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HANAE AOKI GRAPHIC DESIGN

PORTFOLIO

Hanae Aoki

Hanae Aoki

LOGOTYPE”class project

IllustratorFall 2013

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Jan Tschichold said this, and yet, as a “chained” typographer, he was one of the greatest and most influential designers of the 20st Century. He helped to redefine the way people look at design through his writings and teachings. His style still persists today, you can see his influence in work everywhere, whether you realize it or not.

“The typographer is chained more than

any artist by the unchangeable world”

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Leipzig

Munich

Berlin

Switzerland

London

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In 1923, when he was twenty-one years old, Tschichold visited the Bauhaus Exhibition in Weimar. He was extremely astonished and intrigued by this new movement which emphasized reimagining the material world to reflect the unity of all of the arts. Tschichold was so impressed by the ideas of Bauhaus, De Stijl, and the Russian Constructivists that he started calling himself Iwan Tschichold. His poster for the Warsaw publisher Philobiblon shows a brand new Tschichold, one who placed more emphasis on arrangement than on artistry. The new typefaces he began to use with the influ-ence of the bauhaus was Sans Serif, or “grotesque.” These had no relation at all to handwriting. He was strongly influenced by modern painters such as László Moholy-Nagy and El Lissitzky, whose works used contrasting forms to display balance and conflict. Tschichold believed that the cure for typography lay in abandoning rules, and adopting a symmetrical setting. He believed in the exclusive use of sans serif typefaces because he believed that typefaces should simply convey information, and be the most legible to access the widest audience possible.

Tschichold moved to Berlin in 1929, and he married Edith Kramer. Together they had one son named Peter. One day he received a letter from Paul Renner asking him if he would be willing to take over Renner’s position at the School of Applied Arts in Frankfurt. Eventually Tschichold moved to Munich, where Renner was founding the New Munich Master School. Tschichold started his work for the city of Munich on June 1, 1926, and taught typography and calligraphy at the master school as well as the vocational school.

Munich

In 1927 and 1928 Tschichold created a large series of posters for the films of the Phoebus Palace, a

cinema in Munich.

Munich

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April 2, 1902Born in Liepzig

1914Studied Calligraphy and Script Writing

1916Started Teaching Seminar in Grimma

1919Attended Academy for Graphic Arts in Leipzig

1921Asked to Teach a Script Writing Class

1923 Freelanced as a Commerical Artist

1924 Designed Famous Poster For Warsaw

1923 Designed a Series of Posters for Phoebus Palace Cinema in Munich

1928Wrote Die Neue Typography

1933 Emigrated to Switzerland and Taught at the School for the Applied Arts

1935 Wrote Typographic Design

1945Began Working for Penguin Publishing

August 11, 1974Dies in Locarno, Switzerland

1900’s 1910’s 1920’s 1930’s 1940’s 1950’s 1960’s 1970’s

1955 - 1967 Worked as a Design Consultant at Basel Pharmaceutical Company Hoffman-La Roche

1964Began Work on Design of Sabon Typeface

BOOK DESIGN“Tschichold”class project

Indesign, PhotoshopFall 2013

994 Los Altos Avenue,

Los Altos, CA, 94022

650-941-SHOP

Tuesday - Fr iday

Satu rday

Sunday

Closed Mondays

8:30 am - 5:30 pm

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El Camino Real

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www.sweetshoplosal tos .com

The Sweet Shop is nestled in a quaint neighborhood of Los Altos and offers

sweet treats, frozen yogurt, Verve coffee, baked goods, paninis, and so much more!

We provide a gathering place for the community with a focus on utilizing organic

ingredients, eco-friendly supplies, and sustainable practices.

We are a community sweet store with heart.

www.sweetshoplosal tos .comwww.sweetshoplosal tos .com

All Proceeds Go to Local Schools!

POSTCARDDesigned for

The Sweet Shop Los AltosIndesign, Photoshop, Illustrator

Summer 2013

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E.T.:THE EXTRA -TERRESTRIAL7:30 p.m. on Sept. 28 FREE Outdoor Film

CREATURE FROM THE BLACK LAGOON8 p.m. on Sept. 30 FREE Outdoor Film

THE RABBI’S CAT1 p.m. on Sept. 28 at Palo Alto Square

DIAL M FOR MURDER 9 p.m. on Sept. 27 FREE Outdoor Film

PRINT ADSDesigned for

The Palo Alto InstituteIndesign, Photoshop, Illustrator

Summer 2012

EX RACTIONT

POSTER DESIGN“Extraction”class project

IllustratorB & W

Spring 2014

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POSTER DESIGN“Extraction”class project

IllustratorColor

Spring 2014

16 17

But God remembered Noah and all the wild animals and the livestock that were with him in the ark,

and he sent a wind over the earth, and the waters receded.

