Anastasiya Satunkina, 2011

History of the Guard Dog Training Centre

Marketing mix

Prospects on the Russian market

Specializes in:

Dog obedience & agility training;

Personal protection training;

Attack dog training;

Man stopper training;

Schutzen 3, FBI, IPO and police dogs training;

Supplying trained dogs for government authorities.

Obedience Trainingat $1350 plus boarding (2 week course)

Personal Protection, Attack, Guard or Man Stopperat $2550 plus boarding (2 week course)

Types of customers

Price

35%

18%15%

12%

8%

7%5%

Police, FBI

Private guardiang organizations

Veterinars

Professional sportsmen

Businessmen

Doctors

Professors

3,2% 2,9% 3,3%

8,6%

12,4%11,7%

12,9% 13,5%15,1%

0,0%

2,0%

4,0%

6,0%

8,0%

10,0%

12,0%

14,0%

16,0%

18,0%

2009 2010 2011

Competition on the Russian dogs training companies market

Azamat

FPS

GDTC

3,7

5,56,6

12,8

0

2

4

6

8

10

12

14

2009 2010 2011 2012

Year Revenue (Millions of Dollars)