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P R O S P E C T U S 2 0 1 3 Heritage Business School Heritage Business School

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Page 1: Heritage Business School - ApnaMBA

P R O S P E C T U S 2 0 1 3

Heritage Business School

Heritage Business School

Page 2: Heritage Business School - ApnaMBA

Inspired by the noble cause of education and philanthropic zeal, a group of twenty-

two like-minded industrialists in Kolkata established in 1990 the Kalyan Bharti

Trust (KBT), a charitable educational establishment, to promote and provide higher

education in the country and, in particular the State of West Bengal. KBT founded

The Heritage School and Heritage Institute of Technology, both in 2001, to create

a centre of excellence in school and technical education respectively in Eastern

India. The Trust also established The Heritage Academy in 2007 to provide technical

knowledge in management and technology in the area of undergraduate education.

Management Education Centre (MEC) was set up in 2003 with an aim to be a leader

in management education in the country and to be at par with the best in the world. In

2013 MEC has become a separate distinct entity as Heritage Business School (HBS).

HBS has been fortunate to attract the best possible faculties and has one of the finest

infrastructures in West Bengal.

A harmonious integration of traditional values with modern outlook is the guiding

principle behind the development of the academic environment that constitutes the

basic philosophy of the Heritage Group of Institutions.

To compete with global benchmarking of excellence through efforts to prepare dynamic and caring citizens

To encourage and foster quality in daily practices in different areas of activity

To imbibe self-evaluation and continuous correction

To prepare dynamic and caring citizens to meet the challenges of a global society while retaining the traditional values.

To be a “Centre of Excellence” in education which, in keeping with the rich heritage of India, will simultaneously stress upon

development of Body, Mind and Soul and endeavour to create compassionate, responsible and innovative global citizens,

who are committed to the development of India.

l Integrity and Honesty l Respect for Individuals l Transparency and Accountability l Commitment and Dedication

l Concern for Quality l Passion for Innovation and Performance l Social, Ecological and Ethical Sensitivity.

Vision

Mission

Our Values

Why MBA from Heritage?

Page 3: Heritage Business School - ApnaMBA

Message from the Chairman, Kalyan Bharti TrustWelcome to Heritage Business School (HBS) Kolkata.

As you commence your studies here, do remember that college education is not entirely academic. It extends beyond the classrooms, laboratories and workshops to campus organizations, seminars and meetings, cultural and social activities and sporting events.

I do hope that you will take pride in your college. Members of our faculty are known for their energy, academic achievements, teaching abilities and devotion to duty. Our standards are challenging and we are dedicated to helping you meet those standards. We will judge our success as an institution by how well you succeed in realizing your potential as a student and in your professional career later.

Now that you have chosen HBS, I believe that our combination of well experienced management, faculty and staff will play a significant role in helping you achieve the very best in life.

H. K. Chaudhary

Kalyan Bharti trust was started with the mission to turn the dream to be successful into reality. At the core was the aim to set up an institution of excellence in Kolkata. We believe that the students of Bengal deserve education that should be at par with the best. I am really proud that we have achieved much since the inception of HBS in 2003.

Hard work, steadfast commitment and self-belief on the part of the management and staff ensure that the Heritage Group of Institutions reaches the highest standards of excellence. We have also tried to imbibe in every student traditional Indian Values so that they grow up to become responsible citizens of our great country.

I am sure that in another few years our students will be at the top of the world, achieving glory for the Institute as well as for the country.

So let us all work together to fulfill our desired goal.

Vikram Swarup

Message from the Vice Chairman, Kalyan Bharti Trust Message from the Director, Heritage Business SchoolThe world is moving towards a new vision of ‘holistic globalisation’. The new holistic vision of the world and the new corporate requirements need a new breed of global managers who would not only contribute to the development of their organization but would also provide leadership to society to make the world a better place for living. The features of holistic globalisation resonate strongly with the mission of the Heritage Business School (HBS), which is to create a cadre of professionals who are able to manage business activities in a dynamically changing environment where technology is a key determinant of success.

At Heritage Business School (HBS), we ignite young minds. When you join HBS, it is just not a course in Management with various subjects and projects but also honing one’s talents and potential for meeting the future challenges. HBS offers you one of the best infrastructure in the Eastern region, wealth of resource opportunities, a dynamic curriculum, involved and proactive faculty and a forum to interact with the brightest minds from the corporate world.

Come and experience the journey towards your transformation and success.

Professor (Dr.) Aloke Kr. Sen

Heritage Business School has been established with the belief that it can best fulfill the needs of quality education and specialized professional training of the new generation to become competent business leaders of the 21st Century.

Globalizations has compelled nations to shed their inhibitions, and take advantage of the abundant multi-dimensional opportunities available.

However, not every nation or business can effectively operate and achieve the desired success in today's global market. What they need are visionary business leaders who possess adequate skills in analytical techniques, strategic planning, decision making and problem solving.

We, at Heritage Business School, are committed to accomplishing the task of not only enhancing the students' academic qualifications and career prospects but also their overall character and perception, in order to transform them into the much-needed business leaders of tomorrow.

Hari Prasad Budhia

Message from the Chairman, Heritage Business School

Page 4: Heritage Business School - ApnaMBA

BOARD OF TRUSTEES

Chairman Shri Hari Krishna Chaudhary Vikram India Ltd.

Vice-Chairman Shri Vikram Swarup Paharpur Cooling Towers Ltd.

Secretary Shri Sajjan Bhajjanka Century Plyboards (I) Ltd.

Treasurer Shri Jaydeep Chitlangia Madhya Bharat Papers Ltd.

Trustees of the Kalyan Bharti Trust are reputed industrialists, educationists and technocrats.