Now the springs of the deep and the floodgates of the heavens had been closed, and the rain had

stopped falling from the sky. The water receded steadily from the earth. At the end of the hundred

and fifty days the water had gone down, and on the seventeenth day of the seventh month the ark

came to rest on the mountains of Ararat. The waters continued to recede until the tenth month, and

on the first day of the tenth month the tops of the mountains became visible.

After forty days Noah opened a window he had made in the ark and sent out a raven, and it kept

flying back and forth until the water had dried up from the earth. Then he sent out a dove to see if

the water had receded from the surface of the ground. But the dove could find nowhere to perch be-

cause there was water over all the surface of the earth; so it returned to Noah in the ark. He reached

out his hand and took the dove and brought it back to himself in the ark. He waited seven more days

and again sent out the dove from the ark. When the dove returned to him in the evening, there in its

beak was a freshly plucked olive leaf! Then Noah knew that the water had receded from the earth. He

waited seven more days and sent the dove out again, but this time it did not return to him.

By the first day of the first month of Noah’s six hundred and first year, the water had dried up from

the earth. Noah then removed the covering from the ark and saw that the surface of the ground was

dry. By the twenty-seventh day of the second month the earth was completely dry.

Then God said to Noah, “Come out of the ark, you and your wife and your sons and their wives. Bring

out every kind of living creature that is with you—the birds, the animals, and all the creatures that move

along the ground—so they can multiply on the earth and be fruitful and increase in number on it.”

So Noah came out, together with his sons and his wife and his sons’ wives. All the animals and all the

creatures that move along the ground and all the birds—everything that moves on land—came out of

the ark, one kind after another.

Then Noah built an altar to the Lord and, taking some of all the clean animals and clean birds, he sacri-

ficed burnt offerings on it. The Lord smelled the pleasing aroma and said in his heart: “Never again will

I curse the ground because of humans, even though every inclination of the human heart is evil from

childhood. And never again will I destroy all living creatures, as I have done.

“AS LONG AS THE EARTH ENDURES, SEEDTIME AND HARVEST,

COLD AND HEAT, SUMMER AND WINTER,

DAY AND NIGHT WILL NEVER CEASE.”

EIGHT

genesis.indd 16-17 4/3/14 1:49 PM

34 35

But he said, “Your brother came deceitfully and

took your blessing.”

Esau said, “Isn’t he rightly named Jacob? This is

the second time he has taken advantage of me:

He took my birthright, and now he’s taken my

blessing!” Then he asked, “Haven’t you reserved

any blessing for me?”

Isaac answered Esau, “I have made him lord over

you and have made all his relatives his servants,

and I have sustained him with grain and new

wine. So what can I possibly do for you, my son?”

Esau said to his father, “Do you have only one

blessing, my father? Bless me too, my father!”

Then Esau wept aloud.

His father Isaac answered him,

“Your dwelling will be

away from the earth’s richness,

away from the dew of heaven above.

You will live by the sword

and you will serve your brother.

But when you grow restless,

you will throw his yoke

from off your neck.”

Esau held a grudge against Jacob because of

the blessing his father had given him. He said to

himself, “The days of mourning for my father are

near ; then I will kill my brother Jacob.”

When Rebekah was told what her older son

Esau had said, she sent for her younger son

Jacob and said to him, “Your brother Esau is

planning to avenge himself by killing you. Now

then, my son, do what I say: Flee at once to my

brother Laban in Harran. Stay with him for a

while until your brother’s fury subsides. When

your brother is no longer angry with you and

forgets what you did to him, I’ll send word for

you to come back from there. Why should I lose

both of you in one day?”

Then Rebekah said to Isaac, “I’m disgusted with

living because of these Hittitewomen. If Jacob

takes a wife from among the women of this

land, from Hittite women like these, my life will

not be worth living.”

He went to his father and said, “My father.”

“Yes, my son,” he answered. “Who is it?”

Jacob said to his father, “I am Esau your firstborn.

