Giving Day KickoffJanuary 18, 2017

Housekeeping & Agenda

Housekeeping

• Parking and restrooms

• A/V and recording

Agenda

• Why your organization should participate

• How to register

• Demo of the new Give DeKalb County platform

• Q/A – please save questions until the end

What is a Giving Day

• 24-hour fundraising event

• Engages donors, volunteers, and communities in philanthropy

• Raises valuable unrestricted funds for nonprofits

Results: 2014-2016

2014 2015 2016# of nonprofits 37 44 68

# of donations 873 1,265 2,036

# first time donors(online only)

193 216 338

# of states 22 25 30

# of countries 1 3 5

$ donations $99,443 $166,525 $324,547

$ bonus pool $20,000 $23,000 $103,750

$ grand total $119,443 $189,525 $428,297

2016 Giving Day

Technology Glitch

• Online donation capacity slowed or prevented around 9:00 CST on May 3

• GLDC website leaderboard inactivated

• Impacted over 40 giving days, caused by coding error

• A contingency plan was carried out

Evaluation Process

Evaluation

• Comprehensive assessment of giving day May-Oct

• Vendors

• Name

• Fee structure

Evaluation Working Group

Micki Chulick, Brian Reis, Eric Biletsky, Lynette Spencer, Cindy Khatri, Sarah Trygstad, Anita Zurbrugg

2017 Giving Day

Similarities

• 24-hour giving day, online and in-person

• Yard signs and banners

• Social media activity (“Like” Give DeKalb County today!)

• Media Sponsors and Community Partners

• Bonus Pool of funds (i.e., proportional match)

Eligibility

• 2017 DCNP member by March 1

• NPO with current 501(c)3 status, serving DeKalb County

• Registered on givedekalbcounty.org by April 7

2017 Giving Day

Updates

• New name and logo

• GiveGab giving platform—secure, engaging, year-round

• Enhanced technical support and more resources

• Monthly webinars to help everyone prepare

• Participation fees

2017 Giving Day

Participation Fees

• Fee will be deducted from total donations received (no upfront cost to participate)

• Fees cover some costs associated with the giving day

• Balance of support provided by Community Foundation and volunteers

Operating Budget Participation Fee<$100,000 $100

$100,000-$499,999 $175$500,000-$2,999,999 $250

>$3,000,000 $325

Community Support

Community Partners

• DeKalb County Community Foundation

• State Farm: Keicher Insurance Agency, Inc.

• Keleher Family Endowment Fund

• Lynne Waldeland

• MorningStar Media

Media Sponsors

• Shaw Media

• MorningStar Media

• NPR

• DeKalb Chamber of Commerce

• Genoa Chamber of Commerce

• Sycamore Chamber of Commerce

• Sandwich Area Chamber of Commerce

Committee

Michelle Donahoe

Joyce Mathey

Susan Petersen

Brian Reis

Lisa Seymour

Lynette Spencer

Nathan Tripp

Drew Wells

Getting Ready for

Some Benefits of Give DeKalb County

A powerful 24-hour online fundraising event that unites a community around local causes.

Leverage the marketing power of the whole DeKalb County nonprofit sector and the platform being used

Great opportunity to capitalize on the energy, branding, and goodwill of an established day

Acquire new donors and supporters who are looking to support nonprofits on Give DeKalb County

A fun 24 hour event for your staff, donors, volunteers, supporters, and community!

Advantages of Participating

Raise awareness and money for your organization in a single day while celebrating your community

Attract and find new donors and volunteers.

Use of Robust, Modern Software and Digital Tools with customized branding

Be exposed to more potential donors and leverage all marketing and PR associated with the day at no cost.

Free educational webinars, coaching emails, how-to articles, promotional materials, downloadables, and more!

New Features for Give Dekalb County 2017

● The ability for donors to easily make multiple donations

● The ability for organizations to include a customized “thank you” to their donors

● The ability to access donor data in real-time and the ease of accessing it via the dashboard after the event

● The ability for more customization in the profile page

Who is GiveGab?

Quick Guide to GiveGab

1. Simple and Transparent Pricing for Nonprofits

2. Mobile Responsive Design on Every Page

3. Easy Repeat Giving for Give DeKalb County

4. Safe, Secure and Reliable

5. Available Year Round at No Additional Cost

Simple Pricing

May 1 - May 31 2% Platform Fee+

2.2% Credit Card Fee (3.5% + $0.30 for

American Express)

Per Donation Fee

All Other Times 5% Platform Fee+

2.2% Credit Card Fee (3.5% + $0.30 for

American Express)

Per Donation Fee

Mobile Responsive

Gif of site being dragged to mobile size

Give & Give Again

Saved donor information from previous donationOther suggested organizations

(based on causes) to donate to

Security & Reliability

● Partner with Stripe - PCI Level 1 Payment Processor

● All organizations verified nonprofits

● Fail Safe Redundancy Plans for Give DeKalb County

○ Load Testing

○ Cloud Services

○ Backup Plans

● Complete Transparency with Nonprofits and donors

● Plans already in place so you never have to worry

Year Round Features

● Engage CRM● Volunteer Management● Fundraising Events● Custom Campaigns ● Peer-to-Peer Fundraising● Personalized Donation Form● Immediate Thank You Messages● In-App Messaging to Supporters● Automatic Nightly ACH Transfers● Fast Responding Customer Support

It’s free to maintain a GiveGab account 24/7 365!

5 Simple Steps to Participate

1. Register Your Organization2. Verify Your Organization to Accept

Donations3. Customize Your Profile4. Prepare for the Day5. Promote Give DeKalb County

Signing Up for Give DeKalb County

Screenshots of Registration Process

Your Preparation Checklist

Your Preparation Checklist

Screenshots of Giving Day Checklist

Incomplete → Complete

About Your Organization

Tell Your Story

Tell Your Story

Accept Donations Through Give DeKalb County

This step is optional. Only if you wish to use GiveGab before or after May 4!

Accept Donations Through Give DeKalb County

Highlight Your Impact

Highlight Your Impact

Highlight Your Impact

Immediate Gratitude

Immediate Gratitude

Thank you - Call to Action - Receipt

Thank you - Call to Action - Receipt

Thank you - Call to Action - Receipt

DeKalb County Community Foundation

DeKalb County Community Foundation

May 4, 2017

Give DeKalb County

Recruit Your Champions

Recruit Your Champions

Recruit Your Champions

Recruit Your Champions

Recruit Your Champions

Recruit Your Champions

Preparing for Give DeKalb County

● Sign up for more of our upcoming webinars

● Start thinking about potential P2P Fundraisers

● Define your Giving Day Goals

Promoting Give DeKalb County

● Start developing your Give DeKalb County

Communications Plan

● Use Give DeKalb County graphics for promotions

● Utilize your supporters with BIG voices

● Check out the Nonprofit Toolkit

Important Dates

March 1Register with DeKalb County Nonprofit Partnership

April 7Register for Give DeKalb County

April 17Complete Your Give DeKalb County Profile

May 4Give DeKalb County

Your Next Steps

● Sign up for Give DeKalb County

● Like/Follow Give DeKalb County on Facebook

● Watch your inbox for important emails

● Sign up for our upcoming webinars

○ Storytelling and Marketing

○ Peer to Peer Fundraising

○ Last Chance! What can I do?

● Check out the Nonprofit Toolkit

Demo Time!

Walking you through the Give DeKalb County Sign Up

Process and Steps to Participate!

Questions?