protection at WWF,

Germany. http://www.wwf.de

An hour with a lot of information about the impact of food on our climate and the planet. We will deliver some hard facts.

Sabine Funk (GreenEvents Europe / Sounds for Nature, GER, host) Tanja Dräger de Teran (WWF, GER) Jan Christian Polanía Giese (THEMA1, GER)

Tanja Dräger de Teran (WWF, GER) 'Do our eating habits impact the earth?' WHY WE SHOULD CARE ABOUT THE “LAND FOOTPRINT”

o The conversion of natural habitats into grassland or arable land has a significant impact on climate and biodiversity.

The Land footprint of Germany o Land footprint in total for Germany (food, bioenergy, textiles,..) is 24

million hectare o Food-related Land footprint: approx. 19 million hectare 14 million hectare for livestock-based foods such as meat, eggs, milk 5 million hectare for plant-based foods

o Germany’s total agricultural area is 17 million ha Germany needs almost 7 million hectare outside of the EU in order to meet the demand

for agricultural products; i.e. more than an additional of 40 %! The Land footprint of meat

o Every German on average, consumes 89,3kg of meat (products) per year (BMELV, 2012) twice the amount from 100 years ago and twice the amount recommended by nutritional

experts! This meat consumption would need half of Germany’s total agricultural area of 17

million ha! The Land footprint of nutrition in Germany

o Total Food Consumption: 2300 m² (2008–2010, in m2/person) Including textiles, bioenergy etc.: 2900m²

Available area in 2050 – only 2000m²! Germany’s “land grab” outside the EU

o For complying with the demand for food Germany has to import “land”.

o The land grab from South America for importing soy (mostly for feeding animals) amounts to the size of the Federal State of Hesse.

CHALLENGES Reduction of Land footprint per Capita Reducing the soy footprint of Germany by eating less and better meat EVERY STEP COUNTS Small personal changes lead to big impacts First Example – Reduce Higher Consumption

o Food consumption per person increased from 667 kg in 2009 to 677kg in 2010 o Environmental impacts 2009/2010: Significant increase of Germany‘s demand for land of

approx. 215.000 ha

http://ibit.eu/


http://www.wwf.de/



At the think-do-tank THEMA1 Jan Christian Polanía Giese

conducts research on product and corporate carbon footprinting in different

sectors. www.thema1.de,

o As Germany cannot increase its domestic agricultural area additional land is taken in foreign countries (South America: 37.000 ha)

o Emissions caused by land use increased by approx. 40 million tons CO2 Second Example - Healthy Nutrition

o The “Sunday roast” scenario: If every German consumer eats according to the recommended guidelines Reduction of the land footprint by 1,8 million hectare (size of Saxony) Reduction of the soy-related footprint by 700.000 hectare Reduction of the climate footprint by 27 million tons CO² = emissions of 230 billion km

by car Calculated for a family of four: 11.000 km by car per year

Meat-free weekday scenario

o Reduction of the land footprint by 600.000 hectare o Reduction of climate footprint by 9 million tons CO² o Calculated for a family of four: 3.600 km by car per year

EACH GREEN EVENT COUNTS

o by reducing land footprint and climate footprint CONCLUSIONS AND RECOMMENDATIONS The more vegetarian food the better! Reduce the share of meat of the whole menu and of each plate! Offer more organic food! Include more products from credible certification! Discussion Question: Shouldn't we feel bad about eating meat, when being aware of the impact? Answer (Dräger): Feel bad, when eating such amounts. WWF only says “eat less meat” but forces

no one. Raise awareness. Organic production needs animals! A (Ecopsychologist): Feeling guilty doesn't help people what to do. It’s better to say “Eat more

vegetables” than “Don't eat meat!” A Foodsharing: Reducing food waste and eating more regional food is also important! Q: Is the food print of organic soy smaller than conventional? A: Organic soy is local, and there are alternative protein sources to feed animals. Q: Some scientists say that our personal choice doesn't count anymore – we need governments

and policies to change these things. A: Government can increase the pressure. Still, each of us has a responsibility. A (Funk): We need both – policy and personal decisions. We can't put everything on someone

else.

Jan Christian Polanía Giese (THEMA1, GER) More than just numbers – Understanding the carbon footprint of food & beverages

International Climate Protection Global warming is internationally accepted. Yet, if business goes on as usual we will end up with more than 80 Gt

CO2eq of Global GHG (greenhouse gases) Emissions in 2050, i.e. nearly twice the emissions of 2004 (49 Gt) .

To reduce global warming to 2 °C we need to reduce emissions to less than 20 Gt CO2, i.e. cutting 2004 emissions by more than half.

http://www.thema1.de/



The personal Carbon Footprint

Consumer products and food

alone account for more than 40% of the per capita footprint of nearly 11t CO2e.

Ecologic footprint of Way Out West Festival 2010: Travel 24%, catering 62%, accommodation 12% 2012: Introduction of vegetarian meals resulted in dropping total footprint by 24% What's a carbon footprint? The whole lifecycle of the product is quantified Example Beer:

o Barley and crop cultivation: fertilizers; malting and brewing process (e.g. electricity); packaging and transport; cooling; consumption

o CO2 emission: 0.870kg/l. o Consumers can influence:

Packaging (26% of footprint) → Buy local and glass instead of cans Transport 26% → Buy local beer. Cooling → Efficient and green electricity Organic beer might have a higher footprint due to more barley needed.

Example Hamburger: o Conventional beef: 2.5kg CO2eq o Organic beef: 2.1kg CO2eq o The rest of the Hamburger: 0.2kg CO2eq o Consumers can influence:

Transport and packaging doesn't make a difference, Organic significantly better than conventional meat Imported meat from South America could be worse (higher land use change) Quality up / quantity down

CONCLUSION Carbon footprint:

o Helpful tool to identify the relevant processes. o Results need to be studied carefully. o Good for internal communication. o For external communication, it needs clear messages and explanations.

Discussion input When calculating footprints be careful which calculator to use (e.g. Julie’s Bicycle)

Session: Sustainable Event Design Host: Fabian Schulte-Terboven (IBIT GmbH, GER)


Fabian Schulte-Terboven was

managing director of the Australian and German divisions of eps group.

www.ibit.eu

Manuel Großmann is co-founder of FuxBlau and

Service Design Berlin, a non-profit organization spreading

knowledge about service design and establishing

professional relationships in the field.

www.servicedesignberlin.de/

Speakers from service design, architecture and gamification present different sustainable approaches for the design of event areas, infrastructure, actions and processes.

Fabian -Terboven (IBIT GmbH, GER, host) Manuel Großmann, Service Design Berlin, GER Andre Balaz, Charged Mind, SLV / Hendrik Landwehr, Mach dich

Bunt, GER Matthias Kulcke, HafenCity University / TU Hamburg-Harburg, GER

Manuel Großmann (Service Design Berlin, GER) 'participative design and gamification on festivals – principles of gamification and audience communication'

“Service is everything that you can’t drop on your foot”! Manuel Großmann got in touch with festivals the first time during a Love

Parade in the 90s in Berlin and experienced that this big event was not sustainable at all! The major thing he learned there was that people behave differently on festivals than they do in the „normal“ world.

Manuel works for Service Design Berlin as a designer. He organizes non-profit events around knowledge sharing, conferences and workshops. Food is always an important aspect there!

Service design can be visualized by the car example: The product ‘car’ as an object vs. Carsharing: the product as a service. o Carsharing is comparable to a festival: It is not one simple thing, but

a complex system. o Service design thinking provides different tools to design these

systems. o A poster, a chair etc. can be designed, but experience cannot!

Experience can only be planned. o Without users, there’s no experience – without guests, there’s no festival – users/guests are

the essential element! Principles/tools from service design thinking that can be used in festival design: 1. User interviews are an important tool to identify what users want and why

Who are we dealing with? Why do they behave like they do? UNDERSTAND clients + their needs! Don’t try to change the user but the setup – by that influence user’s behaviour!

2. Create an artificial persona o Take all knowledge you have, condense it in one artificial person - take on the

perspective of users. o Understand the why not the what! o See everything from the user perspective, not from your own!

http://www.ibit.eu/

http://www.servicedesignberlin.de/



3. Identify touch points: e.g. food, garbage, website, location, showers, other guests…..

Think about what happens before-during-after, not only during the event. Think about the big picture! Interactions can be facilitated: help people to have a good

experience! o User journeys: Sketch the experience,

step by step. This helps to identify weak spots!

o Service blueprint: e.g. Registration/travel Party/sleeping/cooking Travel back Look at pictures! Connect these steps with all parts (e.g. Website, lineup….), Connect dots

o A festival is not a product, but a journey visualizing complexity helps to identify weak spots.

4. Prototype building! Assumptions should be verified draw a cost/time line! Visualizing, measuring, learning is a repetitive cycle to create experience!

o Calculate costs with/without meat o Use available data!

You can work with o Low-fi prototypes, e.g. little sketches, post-its or pictures They

function as a “mockup” of an interface. o Spatial prototypes including building a layout, discuss it, try to use it

etc. Example: Age-suit enabling young people to experience how it

feels to be old/immobile. o Acting-out human interactions, e.g. in a sales interview. o

Prototypes on festivals:

o Cardboard huts To be tried out in the first season (= prototype) Improved in the second season compared to prototype.

Take away’s: #1: Understand the WHY not the WHAT

Look at everything from the user’s perspective! Talk to them! #2: A festival is not a product. It is a journey over time.

Visualizing complexity helps understanding & identifying weak spots. #3: It is never too early to test something!

Calculate planned changes and measure results in order to become smarter!



Andrej focuses on interaction and visual design for interactive media.

He is also a freelance graphic designer and illustrator.

http://www.chargedmind.com/ http://www.balaz.de/

Hendrik is a game designer, entrepeneur and

festival enthusiast. He devotes his time to

combine his skills and passions.

http://www.chargedmind.com/ http://www.machdichbunt.de/

Discussion Q: How can we get into the process? How do festival

promoter become aware of service design? A: Just take the tools, try them out, talk to me and ask how to apply them. Don’t think “I’m not a designer I can’t do that” – give it a try, start with the method/idea, go there step by step. You don’t have to change the whole existing process, just try to include the tools in order to improve the user experience. If you can give the guests a new ritual maybe they’ll stop expecting the old one. Q: The focus is at our Festival is on energy this year - we want to create awareness. I’m not sure what you actually mean by designing the experience. How can you “get into the heads” of the audience? A: You can’t design the experience, you can only plan it and try to get as close as possible to the person. It’s not a static thing. Talk to them! It’s about understanding. Ask questions, get closer to who they are. Don’t try to change people, but try to understand their intentions.

Andre Balaz, Charged Mind, SLV / Hendrik Landwehr, Mach dich Bunt, GE ‘Participative design and gamification for festivals' Gamification A process of combining game mechanics and game thinking to engage

audiences in a non-game experience. Agood approach for festivals because

o they’re getting bigger and bigger making sustainable thinking more important (e.g. 90.000 guests

left behind150t of garbage), o Gamification can make people part of the solution.

Example: Burning Man Festival o The concept of Moop (Matter Out Of Place) is used: no one leaves

trash behind (“leave no trace”), because a map is published online that makes public who left trash behind.

o This creates public pressure and the festival gets cleaner every year! The key to sustainability is public awareness!

Why do games work? People are wired for pleasure

o “Dopamine cycle” i challenge achievement pleasure

It’s experienced e.g. when learning an instrument. In games, this cycle is created about 100times an hour!

How to create game mechanics? 1. Communicate a clear goal!

e.g. Super Mario: Mario has to save the princess. 2. Define rules!

o Otherwise people are getting lost in the mass of possibilities. o Rules help to focus and make the first step.

http://www.chargedmind.com/

http://www.balaz.de/

http://www.chargedmind.com/

http://www.machdichbunt.de/



3. Give rewards! o This creates pleasure, which is important. o Rewards need not be objects. o They cost money and festival audience don’t care about hem too much. o Make the reward an experience! More emotional, makes people happy!

Examples: Waste/rubbish/litter Connect collecting trash with a good/emotional experience

o Wheel of rubbish – “bring your waste and ‘dreh voll am Rad’ ”. o Heavy metal: transparent trash containers competition on collecting

trash winner at the end of the fay. o Golfing: provide people with give golf club and have them get rubbish

into painted barrels.

Gamification examples When designing game experiences, consider different target groups!

o Identify their needs by questionnaires and audience communication! Before the festival by web media; During the festival by gamification installataions, Afterwards in social media.

Example: designing a fake band: Before: Let people invent a name of the band (voting for name on facebook). Promote that they can shoot a video on the festival itself. Create a “fanbase”. During: Have people shoot the video. Give them a platform to show themselves. Give them the feeling to be part of the festival! Those who bring the most people (to the video

box) gets most points. Reward: points for various challenges. After: Produce the actual video. Promote it on the different media channels. Get feedback!

Incentive: o Being part of the main concept of the festival, lets you feel more connected. o This creates a sense of community like on Burning Man festival. o Everyone is part in it and therefore values the event.

Principles of gamification: Make the audience matter! Let them be creative. Motivate the audience to participate Create memorable experiences – win-win situation free promotion, happy clients Create a community! E.g. via facebook or other social networks Discussion Q: What does ‘pushing boundaries of the audience” mean? A: When creating a community, there is already a certain respect for each other. ‘Pushing boundaries’ means trying create experience that’s memorable and positive. When people come for years and create their environment, it’s showing-off but also inspiring for others. Set up rules that allow others to get active. Littering, e.g., is not caused by one person but by the majority! We always manipulate, but in a positive way. It’s a process that’s not automatically happening but



Matthias Kulcke is lecturer at the Hamburg University of

Technology and at the HafenCity University,

Hamburg,. http://www.stage-design.eu/

http://www.hamburgermoebel.com/

spreading from guest to guest. Try to harness the energy of the minority and bring it to the majority - it’s not about making restrictions but about giving positive encouragement. Q: Regarding gamification on festivals, is there data on whether certain groups respond better than

others? A: It depends on the drugs they take . Try to adapt to what drunk people like. E.g. rock festivals have an older audience, give them options to show themselves to the crowd. Participation is better than consumption, when they participates, they learn. They can be an example for others and newcomers are inspired. Q: Gamification has a strong relation to the audience – why don’t all festival use it? A: It’s expensive, you have to pay the designer. Butt festivals who communicate their goals which are not just about consumption, can include gamification in their concept. The gamification concept tries to activate the audience, gets them involved (besides only drinking and listening to bands)! The story part makes people want to get involved. If you can communicate that in advance, even vegan food or leave no trace can work perfectly. Put responsibility on the users and they might like it! Some drink because they want to be part of the community. It’s about the social component. We want to implement chill-out spaces to enable communication! There should be more quiet, relaxing places.

A: In UK there are many festivals who have a theme and then people come dressed accordingly (costume). People feel part of it and it doesn’t cost the organizer anything. Sustainability can thus be integrated! Festival groups are like “tribes” – they can inspire each other, interact, e.g. make a contest, collect best photos. Catch them by their play instinct!

Matthias Kulcke, HafenCity University / TU Hamburg-Harburg, GER 'Sustainability in designing event architecture with students' Matthias Kulcke is lecturer for furniture design and freehand drawing at the Hamburg University of Technology. He is also lecturer at the HafenCity University, Hamburg, for furniture design and stage architecture. Involving students in stage design Dockville festival gave students free tickets to get their ideas of how to design

a festival stage. These concepts were used for political promotion “We work with

education/students” and caused great publicity. The motivation was: “How can we get people to interact and connect with

festival?” Students were multipliers by e.g. telling friends. Student’s creativity is also important to be used in order to learn how young

people think. o Example: When a stage is not used for musicians, use it for something

different in the meantime: e.g. sculpture, upcycling old buildings…. Professionals can later be engage to actually implement the ideas! Don’t use students (crowdsourcing) instead of professionals (replacing), but as an add-on

(multiplier)! Incentive for students to engage Inspire their creativity! Taking part means becoming part of the fame factor. Put all participants’ names on the website, “name names”. Involve them in contests and collaborations! Have people tell a story!

http://www.stage-design.eu/





Design examples Upcycling

o Relying on material that already exists enhances creativity instead of limiting it! o Collaboration with other institutions, e.g. Hanseatische

Materialverwaltung which is collecting material from festivals, movie productions etc. and offers these for (re-)use. Crates for water bottles were used in stage design (Art

exhibition Millerntor Gallery) telling a story about Viva con Agua!

