Golakes travel...The GoLakes Travel programme was an initiative, funded by the Department of Transport, and was delivered in partnership by Cumbria County Council, the Lake District

Best Practice Guidelines for Mapping & Wayfinding Information Graphics.

Golakes travel

Version 1.1 2015

The GoLakes Travel programme was an initiative, funded by the Department of Transport, and was delivered in partnership by Cumbria County Council, the Lake District National Park Authority and Cumbria Tourism.

Between 2011 and 2015 the aim has been to generate a step change in how visitors travelled to and around the South and Central Lake District, enabling them to make greater use of sustainable modes of transport, reducing the impact on the local environment and community whilst making their trip to the area more enjoyable.

As part of the Programme a series of wayfinding graphics and maps were developed to aid visitor orientation. This manual outlines the visual system that was developed, whilst showing how the mapping can be integrated into existing communication materials to provide user friendly continuity and consistency for the visitor.

All content incorporates evaluation from a feasibility study undertaken in February 2015.

Have you thought about?

Here is a checklist of things you will need to think about before you start.

• Planning Preparation• Utility Searches• Commissioning

& Map Design• Ownership & Maintenance

These are the providers you will need to contact before starting work:

United Utilities: www.unitedutilities.com

Electricity North West:[email protected]

BT:www.dialbeforeyoudig.com

1.0 Pictograms & devices - A guide on how to use pictograms & devices 1.1 Basic Pictogram Set & Holding Devices 1.2 Colour Allocation 1.3 Estimated Route Times 1.4 Local Vernacular

2.0 Mapping - A guide on how to use mapping elements 2.1 Routes 2.2 Plan View Maps 2.3 Bird’s-eye View Maps

3.0 Signage - A guide on signage layout 3.1 Basic Layout

4.0 Maintenance - A guide on how to maintain signage 4.1 Basics

Contents

Pictograms & devices 1.0

This section explains what pictograms are used within the GoLakes Travel mapping system and how to use them.

These pictograms have been designed to give the visitors an instant view of the accessibility by various modes of transport. It tells them at a glance what transport is available and how long each mode will take.

The use of pictograms in the mapping system provides a multilingual display and minimizes the likelyhood of misinterpretation.

The GoLakes Travel Wayfinder Signs are © Copyright GoLakes Travel (Cumbria Tourism) December 2014.

Pictogram sets (key)

This is the basic pictogram set to be used throughout all wayfinding systems. It is important that these are not used alongside any other pictograms.

Where possible, pictograms are to placed within the square or circular device, depending on their use (shown below).

Please note: these pictograms are not to be changed or edited in any way.

Cruise Electric Bike Low Carbon Car Information

Holding Devices

Where possible, pictograms are to be placed within the square or circular holding device, depending on the use of the pictograms.

A. Used for services. i.e Bus Stop, Car Hire, Bike Hire, Boat Depo, Train Station.

B. Used for routes. i.e bike route, boat route, walk route, bus route.

C. Route & estimated time.Where there is a route and an estimated time, the double circle device will be used. This leads with the type of route, and followed by the time. (Times will be shown in more detail on page 9).

D. If the route is over one hour, there will be a triple circle device, holding the type of route, the estimated time of route in hours, and the estimated time in minutes.

Bike Boat Direction Public Toilet Your are here

Boat Hire Bus Train Parking

Ferry Bike Electric Car Walking

a B C

D

Pictograms & devicesBasic Pictogram Sets & Holding Devices 1.1


130 Daffodil

Rhodamine Red Sunset

Each pictogram has been allocated a colour. The colour will always be shown on the outer stroke of the device. This is the variable colour and will match whatever colour has been allocated to the pictograms sitting inside the device.

The inner stroke will always match the pictogram colour, and will be “Reflex Blue Lake”. The inside of the device will always be white.

3262 Tarn

2603 Damson

355 Sky

355 C Evergreen

Reflex Blue Lake (60% tint)

Reflex Blue Lake

Variable Colour Variable ColourVariable Colour

White White

Reflex Blue Lake Reflex Blue Lake

Reflex Blue Lake Reflex Blue Lake

Colours allocationsThese are the colours allocated to each pictogram. Whenever the pictograms are used within a holding device, the colour used MUST be the allocated colour.

Pictograms & devicesColour Allocations. 1.2

Ferry - 130 Daffodil Bus - 355 Sky Car - 3262 Tarn Bike - Rhodamine Red Sunset Train - 2603 Damson Walk - 355 C Evergreen Parking/Information centre/ Public toilets/Direction - Reflex Blue Lake (at 60%)


The estimated time of routes are to be shown through the use of the device shown in figure A. A number will be given in multiples of five, which represents the amount of minutes the journey will take. This is also accompanied by a coloured block within the circle (each block equals 5 minutes).