Members

Kalyan Bharti Trust

Shri H. K. Chaudhary Chairman Kalyan Bharti Trust

Shri Sajjan Bhajanka Secretary Kalyan Bharti Trust

Mr. Probir Roy Executive Director Kalyan Bharti Trust

Prof. B. B. Paira Advisor- Higher Education Kalyan Bharti Trust

Mr. P. K. Agarwal Chief Executive Officer Kalyan Bharti Trust

Heritage Business School

BOARD OF GOVERNORS

PERMANENT INVITEES TO BOARD OF GOVERNORS

Name Designation OrganizationShri Hari Prasad Budhia Chairman Chairman, Patton Group

Shri Dayaram Agarwal Member Chairman, DRA Group

Shri Sajan Bansal Member Managing Director, Skipper Ltd.

Shri Jaydeep Chitlangia Member Chairman, Madhya Bharat Papers Ltd

Shri N. P. Dalmia Member Chairman, Dalmia Securities Pvt. Ltd.

Shri Gaurav Swarup Member Managing Director, Paharpur Cooling Towers Ltd.

Dr. Sajal Dasgupta Member Director of Technical Education, Govt. of West Bengal

Nominee of the AICTE Member Regional officer, ERO, AICTE (Ex-officio)

Prof. Ranajit Chakrabarty Member (WBUT Nominee)

Former Professor, Head and Former Dean, faculty of Commerce, Institute of Social Welfare and Business Management Calcutta University

Nominee of State Government Member Nomination by State Government

Dr. Sitangshu Khatua Member Associate Professor, Heritage Business School

Ms. Bobby Basu Member Assistant Professor, Heritage Business School

Prof. (Dr.) Aloke Kr. Sen Member Secretary Director, Heritage Business School

Shri Prahlad Rai Agarwala Rupa & Co Ltd.

Shri Dayaram Agarwal DRA Group

Shri Dharam Chand Agarwal Hi-Tech Systems & Services Ltd.

Shri Mahabir Prasad Agarwal Shyam Group of Industries

Shri Sanjay Agarwal Century Plyboards (I) Ltd.

Shri Sadhuram Bansal Skipper Ltd.

Shri Suresh C. Bansal Beekay Steel Industries Ltd.

Shri Hari Prasad Budhia Patton Group

Shri Narain Prasad Dalmia Dalmia Securities Pvt. Ltd.

Shri Kamal Kumar Dugar KK Dugar & Co.

Shri Mahendra Kumar Jalan MKJ Enterprises Ltd.

Shri Shyam Sundar Kejriwal Kiswok Industries Pvt. Ltd.

Shri Narhari Prasad K. Koya Indian Coal Agency

Shri Manish Periwal Pioneer Urban Land & Infrastructure Ltd.

Shri Vishambhar Saran Visa Group

Shri Shyam Sundar Shah Eastern Silk Industries Ltd.

Shri Gaurav Swarup Paharpur Cooling Towers Ltd.

Shri Siddharth Swarup Paharpur Cooling Towers Ltd.

Shri Manoj Sharma (Exec. Trustee) Vikram India Ltd.

Page 5: Heritage Business School - ApnaMBA

An overviewWith the growing challenges in environment posed by globalization of Indian economy followed by the signing of GATT, industry

and academia cannot grow and develop in isolation, Management institutions today have to interact very closely with industry,

on one hand, and the community, on the other. Keeping the global scenario in view, Kalyan Bharti Trust established the Heritage

Business School (formerly Management Education Centre) with a view to impart management education. The affairs of the Institute

is managed by the Kalyan Bharti Trust which, in itself, is the brainchild of a conglomerate of Kolkata based noted industrialists.

As such, it has been possible for the Institute to establish and maintain close liaison with many industrial houses. The Institute

organizes various Courses during semester / summer breaks conjointly with different industries, which not only supplement the

University’s syllabi but also provide the students with a cutting edge, which is so very vital in making the students employable and

enterprising in future.

The MBA ProgrammeHBS offers two-year Master of Business Administration (MBA) for the eleventh successive batch 2013-2015. The Day programme is

spread over a period of 24 months. The programme follows the semester system. The First year consists of compulsory courses and

the Second year consists of both compulsory and specialization courses.

The primary objective of the programme is to provide the students with an opportunity to develop conceptual and analytical skills,

with an understanding of latest technology for a global vision that evolves the capability to anticipate and manage change. The key is

to encourage active and independent learning.

Areas of specialization offered arel Marketing Management

l Financial Management

l Human Resource Management

l Systems Management

Approval and AffiliationThe two-year MBA Programme is approved by the All India Council for Technical Education (AICTE) Ministry of HRD, Government

of India and the Degree is awarded by the West Bengal University of Technology (WBUT).

Teaching Pedagogyl The Institute follows the prescribed syllabus of 'West Bengal University of Technology' (WBUT).

l The MBA curriculum design and pedagogy emphasizes the development of students' skills and abilities to apply management theories and concepts to live problems in business and industry. Students are expected to achieve high standards of excellence.

l Teaching methods include- lectures, case studies, seminars, group discussions, business games, outbound-based experiential learning activities, educational excursion, role-plays, simulation exercises, structured and unstructured group work, and field visits. The emphasis is on involving the students in learning and helping them to relate concepts and theories to business requirements.

l Consistent with advances in teaching technology, the programme integrates the use of computers in learning the basic principles in different functional areas of management. It also enables students to acquire skills in identifying and dealing with complex problems in management, especially in this era of globalization and the resulting intense competition.

The faculty is the principal driver of change through their direct involvement in every aspect of the Heritage Business School:

academics, governance, research, and consultancy. They combine the very highest standards of teaching and mentoring

with diverse backgrounds as eminent entrepreneurs, policy makers, researchers, theoreticians and consultants. The rich diversity

of their backgrounds installs in the students a continuous desire to achieve excellence. The Advisory Board and the faculty

comprises of practitioners and distinguished academicians from IITs, IIMs, MDI and other leading educational institutions.

l Eminent faculty members drawn from academics and industry.

l Most of the faculty members are Ph.D holders in their respective fields.

l Senior faculty members have rich consultancy and industry experience in private and public sectors.

l The faculty members publish regularly in national and international journals as well as in conference proceedings.

l Faculty members regularly contribute to HBS bi-annual academic journal “Perspectives on Management”.