Sustainability o Cooperation with morethanshelters on stilwerk Challenge: creating a foldable stage easy to transport and to

be set up in 20 minutes. Solution: Foldable boxes compressible for storage minimal

need of material for maximal effect). Micro design

o Moveable cinema - design out of the box. This won’t be realized, but it gives ideas and possible directions.

Integrating photovoltaic in buildings o Floating boat, having solar panels on the roof.

Résumé It is worthwhile and fruitful to cooperate with students! You will get a pool of ideas that can be the basis for professional implementation. By using contest and cooperation between professionals, students and customers you can

open a thinking room that can include participants of a project! Look out for universities, organize a competition and engage students – get fresh ideas! Discussion Q: How does the hanseatische materialverwaltung work? Do festival organizers pay collectors? A: It’s collective sustainable work (hanseatische-materialverwaltung.de/). Private and public enterprises donate material, the city cares, low prices are charged for the material. It’s inspiring and good for promotion. Q: Did anyone (from the audience) collaborate with students? A1: We did three times. Two times it was OK. The third time it wasn’t really great so we stopped. We don’t know why it didn’t work out, probably not the right persons were involved…we got good ideas out of it but they weren’t suitable. Here a professional mentor could help. Particularly after the contest the work begins. Students can’t work on by their own because they lack experience and knowledge about regulations etc. A2: We work with students on a regular bases (architecture). They did lightning installations (e.g. in a lake) but we always underestimated the effort necessary on our side (organization, contact person…) . A motivated professor/teacher is needed to coordinate everything. Matthias Kulcke: After I have started organizing the contest more people are approaching me than before, as they want to work with the students. You should have a clear elaborated concept about what you want and what you can offer. Sometimes the customer doesn’t know what he wants. You either need someone from your institution who is engaged or a professional who cares. Manuel Großmann: Involving students to get inspiration it is a great idea. It’s a lot about understanding the user perspective, the tools and ways to interact. The challenge is to make festival and event organizers aware of these tools and to manage their implementation. We enhance this by using GreenEvents Europe for interactions!

http://hanseatische-materialverwaltung.de/

Session: Food, Health & Body Host: Sabine Funk (GreenEvents Europe / Sounds for Nature, GER)


Sabine Funk studied Crowd and Safety Management, BA

(Hons) and is one of the leading experts for crowd safety

management in Germany. http://ibit.eu/,


Martin Svitek is Bonvivant, Yogi,

Host, Cook, Slow Fooder, Wineproducer, and Lover.

http://www.karmakitchen.de/

How does food affect people, their health and everyday working life? Let's hear what the nutricians and cooks say.

Sabine Funk (GreenEvents Europe / Sounds For Nature, GER, host) Martin Svitek (Karmakitchen, GER) Professor Peter Stehle (Uni Bonn, GER)

Martin Svitek (Karmakitchen, GER) 'Karma what?' Love is everything. Make people happy through food and awareness! Martin Svitek’s profession and conviction: He gives cooking courses and organizes workshops with professionals

from the food industry who want to change their menu. He produces vegan wine. He organizes supper-clubs to have people eat together and he's serving

them. He eats mostly vegan. He combines food and awareness. He is practicing Yoga and offers private and larger Yoga workshops. His motto: The process of cooking brings you to yourself. Martin’s personal story: He felt bad and had the feeling of losing himself due to stress, hectic, and he was not focussed. He had no time for conscious eating or he did not take his time to do so. In such a situation most people try caffeine and drugs but this has no long-lasting effect and

even fosters addiction. Instead Martin Svitek became vegan, which made him more active and more alert. - He started to avoid animal fat and milk, eating fresh food and taking his time to eat. Think about where your food comes from, how it is produced.

o You can taste the difference! → Martin started practicing Yoga and getting aware of himself. → Most important is Love

o Love yourself! If you don't love yourself, you won't be able to really love others.

o Enjoy your food! Enlighten yourself by cooking for yourself! o Take food as a „Lebens-Mittel“ (life tool)

Summary: Be aware of what you eat, be interested in what you eat!

http://ibit.eu/


http://www.karmakitchen.de/



Professor Peter Stehle is Chair in

Nutrition Physiology of the Department of Nutrition and Food

Sciences at the University of Bonn. http://www3.uni-bonn.de/

Professor Peter Stehle (Uni Bonn, GER) 'Health-promoting diet – 10 guidelines of the German Nutrition Society' Professor Peter Stehle started his talk by stressing that nutrition is part of a healthy lifestyle. Health-promoting diet keeps you in good health promotes vitality and well-being supports sustainable dietary habits 10 Guidelines of the German Nutrition Society* (www.dge.de/index.php?id=322)

1. Enjoy the variety of food available! Choose different foods – adequate quantities, rich in nutrients,

and low in calories! Choose mainly plant-based foods that have a health-promoting effect and foster a

sustainable diet. 2. Eat plenty of cereal products and potatoes!

Consume cereal products (bread, grain flakes, pasta, rice, preferably from whole grain) and potatoes.

Contained are plenty of vitamins, minerals and dietary fibre as well as phytochemicals. Combine them with low-fat ingredients. A high intake lowers the risk of various nutrition-related diseases.

3. Fruit and vegetables - take ‘5 a day’! Enjoy 5 portions of fruit and vegetables daily,

o as fresh as possible, cook for a short time only, o take one as juice or smoothie – ideally with each main meal or as snack between

meals. You profit by consuming plenty of vitamins, minerals, dietary fibre and phytochemicals. You lower the risk of nutrition-related diseases. Favour seasonal products.

4. Milk and dairy products daily; fish once or twice a week; moderate consumption of meat, sausages and eggs These foods contain valuable nutrients, e.g. calcium in milk, iodine, selenium and n-3

fatty acids in saltwater fish. Choose fish products from recognised sustainable sources. Do not eat more than 300 - 600 grams of meat and sausages per week. Meat contains minerals and vitamins B1, B6 and B12. From a health point of view, white meat (poultry) is more favourable than red meat

(beef, pork). Rather choose low-fat products, especially with meat and dairy products.

5. Fat and fatty foods in moderation Fat provides essential fatty acids and foods containing fat also comprise fat-soluble

vitamins. Fat is particularly high in energy. An increased intake of dietary fat can promote

overweight. Too many saturated fatty acids increase the risk of dyslipidemia potentially causing

cardiovascular diseases. Rather favour vegetable oils and fats (e.g. canola oil, soybean oil and margarines

produced therefrom). Be aware of hidden fat in meat and dairy products, pastry, sweets, fast food and

convenience products. Overall, 60 - 80 grams of fat daily is sufficient.

http://www3.uni-bonn.de/

http://www.dge.de/index.php?id=322



6. Sugar and salt in moderation

Only occasionally consume sugar and food or beverages containing various kinds of sugar (e.g. glucose syrup).

Be creative in flavouring with herbs and spices, but use little salt. Rather favour iodised and fluoridated table salt.

7. Plenty of fluid Water is essential for life. Your daily fluid intake should be approximately 1½ litres. Rather choose water, carbonated or non-carbonated, and other beverages low in

calories. Only rarely drink sugar-sweetened beverages which are high in energy. An increased

intake can promote overweight. Consume alcoholic drinks only occasionally and only in small amounts due to the health

risks associated with them. 8. Prepare carefully cooked dishes

Preferably cook foods on low heat, if possible for a short time, using little amount of water and fat.

This will preserve the natural taste, conserve the nutrients and avoid the formation of harmful substances in food.

Use fresh ingredients whenever possible. This helps to reduce unnecessary packaging waste.

9. Take your time and enjoy eating Take a break while you eat and do not eat in passing. Allow plenty of time for eating, which promotes your sense of satiation.

10. Watch your weight and stay active Combine a wholesome diet with plenty of physical exercise and sport (30 – 60 minutes

daily). This will help you to control your weight. Walk or take the bicycle from time to time. This

protects the environment and promotes your health.

*The German Nutrition Society (Deutsche Gesellschaft für Ernährung e. V. ) http://www.dge.de Art.-No. 122402, 9th edition © 2013

http://www.dge.de/

Session: Food Waste Host: Nadja Flohr-Spence (WWF, GER)


Nadja Flohr-Spence is the project coordinator of the food waste

initiative 'Savor us!’ – Initiative to reduce food waste – from producers to consumers.

http://www.geniesst-uns.de/

Tons of food wasted, fruits discarded, best-before dates not expired - although there are mouths to be fed. This happens at home, supermarkets, but also at almost every concert, festival or corporate event. We show how to deal with the fact and minimize food waste.

Nadja Flohr-Spence (WWF, GER, host) Valentin Thurn (Director of "Taste the Waste", GER) Nicole Klaski (foodsharing e.V., GER) Mikkel Sander (Roskilde Festival, DK)

Nadja Flohr-Spence (WWF, GER, host) 'Savor us!’ – Initiative to reduce food waste – from producers to consumers' The initiative (“Genießt uns!” http://www.geniesstuns.de/) bundles

o expertise on the topic of food waste, o and in terms of public relations

It’s a collaboration between o WWF Deutschland o Deutsche Welthungerhilfe e.V.

It’s scientifically supported and evaluated by iSuN – the Institute of Sustainable Nutrition and Food Production at the Mu ster University of Applied Sciences (MUAS)

It’s funded by Deutsche Bundesstiftung Umwelt. Savor us! analyses

o To what extent do current conditions cause food waste along the food supply chain?

o Where exactly does food waste occur? o Which are the alternatives for actors along the food supply

chain? o How can food waste be reduced?

Availability of data on food waste and food loss is still insufficient in Germany, in particular on its causes and origins.

Goals Identifying and highlighting best-practices by selected companies

in selected areas; Motivating companies along the food supply chain to actively implement food waste reduction

measures; Creating an active network of various stakeholders; Reaching the consumer by targeted actions. Food Waste Check Food waste measurement protocol for small to medium-sized companies along the food supply

chain, e.g. supermarkets, food suppliers, restaurants. o developed by iSuN

At least 30 companies are expected to take part in this food waste check in 2014 and 2015, o presentation of an Award in fall 2015 to raise media attention.

Criteria for Food Waste Check Award

o Transparency: Are waste numbers collected and published? o Internal food waste reduction measures (logistics, etc.) o Internal food waste awareness: Are employees educated and informed? o External Measures: communication with suppliers and customers.

http://www.geniesst-uns.de/

http://www.geniesstuns.de/



Director of documentaries for German and international TV

channels and cinema. http://www.thurnfilm.de/

Political demands towards the German Government How can regulations be changed to avoid unnecessary food waste, i.e. hygiene and liability

regulations? Need for a convincing strategy to systematically tackle food waste – in Germany and the EU

Public Events in 2015 Public food waste event ‘Essensretterbankett’, 04. July 2015 in Berlin: Feed 5.000 people with

unwanted food Open-house events for the participating companies Presentation of the Awards in fall 2015 at ‘anuga 2015 ‘ Summary of discussion One of the main problems of food waste are large companies that only care for their own profit

and that are not addressed by the initiative. This, however, is due to a present lack of money and will be changed in the next period.

Another problem is a huge lack of transparency at all levels. Moreover, consumers are alienated from the source of their food. Here, too, the UK is leading, as a lot of initiatives exist along the food supply chain. Even if some of them might not change a lot, they are a step in the right direction.

Valentin Thurn (Director of the multi-awarded documentary 'Taste The Waste', GER) 'Why we throw away half of our food, who is responsible and what we can do against it' Why is so much food wasted, and what are possible ways to solve this problem? These questions were tackled by Valentin Thurn, German filmmaker and

author of several books and documentaries on food consumption and waste.

Food waste Food waste was a hidden topic before 2010. No studies in Germany and most other countries existed, except for Austria and UK Extremely emotional response by the public. “Taste the Waste” documentary

o Cinema discussions start at „best before date“ and end at hunger in the developing world. o Spectators didn‘t feel helpless. o Teachers find their pupils interested in topics such as hunger in Africa.

Scope Germany: 10 – 20 million tons of food waste per year; EU: 90 million tons, equalling 50 % of production. Consumers: 45 % of food waste. FAO: worldwide 1/3 of food is wasted. Developing countries: Food losses. Industrialized countries: Food waste. Greenhouse gases: Agriculture plus deforestation = 31% (ICCP) Food waste responsible for 10 % of climate change (Transport 12 %)

http://www.thurnfilm.de/



Hospitality sector Germany: responsible for 17 % of all food waste (University Stuttgart) Differences are huge between large kitchen such as canteens:

o Food waste oscillates between 18 and 40 % (FH Münster) Larger quantities in Catering – juridical insecurity

o Large quantities being thrown away in catering services o Due to legal obligation that prohibits further use of food once it has left the kitchen, o It cannot be donated either.

German food inspectors and Foodsharing o Beiersdorf AG Hamburg: 3000 meals daily – Leftovers for 150 pax in average, mainly

donated to charities o Association „United Against Waste“ offers consultancy. o Aramark, Compass Group …

Solutions A political solution to the problem of food being wasted should be found

o creating new regulations and economic incentives for industries and businesses. United Kingdom: government has implemented a waste resources actions programme in 2007

already. o Made consumers reduce their food waste by 20%, o Involved food producing industries and supermarkets in the process.

In a voluntary agreement, they reduced their food waste by 5% in one year. o But food is still disposed in landfills.

Such regulations could inspire solution towards a more sustainable handling of food. Websites, clips and documentaries foodsharing.de myfoodsharing.at / ch UNEP: Eat, think, save. Short film „Waste“ YouTube channel: youtube.com/foodwastetv Cinema documentary „10 billion“ (2015) Online platform: TasteofHeimat.de Summary of discussion Even though there is a trend towards cheaper food, a counter-movement of consumers exist

who demand more transparency and who are more open to solutions for less waste. These solutions, however, have to include the whole production chain because of

interconnections. National policies must build on EU regulations that only give minimum standards, for example

in cases when it is more rational to throw food away.


http://www.myfoodsharing.at/

http://www.youtube.com/watch?v=VaouOWx3Bmo

http://www.youtube.com/foodwastetv

http://www.youtube.com/foodwastetv

http://www.tasteofheimat.de/



Nicole Klaski, born at the gates of

Cologne, Germany, owns a Degree of Human Rights. She worked in a local NGO in Kathmandu (Nepal) and is engaged in the foodsharig

movement by actively saving food. http://foodsharing.de/

Mikkel Sander is a food

fighter. He organizes and manages food-related

projects, with sustainability and volunteers as a key

focus. http://www.roskilde-

festival.dk/

Nicole Klaski, foodsharing e.V., GER 'Foodsharing' Foodsharing (www.foodsharing.de) is an internet platform for consumers who can use it for giving away their leftover food. Activities Active since 2012, the platform seems to have exploded over the last

year. It now registers 50,000 active users who tackle food waste in their

own households. Foodsharing was crowd funded in the beginning, but now it is able to finance itself. On a parallel platform, www.lebensmittelretten.de, people can join groups in their cities that

contact local supermarkets, pick up the leftovers from sale and distribute them for free in so-called “Fair-Teiler”.

Foodsavers, as they are called, do not compete with food banks but rather complement them. In Germany, there are now around 7,500 foodsavers cooperating with more than 1,000

companies.

Festivals

Foodsharing is also active at various festivals in Germany. Food sharing stations for visitors on festivals have been installed in 2014, to reduce food left on

the campsite, but also in backstage catering. The food collected was given to organisations or local foodsharing groups. The concept was approved, and more festivals will cooperative in 2015.

Mikkel Sander, Roskilde Festival, DK ‘Stop Wasting Food'

Mikkel Sander is responsible for Roskilde Festival's food and beverage strategy. He highlights what a huge festival like Roskilde can do to reduce food

waste produced by its various food stalls. He worked together with 75 volunteers from the initiative 27,5 tons of surplus food were recovered during Roskilde Festival 2014

and given to charities

The ‘Stop Wasting Food movement’ grew from a small Facebook group to the United Nations and has by now more than 23,000 members.