These will be accompanied by an pictogram as shown in figure B. When the time is larger than one hour, the holding device will be increased to three circles (figure C) and the device will show the type of route, the amount of hours it will take and the amount of minutes, in that order. When the hour device is used, “hr” accompanies the number. In this case each block then represents one hour.

MinutesMinutes

HoursType of route (pictogram) Type of route

(pictogram)

a

B C

Pictograms & devicesEstimated Route Times. 1.3


When multiple transportation times from one location to another need to be displayed, this device can be used. This lists the type of route along with its estimated time. The pictograms are placed inside the bar, alongside a written description of the route type.

The location is always placed in a “Reflex Blue Lake” coloured bar at the top.

To use the device, an invisible grid must be used. Each line represents 5 minutes, and begins from figure B, after the pictograms and text. The coloured bars extend to represent the times of the route. i.e The bus route is in blue (its allocated colour) and is extended to the third line of the grid (3 x 5 = 15).

This is to show the invisible grid and is not to be used on any finished design. This is the process that is to be used in order to get correct proportional values for estimated times.

When following the grid system (as shown above) this is what will be seen on the finished design. Note there are no grids shown, only simple blocks of colour which accurately represent the estimated time of each route type.

a

B

C

Pictograms & devicesEstimated Route Times. 1.3


Space for pictogram and route type

Each line represents 5 minutes

Figure A shows 3D versions of the building pictograms. These are used within the bird’s-eye view map.

These are used when a town or village needs to be given a size indication. Combinations are used to indicate how big the town or village is.

As shown in figure B, a building combination is also accompanied by a circular base.

a

B

Pictograms & devicesLocal Vernacular. 1.4

Reminder

The 3D housing icons and circular blue bases are used only on bird’s-eye view maps and not on flat maps.


Mapping 2.0

This section explain which mapping elements are used, and the ways in which you can use them to create maps.

It will show the two types of maps used within the GoLakes Travel Signage and explain what each one is used for.


Reminder

The purpose of the GoLakes Travel maps is to provide the visitor with essential way-finding information whilst promoting the use of public transport, bike hire, walking, electric bike hire and route information.

The maps use visual representations throughout to provide a multilingual display. The use of pictograms, routes and colour indications mean all people are able to recognise how they can travel to different locations.

Users may also want to add their own business location to the mapping system, which can be done through placing the name (in helvetica bold) in the desired location.

These routes give a clear indication of direction and route type, creating a multilingual mapping system.

All major and minor roads along with all route types are in a solid line.

When mapping out routes, the lines in figure A are to be used. Each route is represented by the colour it has been designated, as shown.

When estimated times are being shown, these will be placed roughly half way through the route, representing the entire route time (figure B). Where possible it is not to be used at the start or end of the destination.

a

B

MappingRoutes 2.1


Minor Road

Bike Route

Bus Route

Walk Route

Boat Route

Main Road

When there is more than one travel route together, they will be placed side by side with spacing, as shown in figure C.

Please note: When more than one route is together, the lines must keep spacing between and not together as shown in figure D.

If the routes are on a road then the lines must sit neatly parallel, with spacing as shown in figure E. The routes stay parallel to each other and are based on 45 degree angles.

C

E

F

D

MappingRoutes. 2.1

Reminder

When there is more than one route, the lines must sit side by side with equal spacing.


Download the free see more lake district phone app

Detailed map of Windermere

60

Wray

FerryHouse

Troutbeck

TroutbeckBridge

Waterhead

Ambleside

FerryNab

Brockhole

GrasmereLangdale

KendalOxenholmeLake DistrictNewby Bridge

Far Sawrey &Hawkshead

Hawkshead & Coniston

1hr 30

Windermere West Shore Trail

Bark Barn Jetty

20

Bowness-on-WindermereWindermere

Best routeto lake & boats

Kendal

Broad Street

BaddeleyClock

RayriggMeadow

RayriggRoad

QuarryMount

Bowness Bay

Waterhead& Ambleside

Bowness-on-Windermere

You are hereWindermere Station

Waterhead35

Brockhole20

20

15

Bowness-on-Windermere10


10 Bowness-on-Windermere

35

20OxenholmeLake District

Lakeside40



Kendal

For more information on travel times contact:

This map is for guidance only. All travel times are based on averages. Please check details before you travel. If you have any comments please contact:

[email protected] 01539 724555

Traveline

Tel: 0871 200 22 33www.traveline.info

National Rail

www.nationalrail.co.uk

Main Roads Minor Roads Woodland Built Up Area

60 Train

Routes & estimated times (minutes)

Services

P ParkingInformationCentre

Low CarbonCar Hire

60 Walk

60 Bus

60 Bicycle

60 Boats

Look for the “you are here” eye symbol on the map

Bike Hire

Bus Stop

TrainStation

CruiseWindermereFerry

BikeBoat

Toilets

To Bowness-on-Windermere

Bus10

Bike10

Walk30

To Waterhead (Ambleside Pier)

Bus15

Bike30

1hr 15 Walk

To Ambleside

Bus15

Bike35

1hr 30 Walk

HELLOYour transport guide to joined up journeysthroughout the South and Central Lake District.