Professor (Dr.) Aloke Kumar Sen, B. Sc, LL. B, MBA, Ph. D (Bus. Admn.), Burdwan University

Professor Sen has over 35 years of experience in the field of research, consultancy, training and teaching in long term management

programmes. Prior to joining as Director (MEC) during 2008, Professor Sen was Director, SOMS, BESU, Shibpur. Dr. Sen was

Professor & Dean of MBA programme with EIILM Business School for almost eight years. Dr. Sen started his career with MDI

Gurgaon as a research scholar and successively held positions as Faculty Associate & Assistant Professor in the area of HRM/HRD

for almost two decades. Professor Sen is a visiting scholar to J.L. Kellogg Graduate of School of Management, USA. Dr. Sen has

authored 2 books and published over 33 articles in reputed journals. He is Life Member of ISTD and Higher Education Forum,

Associate member of NIPM. Four research scholars have already been awarded PhD degrees by BESU, Shibpur, W.B., under

the guidance of Prof. Sen. Currently three research scholars are pursuing their doctoral work under the guidance of Dr. Sen from

WBSU, BIT Mesra, Ranchi and NSOU.

Full Time FacultyProfessor (Dr.) Alok Ray: M.A. (Econ) (CU), Ph.D. (Economics) (University of Rochester), Former Professor IIM, Calcutta, Teaching Experience: 46 years, Taught at several universities in USA, Canada and Australia. Research Guidance: 4 Ph.D Dissertations, Research Interest: Managerial Economics, Publications: 1 book (McMillan) 11 (National) 27 (International); 8 in International Conference Proceedings, regular writer in leading English Dailies.

Professor Probir Roy: B.Sc. (Ch.E), M.Sc. & MBA (Leeds University), Professor. Teaching Experience: 10 years, Industrial Experience:34 years, Research Experience: 2 years, Research Interest : Human Resource Management.

Professor Jaharlal Basu: M.A. (Econ) (CU), D.S.W., Professor. Industrial Experience: 39 Years, Teaching Experience: 4 years; Research Interest: HR & Organization.

Professor (Dr.) Subrato Bhadury: B.Sc (Hons.), M.A. (Econ) (JU), SMP (IIM, Calcutta), Ph.D, Professor. Areas of Specialization: Marketing & Economics, Teaching Experience: 13 years, Industrial Experience: 20 years, Research Interest: Services Marketing, Publications: 15 (National) & 10 (International).

Prof. (Dr.) Amal Kumar Ray: BE-Mech (C.U.), MBA-Marketing (C.U.), Ph.D-Engg. (J.U.), PG Diploma (SQC), MIIW, MIMA, Chartered Engineer(India), FIE, Associate Professor. Teaching Experience: 9 years; Industrial Experience: 26 years, Research Interest: Quantitative Analysis pertaining to various fields on Operations Research, Logistics & Supply Chain Management. Publications: 3 (International).

Professor (Dr.) Koushik Dutta: B.Tech. (Hons.) (I.I.T. Kharagpur), P.G.D.M. (I.I.M., Calcutta), Associate Professor. Teaching Experience: 1 year, Industrial & Research Experience: 15 years (3 years as Senior System Analyst in TCS and 8 years as Principal

Consultant in Price Waterhouse Coopers), Research Interest: Strategic Management.

FacultyHERITAGE BUSINESS SCHOOL

Page 6: Heritage Business School - ApnaMBA

Professor (Dr.) Sitangshu Khatua: B.E. (Civil), M.E., PGDM, Ph.D, DBF (CFA, ICFAI), ERP (Oracle, Financial), Associate Professor. Teaching Experience: 12 years. Research Experience: 3 years, Research Interest: Financial Accounting, Cost Accounting, Financial Management, Electives in Finance, Publications: 2 Books (OUP & Lambert Publishing House, Germany), 5 (National), 4 (International). Number of PG Projects guided: 60.

Mr. Dilip Kumar Maity: B.E. (Electrical) ( C.U.), MBA (Osmania University): Areas of Specialization: Industry & Trade, Teaching experience: 8 years, Industrial Experience: 35 years in various capacities. Research Interest: Revival Plan of PSUs.

Mr. Soumya Sankar Roy: B.Sc (Hons.), M.B.A. (SYSTEMS) (IISWBM), ADSC, Assistant Professor. Teaching Experience: 16 years, Industrial Experience: 6 years, Research Interest: Cross functional area in management, Publications: 2 (1 International, 1 National); Pursuing Ph.D.

Ms. Bobby Basu: B.Tech. (CU), B.Sc (Hons.), PGDIE (NITIE, Mumbai), Assistant Professor. Teaching Experience: 10 years, Industrial Experience: 4 years, Areas of Specialization: Operations Research, Research Interest: Organizational Behaviour and Operation Research, Production & Operations Management. Publications: 2(National), Pursuing Ph.D.

Dr. Gagan Pareek: M.Com. (CU), AICWA, Ph.D (C.U.) Assistant Professor. Teaching Experience: 5 years, Industrial Experience: more than 10 years, Research Interest: Non Banking Finance Companies, Publications: 4 (National), 1 (International).

Mr. Manoj Saraogi: B.Com. (Hons.) (CU) ACA, Asstt. Professor. Industrial Experience: 19 years, Teaching Experience: 2 years; Research Interest: Financial Management.

Ms. Swagata Seal (Sengupta): ACA, ICWAI, PGDFM, MBA, Asstt. Professor. Teaching Experience: 8 years, Industrial Experience: 9 years, Research Interest: Costing & Accounting

Dr. Chitra Bagchi: B.Sc. (Hons), M.B.A. (University of Burdwan), Ph.D., Asstt. Professor. Teaching Experience: 91/2 years, Industrial Experience: 2 years, Research Interest: Marketing Management & Strategic Management, Publications: 1 (National) including 1 (Conference Proceedings).