‘Stop Wasting Food (Stop Spild Af Mad) is Denmark's largest non-profit consumer movement against food waste

http://foodsharing.de/

http://www.roskilde-festival.dk/



http://www.lebensmittelretten.de/



It mobilized Danish retailers, industry, foodservice, consumers and top politicians to fight food waste.

It organized educational campaigns for schools, the prize-winning Leftovers Cookbook, campaigns, events, surveys,

Massive national and international media coverage: Stop Wasting Food is featured in Denmark, USA, China, Taiwan, Brazil, France, UK, Italy, Canada, etc

‘Stop Wasting Food’ has introduced free doggy bags in Danish restaurants with Unilever Food Solutions - and launched a REFOOD label for restaurants

Massive surplus food recovery events – helping thousands of homeless people United Against Food Waste national and international events – feeding 6,000 people in

Copenhagen City Hall Square at just one event Summary of discussion This project did not take place merely at the end but also during the festival. It required quite some preparation, for example, developing new recipes for leftover and

unprepared food. The project basically was made possible by a change in legal regulations. It was financed by Roskilde festival that

o got media attention, o but also saved money by less disposal, o made such a project attractive for other organisers in the event sector.

Links http://www.stopspildafmad.dk www.surplusfood.net: Surplus Food - new epic national and international food donation system - www.unitedagainstfoodwaste.com Food waste news clips (in Danish): https://www.youtube.com/watch?v=WFLla4NM0ts (Stop Spild af mad på Roskilde 2014) http://www.tv2lorry.dk/arkiv/2014/7/6?video_id=92858 (Report on cooperation between Roskilde

Festival and ‚Stop Wasting Food’)

http://www.stopspildafmad.dk/

http://www.surplusfood.net/

www.unitedagainstfoodwaste.com

https://www.youtube.com/watch?v=WFLla4NM0ts

http://www.tv2lorry.dk/arkiv/2014/7/6?video_id=92858

Session: The attitude-behaviour gap Host: Teresa Moore (Bucks New University, UK)


Teresa Moore is Head of

Department at Bucking-hamshire New University in charge of the University's Music Events and


Is there a gap between attitudes and behaviour of individual persons like organizers, visitors or even service providers? Reasons, effects and potentials seen from a scientific and psychological perspective

Teresa Moore (Bucks New University, UK, host) Laura van de Voort (Extrema / Green Events Nederland, NL) Sophia Becker (University of Stuttgart, GER) Dunja Karabaic (bureau gruen, GER)

Teresa Moore (Bucks New University, UK, host) Teresa stressed that they are a small number of people still. So how do they move from being

just a bunch of people to those who are engaged and make inroads? Attitudinal surveys have been made since 2007, and the key control questions are of

importance. Statistics showed that the audience did think there was an impact on the environment. So they are aware, but their behaviour does not support this:

o 62% said they had left their tent behind at a festival. What people think and what they do are very often two separate things. So the question is: can we close the attitude-behaviour-gap and how?

Leaping is too hard: Change behaviour! On a macro scale with climate change we can see scare tactics at work. And we can see that scaring people doesn't actually work! It does not actually change behaviour, the politics of fear just serve to keep the status quo. Also, too much data in a promotional campaign scares people or puts them off. Paris imposes car ban after air pollution hits record high. This does not seem sufficient. Is lobbying too strong to change laws? Events people want to see people as driving force by principle. What motivates behaviour? Example: Comparison to other people

o Case study US A small town wants to reduce towns’ average consumption usage of electricity in

cooperation with utility company Information: Your consumption versus town’s average consumption versus lowest

overall consumption. Effect over time:

those who were using the most came down, least went up overall movement to average

A motivational theory & reward system is needed. o Simple, o ‚well done‘ o sufficient to spur people on.

Recognise what people do, comment on that.

http://bucks.ac.uk/



Laura van de Voort is co-founder of 'Green Events

Nederland', the Dutch platform for making events and festivals

more sustainable. http://www.greeneventsnederla

nd.nl

Laura van de Voort (Extrema / Green Events Nederland, NL)

Laura reports about Solar Weekend, a 5-day festival in August in Limburg/NL. Interactive entertainment make visitors aware of the waste problem and make it fun; examples

o handing bottles back, o goose parade to raise attention for the garbage truck o collecting waste.

Survey on visitors handing back their garbage Incentive 2010 to 2012: €5 deposit

o 6-7% of visitors handed their garbage back Incentive 2013: €5 discount on ticket + passport visum

o The percentage rises to 11.5%. Incentive 2014: €5 discount on ticket + passport visum

o Percentage falls to 4%! When being asked, only 74% of visitors know about the garbage bags, even thought 99%

receive one. 84% know about the discount.

When asked about their recycling people answered: NO! 26% : NO, it’s not easy not to leave garbage 21%: YES, less than possible 45% : YES, of course! 2%: While 47% do not leave camping gear behind, 53% do!





Sophia Becker studied psychology at the University of Münster (GER) and the René Descartes University in Paris. She is now preparing her PhD in the field of environmental

sociology at the Stuttgart Research Center for Interdisciplinary Risk and

Innovation Studies, University of Stuttgart.

http://zirius.eu/staff_e/sophiabecker.htm

http://www.energy-trans.de/english/index.php

Sophia Becker (University of Stuttgart, GER) 'Psychological Perspectives on Sustainable Attitudes and Behaviour' What is an attitude? What is behaviour? Attitude: A psychological tendency that is expressed by evaluating a

particular object with some degree of favour/disfavour (Eagly & Chaiken, 1993) Example: o Pro-environmental attitude (abstract): It is important to protect the

environment- Behaviour: Visible action of a person

Example: o Eating vegan/ vegetarian (context-specific)

Differences between attitude and behaviour raise the tension between behavioural consistency and cognitive dissonance. o Increasing cognitive dissonance means that people feel bad

But that does not work! o Reducing cognitive dissonance means aligning attitude and

behaviour by changing either of them. The Comprehensive Action Determination Model

(Klöckner & Blöbaum 2010, modified by S. Becker) models how normative, habitual, and intentional, processes interact with situational influences

and cause ecological behaviour.

Nudges

(Thaler & Sunstein, 2011) smooth pushes important for decision situations with low attention

How to design choice architectures including nudges? Place and order of dishes in a canteen Sustainable choice

o should be the easy choice o gets the default option or social norm







Choice architectures Defaults: define what happens if the individual does not make an intentional

choice (Reisch & Sunstein 2013) Examples o Print both sides as standard, default for copy machines o Soy milk as default for latte macchiato or cappucino

Opt-out/opt-in Examples o Print on 1 side o Pay extra fee for cows milk

The menu (no default): Pls. indicate if you are o carnivore, o vegetarian, o vegan

Spill-over effects Positive

o one pro-environmental action leads to another one (recycling, cycling etc.) Negative

o one pro-environmental action allows me to pollute more in another field process of moral licensing: „I‘ve done my fair share“ rebound effects

Modell of Positive Spill-over (Thogersen 2013)

Conclusion Design choice architectures carefully Make sustainable choice an easy choice Enable individual to opting out Frame sustainable choices as green choices Reinforce green identity

o Foster green community feeling (part of good/ inspiring movement) o Incite spill-over effects



Dunja Karabaic founded

"bureau gruen". She is on the board of Association of

Sustainable Businesses, "dasselbe in grün" and the

sustainable lifestyle trade fair "ecostyle".

http://www.bureaugruen.de/

Dunja Karabaic (bureau gruen, GER) ' The project "Veedelfunker" – How can we minimize the attitude-behaviour

gap? ' Dunja Karabaic founded "bureau gruen" whose main objective is to promote and highlight the creative side of sustainability. Sustainability through neighbourhood. ‘Veedelfunker’ – the magazine – is a project that aims at promoting and

developing sustainability by activating the neighbourhood in Ehrenfeld a residential district of Cologne (www.veedelfunker.de/).

The Magazine has been published 12 times since September 2013 and reports about how people behave in an eco-friendly way in this ‘Veedel’, yet avoiding the term sustainability.

The goal is to make people get to know their neighbours as well as acting in a good way and copying other peoples’ good behaviour.

Each issue is on a special topic, touches wider/global issues (think global, act local), addresses kids, crosswords…

In parallel, monthly happenings, flashmobs and other events are organized and announced. o ‘Veedelfunker’ issues

1. Intercultural communication: “Ehrenfeld verbindet” 2. Renewable energies: “Ehrenfeld steigt um” 3. Sharing economy: “Ehrenfeld schenkt”

Veedelfunker is funded by DBU- Deutsche Bundesstiftung Umwelt (www.dbu.de/)

Responsibility through neighbourhood. When identifying with your neighbourhood you will automatically feel

responsible for your environment. o ‘Veedelfunker’ issues

4. Sustainable consumption: “Ehrenfeld kauft ein” 5. The resource water: “Ehrenfeld wäscht”

Sustainability through action It’s not the information that is most important but the action and having fun. Why not gaining knowledge by acting or imitating people's good behaviour?

o ‘Veedelfunker’ issues 6. Valuable waste: “Ehrenfeld räumt auf” 7. Green fashion: “Ehrenfeld kleidet sich”

Sustainability through identification The project is aiming at establishing the identification of the Ehrenfeld citizens

with their district, e.g. as a green district and by communicating on equal terms. o ‘Veedelfunker’ issues 8. Urban gardening: “Ehrenfeld pflanzt” 9. Alternative mobility: “Ehrenfeld bewegt sich”

10. Upcycling and DIY (Do it yourself) : “Ehrenfeld wohnt”

http://www.bureaugruen.de/

http://www.veedelfunker.de/

http://www.dbu.de/



Sustainability through simple-mindedness The gap between attitude and behaviour is shrinking because most of the

people do not necessarily think about what kind of attitude they have. You automatically feel responsible for the place you live in if you like it.

o ‘Veedelfunker’ issues 11. Downshifting: “Ehrenfeld entspannt” 12. Organic food: “Ehrenfeld kocht”

Sustainability through multiplication To spread these ideas the organizers will present their project in ten

German cities between January and March 2015. There will be a manual as a guideline for work in other cities. A survey is planned to quantify the social impact.

Summary of discussion: Connect pro-environmental feeling to identification with local area. That creates a positive identity Setting the scene influences behaviour: ‚broken window theory‘

o Love Your Tent campaign: Put the festival and the LYT logo on tent for each festival Place value on things: Such initiatives create an added value on these things.

o Shambala: stamped water bottles were issued (normal bottles outlawed) which were taken home as a souvenir

o Try different kinds of values/rewards Monetary reward does not work except if being quite high. Symbolic value communicates uniqueness, expresses something about yourself, represents

an emotional value Giving people access to area with cheaper drinks

Reduce big problems and scale them down into something people can comprehend o Create small solutions for individual spaces and sustainable city development

How to create community? Mechanisms & tools o Create identity with district/neighbourhood o Festivals: social pressure on behaviour by other festivalgoers. o Remove anonymity o Provide collective rewards (for CO2-footprint reduction) o Give people the possibility for self-discovery by emotional, spiritual and social experience Community kitchens Mysteryland: community hours, social impact (www.mysteryland.us/en/) The Bloom Series: Documentary on transformational festivals (http://thebloomseries.com/) Communicate with volunteer group, make people feel good

Quantify results linked to group behaviour, make them public! o Watch spin-off behaviours in groups (burning tents, flares in crowds..)

On the terms sustainability, environment o It has no substance and should not be stressed, even not named o Festivals are about taste, quality, and fun not environmental o Sustainability as big brand: Re-claim the word o Sustainable intentions do not need to be named

Messaging: research is needed on how people react to different types of messaging.. Five things to bear in mind: Make it compelling to group Consistency across group Design the behaviours to be public Be sure to link the behaviours to the group Keep an eye on social eddy currents

http://www.mysteryland.us/en/

http://thebloomseries.com/

Session: Mobility Session Host: Martijn Hulshof (MovendiuM, NL)


Festival traffic expert and founder

of MovendiuM smart & green mobility management. http://movendium.com/

The largest source of emissions at events is audience travel and transport. Smart solutions, also in internal production logistics and transport management, enable immense improvements in the environmental impact of an event.

Martijn Hulshof (MovendiuM, NL, host) Helen Schepers (KonzertKultour, GER) Christof Hertel (Evangelischer Kirchentag, GER) Michael Schramek (EcoLibro, GER)

Martin Hulshof (MovendiuM, NL, host) ’Smart Mobility Management’ Martijn Hulshof is founder of MovendiuM – Smart Mobility Management, a company that helps all kinds of events to make the traffic to, from and on their festivals, parades, running & cycling events smart and green. Crowd management is equivalent to traffic management To explain his approach he shows a video clip of his collaboration with

OpenAir Sankt Gallen Festival in Switzerland. Traffic plan/road signs Carefully planning the traffic before and after the event is essential. Using navigation signs instead of a navigation system might be necessary and more efficient. Emissions/fuel use Traffic jams are generally characteristic when people go to and lave events. Take emissions into account!

o Fuel use l/100km Traffic Jam (20km/h)

Car: 11.1, Bus: 50.0 Traffic Flow (80km/h)

Car: 6.67, Bus: 25.0 Capacity of a bus is about 30 times higher than that of a car!

o Bus emissions are lower. o Busses need much less parking space than 30 cars!

Kiss & Ride Have people drop their cars quite away from the festival site.

o Pick a different area. o Use shuttle busses to the event site if

possible. o Count vehicles on inflow. o Calculate capacity for outflow given the inflow. o Account for different drivers’ behaviour.

Smart parking If a person guides parking cars

o 334 cars fit on a football field o 110 more than without a guide!

Introducing planning, coordination & instruction makes your event

o more efficient and sustainable lowers costs and increases profit, reduces carbon footprint.

http://movendium.com/



Helen founded KonzertKultour &

FahrradGarderobe and is responsible for sustainability

management and the operational business.

http://fahrradgarderobe.de/about/konzertkultour/

Discussion Bikes are not taken into consideration by Martijn’s concept. In planning mobility, more emphasis should be put on bikes.

Helen Schepers (KonzertKultour, GER) Helen Schepers is one of the founders of FahrradGarderobe like a wardrobe for bikes instead of jackets. More and more events focus on sustainable mobility solutions for their

audience. Together with festival and event producers FahrradGarderobe creates and

offers flexible safe solutions for bicycle parking. If people can be sure that their bikes are not stolen they will likely be willing

to ride their own bike to the event.

FahrradGarderobe Mobile module-based solution for bikers at large events. Offers sheltered, safe, guarded and insured bike parking Advantages

o Avoid blocking escape routes. o Saves lots of parking space. o Reduce CO2-emissions E.g. Immergut festival 2012: 80kg CO2; Dockville: 1,267kg CO2.

Bike Rentals not only rent bikes.

o In addition, they organize tours. o They emotionalize the relationship to the bike by giving them names.

Bike rental & bike valet Network of sustainable services Emphasize sustainability in a positive way Riding bicycls is more than saving tons of CO2-emissions. It’s fun, it’s healthy, it’s community building, it’s a symbol of freedom and it’s a statement about

one’s attitude. Examples o Hurricane bicycle club together with Viva con Agua de Sankt Pauli 5000 people joined. Members of the club could park their bikes free of charge in FahrradGarderobe others could also by paying a small fee FahrradGarderobe organized a 70 km bike tour from Hamburg & Bremen to Hurricane in

Scheeßel. o ‘Müssen alle mit-Festival’ BikeTour (40km) from Hamburg to Stade



http://www.muessenallemit.de/



Christof Hertel develops

and manages environmental projects for the German Protestant Kirchentag, a biannual five day church

gathering and a leading event when it comes to green

measures.

www.kirchentag.de/umwelt

Discussion Q: What are the costs? A: About 2 Euro/day. It’s a mixed calculation, however. Usually the organizers pay the fee but also sponsors support FahrradGarderobe. Q: Do bicycle guests have privileges? A: Yes, that is very important. They have good places for their tents. They save money at different occasions, like at Bike Tours or at primary spots.