Welcome to WINDERMERE STATION

The plan view maps are to give a more detailed idea of the immediate area and its routes. This accompanied with the large bird’s-eye view map gives a strong perception of the users location and how they can get from one place to another.

When creating plan view maps all shapes must be based on a 45 degree angle. Corners are to be rounded where possible. Water/lakes are to be a 40% tint of 355 Sky blue. The background must be a 40% tint of 382 Moss. All content within the flat map must use the font Helvetica Nue LT Std.

Woodland areas are highlighted through the use of the tree pictogram. The pictogram is duplicated to cover the area of woodland. It is based on a grid, so that each row and column of trees are aligned. They are also aligned at 45 degrees. Where possible, these are to be in the colour 382 Moss.

If a “you are here” location is needed, then this is to be highlighted through the use of the eye logo in red, along with the words “You are here” and the name of the location. Any services within the immediate area can also be included underneath. This is grouped together in a white rectangle with rounded edges and an opacity of 80%.

This highlights built-up areas. This is 60% 382 Moss, and uses rounded edges. The angles are based on 45 degrees.

All roads are based on 45 degrees and use round edges.

a

B

C

D

MappingPlan View Maps. 2.2


Reminder

Users may also want to add their own business location to the mapping system, which can be done through placing the name (in Helvetica Nue LT STD Bold) in the desired location.

Reminder

The bird’s-eye view map is used to give a general idea of location and timing between key towns and villages. It gives basic routes between locations, indicating the general directions of key routes. The map is accompanied by the estimated time devices as shown in figure A.

Houses are used to represent the main towns, giving an idea of the scale and identity of each town within the mapping system. The towns are also highlighted with a blue circle to give prominence (figure B).

Lakes within the bird’s-eye map give the impression of shoreline, through the use of inner shadows. Any boat routes or islands on the lake are to have a drop shadow to maintain consistency.

All pictograms and text are to stay flat on top of the perspective map.

Estimated times to each location.

Each town is highlighted in blue, with 3D buildings to represent the area. Each town will be laid out slightly different, giving them there own identity within the mapping system. The density of housing on the map reflects the size of the town or village.

MappingBird’s-eye View Maps. 2.3



60

Wray

FerryHouse

Troutbeck

TroutbeckBridge

Waterhead

Ambleside

FerryNab

Brockhole

GrasmereLangdale




1hr 30


Bark Barn Jetty

20



Kendal

Broad Street

BaddeleyClock

RayriggMeadow

RayriggRoad

QuarryMount

Bowness Bay




Waterhead35

Brockhole20

20

15




35


Lakeside40



Kendal




Traveline


National Rail



60 Train


Services


Low CarbonCar Hire

60 Walk

60 Bus

60 Bicycle

60 Boats


Bike Hire

Bus Stop

TrainStation


BikeBoat

Toilets


Bus10

Bike10

Walk30


Bus15

Bike30

1hr 15 Walk

To Ambleside

Bus15

Bike35

1hr 30 Walk



a

B

Important towns on the maps are highlighted with a blue base and 3D buildings. The size of the town is based on the density of buildings within each blue base.


Users may also want to add their own business location to the mapping system, which can be done through placing the name (in Helvetica Nue LT STD Bold) in the desired location.

ADOPTEE WAYFINDER SIGNS 3.0

This section explains the basic layout of the adoptee wayfinder signs.

Each adoptee wayfinder sign will follow the template provided, making sure all elements are in the correct place. All basic elements of the sign will be highlighted and fully explained.




60

Wray

FerryHouse

Troutbeck

TroutbeckBridge

Waterhead

Ambleside

FerryNab

Brockhole

GrasmereLangdale




1hr 30


Bark Barn Jetty

20



Kendal

Broad Street

BaddeleyClock

RayriggMeadow

RayriggRoad

QuarryMount

Bowness Bay




Waterhead35

Brockhole20

20

15




35


Lakeside40



Kendal




Traveline


National Rail



60 Train


Services


Low CarbonCar Hire

60 Walk

60 Bus

60 Bicycle

60 Boats


Bike Hire

Bus Stop

TrainStation


BikeBoat

Toilets


Bus10

Bike10

Walk30


Bus15

Bike30

1hr 15 Walk

To Ambleside

Bus15

Bike35

1hr 30 Walk



This is the basic layout for the graphics when creating the main sign. Graphics are placed on the top three panels, with an initial introduction on the first, a general time and bird’s-eye view map on the second panel and a more detailed map of the location and an additional key on the third panel.