Ms. Sanghamitra Brahma (Dutta): B.Sc. (Hons) (University of Sambalpur), MBA–dual specialization in Systems Management & Marketing Management (Utkal University), P.G. Diploma in T&D (Part-A) Asstt. Professor. Teaching Experience: 13 years, Industrial Experience: 6 months, Research Interest: Application in Information System; Publications: 2 (National), Pursuing Ph.D.

Dr. Madhurima Ganguly: B.A. (Hons), MBA(KU), Ph.D., Diploma In Training & Development by Indian Society for Training & Development, Asstt. Professor. Teaching Experience: 9 years, Industrial Experience: 6 months, Research Interest: Human Resource Management, Organizational Behaviour, Publications: 7 (National); 2(International Journal & Conference Proceedings).

Dr. Rimu Chaudhuri: B.A. (Hons.), M.A. (Econ), B.Ed. (University of Burdwan), Ph.D., Asstt.Professor. Areas of specialization: Agricultural Economics, Teaching Experience: 5 years, Research Interest: Entrepreneurship Development, Research Experience: Visiting Scholar EDI, Ahmedabad, Publications: 1 Book, 3 (National); 11(International Journal & Conference Proceedings).

Ms. Madhubanti Dutta: B.Com (Hons.), MBA (SCDL, Pune), Assistant Professor. Industrial Experience: 4 years, Research Interest: Human Resource Management.

Mr. Chitta Ranjan Pani: B.SC. (PHY-H), MBA, PGDIC, Assistant Professor. Teaching Experience: 3 years, Areas of specialization: System Management

Ms. Nayana Chatterjee: BSc (H), PGDM (HR), Assistant Professor. Industrial Experience: 3.5 years, Areas of specialization: Employment & Compensation Administration, Human Resource Planning.

Mr. Santosh Kumar Ray: B.Com (Hons), M.Com, MBA (Finance), Assistant Professor. Industrial Experience:17 Years, Research Interest : Financial Management and Management Accounting.

Mr. R. A. Swaminathan: B.Sc (EE). NIT Jamshedpur, (Ranchi University), MBA (CU), Assistant Professor. Areas of specialization: Human Resource Management, Industrial Experience : 40 Years including teaching.

Ms.Tanushree Dutta: MA (English) B.Ed. MBA (Marketing), Assistant Professor. Industrial Research : 2 Years.

Technical AssistantMr. Bikramlal Maitra: B.E.

Visiting Faculty MembersThe renowned Visiting faculty members at the institute facilitates innovative thinking through practical academic inputs. The Visiting

faculty members of the institute involved with this programme bring with them diverse academic background and invaluable industry

experience.

Dr. Panduranga Bhatta: Ph.D. (Madras University), Associate Professor of Human Values, IIM Calcutta, has more than two decades

of post-graduate teaching and research experience, actively involved in teaching, training, consultancy, research and publication

(4 books and more than 50 research articles in international Journals). Specializations: Values, Ethics, Creativity, Leadership and

Cultural Tourism.

Prof. Sudas Roy: B.A. (Econ. Hons) (C.U.), MBA (PGDM) IIM Calcutta, expert in International and Strategic marketing having

more than 30 year of experience in the field. Specialization: Marketing Management.

Mr. Amar Kr. Ray: Director, Beas Consultancy Pvt. Ltd., MBA (Finance, Swayer School of Management, Boston); M.S. (Computer

Information System, Boston University); Certified Project Manager 2000; Total Experience of 22 Years in IT including 12 Years

of experience in Software Project Management and System & Application Maintenance in MNC(s) in India and Abroad; Also

participated in research works based in USA. Specialization: Systems Management.

Mr. Saibal Chatterjee: B.A. (Hons.), CU; PGDM (IIM, Ahmedabad); Managing Director of an internationally reputed engineering

firm exporting to USA, UK, Germany, etc. has over two decades of Industrial Experience and over ten years as a Visiting Faculty in

various Management Schools like IISWBM and West Bengal University of Science & Technology, NIS Academy, etc. has lectured

in American Universities; Specialization: Marketing and International Business.

Mr. Sanjay Sanker Maitra: Post-Graduate Diploma in Industrial Relations & Welfare from Xavier Labour Relations Institute,

Jamshedpur ((XLRI), Certificate in Social Work from XLRI, Jamshedpur 37 years of industry experience; Specialization:

Compensation Management.

Prof.(Dr.) Shantanu Mitra: MBA, Master of Law(L.L.M.), P.G. Certificate in B.Managementt, C.S., PG Diploma in Business

Mgt., L.L. B; Ph.D. Areas of Specialization: Business & Industrial Laws, 23 years of industry experience.

Professor Asis Laskar: B.E., PGDCP, MBA, Visiting Professor, IISWBM, BESU, Industrial Experience: 32 years; Former Head of

Organisation for Companies engaged in Lighting, Switchgears, Projects & Consumer Electronics. Currently engaged as Management

Consultant in Global MNCs. Teaching Experience: 26 years. Areas of Specialization: Strategic Management & Marketing

Management.

Dr. Byasdev Dasgupta: M.Sc, M.Phil, Ph.D; Teaching & Research Experience: 20 years, Publication: 16 (National & International)

and 3 books. Areas of specialization: Economics & Finance.

Prof. B.B. Majumdar: B.E., IIT (Roorkee), MBA; Teaching & Industrial Experience: 46 years; Currently working with TUV India

Pvt. Ltd. as an empanelled Auditor for QMS, ISO 9000 auditing; Publication: 1 book on Project Management.

Professor P.K. Dey: B.Com, LL.B, PGDM (IIM-C); Teaching & Industrial Experience: 27 years, Director, Pranavananda Institute of

Management & Technology; Corporate Mentor of National Awardees’ on entrepreneurship; Publication: 28.

Dr. Amal Kumar Bose: BE, MBA, ICWA, Ph.D; Industrial experience: 23 years; Visiting Professor, IISWBM, ICWA; Areas of

specialization: Statistics, Operations Research & Finance.