Christof Hertel (Deutscher Evangelischer Kirchentag, GER) ‘Cycle Logistics at Big Events – The German Protestant Churchday, Hamburg 2013’ What is Kirchentag? The German Protestant Churchday is an Event that tasks place every

second year o > 100,000 participants, 40,000 one-day participants o 2,000 single events, 800 concerts/gigs, 50 Program groups o 50,000 volunteers o Bike-friendly

Motivation for Environmental Action The German Protestant Churchday wants to be the environmental

friendliest big event in Germany. o “Testfield” for environmental innovations e.g climate- efficient catering.

o EMAS-certified by Ecocontrolling o 80% bus and train modal split share in trips to the churchday o 98% usage of recycled-paper

General Cargo-Logistics of the Churchday Waste-reduction through good calculations and reuse of material every two years.

o 20 truckloads event material o 12 truckloads office equipment are relocated every two years o Volunteer-catering, stage and exhibition stand construction, o Rental furniture direct-delivery or service provider o Everything else is distributed through central own warehouse and own distribution service o Rental motorised fleet of trucks, vans and cars (>100) o 15 Cargo bikes and 30 bike messengers

“Emission-free logistics at big events” (Emissionsfreie Logistik bei Großveranstaltungen) Funded by German Federal Transport Ministry (BMVBS) National Cycle Plan (Nationaler Radverkehrsplan) 15 Cargo-Cycles close the gap between cars and bikes to raise efficiency Five operational areas to test Cargo Cycles How are cargo bikes integrated into the mobility system? Areas of cycle logistics Promotion Courier/messenger Catering Warehouse Deliveries: easy to go with the bike inside and load off Bike Angel: helps to fix bikes Exhibition

http://www.kirchentag.de/umwelt



As managing partner Michael

Schramek focuses on customer relationship management and

business development as well as building and expanding the large

network of specialists.. www.ecolibro.de

Results: 498 documented trips for bike or cargobikes > 3,366 km travelled > 4,000 automobile km saved given a detour-factor of 1,2 Motorised traffic cannot be substituted. Preliminary Conclusions Size of necessary transport volume is often overestimated. Cycle logistics can substitute motorised transport and movements within event organisation. Transport quality can even be higher (e.g. service to backstage areas) Need for motorised transport with trucks and vans remains. Cargo transport can be easier shifted than transport of people (e.g. by rickshaws). The bike angel is a real benefit for the whole event Cost saving, if less cars are rented! Cargo bikes are environmental and visitor friendly. Links Material, manual, results of Conference on Cargo Bikes 2013, etc.

www.kirchentag.de/no_cache/ueber_uns/umweltengagement/projekte.html?sword_list[]=fahrrad Documentary “Lastenräder im Einsatz -- Emissionsfreie Logistik beim Kirchentag”

https://www.youtube.com/watch?v=fH0-ilgRneQ&feature=youtu.be www.youtube.com/watch?v=fH0-ilgRneQ

Speaker: Michael Schramek (EcoLibro, GER) ’Concepts for sustainable arrivals and catering for events’ Michael Schramek is management partner of EcoLibro, a company that consults companies and organizations about sustainable mobility. EcoLibro pursues a holistic view Providing intelligent mobility

o combining resource efficiency with environmental perspectives o considering full costs, attractiveness and environmental impact.

Employee perspectives are considered, too. Regional and Federal Scout Camps (VCP), Michael Schramek focuses on VCPs, which have been organized in

Germany at different places since 1994. The number of participants from up to 20 nations increased steadily to

4,000 in 2014. Mobility In 2008, VCP aimed at organizing participant arrival and departure as well as catering as

sustainable as possible. o They negotiated for special trains with German Rail (Deutsche Bahn). o Also special bus lines were offered.

Today o participants are offered the reduced-price eco-friendly Event-Ticket by DB o Maybe Intercity Busses will be used in the future.

All material was transported by trucks, no private cars were used. Transferring the experiences of the scout camps to other events

o UPS or DHL could send the material o All participants arrive via bus, train or by carpools.

http://www.ecolibro.de/de/home/

http://www.kirchentag.de/no_cache/ueber_uns/umweltengagement/projekte.html?sword_list%5B%5D=fahrrad

https://www.youtube.com/watch?v=fH0-ilgRneQ&feature=youtu.be

www.youtube.com/watch?v=fH0-ilgRneQ



Catering Supply Grocery shopping,

o Reduces packaging and waste o Lowers prices compared to wholesale.

Small producers were preferred over industrial producers. o Buy regional, seasonal, organic, less meat.

Each group of scouts was responsible for o bringing the vegetables in o green foldable boxes o filled twice a day.

Other ingredients for the meals were bought in bulk containers. Cooking Use of software program

o Software master data: - recipes, ingredients, suppliers, group sizes o Software Output: orders, delivery notes, packing lists, cookbooks

Supporting regional producers, social aspect o One woman produced the pasta for seven months. o Thereby she started her start up. o Several women cooked the marmalade o They started one year before the event to use fruits of all the year

Edutainment Visiting producers and harvesting operations How to support sustainable mobility? Information on your homepage: Which transport is best to get to the event.

o Describe the fastest modes of transport by using a tool from mobility consulting practice

o Dynamic journey description by e.g. cost-free routeRANK widget for event homepages

o Rank mobility types Criteria: costs, CO2-emissions, time

o Travel together and save: Dynamic online Car Pooling Portal Install pooling software on your homepage, e.g. Match Rider Taxi sharing software, e.g. BetterTaxi

“All the forces in the world are not as powerful as an idea whose time has come” Victor Hugo. Start now! Discussion: When only using public transportation it can be very crowdy after a big event. Therefore, public transport may not always be a good solution.


Session: The Elephant Round – Let’s talk about responsibility Host: Holger Jan Schmidt (GreenEvents Europe / Sounds for Nature, GER) & Sebastian Fleiter (The Electric Hotel, Ger)

40

Do fans want a modest artist? Should a promoter promote political messages? Can agents prefer ecological solutions over economical ones? We want to discuss the influence of the players in the game. Responsibility, conscience, sustainability. Who's job is it? The "heavywheights" onstage will try to find out and carry over the discussion to the audience. Participants

Holger Jan Schmidt (GreenEvents Europe / Sounds For Nature, GER, host) and Sebastian (The Electric Hotel, GER, host)

Jacob Bilabel via Skype Conference (Green Music Initiative, GER) Ruud Berends (Eurosonic Noorderslag, NL) Fruzsina Szép, (Yourope & Berlin Festival, HUN / GER) Chiara Badiali (Julie's Bicycle, UK)

‘Let’s talk about responsibility’ Panelists’ motivations After having introduced the panelists Holger Jan Schmidt started asking them why they have entered the events industry and what has been the purpose when entering? Motives to enter

o Even though the particular motives where quite different, they either were fascinated by music or wanted to do something for the environment.

Purpose when entering o Festivals can generate a rather big outreach into the minds of

people. If sustainability can be added to the feeling of peace and happyness festivalgoers can really take home a lot.

o Music and music industry became job, life, love and/or passion. What are penelists doing now and is it different from what they had thought to do when entering the business? Some had no masterplan, things happen as they happen. Jacob stopped asking the “why?” question and is now trying to

understand things. Understanding is growing over countries, which gives him a far more optimistic feeling now than before.

Fruzsina is happy with her job as her work is her passion. What was the first decision related to sustainability? Sometimes a wrong decision makes you aware of the importance of

sustainability, e.g. w.r.t. saving energy. Realizing how much waste was left behind after a festival, made it

obvious, that festival organizers can influence the young generation to change behavior.

When do panelists take unsustainable decisions? Mainly for economic reasons and because of time pressure, e.g. taking the plane instead of a

train. Responsibility in the live music and event industry Who is responible for sustainability in the music and event industry? People are living like on different islands. They have to collaborate to organize tours and

events (internationally) but everybody thinks along his own lines, his own interest.

Jacob Bilabel is Founder of the Green Music Initiative, which provides a

platform for the music and entertainment industry to coordinate projects in the fight against climate

change. http://www.greenmusicinitiative.de/

Holger Jan Schmidt is Co-founder of

GreenEvents Europe and Board member of Sounds For Nature

Foundation e.V.www.soundsfornature.eu/,

www.go-group.org/

Sebastian studied fine arts and visual communication. He has received various international

awards for his unique approach of putting fun into energy generation.

Since 2011, he is touring the festival scene with his mobile

utopian project THE ELECTRIC HOTEL.

http://www.the-electric-hotel.com/ http://stromodrom.de/



41

Responsibility is a matter of time.

o We have to take responsibility now: even though In 10 years, our decision today may prove wrong.

Who is responsible for what in a multi-stage process is not easy to decide. o Is the artist responsible? o He/she hires the management. It’s very modular in the end. o With festivals it is much easier to influence the different layers.

If we hold the artist responsible, is that a realistic option that we want? If not, does that mean that nobody takes the responsibility? Assigning responsibility in general is a weird thing.

o First of all, you yourself have to be aware of what you are doing at the moment.

o Most important is to understand what you could do. o Responsibility does not mean to do everything right, and if you can’t

do that, you don’t care about sustainability any more. o It’s something in between. o Do small tiny steps. That’s the real responsibility you have. o Understand your role! Understand your leverage!

In the industry, not many people have this feeling of responsibility. o Only very few people seem to be aware of the problem. o Many people may be disappointed that there are only small things

to achieve if at all. o However, the responsibility issue is moving on from the mere point

of conversation! What can we do now? We are not perfect from the beginning and we can’t do it all at once.

o The responsibility of the single parts of the industry is to include sustainability into the conversation think about what kind of solutions we can find now for our part of

the industry. Artists seem to be very aware of the problem but fear green washing. Example: The requirement of a headliner for electricity was so large

that they had to be taken on generators and off the grid. o In an interview the artists recommended green power, eco power! o The interviewer and the artists did not know about their special case

w.r.t. power. o The decision on the required amount of power was obviously taken

by someone completely different. The artists obviously did not know what the production needed.

Should they? Yes. It is their responsibility to know everything about production etc.

o The industry has to know where the money goes. o If someone else takes the decision they always can say ‘we didn't know’.

Do the wrong people take the decisions? Many people back off from decisions because they feel ‘it’s not my responsibility’

o People down in the hierarchy have to be backed up by people on the top w.r.t. sustainability decisions.

As a European agent Ruud worked for and with a great many of artists

and bands like Nirvana, Soul Asylum, Buffalo Tom, Motorpsycho, The Wipers. In 2001 Ruud founded

his own company 'Networking Music', a one-stop shop for the international

(live) music industry.

Fruzsina Szép is the festival

director of the Berlin Festival. She was the program & artistic director

of Sziget Festival (H) between 2009-2014

http://www.berlinfestival.de/

Chiara joined Julie's Bicycle in October 2012 to engage arts

organisations and practitioners in embedding environmental

sustainability in their activities Working on initiatives including EE MUSIC and Powerful Thinking, she is reaching out to help harness the

sector's collective power in effecting change.




42

Sustainability obviously was not a target of production in the above example. o Production managers were not included in the information process.

To overcome specialization in the industry and raise awareness o make it an issue of next GreenEvents Europe Conference o invite suppliers to the next GEE Conference.

It’s important to make sustainability as important as the music program o Certain festivals can work together in order to achieve this. If you find one person to start others will follow. It’s a slow process but worth doing.

o Involve the people from the other parts of the music industry. How to solve the problem? A mandatory framework is needed.

o As a mandatory framework for security, for instance, exists, legislative regulations towards sustainability issues may be implemented as well.

o The EU has clear targets to be reached. Why should the music industry be out of the discussion?

o The music industry is not well enough organized to counter the respective EU lobbies. o It seems that w.r.t. sustainability a serious incident is lacking like in the safety issue. That’s not correct, because incidents are there already and are affecting the industry. Festivals were affected by strong winds (stages, tour busses), they have been

cancelled and delayed. But the industry thinks ‘it is not our problem. If others don't change why should we?’

What can be done? Fight the above wrong attitude.

o Communicate what is done already. o The more sustainability is made an issue the

more people are infected by ‘a positive virus’. o As to lobby EU: You have to repeat it over and

over again, even if getting an influence in EU is hard.

o Use every possibility to address this issue in the public, the more often the better. Pls. do not give up! We need all of you!

o Feeling responsible for sustainability is just not on the minds of those active in the life music business (including tours and concerts in arenas etc.)

o It’s not arrogance; it’s just not perceived as to be in an agant’s responsibility. It is not what an agent does.

o If EU would initiate a law then something may change. But mostly because of an economic incentive.

o Maximizing the profit is the main goal. The one offering a higher profit wins the competition! A regulatory framework is needed that sets the right incentives and puts consequences on

structures unwilling to change for the better. o The targets of the EU are clearly set as to CO2 emission. o Fewer festivals would result but with clear benchmarks that are greener.

What about sustainability labels for festivals? Could that assess clear benchmarks?

o Opinion 1: The change will be too slow because labels are discussed for years now and nothing

substantial has changed. Labels are useful. But without any mandatory framework that makes them work nothing

will happen.



43

o Opinion 2: Labels like a Greener Festival do help communicate a festival’s missions. Labels are not the best example for voluntary actions that are not working.

Information and communication

o A legislatory framework is absolutely necessary. But that's not enough. o All the accessible information in the industry about good sustainable practice and problem

solutions has to be put together and communicated. That's the first step in particular because there is no legislation. One has to work in the

reality one has. o In EU there is quite a lot of information out there on how to run a sustainable festival

(Sounds for Nature Guidelines, A Greener Festival, Yourope) But many festival promoters don't see the need to use this info because they don't think

they have to. Their responsibility seems to have bigger acts instead of making their festival

greener. Although they could work on both issues. o Sustainability is a very complex, dynamic constantly changing system Nobody (no single person) really knows what is right or wrong because there is no right

or wrong. What might be right for one festival w.r.t bio-degradable cups might be wrong for

another festival because of the different location. There are different solutions for the same problem. Therefore

collect the relevant information, spread the information by gathering people like in this conference! Do not come up with ultimate answers “yes or no”. It will be a constantly on-going process for many more years.

Support and encourgement of the leaders in the process towards sustainability

o The present conferece is the forum where all interested people can inspire each other and go on with this fight or mission creating a sustainable world. It’s important that festivals encourage each other. Some of conference participants have been here for some years now and experience

the bad feeling when things are not lifting off. Not all has changed but we are getting closer, things are going into the right direction. Festivals all over Europe are working on the green issue. Hopefully we can use conferences like this to share our experiences.

o Sustainability is becoming important on a high political level, e.g. also in EU, in municipalities and cities even though slow. When countries like Denmark have to go on renewable energy a lot of other institutions

will work with this subject. That will make it easier for the festivals and others to promote sustainability.

o Economic arguments are most important in some parts of the festival/event organisation. But luckily economic efficiency is one area where people can reduce costs.

o We make and made steps in the right direction and not all went the wrong way.

o Festivals are the leaders in the movement towards sustainability and a lot has been achieved already. Things are so much better than 10 years ago.

o It would have been great if the other sectors of the live music industry had been inspired more by what the festivals did. All sectors of the live music industry should be involved in the sustainability issue.

o For the last years many of the conference participants working with sustainability learned that this topic is worth working on for many more years.

o And there are many people who are worth fighting with for this goal.



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Holger ended the session by coming back to GreenEvents’ 2014 motto: “Of course, I care for the future. I intend to spend the rest of my life there” (Mark Twain). Since he would like to live in the future, his children hopefully will live in the future and everybody else’s as well, it is worthwhile fighting for sustainability and a better world in the future.


