Embed Size (px)
DESCRIPTION
What are the experts saying? “Different customers will value parts of the shopping experience differently, but all are likely to want perfect integration of the digital and the physical.” “What should I do differently today if 20% of our sales will soon come from digital retailing- and 80% of our sales will be heavily influenced by it?.” “To survive, Retailers must pursue a strategy of omnichannel retailing.” Copyright 2011 bLoyal “Traditional retailers have to turn the one big feature that Internet retailers lack – stores – from a liability into an asset.” Source: Harvard Business Review. December, 2011.
Citation preview
Helping You Build Loyal Customers
Julio de VillasantePresident & COO
What are the experts saying?
“ROI in loyalty marketing includes…Incremental transaction size as high as 35%...incremental transaction frequency from 5% to triple digits…retention improvement compounded over time that has a substantial impact on revenue and profits .”
Chief Marketer
“Advanced loyalty programs emerges as the leading systems priority chosen by 60% of retailers.”
RIS Store Systems Study
Copyright 2011 bLoyal
Delivering Business Value Today Sample data
– 12 month period– 3.1 Million sales tx– $184.5 Million
dollarsSeries1
$-
$0.50
$1.00
$1.50
$2.00
$1.00 $1.63
Comparative Spend per Order
One-time CustomersLoyal Customers
Copyright 2011 bLoyal
74%
26%
# of Sales TransactionsOne-time CustomersLoyal Cus-tomers 59
%
41%
Sales in US$One-time CustomersLoyal Cus-tomers
The Customer s are anonymous…
…loyalty helps you discover them
Multi-Channel Connections
bLoyal Confidential Information
10
Multi-Level Loyalty Engine
bLoyal Confidential Information
11
Loyalty Engine
Signups
Visits
Purchases
Referrals
Tracks & Rewards Customers Behavior
bLoyal Confidential Information
12
Loyalty – Some Key FeaturesGift Card and eGift Card ProcessingLoyalty ProgramseCouponseSignupeVisitsMobile Loyalty
Loyalty Solution Demo
E-mail Marketing
Customer Management & Insight
Gift Card Processing
Discounts & Coupons
Members& Rewards
Clubs
Mobile Loyalty
To download a Tag Reader for you phone use your phone browser to go to: gettag.mobi
Join our Loyalty Program
Scan 2 JoinEasily add new Customers to your Programs
Scan 2 VisitRegister and share when they visit your Store
Scan 2 RewardsAward ePoints and eCoupons to build loyalty
Next Steps• More information:
Michael [email protected] 1-877-869-1715 ext 1
• You can also learn more about bLoyal by watching the other videos in our video library.
Thank You!