Mr. Abhijit Roy: B.E. (Mechanical Engineering) (JU), MBA, Teaching & Industrial Experience: 29 years; Teaching Experience: 10

years, Areas of specialization: Services Marketing & Sales & Distribution Management.

Page 7: Heritage Business School - ApnaMBA

LibraryMs. Subhra Banerjee: B.L.I.S.(JU), B.Ed, M.Sc., M.L.I.S., Asstt. Librarian

Mr. Sambhunath Karikar: B.Sc, M.L.I.S., Library Assistant

Mr. Tapan Chakraborty: B.A., Library Sorter

Management & AdministrationMr. Probir Roy: M.Sc. (JU), B.Sc. (Ch.E.), London, M.B.A. (Leeds), Executive Director

Mr. P. K. Agarwal: MBA, C.A. (Inter), Chief Executive Officer

Mr. Jaharlal Basu: M.A. (Econ) (CU), D.S.W. Head HR

Commander S. Dey (Retd.): M.Sc., VSM, Campus Administrator

Mr. Clayton Michael Moses: B.A. (Edn), Academic Advisor

Mr. R. A. Swaminathan: B.Sc (EE), MBA, PGDHRM, Head, Training & Placement

Mr. D. Gopi Bhusan: MBA, Asstt. Training & Placement Officer

Ms. Kirti Dutta: M.A., Dy. Training & Placement Officer

Ms. Dipika Mimani: B.Com (Hons), CA, Accounts Executive

Ms. Swati Basu: M.Com, PGDBA (HR), Admn. Executive

Ms. Debarati Banerjee: M.Sc (Human Development), Admn.Executive

Medical & SportsDr. P. K. Basu: Consultant Physician

Mr. Sunil Singh: MBA(WBUT), MPE, Sports Officer

DGPA >6 DGPA >5DGPA >7DGPA >8

MBA (Day) 3rd batch 2007 MBA (Day) 4th batch 2008 MBA (Day) 5th batch 2009

MBA (Day) 6th batch 2010

Salient FeaturesHighlights of Teaching - Learning Processv Classrooms are equipped with teaching aids like OHPs, LCD projectors, PA systems etc.

v Members of faculty are available beyond class hours for clarification of doubts; problem solving sessions and remedial classes are also held.

v A student counseling cell provides guidance, counseling and psychological boost-up to students.

v Seminars/Workshops/ panel discussions on recent developments in technology & management are frequently organized with speakers from academia and industry each Friday to improve their innovative and presentation skills.

v Students from other Management Institutes are also encouraged to participate in various quiz programmes, debates, management games, etc. organized by the Institute.

v Collaborations are in place with various industrial houses to strengthen Industry-Institute conglomeration for providing in-campus and off-campus summer/winter training to students.

v The language clinic provides training in spoken English. Mock Interviews are organized so that students can face their job interviews confidently.

v Periodical meetings between students & trustees, teachers & parents/guardians are held to get feedback regarding teaching and learning in the Institute.

v Summer placement for about 8-10 weeks for the day programme provides the students with an opportunity to obtain first-hand knowledge of the real life that they would be required to handle after they graduate. The project report of summer placement activities of a student is evaluated and graded by a committee selected by the University and this is equivalent to two normal course loads.

University Examination ResultsStudents of this Institute perform well in the University Examinations with an average pass percentage of above 98%.

The highest SGPA so far obtained by a student is 9.2 in the scale of 10.

First batch of MBA students passed out in 2005. Batch-wise results (pie chart) of MBA students (for their results in the final/last semester) under the West Bengal University of Technology are given below.

MBA (Day) 1st batch 2005 MBA (Day) 2nd batch 2006

MBA (Day) 7th batch 2011 MBA (Day) 8th batch 2012

For percentage equivalent of grade points for a 10 point scale, the following table, as notified by the AICTE, may be referred to:

Grade Point % of Marks Grade Point % of Marks

6.25 55 6.75 60

7.25 65 7.75 70

8.25 75

MBA (Evening) 1st batch 2009 MBA (Evening) 2nd batch 2010

MBA (Evening) 3rd batch 2011 MBA (Evening) 4th batch 2012

Page 8: Heritage Business School - ApnaMBA

Code Course No. of Credit

Contact Hours Marks

MB 101 Business Economics 4 40 100

MB 102 Business Communication 4 40 100

MB 103 Management Information Systems - I 4 40 100

MB 104 Organizational Behaviour – I 4 40 100

MB 105 Quantitative Methods – I 4 40 100

MB 106 Fundamentals of Accounting 4 40 100

MB 107 ISS & VA* 4 40 100

MB 108 Business Laws 4 40 100

Total 32 320 800

* ISS - Indian Social Structure; VA - Values & Ethics in Business

1.4. First Semester: 8 Compulsory Courses

Second Semester: 8 Compulsory Courses

Third Semester: 2 Compulsory, 4 Specialization Courses and Project Work

Code Course No. of Credit

Contact Hours Marks

MB 201 Business Economics-II 4 40 100

MB 202 Organizational Behaviour-II 4 40 100

MB 203 Quantitative Methods – II 4 40 100

MB 204 Production & Operations Management 4 40 100

MB 205 Management Information Systems-II 4 40 100

MB 206 Human Resource Management 4 40 100

MB 207 Financial Management 4 40 100

MB 208 Marketing Management 4 40 100

Total 32 320 800

Code Course Credit Contact Hours

Marks

MB 301 Management Accounting 4 40 100

MB 302 Operations Research 4 40 100

MB 303 Project work (8 weeks) & Viva Voce 8 - 100

Specialization (4 courses – 3 from one specialization and 1 from another specialization group)

16 160 400

Total 32 240 700

Course StructureThe MBA course curriculum is spread over two years. The core courses are covered in four semesters, with the bulk of it covered in the first two semesters for the MBA course. These core courses enhance the ability to communicate, analyze situations and take decisions using quantitative and qualitative factors, and to develop a holistic view of the different functional areas and the business environment. During this period, students take courses in general management and major functional areas, such as finance and accounting, marketing, operations management, information technology management, organization behaviour, human resources and strategic management.