Session: Social Impact Host: Claire O’Neill (A Greener Festival / AIF, UK)

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Claire is the Senior Manager of the

Association of Independent Festivals and Co Founder &

Director of A Greener Festival. http://aiforg.com/,

http://www.agreenerfestival.com/, http://www.erialc.co.uk/

Vladimir is Executive Manager of AAA Production d.o.o., an event, booking and promotion company

from Novi Sad, Serbia. AAA Production is the production

company in charge of Exit Festival program and production. http://www.exitfest.org/sr

Potential and actual impact of events or the events industry on society. How to take responsibility for the public welfare beyond the actual business sense? Participants

Claire O'Neill (A Greener Festival / AIF, UK, host) Vladimir Vodalov (EXIT Festival, SER) Mikkel Sander (Roskilde Festival, DK) Nienke Bassle (10.000 hours / ID&T, NL)

Vladimir Vodalov (EXIT Festival, SER) ‘R U Ready4 The Future!’ Vladimir Vodalov is Executive Manager of AAA Production d.o.o. in charge of EXIT Festival program and production. EXIT is located in Novi Sad, northern Serbia. The city has 350,000 thousand inhabitants and is the second largest city in Serbia. The festival ground is located in Petrovaradin Fortress – a historical, architectural, artistic and touristic jewel. How EXIT started EXIT started as a student movement fighting for peace and democracy

In Serbia and the Balkans. Even today EXIT has a strong social mission and is run by a non-profit organisation.

EXIT festival features its 15th anniversary in 2014. 15 ago Vladimir couldn’t have imagined that the EXIT festival would become that big as it is now (185,000 in 2014).

When EXIT started, chances emerged for lots of young people to exit their problems.

That doesn’t mean to run away from them but there’s a place beyond the rainbow to visit – topics like rebellion against the Milosevic regime were highly relevant then.

The first festival – located near the students’ campus – lasted for 100 days showing illegal movies, having various parties and altogether gave place for political rebellion.

The final event was the “get out to vote”-party that took place one day before the elections deciding about Milosevic’s loss of power.

In 2001, after the elections, the new government offered to collaborate with the organizers – the result was the first real festival.

Since then, the organizers aimed at being as professional as possible like in other countries, tried to grow, get good acts.

An important goal, however, was giving people hope of freedom. The topic of responsibility came later.

Many small festivals tried to copy EXIT over the years, but most of them didn’t survive. Are you ready for the future? 2002: EXIT installed a banner on the fort saying “Serbia,

are you ready for the future?” 2003: The “STATE of EXIT” was proclaimed: a state for

those who share valu es, environmental awareness and tolerance and are open to different cultures (e.g. artists from Croatia) wanting to make the world around them a better place o Festival flyers were printed as passports. o Nearly 15-20.000 tickets were sold.

http://aiforg.com/

http://www.agreenerfestival.com/

http://www.erialc.co.uk/

http://www.exitfest.org/sr



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o Since 2003 EXIT’s motto is “R U Ready4 The Future” highlighting the power of young

people that can and will have an impact to change the world o A whole city is sustainable, thinking about the future, making new grounds. o They communicate the message “If you want to do something do it yourself”!

2004: To raise awareness of trafficking and sexual exploitation in the region MTV Europe foundation partnered with EXIT producers, anti-trafficking organizations and local media. o About 20.000 information booklets were distributed on EXIT and workshops were organized

with journalists, police, activists and people from culture and politics. o MTV produced a one-hour documentary about EXIT including these issues. o BY broadcasting the documentary in 20 European countries it had a huge impact.

2005: The “free your mind-stage” sponsored by TV gave space to discuss topics like gender issues, economic pressures etc..

2006: EXIT focused on the visa abolishment campaign. o To increase awareness about unemployment issues MTV hosted the free your mind-stage

with a huge campaign. 2007: Focus was the movement campaign to increase tolerance and respecting diversity.

o MTV & EXIT were even supported by the UN. At some point, however, people were drowning in information and forgot everything in the end! Organizers learned from that mistake! 2014: “Serbia, Bosnia, Croatia need your help” was the slogan, a

huge campaign to support people who had suffered from the floods in the area. o EXIT Foundation donated goods worth over 30.000€. o EXIT’s sponsor VODAVODA donated 100.000 litres of clean

bottled water. o Moreover, 140,000€ SDF were raised. o Artists and partners supported the campaign. o Only 60 to 70 volunteers were needed for organization.

Today, all cameras and spotlights in Serbia are turned to EXIT when it’s happening. Social networks create in an even higher impact. You need to be socially responsible! Challenge: how to communicate this massage without being boring

o “Be cool, but also recycle”! Awards 2007: UK Festival Award for Best O Festival 2013: European Festival Award for Best Major European Festival Discussion Q: What about you guys when organizing the event? A: We were three guys, one generation, and in the beginning it was dangerous. 2003 there were also changes, one year before our minister was shot. Then the two main guys were arrested. One was in prison for one month, which is the maximum time someone can be arrested without charge. As a reaction, EXIT organizers built the biggest stage of the festival opposite to the court. Many upcoming bands have been playing there. Things change! Another example: A moment of silence was organized. This had to happen in secret, as we were not officially permitted to do so, and the police wasn’t willing to give protection for that day. So the organizers told the artist to support them in that and they did it! As a message: Try to do something but try to stay allowed!



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Mikkel Sander is the

sustainability manager of Roskilde Festival'.


Q: Which political issues you will deal with find in the coming years? A: We’re trying to create a better country! Since the prices (of the artists) started to rise it’s not easy. The festival shall be accessible for young people and those without money, to let them see big and powerful events. EXIT is like a mirror of that; we don’t want to be specialized but as much diverse as possible (metal, D’n’B, techno..). Because we want to let kids feel that, were always trying to keep the prices low! Food and beverage prices are also on the lowest possible level,. We fundraise and do various projects. We try to stay independent because otherwise we have to return favours. Trying to make a better future is what we do! Q: What about international tickets? A: We try to provide 10,000 -12,000 thousand tickets to international guests. The goal is 50/50 but that’s not easy. UK people want to buy their tickets in December and by then already want to know the line up; everyone wants to be settled in time. People from my country want to buy it one day before the price goes up. 74,000 people is the maximum.

Mikkel Sander (Roskilde Festival, DK) ‘The social impact of Riskilde Festival’ Mikkel Sander is the sustainability manager of Roskilde Festival: 8 days, 8 stages, >160 bands, 100.000 guests and 30.000 volunteers, 1mio l of beer, 17 tons of mayonnaise, 40.000l organic milk A real BIG event. Four ways of looking at the social impact of Roskilde Festival Non-profit since 197 Roskilde has always been a non-profit organization. Roskilde strives to be socially and environmentally sustainable. They support initiatives for children and young people. After each year profits (2014: 500,000€) are donated to social initiatives (e.g. sports clubs); 2.3 Mio € are donated additionally from food stalls etc. Roskilde’ bottom lines

o economic o cultural and creative o ethical

Volunteering Roskilde forms a platform with almost 500 volunteers per paid employee. About 1000 people help the year round, during the festival many more!

o Security staff, in the artist catering, in waste management...they’re everywhere! Motivations

o Social purpose They like partying and getting to know people.

o Creativity e.g. creating a piece of art, and Roskilde can be a platform for that.

o Local patriotism earning money for their sports club or they love the city of Roskilde.

o Professional reasons learning something and making experiences.

o Do it just for the ticket. It doesn’t matter on Roskilde what you are in real life, as volunteer you can be everything.

o It’s about training people, o Empowering them to understand that they can change the world o It’s a lot about democracy!




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Sustainability culture Roskilde rebooted their sustainability work in 2014.

o In 2015, a new plan will be implemented including all topics traffic, garbage, electricity, raw materials and so on.

Two main points o Creating a sustainability culture in the Roskilde organization making it a natural, socially acceptable and economically passable choice

o Doing things themselves without creating new groups, teams or sub-organizations Outsourcing doesn’t work well; They want to work with the people who actually are involved in the end. It’s harder but the only way to implement the changes in a sustainable way.

Responsibility of size Different organizations and NGO’s want to cooperate due to Roskilde’s huge impact/social

reach. That brings responsibilities!

o Roskilde cooperates with at least three universities who work with their empirical data and send 30-40 interns from universities for whom it’s part of education. E.g. these people can cook in 100% organic kitchen.

Roskilde will start a volunteering school o People can join for half a year after having finished high school. o They get taught about doing festival stuff.

Roskilde is doing a lot already. But there’s still a lot more to do! Discussion Q: How do you train the volunteers? A: It depends on task. Securities get basic training. Fence guards don’t need that, here’s a natural training. People start with an „easy“ job for one year. Later they know more/want more, get better. We don’t have official trainings. Q: How do you create a natural way of volunteer work without training? A: People need to know about the importance of what they’re doing, that they know we have to change our behaviour. It’s also supposed to be socially acceptable and economically. There should be room to make sustainability a topic. People who decide about budgets should be aware of that. We also have to make the right materials available! (e. g. organic pork...). We have to talk to industry in advance that they’re prepared. We have vegetarian dishes at all food stalls (French fries don’t count). In 2013 year, a vegan guide to the festival was provided (30-40 vegan dishes altogether) Q: How do you get the volunteers to commit? A: If you’re managing volunteer, you have to be aware of the diff motivations. With people who are there for social reasons it’s easy. For nerds you make a tech workshop, for those who are there for career options you have to write a recommendation letter. Meet the motivations! Q: Do you have a „contract“ with sustainability stuff for volunteers? A: Kind of; they get a small book with necessary festival knowledge.



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Since four years, Nienke has been a general manager of the 10,000

HOURS foundation in Amsterdam. 10,000 HOURS is a foundation that empowers young people to actively

contribute to their society. http://10000hours.nl/ http://www.id-t.com/

Nienke Bassle (10.000 hours / ID&T, NL)

Nienke Bassle works for the 10.000 hours Foundation that empowers young people to actively contribute to their society. It organizes voluntary days in the environment of music festivals since 2012. The 10.000 hours project was developed in the sustainability

department of ID&T, a company, which organizes big electronic music dance events all over the world (e.g. Misteryland, Sensation, Defqon).

People there are convinced that music is deeply rooted in peoples’ souls and celebrates that together other people.

Cultural differences become irrelevant and people become more open for issues of ecological impact.

The three pillars: celebrating unity, nature and talent! Unity Together on the festival, the feeling of unity is experienced when

partying together. o The 10.000 hours project is part of this pillar.

Nature o Projects: Don’t waste, Ecological food, 70% biological food, Put effort in closing the loop,

Waste management for paper, plastics etc. Talent: Give talents a stage on the festivals

o DJ talent school How the 10.000 hours project started Experiencing the power of unity at festivals inspired Nieke to give something back to local

communities – that’s how the idea of 10.000 hours was born. The first partner was the festival “welcome to the future”; later Defqon joined, and in 2013,

Solar Festival. Social media channels were used to activate volunteers; the 1st year was a success already! A foundation was launched to have as many festivals involved as possible. The goals Working for a common goal reaching 10.000 hours of voluntary work with other music lovers Donating 10.000 hours of time to local communities, People are asked to actively contribute to a social issue/team.

o Poeple are asked for their time and be part of the solution. o They are NOT asked to donate money, goods or other things

In order to reach that, 10.000 hours cooporate with festivals. Communication is according to the style of the festivals to make use of the strong communities! Projects Make social contacts with elderly people

o 70% of elderly people in the Netherlands are lonely, 17% of them never have any contact with family or friends – they need help of volunteers;

o Many young fans were inspired! It’s nice to do voluntary work! By getting famous people involved, e.g. doing a

volunteering day, making a promoting video o 10.000 hours organized a barbecue, invited musicians,

danced together to old Dutch songs to foster social contacts for older people

Projects concerning nature (planting trees) o Increase respect for nature and feeling more connected when plant trees together.

http://10000hours.nl/

http://www.id-t.com/



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Video: http://youtu.be/AGRMYxLokGY Achievements Doubling the primary goal

o 20.000 hours > 2.700 volunteers flowers, trees planted, children, elderly and homeless people helped about 50 DJ’s involved.

The foundation actively communicates the results o to show volunteers what they have done!

What volunteers think Questionnaire: what is the best thing of the

volunteers’ day? (Scale from 1 to 5) o Many people never have done voluntary work

before, o But afterwards they feel good/rewarded, There’s a good chance that they might do it

again o The emotional value is much higher when

people worked for earning a reward instead of getting it for free (e.g. a T-shirt,

the festival ticket..). Communication Festival homepages, newsletters and social media

o to attract new people . o Many applicants, but only a small amount of

applicants can join the volunteers day Involve role models for the younger generation!

o Ambassadors are important to raise attention: Dj Nicky Romero, Dj Duncan

o spreading the message in a cool way. o Many fans started thinking about the topic

Electronic dance music is spreading all over the world Spread that community feeling, together with house music, Make it a lifestyle of the IntelligenceDanceMusic-community. Discussion Q: how many people do voluntary work afterwards, are there statistics? A: That’s an important goal. There was a survey a year later; half of the people said they did it again. The voluntary days are really popular, many people want to join but not all can – difficult to guide, infrastructureAbout 50 to 100 are chosen. People have the chance to do 5hrs before the voluntary days already. Q: How do you identify the projects you chose? Connection to festivals? A: For indoor projects they don’t chose nature work, but for outdoor festivals they do. They chose spots that are near, like elderly homers, places for people with special needs, that’s hands-on work and social work. They try to have a balance in the types of work, e.g. for old people 2 hrs of gaming is enough. Q: How did you initiate get that started, how did you approach the first people? A: The project was set up with Carlijn Lindemulder, the Head of Sustainability at ID&T. Such a project needs to be set up months before the festival. They made a nice facebook message, wrote

http://youtu.be/AGRMYxLokGY



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a blog and put it on a website. People were asked to email their motivation to join – they were nervous if it works, but after the first day already 40 people were subscribing, in the first year there were 500 people in total. Q: Do you have another team? Resources? A: Nienke has organized it on her own in the beginning, then many people wanted to help e.g. by talking with organizers. Especially people who are real fans of the festival wanted to help. Organizers of festivals are role models, get integrated. She believes in the organizers’ responsibility. Q: Do you think volunteers behave differently during volunteering than on the festival? A: I hope so; there are more than 60.000 people on Misteryland, so it’s difficult to measure. In a survey, people were asked if after doing voluntary work they understand more about the topic and/or behave differently – people agreed. Some even said years later that they’re still inspired. Emotional sparkles are created, people are motivated to take care of the environment. People wear their shirt during the festival because they are proud! Q: Do you plan to make a step to pop music or only dance? A: For now we’re focused on dance festivals, but we think about it. For now it’s only electronic music festivals.


Session: Post consumerist economy Hosted by: Teresa Moore (Bucks New University, UK) & Friederike Behr (Kulturwissenschaftliches Institut Essen, GER)

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Teresa Moore is Head of

Department at Bucking-hamshire New University in charge of the University's Music Events and


What happens to the event industry, if the economic system changes? The dependency of the economic system on consumerism and growth is a one-way road, not only for the event industry. This applies for the idea of efficiency and green growth to prevent an ecological collapse, for trust in the availability of natural resources, which are not renewable. In this session, we'd like to discuss the general idea of post-consumerism and look at some good examples, e.g. organizing an event with limited use of resources and without the idea of growth.

Hosted by: Teresa Moore, Bucks New University, UK Friederike Behr, Kulturwissenschaftliches Institut Essen, GER

Teresa Moore (Bucks New University, UK) ‘Post Consumerist Economy – DeGrowth and the Events Industry’ Teresa Moore started by introducing the Three-pillar model of sustainability: the social, economic, and environmental pillar.

Assumption:

o Economic growth in GDP (gross domestic product) makes us better off and increases our well being.

o Eventually if growth continues poverty will end as it spreads far and wide. Yet the three-pillar model seemed to have changed to a three-pillar model of more, i.e. we think

we need more. Consequences:

o Economic growth The model of never-ending economics growth diminishes our resources

o Environment Finite resources: All resources are taken from environment, come back as waste, which

goes back to the environment. o Social: Diminishing returns of growth where more fails to improve people’s

Growth, the Global Economy and Environmental impacts Impact of our behavour on the environment:

o Climate change, biodiversity lost, stratospheric ozone depletion, deforestation, ocean gyres and plastics pollution……....

Assumption: the more we have – the happier we are Is that true?

o On an idividual level it means a virtuous circle Work harder and harder, earn money, buy things, keep going…

http://bucks.ac.uk/



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Friederike Behr studied political

science, law and peace and conflict studies in Marburg and Prague. In 2008, she founded ecocontrolling Gbr together with Arne Cierjacks

and supports events to strengthen their environmental performance

http://www.eco-controlling.de/ http://www.kulturwissenschaften.de

The Problem: Growth is the measure of progress It results in a culture that values owning and consuming over doing and being Business model: – Growth and Profit are synonymous Growth and festivals: 2005 – 2009 average annual attendance increased by 1,64 million 7.000 major outdoor events annually in UK Festival industry growing in Europe More than 50.000 people employed.

