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2010BA(HONS)GRAPHIC DESIGN& NEW MEDIA
www. gdnm.org
CONTACT
Ben Stopher Course Leader BA (Hons) Graphic Design & New Media
MORE INFORMATION:
www.gdnm.orgwww.ucreative.ac.uk
ADDRESS:
University for the Creative Arts EPSOMGDNM Ashley Road Epsom, SurreyKT18 5BE
YOU & ME SHOULD GET LOST TOGETHER
DEGREE SHOW 8
2010
GD: NEW MEDIAThe Graphic Design: New Media course explores and critically investigates the creative potential of current and emerging technologies in the context of communication design practice. It seeks to place graduates with a specialised skill set where developments in technology are exploited in interesting and exciting new ways in the service of communication and media design.
One of the defining features of the course is its relationship with technology. The course is particularly designed to explore the consequences and opportunities offered to both media and design discourse and practice, by technological developments. This requires both a critical approach to emergent technologies as well as an understanding of their cultural and social implications.
Motion Graphics, Interface and Interaction Design in our view lead to the development of a specialised design practice in a broader communication design context. The reason we identify these particular areas for study (which in themselves contain the study of sequence and narrative, human computer interaction, time based design and animation, to name some) is that these areas are often two ends of the same solution in contemporary new media communication design practice. For example a new media artefact needs careful attention in terms of how it is physically experienced but almost without exception the result of this interaction is presented in animated form mediated by an interface.
Graphic design has a long and varied history, a contextual understanding of graphic design is coupled with the more recent history of new media and this serves as the foundation to the course. First we must understand this history, the practitioners involved, and the underlying theories that shape communication and media practice. With this knowledge we can explore and exploit all appropriate technologies, to foster the creation and reception of successful and effective pieces of communication. A thorough contextual understanding supports a forward-looking and speculative approach to design practice that can adapt to complex cultural and social issues.
We evaluate much of our work through the lens of Producer, Audience and the User. This approach aims to develop students
that can evaluate their aesthetic practice in broader cultural, social and functional terms. Our graduates produce socially active work that responds to a dynamic and networked world that is alive to evolution through user engagement and social media. We believe that as society embraces design and media processes in increasing amounts, design and media practitioners have a duty to understand their influence in shaping the cultural landscape and norms of practice. Our graduates understand the values that will contribute to a fair and dynamic creative economy, and are be encouraged to disseminate their work on these terms.
We encourage experimentation and believe that experimentation facilitates innovation. This belief in making talks to our heritage as an art school and we draw on a rich tradition of studio-based making. Making is thinking and to this end we provide a curriculum rich in opportunities to experiment with complex media processes. Through expert led workshops and seminars, students can become expert in niche and experimental areas.
We believe that successful teachers of design are also successful creative practitioners. Their practice and experiences feed directly into the course and curriculum. Engagement with - and a critical understanding of - industry is a key feature of the curriculum, with opportunities for work-based learning incorporated throughout the course. As a result the course has an excellent graduate employment record, and offers opportunities for students to meet and network with key practitioners, designers and artists. This critical approach to industry and practice, also prepares students for other outcomes including postgraduate study.
The course is dedicated to fostering the independent, creative and inquiring mind, providing opportunities to develop critical and analytical skills while gaining the theoretical and practical skills necessary to work within this intense yet challenging design arena. The course ensures that graduates join a community of practice and are equipped with the skills to continue learning and developing in both life and work.
Ben StopherCourse LeaderBA(Hons) Graphic Design & New Media
Design should work to empowerthe audience, enabling them to operate as collaborators capable to altering and shaping the outcome.
Unique outcomes are essential in validating a collaborator’s investments.
An artefact must be capable of reacting to the collaborator based upon the profit or loss resulting from the transfer of value.
It should encourage and reward the collaborator’s engagement.
While the nature of transaction is not necessarily visible, through experimentation it should become apparent. Exploitative practisesshould be avoided.
transactiondesign.org
Signatories
TransactionDesignA Manifesto
1LukeWattsemail:[email protected]
www.twenty3rd.com
3SheeramNadkarniemail:[email protected]
5JessMcFarlaneemail:[email protected]
COLOURMAP OF THE VICTIMS 1969 - 1999 BRITISH SECURITY FORCES IRISH SECURITY FORCES REPUBLICAN PARAMILITARIES LOYALIST PARAMILITARIES CIVILIAN
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23Jonathon Hoyemail:[email protected]
www.designbyblend.com
27Jess Stroudemail:[email protected]
www.jessicarose1.com
28DeanWilsonemail:[email protected]
www.d3ano.com
NEWSPAPER CREDITS:
DESIGN & PRODUCTION:
TUTORS
Ben StopherCourse Leader
Tom Lynchtomlynch.co.uk
STUDENTS
Luke Wattstwenty3rd.com
Mathew Nichollsmathewnicholls.co.uk
Maya Littmanmaya-littman.com
Evelina Silberlaintghostlymiss.com
TYPEFACESGotham (Various Weights)
Printed Byquotemeprint.com
BA (Hons) GRAPHIC DESIGN & NEW MEDIA TUTORS 2010
Ben Stopher Course Leader
Eva VerhoevenSenior Lecturer
Laurie Yule Senior Lecturer
Tony Mayor Senior Lecturer
Mark Povell Senior Lecturer
Matthew Galvin Sessional Lecturer
Gareth Holt Sessional Lecturer
Simon Last Sessional Lecturer
Tom LynchGraduate Teaching Assistant
THANKS TO:Luke Pendrell, and all the GD team.
YOU & ME SHOULD GET LOST TOGETHER
DEGREE SHOW 8
BA(HONS) GRAPHIC DESIGN: NEW MEDIA 2010
gdnm.org
gdnm.org