In the second year of MBA, the students take elective / optional courses to specialize in a maximum of two functional areas. These areas are: Finance, HR, Marketing and Systems.

1. Two-Year MBA Course Structure1.1. AICTE Norms l Total Credits in Master’s Programme 128 (112 credits for corresponding to 1120 contact hours + 8 credits for Project Work + 8 Credits for Viva)

l Courses: Compulsory and Elective Courses in Specialization Areas.

l One Course = 4 Credits: 1 Credit = 10 contact hours.

l Project Work equivalent to two courses (8 Credits).

1.2. CourseTwo-Year 128 credit courses divided into Four Semesters.

1 Semester = 5 months (21 weeks) approximately. 16 weeks class work: 2 weeks assignment/presentation, 1-week preparatory leave, 2 weeks examination.

i) First Semester : 8 Compulsory Courses (32 credits)

Second Semester : 8 Compulsory Courses (32 credits)

Third Semester : 2 compulsory, 4 Electives, Project (32 credits)

Fourth Semester : 2 Compulsory, 4 Electives, Viva Voce (32 credits)

ii) Total 28 Courses (20 Compulsory, 8 Electives and Project Work for 8 Weeks).

1.3. Specialization Groups (Major & Minor) l Marketing Management l Financial Management l Human Resource Management l Systems Management

Specialization:

Code Course Name Code Course NameMM 301 Sales and Distribution Management SM 301 Database Management

MM 302 Advertising & Sales Promotion SM 302 E Business

MM 303 Marketing Research SM 303 Computer Aided Management

FM 301 Corporate Taxation & Tax Planning HR 301Employment & Compensation Administration

FM 302 Corporate Finance HR 302 Human Resource Planning

FM 303 Security Analysis and Portfolio Management HR 303 Labour Laws

Code Course Credit Contact Hours Marks

MB 401 Project Management & Entrepreneurship Development 4 40 100

MB 402 Strategic Management 4 40 100

MB 403 Comprehensive Viva – Voce 8 - 100

Specialization(4 courses – 3 from one specialization and 1 from another specialization group)

16 160 400

Total 32 240 700

Fourth Semester: 2 Compulsory, 4 Specialization Courses and Viva - Voce

Each Student should take THREE MAJOR Specialization papers from any one group and ONE MINOR specialization paper from any other groups (for Third and Fourth Semesters). All students can take only one paper as MINOR specialization from any groups (Apart from the Major Specialization group) in both the Third and Fourth Semesters. ELECTIVES WILL BE OFFERED SUBJECT TO MINIMUM ENROLMENT OF FIVE STUDENTS IN A PARTICULAR SPECIALIZATION.

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Training & PlacementTraining & Placement Cell plays an important role in shaping the careers of students from their induction and orientation, summer

internships, mid-term projects, right to their final placements and even beyond.

The Heritans are achievers - an eclectic mix of ambition, creativity, enthusiasm and integrity. The Institute is relentless in its pursuit

of excellence by nurturing talents with exceptional creative ability. The institute has a well-organized Placement Cell, guided by a

Faculty Advisory Committee and Board of Governors. The Training & Placement Cell undertakes various academic and non-academic

initiatives so that students are well equipped to meet varied industry requirements. It also networks with the Institute's alumni for

creating more career opportunities. Naturally therefore, managing Corporate-Institute interface is an important responsibility of the

Training & Placement Cell. It is also involved in brand building activities for the HBS.

TrainingThe Training & Placement Cell help students explore placement opportunities by:

l Keeping in tune with day-to-day business events through realistic case studies / workshops / interaction in class sessions.

l Combining management education with IT.

l Comprehensive survey on Marketing, Investment areas, HRD planning and Financial Control Techniques.

Pre-Placement TalkThe Pre-Placement Talk is a platform where the company officials address the batch about the company’s background, philosophy,

values, ethos and share details about the profiles offered, the eligibility criteria, the selection processes, compensation and other

details. The PPT facilitates the process of budding managers building their aspirations to join the corporate world. The companies

look forward to attracting the cream of the talent from leading business schools like Heritage. The thorough selection process at

Heritage culminates in the evolution of highly competitive student community, with valuable work experience cut across various

sectors, such as financial analysis, portfolio management, consultancy services, sales and distribution, providing an opportunity for

the companies to select from a large varied talent pool.

The Counselling Cell

The motto of the Counselling Cell at HIT is –“to live, to err, to fall, to triumph, to recreate life out of life.” The sole purpose is to

help students to help themselves through exploration of their capacities and potentials, and to create a feeling of self confidence,

which will give them a more positive outlook on life. Students talk in confidence to the full-time Counsellor about anything that

benefits them.

Placement

The Cell continuously co-ordinates with various industries and organizations for placement of students. It has already successfully

placed a high percentage of students in industry. It actively obtains feedback from organizations and conveys it to respective

departments which, in turn, train students accordingly, thereby increasing their employability. The Placement Records at MEC over

the past few years are testimony to the acknowledgement by the Corporate Sector of the superior quality of our students.

Summer Internship

The summer training program enables the MBA students to get a first hand experience of the business environment in functional

areas of their interest. The summer internship is intended to be an intensive learning experience for the students. It gives them an

opportunity to assimilate their theoretical understanding of the general principles of management gained in the first year to real life

business situations. The companies get an opportunity to evaluate the students for further employment.

Companies usually define the scope of the project based on their current requirements. Typically, the project has a quantifiable

outcome that can be measured in the end. Student internships are generally defined for a period of 8 weeks during the months of

May and June.

Some of the leading industrial houses in which students have been placed for Summer Project or for Final placement, are listed in

the next page.

Page 10: Heritage Business School - ApnaMBA

Aditya Birla Money

ABC Logistics Pvt. Ltd.

Ananada Bazar Patrika Ltd.

Acclaris Business Solutions Pvt. Ltd.