However Festivals over the past 50 years have had their roots in

o counter culture exploring different ideas about the way to live our lives.

Have today’s festivals been hit by a creeping consumerism? What we can do instead New Business Models generating shared value Business structures less prone to growth Adopt new measures for business success But: We are adapted to this industry so there might be problems for a change.

Friederike Behr (Kulturwissenschftliches Institut Essen, GER) ‘Solidarity Economy and Convivialism’ Some new business models that are less prone to growth or focus on degrowth have already been developed. Community-orientated activietes and changed economic perspectives Community-supported agriculture for food at festivals Local/festival currencies

o get involved in the festival organisation o use the festival currency to buy food and drinks

Sharing material in a large scale to reduce waste Examples Über Lebenskunst – Festival (On the art of Living), 2011, Berlin From 2009 to 2012 ÜBER LEBENSKUNST (ÜBER LEBENSKUNST – Initiative for Culture and

Sustainability) dealt with the question of how we define "good living" given the global ecological crisis. Participants from the fields of art, culture, science, education, politics and society developed ideas and approaches for a sustainable living. o The festival (http://www.ueber-lebenskunst.org/05.html). o Objective: How good life might work. o 101 hours of conferences, workshops, installations, performances, concerts, films,

excursions, discussions and readings o Financed by Kulturstiftung des Bundes in Kooperation mit Haus der Kulturen der Welt

Food was produced by local iniatives, art projects and collected by private persons.

http://www.eco-controlling.de/

http://www.kulturwissenschaften.de/

http://www.ueber-lebenskunst.org/05.html



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o To empazise the value of food it was presented in a special way– for example special hal hour for real coffee

o Salad was grown on the pool in front of Haus der Kulturen der Welt to visualize that food is needed

o Extra buildings were made from wood that was collected when the festival was over o Thus, material was reused by giving it to artists and local initiatives

New wordings with special notions have to be created to describe these new ways of living and

making business o where Business doesn't mean Business in the sense we are used to.

Degrowth 2014 Conference, Leipzig, Germany Fourth International Degrowth Conference for Ecological

Sustainability and Social Equity. o Main topic: How to establish a society without growth

o Key aspects Grass roots democracy and gender equality Participation fee was free to choose, starting from 15€.

o Vegan, organic, seasonal and regional food was offered o cooked by non-commercial kitchen collectives. o A large part of the vegetables was grown at the local

vegetable cooperative “Rote Beete” Almost 3.000 people took part in the conference.

o Lots of people where involved in making the program – open for new ideas Discussion and comments Comments: Example of Toms Shoes: For every shoe they sell, they donate another pair of shoes to people

in a country where they can’t afford own Voluntary pricing: Research shows that people are happy to pay. Radiohead put their last CD

online and you could pay what you wanted Crowdfunding – new model to raise money and share the risks In societies where people don't have so much money they share more Festivals are a kind of community – we can try out new ways to life and postconsumerism Q: Voluntary pricing: It’s really hard for some people, they didn't want to think about it. A: Make a suggestion like minimum price, regular price, solidarity price. Sharing initiatives “Pumpipumpe”: Stickers for the Mailbox , what you have and neighbours can come an borrow

from each other (www.pumpipumpe.ch/sticker-bestellen/) Leiladen (Borrow Shop), Carsharing, Blablacar and similar, Smart Cities – sharing lots of things

and have a community, Misfits (Berlin – selling not good looking food), Foodsharing

http://www.pumpipumpe.ch/sticker-bestellen/


Session: Sustainability in extreme situations Host: Fabian Schulte-Terboven (IBIT GmbH, GER)

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Fabian Schulte-Terboven was

managing director of the Australian and German divisions of eps group.

www.ibit.eu

Morethanshelters offers innovative

architecture and social-design-concepts for humanitarian needs to

create a temporary home for people in distress and to give them the opportunity to help themselves. http://www.morethanshelters.org/

Crisis areas, refugee camps, infrastructure to be built in extraordinary circumstances. Let's find out how institutions deal with sustainability in these situations and whether we can learn from that.

Fabian Schulte-Terboven (IBIT GmbH, GER, host) Jochen Bader (Morethanshelters, GER)

Fabian Schulte-Terboven (IBIT GmbH, GER, host) Fabian introduced the session by stressing the five key topics Cultural sensitivity Longevity Economic feasibility Local participation Sustainability

Jochen Bader (Morethanshelters, GER) ‘Sustainability in extreme situations’ morethanshelters (MTS), founded in 2012, is a social enterprise providing shelters for humanitarian purposes. Motivation, Vision, & mission About 45 million people per year have to find refuge. morethanshelters works towards a housing solution for people in need of

shelter also giving them the opportunity to help themselves. Four principles guide the social business

o Humane Living, o Local Participation, o Modular Architecture o Sustainable Design.

Example Za'atari refugee camp, Jordan

o 3,5 sq km, 95.000 people o 58.000 aged under 18 o 29.000 tents / caravans o 14.000 households o 4 million litrers of water trucked to the

camp per day o 750.000 USD electricity cost per month o 50 Mio USD overall costs per month o Coverage of future costs (2015): <40%

Source: http://www.morethanshelters.com/wp-content/uploads/2014/05/mts_slider_ipa1.jpg

Approx. 2 million refugees are not registered by UNHCR „Let us connect the most deprived with the opportunities of the 21st century!“ (Innovation and Planning Agency Mission Statement)

http://www.ibit.eu/

http://www.morethanshelters.org/

http://www.morethanshelters.com/wp-content/uploads/2014/05/mts_slider_ipa1.jpg



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Projects: A Modular Emergency Shelter System for Humanitarian Purposes Goal Develop a shelter system, adapted to climate and according to the needs of the refugees Challenges in refugee camps Refugee camps are long-lasting institutions Camps develop into a city Political, social and economic structures are needed Refugees’ envolvement is important The present situation Tents are planned for five people BUT: family sizes are larger

o So people connect tents 3.000 shops and enterprises in the camp Often, shelters are self-built People are using every material they can find Solution MTS developed a variable flexible Prototype Tent System

o Tents can be combined to build larger structures o Local recyclable material is used o Tents have variable ventilation system o When critical political situation ends Material is reused and recycled!

MTS tents are more expensive, but are more sustainable and last longer Sustainability: Challenges & Opportunitie Project WASH To cope with the water supply on the camp water tanks were installed at

certain spots on the camp Yet: People took everything to their shelters and built their own

bathrooms o Result: bad hygiene situation!

To change the situation o People were involved in structuring the camp thus creating an

emotional value Greywater Gardens: using greywater to plant trees and vegetables Most people in the camp are farmers

Solution by MTS „X-Wash“

o automated purifcation and decontamination facility o needs less than one minute per person o Only 25 % water consumption of conventional facilities o Cannot be moved to individual shelters

Other projects 3D-printed prosthetic limbs

o many refugees are injured



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Conclusion / Discussion Sustainability is more than ecology. Sustainability is about building social relations. Sustainability strategies offer (even economic) opportunities

To live in safe and healthy conditions – even in a temporary home – is an absolute human right, not an option!

Discussion Some Festivals take place every year at the same place. Therefore sustainability makes

sense Proposing sustainable solutions to decision makers, could help to establish long-term

cooperations. Q: What's a long-term strategy for a festival? Do Festival organizers want to do think about long term? A: Tents should be already build up, but must be cheap and not too big Q: When building long term facilities what happens during non-festival timr? A: Planning is important! E.g. other institutions can use these facilities. Audience comments Natural Event: Compost toilets are another sustainable aspect. The cost more at the beginning, but there are no extra costs for emptying. Festival could take that into account https://www.youtube.com/watch?v=f0ui_wCHLQw (in German)

https://www.youtube.com/watch?v=f0ui_wCHLQw


Session: Greener Touring Hosts: Holger Jan Schmidt (GreenEvents Europe / Sounds for Nature, GER) & Lena Buck (Green Music Initiative / THEMA 1, GER)

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How to implement environmental-friendly and energy-efficient aspects in the touring business? This area of the event industry has the greatest potential for improvement, but does not embrace the subject.

Holger Jan Schmidt (GreenEvents Europe / Sounds For Nature, GER, host) and Lena Buck (Green Music Initiative / THEMA 1, GER, host)

Volker May (IMMF / FZW Dortmund, GER) Danny Simons (Grand Hotel Van Cleef, GER) Jutta Landkotsch (Dein Speisesalon, GER) and Roundtable Discussants

The discussion was held in German as only German speaking bookers, artists, production managers, designers, agencies and other participants attended the session. Hauptfragestellung Wo liegt das eigentliche Problem, Konzerte nachhaltiger zu gestalten? Aktuelle Situation Aktuell sind eine positive Entwicklung und ein steigendes

Bewusstsein für das Thema Green Touring zu verzeichnen. Dennoch ist die Anzahl derjenigen, die sich mit dem Thema aktiv

befassen und es angehen, immer noch marginal. Die Absagen vieler wichtiger Akteure der Event- und Touring-

landschaft im Rahmen der Green Events Conference verstärken diese Auffassung noch mals.

Im September 2014 fand ein runder Tisch mit Veranstaltern von Tourneen und Venues statt, im Rahmen dessen die zentrale Frage erörtert wurde, wo das Problem liegt, Konzerte nachhaltiger zu gestalten.

Zu einer effektiven Umsetzung gehören viele verschiedene Akteure und Kooperationspartner. Somit liegt gibt es ein großes Potenzial, bei diesen ein Pronblembewusstsein zu schaffen und

das Empfinden für die Wichtigkeit dieses Themas zu stärken. Das Problem in diesem Kontext liegt vor allen Dingen in der Schwierigkeit der Umsetzung. “Grün” steht momentan nicht auf der Agenda steht und es bedarf sehr viel Zeit, um richtige

Impulse zu setzen. “Man will viel und am Ende sind andere Dinge wichtiger.” Bereiche, in denen Akteure aktiv werden können Mobilität von Band und Gästen Konzertproduktion

o Technik und somit Stromverbrauch innerhalb der Konzertstätte Service der Venues & Catering Schlüsselfragen Generell Was sind die Verantwortungsbereiche? Wer ist für was zuständig? Wie kommuniziert man Aktionen und Fortschritte?

o Im Rahmen einer öffentliche Diskussion? o Innerhalb der Branche, um die Thematik des Greenwashing zu

umgehen? Was könnten Tools sein, die den Leuten aus dem Touringbereich für

ihre Arbeit hilfreich sind? o Wie könnten Green Music Initiative, Sounds for Nature, Energieagentur NRW

entsprechende Verhältnisse schaffen?

Holger Jan Schmidt is Co-founder of

GreenEvents Europe and Board member of Sounds For Nature

Foundation e.V. www.soundsfornature.eu/, www.go-

group.org/

Lena Buck is head of production and project manager at THEMA1. She is responsible for conducting the major events of the Berlin-based Think-Do-Tank and works on various projects

including the Berlin Debates, Renewables-Grid-Initiative and Green

Music Initiative. http://www.greenmusicinitiative.de/


http://www.soundsfornature.eu/



http://www.greenmusicinitiative.de/




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Künstler Wie kann man die Tour als Künstler planen? Wie kann man die Botschaft als Künstler an die Veranstlater

kommunizieren, die noch kein/nur geringes Bewusstsein haben? Veranstalter Was kann die Veranstalsungsstätte machen? Wie kann man seine Aktivitäten kommunizieren, um Partner,

Veranstalter und Lieferanten mit ins Boot zu holen? Infos, die nötig sind, um eine grüne Tour durchzuführen Welche Partner/ Clubs sind geeignet?

o Schaffung einer zentralen Auskunftsstelle? Welche Busvermieter sind grün? Welche Technikvermieter sind grün? Gru es Konzept den Bands “verkaufen” Voraussetzung Das Konzept ist nur dann umsetzbar, wenn

o eine win-win Situation entsteht o alle Beteiligten am Ende einen monetären und medialen Vorteil

haben. Vorgehensweise Bewusstsein muss vorhanden sein, um Konzept umsetzen zu können.

o Erster Schritt: Bewusstsein schaffen, dass es die Green Music Initiative gibt, was man mit ihr erreichen kann

o Zweiter Schritt: Den Sprecher der Akteure dazu veranlassen, eine Initiative zu unterstützen

o Dritter Schritt: Dann kann überlegt werden, welche Aktivitäten in diesem Rahmen geplant werden. Wichtig hierbei: Marketing Medienaufmerksamkeit als wirksamer Hebel

Logistische Probleme, die die Durchführung von Aktionen erschweren Konsens zwischen Band, Agenturen und Veranstaltern

o Große Anzahl von Akteuren/Partnern aufgrund komplexer Aufgabenverteilung und Auslagerungen von Services, Catering, Musikequipment, etc.

Verhandlungsposition o keine Möglichkeit große Ansprüche zu stellen man möchte keinen Stress mit Management etc haben.

Wessen Interessen vertritt man? o Des örtlichen Vertreters? o Von dem, der in der Namenskette weiter oben steht?

Bandrider: o Internationale Rider werden nicht auf die deutschen Standards angepasst. Anforderung von Riesenpersonalaufgebot und Massen an Lebensmitteln, die wiederum Massen von Verpackungsmüll erzeugen.

o Best practice: Jack Johnson, wo der Impuls vom Künstler kommt

Drei Tage vor dem Konzert anfragen, ob Rider noch aktuell ist, um Einsparmöglichkeiten herauszufinden.

Volker May is managing partner of

Energie Publishing and Energie Concert GmbH since 1982. From

1991 to 2000, he was the exclusive booker for Die Fantastischen Vier, one of Germany's first and most successful German Hip Hop act.

http://www.fzw.de/ http://immf.com/

Danny Simons is the Co-Owner of the Artist Management Company Liftboy, where he takes care of german Top Ten Artists Thees Uhlmann & Band and Kettcar. He is also the Head of the Booking Departement of Grand

Hotel van Cleef Musik GmbH, representing international Artists like

John K Samson (CAN). http://www.ghvc.de/

http://www.fzw.de/

http://immf.com/



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Vor-/ Nachteile für den Wettbewerb? Wie gut ist “grün” für das Image des Clubs/ der Arena? Monetäre Motivation Beispiel:

o E-Werk/ Palladium sind Mitglied des Green Club Index. Stromerzeugung u.a. durch Eisatz einer Tourbine. Einspeisung des produzierten Stroms ins öffentliche Stromnetz Monetärer Gewinn und somit Schaffung eines finanziellen Vorteils

Investition in neue Leuchtmittel und Heizkessel Wesentlich geringerer Energieverbrauch und somit Energiekostensenkung.

Medienaufmerksamkeit, publicity Gute Kommunikation von Fortschritten

o damit kein Gefühl des Greenwashing oder des “Ökogotts” entsteht? Aktionen Vorschlag 1 (verworfen) Geldaufschlag auf Tickets für grüne Zwecke (auf freiwilliger Basis) Vorschlag 2 (verworfen) Weiterleitung eines Teils der Energieersparnisse an Künstler/Veranstalter

o um einen Anreiz zu schaffen. Vorschlag 3 Ein positives Beispiel schaffen, es national kommunizieren und vorstellen, um andere zur Replikation zu bewegen. Eine Tour realisieren mit

o Drei Bands o in vier Städten und o vier Clubs Deutschlands. Die Tour muss an Beispielclubs gebunden werden, Wichtig: Alle Instanzen werden mit eingebunden. Bewusstsein vom Veranstalter bis zum Künstler muss vorhanden sein.

Beispiele: Fabrik (Hamburg), Schlachthof (Wiesbaden), FZW. o Kluge Kommunikation an Medienpartner aus verschiedenen Bereichen Coolness- Faktor” über die Promotion erzeugen. Wichtig: Medienpartner! innovative Aktionen negatives Feedback vermeiden, verschiedene Medienpartner für wirksame und kostengünstige Publizierung

Wichtig genau kommunizieren, WAS man tut nicht die Tour als grüne Tour zu kommunizieren.