I have done as you told me. Please sit up and eat

some of my game, so that you may give me your

blessing.”

Isaac asked his son, “How did you find it so

quickly, my son?”

“The Lord your God gave me success,” he

replied.

Then Isaac said to Jacob, “Come near so I can

touch you, my son, to know whether you really

are my son Esau or not.”

Jacob went close to his father Isaac, who

touched him and said, “The voice is the voice of

Jacob, but the hands are the hands of Esau.” He

did not recognize him, for his hands were hairy

like those of his brother Esau; so he proceeded

to bless him. “Are you really my son Esau?” he

asked.

“I am,” he replied.

Then he said, “My son, bring me some of your

game to eat, so that I may give you my blessing.”

Jacob brought it to him and he ate; and he

brought some wine and he drank.Then his father

Isaac said to him, “Come here, my son, and kiss

me.”

So he went to him and kissed him. When Isaac

caught the smell of his clothes,he blessed him

and said,

“Ah, the smell of my son

is like the smell of a field

that the Lord has blessed.

May God give you heaven’s dew

and earth’s richness—

an abundance of grain and new wine.

May nations serve you

and peoples bow down to you.

Be lord over your brothers,

and may the sons of your mother bow

down to you.

May those who curse you be cursed

and those who bless you be blessed.”

After Isaac finished blessing him, and Jacob

had scarcely left his father’s presence, his

brother Esau came in from hunting. He too

prepared some tasty food and brought it to

his father. Then he said to him, “My father,

please sit up and eat some of my game, so

that you may give me your blessing.”

His father Isaac asked him, “Who are you?”

“I am your son,” he answered, “your first-

born, Esau.”

Isaac trembled violently and said, “Who

was it, then, that hunted game and brought

it to me? I ate it just before you came

and I blessed him—and indeed he will be

blessed!”

When Esau heard his father’s words, he

burst out with a loud and bitter cry and

said to his father, “Bless me—me too, my

father!”

32 33

WHEN ISAAC WAS OLD

AND HIS EYES WERE SO WEAK THAT

HE COULD NO LONGER SEE,

He called for Esau his older son and said to him, “My son.”

“Here I am,” he answered.

Isaac said, “I am now an old man and don’t know the day of my death. Now then, get your equip-

ment—your quiver and bow—and go out to the open countryto hunt some wild game for me.

Prepare me the kind of tasty food I like and bring it to me to eat, so that I may give you my blessing

before I die.”

Now Rebekah was listening as Isaac spoke to his son Esau. When Esau left for the open country to

hunt game and bring it back, Rebekah said to her son Jacob,“Look, I overheard your father say to your

brother Esau, ‘Bring me some game and prepare me some tasty food to eat, so that I may give you my

blessing in the presence of the Lord before I die.’ Now, my son, listen carefully and do what I tell you:

Go out to the flock and bring me two choice young goats, so I can prepare some tasty food for your

father, just the way he likes it. Then take it to your father to eat, so that he may give you his blessing

before he dies.”

Jacob said to Rebekah his mother, “But my brother Esau is a hairy man while I have smooth skin. What

if my father touches me? I would appear to be tricking him and would bring down a curse on myself

rather than a blessing.”

His mother said to him, “My son, let the curse fall on me. Just do what I say; go and get them for me.”

So he went and got them and brought them to his mother, and she prepared some tasty food, just the

way his father liked it. Then Rebekah took the best clothes of Esau her older son, which she had in the

house, and put them on her younger son Jacob. She also covered his hands and the smooth part of

his neck with the goatskins. Then she handed to her son Jacob the tasty food and the bread she had

made.

TWENTY SEVEN

TWENTY SIX

38 39

THEN JACOB CONTINUED ON HIS JOURNEY

AND CAME TO THE LAND

OF THE EASTERN PEOPLES.

There he saw a well in the open country, with three flocks of sheep lying near it because the flocks

were watered from that well. The stone over the mouth of the well was large. When all the flocks

were gathered there, the shepherds would roll the stone away from the well’s mouth and water the

sheep.Then they would return the stone to its place over the mouth of the well.

Jacob asked the shepherds, “My brothers, where are you from?”

“We’re from Harran,” they replied.

He said to them, “Do you know Laban, Nahor’s grandson?”

“Yes, we know him,” they answered.

Then Jacob asked them, “Is he well?”

“Yes, he is,” they said, “and here comes his daughter Rachel with the sheep.”