Airtel Ltd.

American Express

Analytic Consultants

Anthroplace Consulting Pvt. Ltd.

Apeejay Surrendra Group

Apollo Tyres Ltd.

Asian Paints Ltd.

Avery India Ltd.

Bajaj Allianz Ltd.

Bajaj Capital Ltd.

Ballarpur Industries Ltd.

Balmer Lawrie Co. Ltd.

Bandhan

Bennett, Coleman & Co. Ltd.

BMA Wealth Creators

BOC India Ltd.

Cadbury India (P) Ltd.

CEAT Ltd.

Citifinancial Consumer Finance (I) Ltd.

CitiMart

CMC LTD

Colgate Palmolive (I) Ltd.

DA Miracle

Dell Computers India (P) Ltd.

DIC (I) Pvt. Ltd.

Dynamic Equities Pvt. Ltd.

E Trans Solutions Pvt.Ltd.

EDI

EDomineer Pvt. Ltd.

Eli Lilly & Co. Pvt. Ltd.

Entertainment Network (India) Ltd. (Radio Mirchi)

ERM Placements

Essar Telecom Retail India Pvt. Ltd.

Federal Bank

Firepro Systems Pvt. Ltd.

Fusion Group

Genius Consultants Ltd.

Genpact

Genpact Limited

Glaxo SmithKline

Godrej & Boyce Mfg. Co. Ltd.

Green Ply Pvt. Ltd.

HCL Info systems

HDFC Bank Ltd.

Henkel International

Hotel Hyaat Regency

HSBC Electronic Data Processing (India) Pvt. Ltd.

IBM Global Services India Pvt. Ltd.

ICICI Bank Ltd.

ICICI Prudential Life Insurance Co.

ICICI Securities Ltd.

IDBI Ltd.

India mart Intermesh

Indiabulls Securities Ltd.

Info Edge (India) Ltd. (naukri.com)

I-Solutions Pvt. Ltd.

ITD Cementation

J P Morgan Chase

Keyline IT Solutions

Kotak Bank Ltd.

Kotak Securities Pvt. Ltd.

Larsen & Toubro Ltd.

Lupin Laboratories Ltd.

Metal Junction Services Ltd.

MPS Group

Nestle India

Nevaeh Technologies

North Bridge Capital

OPUS Estates Pvt Ltd

Orissa Diesel Engine Pvt. Ltd.

Paharpur Cooling Towers Ltd.

Pantaloon Retail (India) Ltd.

Patton India Ltd.

Paulsons Pvt. Ltd.

People edge Solutions

Pepsico India Ltd.

Philips Carbon Black Ltd.

Pioneer Properties Pvt. Ltd.

Power Tech Global Ltd.

Pricewaterhouse Coopers SDC Pvt. Ltd.

Pricewaterhouse Coopers Pvt. Ltd.

Ramel Group

Ranbaxy Laboratories Ltd.

Re-feel Cartridges Engg. Pvt. Ltd.

Reliance Communications Ltd.

Reliance Money Ltd.

Reliance Securities Ltd.

Religare Securities Ltd.

Royal Bank of Scotland

Selvel Ltd.

Shalimar Paints Ltd.

Shoppers Stop

Silicon Safe Pack Ltd.

South Indian Bank

Standard Chartered Bank

State Bank of India

Sterling Holiday Resorts (I) Ltd.

Stratagi Automation Ltd.

Super Smelters Ltd.

TAJ Bengal

Tata Capital Ltd.

Universal Construction Machinery Equipments

Vikram India Ltd.

Virtual Realty Solutions Pvt. Ltd.

Visa Steel Ltd.

Vodafone Essar Ltd.

West Bengal Infrastructure Development Corporation Ltd.

Wipro Technologies Ltd.

Woodpecker

Zee Interactive Learning Systems Ltd.

2 Coms Consultants

Some of our Recruiters Value added Programmesl Personality Development Programme - compulsory scheduled Personality development class (Communication Skill, General

Awareness, Domain Knowledge) is being held for the students in each semester by regular faculty members.

l Believing in innovative pedagogical innovations, HBS conducts the Personal Growth, soft skill and personality development sessions that strive for experiential and lifelong learning for the MBA students. The sessions are designed to make MBA students understand themselves, their strengths, attitudes and personality through various activities that include group tasks, team building games, etc., so as to make them appreciate team dynamics and thereby learn the skills needed for effective and synergetic team work.

l Soft skill/personality development of the Students - Pre-placement Special Grooming sessions are conducted by HLS India under Psychologist and trainer, Mr Amitabh Mohan, during October and November every year.

l Mock Interview sessions are arranged for the final year MBA students to enhance their domain knowledge during November every year for meeting the needs of corporate houses. Panel members include all the Faculty Members. All the students are given individual attention.

l In order to improve the employability of our students in the highly competitive market, HBS also organizes 'Industry Readiness Programme' for MBA final year students with support from external experts. The above programme is held for 7 days in January every year.

l Student related activities - Students are encouraged to participate in workshops / conferences / competitive events depending on their qualities, knowledge, and academic performances, organized by other B-schools. MBA students obtained various awards by participating in various B-Schools events.

l The Institute organizes many events, contests, competitions, guest lectures, panel discussions etc. The most popular event is the management festival – PRARAMBH, an annual corporate event that is an interface between the stalwarts of the industry and students. Companies sponsor events, depute their senior personnel for talks or as panel members, offer corporate projects to students, organize case study competitions etc. This is apart from selecting students as summer interns and recruiting final year students. HBS thus provides an impressive academic-industry interface for students to channelise of their interests and help them self-actualize.