Forderungen: Mülltrennung vernünftiges Catering Reduzierung des Stromverbrauchs Coachservice mit Biodiesel.

Vorteil bei Zusammenarbeit mit kleinerer Venues: Kommunikationskette ist nicht so lang. Man kann aktiver mit Künstlern arbeiten. Führt schneller zu einem Ergebnis. Effekt ist zwar zahlenmäßig kleiner, kann aber gut kommuniziert werden.

Jutta Landkotsch is managing director of DEINspeisesalon, a

catering company she founded in 2008. The heart of

DEINspeisesalon is rock'n'roll catering for concerts, festivals

and tours. http://www.dein-speisesalon.de/start/

http://www.dein-speisesalon.de/start/



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Vorschlag 4: Punktuelle Messungen des Energieverbrauchs am Tag des Events selbst Schaffung eines Richtwerts

o Gleiche Show in 10 verschiedenen Spielstätten, o Grundlage für Verbesserungen

Was passiert in meiner Halle?

o Instrumentariums und Monitoring schaffen über einen gewissen Zeitraum, um zu sehen wann warum der Messgang ausschlägt.

o Footprint von einem Konzert erstellen “Übrigens, Dein Konzert sieht so…aus” Diese Informationen haben Tourleute und Manager nicht.

o Konkrete Eisparungsmöglichkeiten aufzeigen Hochrechnung anhand von Messungen, Ergänzung durch Durchschnittsdaten Energieberater einbinden, um einen guten Eindruck für den Anfang zu bekommen. Wichtig:

Energieberater sollte eine Affinität zu Musik haben. Green Club Index schult Energieberater in diesem Bereich. Fragen

o Wer kann solche Informationen gut bzw. am besten kommunizieren? Verbände?

o Wieviel Einsparpotential gibt es beim green touring? o Ab welcher Größenordnung gibt es Einsparpotenzial?

Vorschlag 5 Wie erhält man die Information über Stromverbrauch von Spielstätten/ Clubs? “gru e Aktionen” der Spielstätten/ Clubs.

o Booking-/Managementinstanzen haben eine größere Hebelwirkung und eine höhere Wertigkeit bei Clubs.

o Eine solche Instanz sollte gefunden werden, die sich bereit erklärt. mit GMI zusammen diese Informationen von Clubs anzufordern.

Vorschlag 6: Partnerschaften mit Akteuren aus dem Bio-/ grünen Energiebereich. Sponsoring

o z.B. Nightlinerstrom Eine Anzeige/ ein Schild, zusammen mit einem Zähler bei den Steckdosen neben dem

Nightliner aufstellen mit der Aufschrift “Von der Firma xyz gesponsort”. Schafft Bewusstsein bei Künstlern/ Besuchern/ Mitarbeitern

Der Club spart die Stromkosten. Follow-Up Treffen Erstellen einer Teilnehmerliste, um Informationen zu bündeln und Beispieltour zu bauen.

o Wo kann man was machen? o Hotspots & elementare Dinge, die zu beachten sind. o Was verbraucht wieviel Energie bei der Bühnenproduktion, beim Reisen, etc.

Runder Tisch mit Partnern aus NRW: o Kann es eine gemeinsamen Initiative geben? ins Auge gefasster Termin: Ende Januar



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Ziel “Denkt mal drüber nach” Broschüre/ Flugblatt für Booker und Agenten

o Informationen müssen leicht zugänglich sein Ein Manager hat “zu viel zu tun hat, um sich mit dem grune Zeug zu beschäftigen” “keine Lust hat sich 30 Seiten durchzulesen.”

o Gestaltung muss das Interesse wecken. o Green Music BBQ C/O Pop Broschüre. Zeigt den bisherigen Entwicklungsverlauf auf diesem Gebiet.

Discussants: Booker, Veranstalter, Designer, Künstler, Energieagentur: Birte Dahl, Uni Hamburg, (vorher Veranstaltungskauffrau bei FKP Skorpion) Christian Elze, Freelance Booker Sybil Franke, Velomax Berlin Hallenbetriebs GmbH Ernst- Ludwig Hartz, EL Hartz Promotion Michael Kellenbenz- KonzertKultour (Fahrradgarderobe, Fahrradtour zum Hurrican, u.m.) Jasmine Klewinghaus, Institut für Musik Osnabrück Hendrik Landwehr, Mach Dich Bunt Verena Müller, Energieagentur NRW Hans-Jörg Sticker, Köln Event Hilfreiche genannte Inititiativen/ Ansprechpartner: GreenClub Index Greener Arena Network Energieberatung NRW

o Analyse und Sachstandsermittlung: Wie effizient wird Energie im Club etc. eingesetzt? IMMF- International Music Managers Forum.

o Weltweit größter Verband von Musikmanagern (in 35 Ländern aktiv) IMUC – Interessenverband Musikmanager & Consultants e.V. Love Europe Initiative:

o Verbund von 13 Clubs aus EU. EU Netzwerk von Clubs BDV – Bundesverband der Veranstaltungswirtschaft Livecom


Session: Food, drinks and Rock'n'Roll Host: Claire O'Neill (A Greener Festival / AIF, UK)

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Claire is the Senior Manager of the

Association of Independent Festivals and Co Founder &

Director of A Greener Festival. http://aiforg.com/,

http://www.agreenerfestival.com/, http://www.erialc.co.uk/

As the founder of We Love Green

Festival, Marie Sabot has an extensive experience in cultural events management of almost

twenty years. In 2004, she decided to launch We Love Art, a cultural and entertainment event agency.

http://weloveart.net/ http://www.welovegreen.fr/

Best-practice examples of how to consciously handling food at events, long-term strategies for developing sustainable catering at large events and challenges in the event context.

Claire O'Neill (A Greener Festival / AIF, UK, host) Marie Sabot (We Love Green, FRA) Mikkel Sander (Roskilde Festival, DK) Stephanie Weigel (Tollwood Festival, GER)

Marie Sabot (We Love Green, FRA) ‘conscious food program’ Marie Sabot is the founder of ‘We Love Green Festival’, Paris. A ‚disposable’ event ‘We Love Green Festival’ (WLG) started from the desire

o to produce a transient event rooted in current issues. o a festival concerned with the event’s overall impact on the outside

world. ‚We Love Green’ aims at

o raising public awareness, o influencing the public in their behaviours and o taking part in an unavoidable groundswell which anyone can collaborate in.

From the artistic programme to the innovative eco-friendly stage design, We Love Green offers a coherent content with its commitments in o playful, esthetic, experiential way, and especially away from preaching.

‚We Love Green’ is a testing lab for o achieving sustainable solutions in the events industry and the performing arts. o changing practices and awareness on consumption, eating habits, and citizens movements

3 Principles: INNOVATE, RATIONALIZE, SENSIBILIZE INNOVATE

o develop solutions and organizational practice RATIONALIZE the carbon footprint

o towards ‘zero influence’ SENSIBILIZE

o create awareness and share good practices In 2010, the ‚WE LOVE GREEN SUSTAINABLE DEVELOPMENT CHARTER’ was written by

independent advisors to define the goals of the festival o implementation is handled by the LABORATORY WE LOVE GREEN, that developed a

range of concret actions split into 6 big issues : Energy, Waste, Food Bars, Water, Transport logistics, Communication

“CONSCIOUS FOOD PROGRAM” WLG 2014

1. Manifesto o offering a range of diverse food, rich, wise, sensitizing and awareness, o offering good quality products. o "Eating good, clean and fair."

http://aiforg.com/

http://www.agreenerfestival.com/

http://www.erialc.co.uk/

http://weloveart.net/

http://www.welovegreen.fr/



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Mikkel Sander is a food fighter. He

organises and manages food-related projects, with sustainability and volunteers as a key focus. He

is responsible for Roskilde Festival's food and beverage

strategy. http://www.roskilde-festival.dk/

o Willingness to enroll in the approach advocated by the Slow Food manifesto for a new ethic of gastronomy.

2. Experiences from 2011/2012 3. Un Programme 360° o WLG aims at reducing the carbon footprint as well as creating new networks around

organic, fair trade and seasonal products. o Selection of special restaurants Each year, eight restaurants are selected to provide

food according to the WLG goals. A restaurant is placed at the centre of the festival as a

symbol of it’s message. WLG wants to give value to good and vegetarian

food: no waste. To keep biodiversity, several recipes/dishes with rare

vegetables are created. People can order a picnic basket on the website in

advance (raw foods) from WLG’s network of farmers 100 km around Paris.

o Actions against waste Containers especially adapted to fight food waste. Waste Composting Collaboration with

Phenix – seconde vie des produits in up-/recycling, youmiam cookery website Moulinot (www.moulibox.fr) in composting organic waste, sort waste, retrieve oil Unsold food given to charities

o Raise Awareness Communication to the public Highlight the European year 2014 against food waste Collaboration with Stuart Tristram and Caroline Delboy (Disco Soup). Fun exhibition on how to avoid packaging Numerous workshops and cooking classes at the festival. Clear and simple instructions were signposted on boards to sensibilise the visitors.

Paris is enthusiastic about the new composting system. It is important for the message to be really clear

o for the audience to understand, what you are doing and why. o Use your website to your advantage

Recall: waste = energy= money

Mikkel Sander (Roskilde Festival, DK)

‘Sustaiable food on Roskilde festival’ Characteristics of Roskilde Festival 8 days, 8 stages, 160 bands, art& performance programme: All profits go to charities Festival site is the 4th largest city in Denmark! Food 3 million sustainable meals served to 130.000 aprticipants 150 food & beverage stalls, food event programme, volunteer canteen,

3 artist restaurants and campsite food, 1 million litres of beer, 14 tons of mayonnaise, 70 tons of bread, 49 tons


http://www.moulibox.fr/



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Stephanie is head of the

sustainability management of Munichs Tollwood Culture Festival (founded in 1988) attracting around

1.5 million visitors twice a year (Summer/Winter festival). http://www.tollwood.de/

of minced beef, 20 tons of cheese, 9 tons of butter, 20 000 heads of lettuce 40% organic Motivation The purpose of the food event is not to feed a lot of people but to crearte food experineces that

challenges the participants’ perception of food. State controlled labelling for event food premiered in 2013 Uniqueness, responsibility, marketing, food quality, value perception and participant support

o Fair products to buy o 80% of visitors support sustainability o Organic/ local/ biodynamic foods o One vegetarian dish at every foodstall (no fries!) o Street food incubator o Roskilde food court

Involvement of visitors o Create food experiences o Experimental kitchens; different taste experiments o Food jam o Teach filleting etc. skills 3,000 participants:

From trash to take-away o Collaboration with stopwastingfood.org

Three artists restaurants serves Nordic seasonal menue o 6,000 meals o almost 100% organic

Favourable conditions but also higher sustainability demands Future goals 90% organic in 2017 Organic beer in 2017 Half of total revenue goes to social sustainable NGO Save 30 tons of food waste

Stephanie Weigel (Tollwood Festival, GER) ‘Tollwood – Festival of Culture in Munich’ Tollwood was founded in 1988, and has 1.5 Million visitors per year. Two festivals are run for four weeks each; one in winter, one in

summer. o Location: Theresienwiese at the Olympic Park in Munich. o International theater companies, performances, all kinds of

concerts, Rock and Jazz concerts, arts and installation art. o ‚Weltsalon‘: ecological and societal issues at stage. o ‚Market of ideas‘: 250 non-food stalls plus 50 caterers.

Philosophy Culture for everyone: entry and 70% of the cultural programme is free. Open peoples’ minds, bring the world together, international and multicultural Be sustainable and ecological! Be fair! Stay independent! ‚Don’t betray what you believe in‘ Towards a sustainable festival Campaings

http://www.tollwood.de/



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o Climate protection: 100% green energy, reduction goals, CO2-ompensation, mobility concepts,

Waste management: o No single-use tableware, recycling, no plastic bags. o 50% of total waste recycled.

Fair trade o Compulsory goal for food and non-food.

‚Weltsalon‘: a call to rethink Let‘s talk about food Green Catering – overview

o 50 (external) food caterers offer international specialties for 1.5 million visitors o Eco-certified since 2003, first major event in Germany o Status today: 100% organic food, goal for beverage as well.

Food is an attitude! Every vision needs a strategy... Be precise!

o Vision „ 100 % organic“ was translated into concrete and compulsory objectives Work with friends!

o Long-lasting partnerships Demand and support

o Support during transition, avoid „price explosions“, build bridges Clap your hands!

o incentives and marketing Control!

o Eco-certification and own controls (flow of goods), visit livestock farms No waste:

o Collaborate with foodsharing, lebensmittelretter.de, organise pick-up of food, provide a service

Welcome to Bavaria: The „beer challenge“..

o Vision- 100% organic beer o Challenge: find a local brewery as partner o Long way: first eco-beer in Munich brewed for Tollwoods o Status: not 100% organic yet with regard to soft drinks and spirits

Food is part of you – and more than what you find on your plate! Emotionalise: Arts and installations Support: Free NGO areas Discuss: Panel discussions / „Weltsalon“ Engage: Campaigns in cooperation with NGOs

Embed issues of food, health and animal welfare into festival programme!

o E.g. Esszimmer: 100% vegetarian/vegan food served Once you’ve started walking… go beyond the festival borders. Bio für Kinder (Food4Kids)

o 640.000 meals since 2006 Influence politics!

o 50% organic food in kidergarten and public schools o 100% ‘species-appropriate’

Campaign „Artgerecht“ o Federal: Change of the German Animal Welfare Act o Local: Munich goes „artgerecht“



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If we can do it, everyone can! Stay independent in financing For profit: market of ideas

o 50 food, 200 non-food stalls (rented and leased); some sponsors Not for profit:

o free entry, projects like ‚World Salon‘ Tollwood‘s Green Catering adds up to 116 t CO2-savings per year

Summary of discussion Social component of food jam at Roskilde: cooking together, filleting fish, great lunch, best

festival food (apart from Tollwood and We Love Green) Roskilde is subsidised by the Ministry of Food

Leave an emotional footprint of your festival such that people return year after year. Festivals can be a lever for creating sustainability. To check and keep prices use food tokens; 2-3 per meal (NL) Examples for reducing food waste:

o Libby receptive supper club, Fair share food distribution network o Fine dining vs. Food waste: Waste collection at the end of festival

All people involved are responsible for food wast including artists. A documentary on last year’s conference is important. Do not only set rules and regulations. The values you communicate are important and make

the difference. Mission statement


Session: Greener Arena Host: Lena Buck (Green Music Initiative, GER)

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What can venues do to promote sustainable events? They are places of magic as well as places of masses, consumption and comfort. We try to find ways to bring it all together. We talk about how to deal with it and how festivals can join forces to make things better.

Lena Buck (Green Music Initiative, GER, host) Sybil Franke (Velomax Berlin Hallenbetriebs GmbH, GER) Verena Müller (Energieagentur NRW, GER)

Sybil Franke (Velomax Berlin Hallenbetriebs GmbH, GER) 'Max-Schmeling-Halle Berlin' Sybil Franke, Sales & Marketing Director of Velomax Berlin, member of the Greener Arena network, demonstrates the various efforts made and problems encountered in making Max-Schmeling-Halle in Berlin a more sustainable venue. The venue Projected for the expected Olympics 2000 in a smart building concept

by Jörg Joppien. o Maximal capacity with centre stage of approx. 11,900 persons

o integrated into sports park

o located amidst a residential area. o Green Bridge connects former East and West Berlin

o Green and rounded roof - 2/3 planted greenery o Small eco system and natural thermal insulation o Preconditioning of outside air for heating and cooling o Block heating and power plant for power and heat production plus additional energy from

the grid o 1,064 solar collectors on roof

A main problem

o The venue is very well accessible by public transport. o Intentionally very limited car parking (for production and handicapped only) o Still, people use their car to go to the venues causing many problems with regard to climate and traffic.