Every sign has, where appropriate, an engraved slate base panel with adoptee branding.

a

G

H

I

B

C

E

F

D

ADOPTEE WAYFINDER SIGNSGeneral Layout. 3.1


Large eye logo at the top of the sign to make obvious and recognisable as an information point for GoLakes Travel.

Large bird’s-eye view of Windermere, giving general directions and travel times to main locations.

Plan view map of more immediate area, giving further details on times and routes.

Key

Contact information for travel information.

Drive less, See More

Spacing for placement of brand logos

QR code for downloading Drive Less, See More phone application.

Slate base panel, engraved, where appropriate, with adoptee branding.

ADOPTEE WAYFINDER SIGNSSecondary Signage. 3.2


There are two types of secondary signage:

Figure A: ‘Above eye-level’ double sided ‘lead-in’ signs used inbetween start-end destinations guiding visitors along the correct route.

Figure B: Supporting ‘eye-level’ signs occasionally used in remote locations to provide back-up wayfinding information for visitors.

a B

Maintenance 4.0

Sign Frames

A galvanised and exterior grade finished steel frame bolted onto a concrete footing. Maintenance free and removable for relocation if required.

Sign Display Tiles

Stone enamel aluminium tiles with laminated digital print vinyl graphics. Each tile is removable for re-skin or information upgrades.

Panel Tile Security Fixings

Tamper proof stainless steel fixings secure the tiles in position. Accessible with a special sign making tool.

MAINTENANCELooking After Signage. 4.1

Printed Graphics

Tile graphics are exterior grade laminated vinyl decals. Updates or repairs would be done off-site on individual tiles, avoiding the need to completely decommission the sign.

Groundworks

Each sign frame has an expansion bolt anchor footing onto a concrete pad. Excavation of the surface groundworks is necessary to reveal this.

Quarterly Maintenance Schedule.

• Wash the sign with mild detergent and hose down once a quarter to maintain longevity.

• Check the overall structure and finishing to ensure components appear up to standard.

• Report an concerns & problems on a yearly basis.


a

B

C

E

D

BEST Practice 5.0

BEST PracticeCase study examples of other local Wayfinder Signing Programmes 5.1


With over 27 years in commercial practice The Knack Design Consultants specialise in brand communication and bespoke environmental graphics programmes. Doing things differently and always adding an element of local vernacular to every project is a key feature of The Knack’s design execution.

A well executed environmental graphics or signing programme should be regarded as a vital asset to any village, town or city. An engagement, communication and marketing opportunity that welcomes, informs and educates every audience.

The Knack’s experience and expert knowledge in this field enabled them to work with the GoLakes Travel team to produce a set of Best Practice Guidelines as well as a series of on the ground way finder signs. This provided a one-stop solution for the client team.

Example 1

Client : South Lakeland District Council (SLDC).

Project : Kendal town centre wayfinder and orientation signs.

Objective : Provide essential orientation and location information for the town centre and encourage both locals and visitors to explore the history, vernacular architecture and diverse interests of the town.

Key Design Features : A modular ‘L’ configuration panelling system incorporating archive and history content with mapping. The main maps orientate through 360 degrees to aid navigation and sense of place for the user. A laser cut header panel integrated a unique Kendal Townscape visual feature that has been adopted as a standard marketing device by SLDC and Kendal Futures for town centre PRand communications.

Example 2

Client : Penrith Town Council.

Project : Penrith town centre signing.

Objective : 2013’s major project to redevelop the town centre. Adding the New Squares quarter required a comprehensive signing programmelinking the ‘old’ with the ‘new’.

Key Design Features : The robust outer frame represents the trademark architectural vernacular of North Lakes - the solid stone surrounds to much of the local historic buildings.Inside - the shield sign panels combine wayfinding and local interest information on routes encouraging pedestrians to journey between old and new Penrith.

Client : South Lakeland District Council (SLDC).

Project : Kendal town centre wayfinder and orientation signs.

Client : Penrith Town Council.

Project : Penrith town centre signing.

Client : GoLakes Travel

Project : Wayfinder signs for key locations in the South & Central Lake District


Documents

Golakes travel...The GoLakes Travel programme was an initiative, funded by the Department of Transport, and was delivered in partnership by Cumbria County Council, the Lake District