“Look,” he said, “the sun is still high; it is not time for the flocks to be gathered. Water the sheep and

take them back to pasture.”

“We can’t,” they replied, “until all the flocks are gathered and the stone has been rolled away from the

mouth of the well. Then we will water the sheep.”

While he was still talking with them, Rachel came with her father’s sheep, for she was a shepherd.

When Jacob saw Rachel daughter of his uncle Laban, and Laban’s sheep, he went over and rolled the

stone away from the mouth of the well and watered his uncle’s sheep. Then Jacob kissed Rachel and

began to weep aloud. He had told Rachel that he was a relative of her father and a son of Rebekah.

So she ran and told her father.

As soon as Laban heard the news about Jacob, his sister’s son, he hurried to meet him. He embraced

him and kissed him and brought him to his home, and there Jacob told him all these things. Then

Laban said to him, “You are my own flesh and blood.”

TWENTY NINE

2 3

So,

God created mankind

in his own image,

in the image of God

he created them;

male and female

he created them.

God blessed them and said to them, “Be

fruitful and increase in number; fill tthe earth

and subdue it. Rule over the fish in the sea

and the birds in the sky and over every living

creature that moves on the ground.”

Then God said, “I give you every seed-

bearing plant on the face of the whole earth

and every tree that has fruit with seed in it.

They will be yours for food. And to all the

beasts of the earth and all the birds in the

sky and all the creatures that move along the

ground—everything that has the breath of

life in it—I give every green plant for food.”

And it was so.

God saw all that he had made, and it was

very good. And there was evening, and

there was morning—the sixth day.

And God said, “Let the water teem with

living creatures, and let birds fly above the

earth across the vault of the sky.” So God

created the great creatures of the sea and

every living thing with which the water

teems and that moves about in it, accord-

ing to their kinds, and every winged bird

according to its kind. And God saw that it

was good. God blessed them and said, “Be

fruitful and increase in number and fill the

water in the seas, and let the birds increase

on the earth.” And there was evening, and

there was morning—the fifth day.

And God said, “Let the land produce liv-

ing creatures according to their kinds: the

livestock, the creatures that move along the

ground, and the wild animals, each accord-

ing to its kind.” And it was so. God made

the wild animals according to their kinds,

the livestock according to their kinds, and all

the creatures that move along the ground

according to their kinds. And God saw that

it was good. Then God said, “Let us make mankind in

our image, in our likeness, so that they may

rule over the fish in the sea and the birds in

the sky, over the livestock and all the wild

animals, and over all the creatures that move

along the ground.”

xii 1

ONEIN THE BEGINNING,

GOD CREATED THE HEAVENS

AND THE EARTH.

Now the earth was formless and empty, darkness was over the surface of the deep, and

the Spirit of God was hovering over the waters.

And God said, “Let there be light,” and there was light. God saw that the light was good,

and he separated the light from the darkness. God called the light “day,” and the darkness

he called “night.” And there was evening, and there was morning—the first day.

And God said, “Let there be a vault between the waters to separate water from water.” So

God made the vault and separated the water under the vault from the water above it. And

it was so. God called the vault “sky.” And there was evening, and there was morning—the

second day.

And God said, “Let the water under the sky be gathered to one place, and let dry ground

appear.” And it was so. God called the dry ground “land,” and the gathered waters he

called “seas.” And God saw that it was good.

Then God said, “Let the land produce vegetation: seed-bearing plants and trees on the

land that bear fruit with seed in it, according to their various kinds.” And it was so. The

land produced vegetation: plants bearing seed according to their kinds and trees bearing

fruit with seed in it according to their kinds. And God saw that it was good. And there was

evening, and there was morning—the third day.

And God said, “Let there be lights in the vault of the sky to separate the day from the

night, and let them serve as signs to mark sacred times, and days and years, and let them be

lights in the vault of the sky to give light on the earth.” And it was so. God made two great

lights—the greater light to govern the day and the lesser light to govern the night. He also

made the stars. God set them in the vault of the sky to give light on the earth, to govern

the day and the night, and to separate light from darkness. And God saw that it was good.

And there was evening, and there was morning—the fourth day.viii ixvi vii

GENESIS ABRIDGED

BOOK REDESIGN“Genesis”

class projectIndesign, Photoshop

Spring 2014

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Hanae Aoki

Spring 2014 Hanae Aoki

Design and IndustrySan Francisco State University