Environmental activities Team Spirit

o Team meets regularly since 2011 to raise climate awareness among the employees. o Neighborhood and anchor tenants are included to develop sustainable processes. Cooperation with the Senate of Berlin to fulfill the sports and cultural guidelines of the

City of Berlin Cooperation with regional suppliers Networking and knowledge exchange within the industry

Sustainable operations o Reduction of power used 18,5% between 2010 and 2013

o Reduction in water use

Sybil Franke is Sales & Marketing

Director of Velomax Berlin Hallenbetriebs GmbH and is member of the managing Board of Velomax. The company operates two huge multifunctional arenas in Berlin, in

Prenzlauer Berg - The Max-Schmeling-Halle and the Velodrom.

http://www.velomax.de/ http://www.max-schmeling-halle.de/

http://www.velodrom.de/

Lena Buck is head of production and project manager at THEMA1. She is responsible for conducting the major events of the Berlin-based Think-Do-

Tank. http://www.greenmusicinitiative.de/


http://www.velomax.de/

http://www.max-schmeling-halle.de/

http://www.velodrom.de/





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o Shelter for regional insects and animals (bees and foxes) o Catering Reusable cups, regional suppliers, freshly made food

o Separation of visitors’ trash Mixed trash, handling of food remains, disposal of clap

banners. o Green & clean Biodegradable detergants, reduction of ressources (power

and water), improvement of air by using Hepa filter, reduction of noise, using huge doormats

Communication & Networking Communication

o Green Globe Certification every year since 2011 o Marketing/press information o Communication to end customer via Homepage, Newsletter and other advertising material o Carbon dioxide emission calculator on homepage

Transparent communication allows changes with little money Networking

o Greener Arena Network The only existing network in the entertainment industry focussing on venues and venue

operations to exchange knowledge, bundle informations, find matching suppliers, define

benchmarks brings together players in the industry

Goals and challenges Further improvements to ensure a holistic sustainability approach

o Keep Green Team motivated and going on the „sustainable track“ o Roll out our activities onto our other two venues Velodrom and Rittal Arena o Decrease carbon emissions, power and water consumption o Solve the trash problem in public areas o Motivate the neighborhood to cooperate with us o Reach the audience and create awareness for sustainable journeys to the venue Public transport is not included in the ticket price, even though usual procedure in other

states, for example North Rhine-Westphalia

integrate public transport into the tickets o Reach the promoters and establish the first green music shows o Be an efficient and dedicated member of the Greener Arena Network



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Verena Müller (Energieagentur NRW, GER) 'Greener Arena Network'

Who „EnergieAgentur.NRW“ (EnergyAgency.NRW) is „EnergieAgentur.NRW“ (EnergyAgency.NRW) is an independent, non-commercial institution working on behalf of the state government of North-Rhine Westphalia (NRW). NRW bears a huge responsibility towards climate, climate change

and sustainability because of its industrial history. NRW and EnergieAgentur.NRW prefer to be part of the solution, not

of the problem. What „EnergieAgentur.NRW“ (EnergyAgency.NRW) offers Energy consultancy without having to payfor it. Focus on sensible and reasonable solutions as well as sustainable

energy. Engagement in campaigns, networks, information and continious training programmes The Greener Arena Network Starting in 2013, the network was formed to address arenas with questions about the standards they have implemented for climate protection, their usefulness and steps towards to achieving a better performance. Motivation

o High concentration of venues and arenas, ~ 80 stadiums in NRW High energy use and CO2-emissions, high possible savings

o Regional law for climate protection in NRW aims for a broad public movement for climate protection

o Have operators act as multiplicators To influence visitors, culture and sport sector, service companies

o High number of event locations in NRW 20% of Germany’s 50 event locations with a capacity >6.000 visitors are located in NRW

Workshops o Two workshops in 2013 and one in 2014 were established as platforms for exchange and

communication between arena operators. o Participants had taken first steps in monitoring energy use or implementing energy efficiency

measures are active in terms of energy saving and climate protection are heterogeneous in the form of organisation.

o Fields of activities Utilization of rainwater or solar power, certification (e.g. Green Globe Label), innoveative

heating,waste management, efficient air conditioning etc. Traffic did not seem to raise any responsibility among the operators.

o Results Need for more technical know-how Database for best, but also worst practice information. Motivation tools for employees to establish ecological awareness and efficient

behaviour. Communication tools for different target groups like business partner, owners, service

providers, guests, municipalities, ...

Verena Müller has been working for the EnergieAgentur.NRW since 2001

on public relation and media. Together with the Green Music

Initiative she launched the Green Club Index and Greener Arena

Network in North-Rhine Westphalia. http://www.energieagentur.nrw.de

http://www.energieagentur.nrw.de/



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o Prospects Establish and enlarge the Greener Arena Network Develop smart communiction tools Create an online database for best and „worst“ practise Develop instruments for employees and service providers Include the complete value chain into climate protection. Establish pilot projects to guide a way to more sustainability in the events sector.

Summary of discussion An exchange also needs to be established among promoters, not only between operators and

promoters. This seems to be a difficult task to perform, however, but problems may be solved better and faster.

It appears to be quite difficult to handle international contacts and to make them act more sustainable.

Involving students may be an effective way to solve the waste problem. Students, having an objective view on facts and the venue, usually have a lot of ideas they are more than happy to share and to implement.

Awareness from visitors to operators must be raised that being sustainable is accompanied by saving costs and does not go along with spending more money. This is the more improtant as money, in this industry, is the most important thing. Feeling better because contributing to climate protection ranks much lower.

"culinary UPcycling" Lunch!


Culinary UPcycling Hosted by: Martin Svitek (karmakitchen, GER)

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For lunch on the second day of GrrenEvents Europe 2014 we dished up rejected fruit and veggies. If knobbly or gnarled, too long or too short, heart-shaped or two-legged: Strict cosmetic requirements – reflecting the food industry's idea of how fruits and vegetables should look – means that such 'ugly' products are often wasted. Sourcing from local farms and markets, we gave an UPlift to the culinary careers of these fresh and delicious products.

Culinary UPcycling was brought by Martin Svitek and Teresa Sieblein of ‘karmakitchen, assisted by students from Bonn University and other helpers. We highlighted the unimaginable amount of food wasted globally and we catalyzed action through promoting delicious solutions to food waste. Special thanks go to regional farmers around Bonn and the housecaterer Sodexo for making this event possible.



Pre-conference workshop: Food & Events Hosted by: Holger Jan Schmidt (GreenEvents Europe/Sounds for Nature, GER)

Manuel Großmann (Design Thinking Berlin, GER)

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Half-day pre-conference workshop: Food & events Why is food and beverage an essential issue at events? Isn't it all just about entertainment? The participants will identify problems and work out solutions on food and events with the help of Design Thinking - a method of creative problem solving. Holger Jan Schmidt (GreenEvents Europe 2014, Sounds for Nature, GER) Manuel Großmann (Design Thinking, Berlin, GER) ‘Making events greener with the help of Design Thinking’

After introducing the main theme of GreenEvents Europe 2014 ‘Food & events’, Holger Jan Schmidt passed the floor to Manuel Großmann. Manuel introduced the leading pronciples in Design Thinking not only by giving explanations but also by hands-on examples: Designing the perfect food booth at a music festival in 5

minutes! Design thinking is a problem solving approach focusing on end-users. is a combination of elements

o Process Which tools to use. What to do when.

o Space In which environment.

o Mindset How to work. User-centered, collaborative, multydisciplinary. Particularly important: User-centered!

The elements Mindset

o User-centered, collaborative, multydisciplinary. o Particularly important: User-centered!

Process o Non-linear! o Double Diamond method Discover

User research Interview users, talk to experts, Think about what your users want!

Personas Take all knowledge you have, condense it in one artificial person Take the users’ perspective. Understand the why not the what!

Define Problem definition Find problems not solutions!

Develop General ideas Ideation: Illustrate your ideas User journeys: Storyboard

Deliver User testing, usability testing

Build protoptypes Low-fi prototypes: cheap, developed fast and help imagination (e.g.mock-up

interface) Prototype experience (age suit), human interaction, action in space



Pre-conference workshop: Food & Events Hosted by: Holger Jan Schmidt (GreenEvents Europe/Sounds for Nature, GER)

Manuel Großmann (Design Thinking Berlin, GER)

74

Space o Free and open space o Work while standing o Create a good atmosphere

Group Work of Workshop Participants, Wrap-Up, Discussion

Find a group (2 min) Team up with 4 other people who you think are very different from you. Each group: Grab a persona (5 min) Read the information about the persona. Check the challenge.eit Ideation warm-up (5 min) Generate 20 CRAZY ideas (15 min) Come up with the craziest ideas on how to solve the

challenge of your persona Vote on your ideas (5 min) The group will continue to work on the idea that has the most

stickers on it. Refine your idea (10 min) What can make this idea even better? Or what could make it

more realistic? Describe your idea (5 min) Fill out a template for an elevator pitch convince

somebody of your idea in 120 seconds Make your idea tangible (40 min) Create a prototype of your idea Present your work (3 min) Who is your persona? What was your challenge? Read out your elevator pitch! Present your prototype!


Sounds For Nature Foundation e.V. in Zusammenarbeit mit Slow Food Youth, und Kultur.Konzepte.Kulinarik präsentierten eine Veranstaltung, bei der Kartoffeln einmal nicht nur Beilage, sondern die Stars waren! Mehr als jede zehnte Kartoffel kommt nicht in den Handel oder wird gar nicht erst geerntet, weil sie zu groß, zu klein oder zu knubbelig ist. Andere Gemüsesorten haben eine noch viel größere Ausschussquote weil sie vermeintlich unverkäuflich, dabei völlig genießbar sind. Um das Thema Nahrungsmittelverschwendung, Nachhaltigkeit und Ernährung einem breiten Publikum aller Altersgruppen bewusst zu machen, fand am Sonntag, dem 15. März 2015, im Bürgerhaus Stollwerck in Köln von 12:00 – 18:00 Uhr die eintrittsfreie ‚Große Kartoffelshow’ statt. Bei der Kartoffelshow standen die krummen Knollen und Dinger im Rampenlicht. Gespendet von Bauern aus der Region wurden die Kartoffel und ihre Freunde gemeinsam zu leckeren Kartoffelgerichten verarbeitet. Die Besucher brachten Brettchen und Messer mit oder konnten diese ausleihen und schnippelten gemeinsam. Das Ergebnis wurde später gemeinsam verspeist. Es wurden Kartoffel- und Gemüsesuppen, Pfannengerichte und Reibekuchen in vielen Variationen angeboten. Dazu gab es ebenso Musik wie auch wertvolle Experteninfos, Interviews und Vorträge rund um nachhaltige Ernährung und zu Fragen wie:

Was kann jeder gegen Lebensmittelverschwendung tun? Wie kann man kreativ mit Resten kochen? Warum ist es gut, wenn es mehr als fünf Kartoffelsorten

gibt? Wann hat welches Gemüse Saison und warum ist es

sinnvoll, seinen Speiseplan danach auszurichten? Zu dem Kartoffelfest für alle Sinne und alle Altersgruppen kamen knapp 600 Besucher – zwischen 8 Monaten und 80 Jahren! Die große Kartoffelshow ist eine Veranstaltung der Sounds For Nature Foundation e.V. und wurde gefördert von der Stiftung Umwelt und Entwicklung NRW. Freundlich unterstützt von Prime Entertainment, GreenEvents Europe, Slow Food Youth Düsseldorf, Slow Food Düsseldorf, Köln und Bonn, Slowfood Youth Deutschland, Green Music Initiative, vaelju:design Luisa Möbus, Rheinlandkorb, Gertrudenhof, Biohof Bursch, Valentin Thurn, Allgastro, Bäckerei Schell Bonn, Gemeinschaftsgarten Neuland, Archehof Windeck, Interludio, Zack Umzüge und Dienstleistungen GmbH, Magic Garden Supper Club, Verbraucherzentrale NRW, Judith Mattes und Stefanie Thomas.

https://www.facebook.com/events/398401440319298/

https://www.facebook.com/SlowFoodYouthKoln

http://www.kulturkulinarik.de/kontakt.html

http://www.sue-nrw.de/

http://www.sue-nrw.de/

http://www.prime-entertainment.de/

http://www.green-events-germany.eu/

https://www.facebook.com/SlowFoodYouthDusseldorf

https://www.facebook.com/SlowFoodYouthDusseldorf

https://www.slowfood.de/slow_food_vor_ort/duesseldorf/

https://www.slowfood.de/slow_food_vor_ort/koeln/

https://www.slowfood.de/slow_food_vor_ort/bonn/

https://www.slowfood.de/slow_food_youth_deutschland/



http://rheinlandkorb.de/

http://erlebnisbauernhof-gertrudenhof.de/

http://www.biohof-bursch.de/biohof_bursch/home/willkommen.cfm

http://thurnfilm.de/

http://www.allgastro.de/

http://baeckerei-schell.de/

http://www.neuland-koeln.de/

http://www.inter-ludio.de/home.html

http://www.zack-umzuege.de/

https://magicgardensupperclub.wordpress.com/

https://www.vz-nrw.de/home

https://www.vz-nrw.de/home


Programm Bühne im Saal 12.00 Doors Open & Musik

13.00 „Krumme Dinger“

Impulsvortrag von Katrin Schwermer-Funke (Kultur. Konzepte.Kulinarik) zum Thema Lebensmittel & Verschwendung

13.25 „Food, Drinks & Rock’n’Roll“ ein Gespräch zwischen Carsten Schumacher (Chefredakteur vom Festivalguide) und Holger Jan Schmidt (Veranstalter der GreenEvents Europe Konferenz, ehemaliger Chef der Bonner RhEINKULTUR) darüber, was die Kartoffel Show, GreenEvents und Großveranstaltungen miteinander zu tun haben.

14.00 „Kartoffel hoch drei – ein Gespräch unter Essperten“ – Kathrin Schwermer-Funke im Dialog mit Lisa Anschütz (Archehof Windeck), Judith Levold (Gemeinschaftsgarten Neuland)

14.40 “Was hat Lebensmittelverschwendung mit der Welternährung zu tun?” Valentin Thurn, der mehrfach ausgezeichnete Dokumentarfilmemacher (u.a. “Taste The Waste“) schaut für uns ein gutes Stück über den eigenen Tellerrand und liefert ein paar wichtigen Antworten auf die Frage

15.10 Ju & Me Zwei Stimmen, eine Gitarre, viel Herz – Ju & Me ist ein deutschsprachiges Singer/Songwriter-Duo aus dem schönen Bonn am Rhein.

16.00 DJ-Set Zum Abschluss gibt’s nochmal gepflegt etwas auf die Tanzschuhe. Wir freuen uns auf ein fettes DJ-Set von Thorsten Vogel (Scheinbar/Köln). Er wird uns einen schönen Vinylsalat zubereiten und zwar vor allem aus 60er und 70er Northern Soul und Funk. Hier reinhören

Kartoffelkino “Kartoffelliebe”,

ein Film von Bertram Verhaag auf Dauerrotation

Im Saal „Kinderprogramm“ mit Kartoffel-Stempel-Aktion

„Faktenwand zu Kartoffeln & Food Waste“ die kollektiv ergänzt und kommentiert werden kann

Im Foyer „Foto-Station mit Herzkartoffeln“

Infostände Sounds for Nature Foundation e.V., Slow Food Youth, Stiftung Umwelt und

Entwicklung NRW, Gemeinschaftsgarten NeuLand

Drinnen und draußen

3 Kochstationen

Bildquellen: 1, 2, 4-8 http://topfsache.de/kartoffelshow/; 4 Michael Dettmer pixelio.

http://www.kulturkulinarik.de/aktuelles.html

http://www.kulturkulinarik.de/aktuelles.html

http://www.festivalguide.de/



http://www.neuland-koeln.de/

http://tastethewaste.com/info/film

https://www.facebook.com/JUundME?fref=ts

https://www.facebook.com/JUundME

https://www.facebook.com/JUundME

https://www.mixcloud.com/mellowmaniac/

http://youtu.be/sxyOe16tgHE

http://topfsache.de/kartoffelshow/

Sounds For Nature Foundation e.V. Auguststr. 18 53229 Bonn

Documents

Full Conference Report 2014 - Yourope.org€¦ · Holger Jan Schmidt ... 2010. Learning about how to envision the future and the bigger picture was part oft this ... (NL), Amsterdam