Industry-Institute Interface: Seminars at the InstituteInstitute organizes weekly seminars regularly to strengthen Industry-Institute interface on every Friday. Eminent personalities from Academia and captains from the Industry are invited to share their vast experiences. A list of such seminars conducted during 2010-11 is given below:

l Mr. R. Sridhar, Executive Vice President-HR of ITC Limited conducted a seminar on 5th February, 2010 and the topic was

'Industry’s Expectation from Management Students'.

l On 5th March, 2010 Mr. Ujjal Ghatak, Vice President-HR of SRMB Srijan Limited addressed the MBA students on 'Competency

for a secured future'.

l Mr. Anil Sinha, President, HR of Hindalco shared his vast experience on 19th March 2010.

l Sri D. Sarkar, Executive Director, Allahabad Bank, addressed the MBA students on 16th September 2010.

l Sri Kaushik Mukherjee, Company Secretary & Chief of Legal, Philips Carbon Black Limited, conducted a seminar on 12th

November 2010. The topic was CSR – a win win business model.

l Shri Ron Chatterji, BE (Electrical), BESUS and MS (USA), leading Utility Consulting Services, conducted a seminar on 13th

January, 2011.

l Prof. Dieter Dresselhaus from HORA, Holter Regelarmaturen GmbH & Co. KG, conducted a seminar on 1st February, 2011.

l Mr. Ramesh Siddavatam, Head HR, Royal Bank of Scotland, conducted a seminar on 'Bridging Gap between Industry Expectations

and Student's understandings' on 12th August, 2011.

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l Mr. Rishi Khator, FCA, CPA, lead speaker conducted a workshop for our MBA students on 'Right Now: Financially Strong All Life Long' on 19th August, 2011.

l Sri B. Madhav Reddy, M.D. & CEO Calcutta Stock Exchange conducted a seminar on 'Capital Market' on 14th June 2011.

l Representatives of National Stock Exchange conducted a seminar on 'Capital Market' on 2nd September, 2011.

l Shri Timir Baran Chatterjee, Sr. Executive Vice President (Corporate Affairs & Legal) and Company Secretary, DIC India Limited, held a seminar on 3rd September 2011 on 'GOODS AND SERVICE TAX (GST)'.

l Mr. Kailash B. Goel, FCA, Director, KBG Consultants Pvt. Ltd. and Partner, Kailash B. Goel & Co. held a seminar on 16th September 2011 on 'Project Finance and Appraisal.

l Mr. Rajib Kumar, the Co-Founder and Chief Resource Person of Material World Group, a Consulting, Training and Research Center on Material and Human Resources held a seminar on 20th September 2011.

l Dr. Kaushik Basu, Chief Economist & Sr. Vice President - World Bank held a seminar on 'Globalisation & the Indian Economy' on 4th November, 2011.

l Ms. Priyanka Murarka, Regional Manager (Business Development), CRISIL Ltd., gave 'A Standard & Poor’s Company Presentation' to the MBA students on 3rd August, 2012.

l Mr. Avik Shankar Gupta, Assistant Manager, National Stock Exchange, delivered a lecture on 'Role & Functioning of the Stock Exchange' on 24th August, 2012.

l On 31st August, 2012, a seminar was held and the chief spokesperson was Mr. Kaushik Banerjee, BE (Chemical Engg., J.U.), MBA (Finance), IIM, Ahmedabad, Vice-President, Citi Bank, Hong Kong. He delivered the lecture on 'Mergers & Acquisitions'.

l On 7th September, 2012, a seminar was organised and the spokesperson was Mr. Arindam Saha, Vice President, MCX Stock Exchange Ltd., Kolkata. He delivered the talk on 'Future of Indian Capital Markets'.

l Colonel (Retd.) Prabir Sengupta, VSM (Vishisht Seva Medal), Ex-IIMB, Global Head for Business Schools in Satyam Computers, delivered a lecture on 'Self Belief', 'Leadership' and 'Motivation' and shared his vast & valuable experience from the Army and the Corporate World with the students during the seminar held on 14.09.2012.

l On 21st of September, 2012, Mr. Shyamal Banerjee, Director, Lookeast Business Consultants Pvt. Ltd., conducted a seminar on 'Basic Commercial Practices and Documents - A Practical Overview'.

l On 26th September 2012, Mr. Sid Banerjee, Managing Director, Deutsche Bank (DB), delivered a lecture on 'Careers don't happen, you need to make it'.

Management Development ProgrammesToday's business leaders require greater flexibility, a broader vision and the ability to operate in an increasingly diverse environment. Hence, it becomes imperative for them to keep abreast of modern concepts so as to increase their efficiency and productivity.

The Management Development Programmes, organized by the institute, function as a catalyst in enabling participants from the industry to understand and appreciate the latest industry offerings. It offers a choice between the standard and the tailor-made programs so as to suit the specific requirements of the concerned organisations. Leading professionals are invited to conduct these MDPs. The MDP Cell conducts programmes of 1-2 days duration on management topics relevant to the industry.

Recent MDPs/Workshops & other programmesl Programme on Finance for Non-Finance Executives was held on 15th March,

2011. The program empowers the non finance managers with an under standing of numbers. The participants will learn to interpret the financial data in ways that will enable them to improve their effectiveness and make them more productive.

l Programme on INTRAPRENEUR to ENTREPRENEUR was held on 19th April, 2011. The programme was designed to cater the needs of Budding Entrepreneurs, Management Professionals, and Executives from Private & Public Sector Enterprises and also the academicians. The renowned speakers were - Prof. Anjan Raichaudhuri, Indian Institute of Management Calcutta, Mr. Buroshiva Dasgupta, Program Director- Development Communication, RNTCHDS, Calcutta University, Director- Kolkata Centre for Media Research and Mr. Avik Ranjan Das, Ex Manager, Director of MSSE.

l Programme on “Distribution & Retailing Management” was held on June 01, 2011. The programme provided an opportunity i) To understand the current trends in distribution that can immensely help the marketers and policy makers; ii) To get an overview and know the relevance of distribution management and retailing in this era where customer satisfaction is the most critical challenge before the marketers.

l Programme on “Customer Relationship Management” was held on June 07, 2011. The programme covered the following areas:

Basic Concepts of CRM

Service Marketing & CRM

Implementation of CRM

Application of Information Systems in CRM

The 10 Commandments of CRM Implementation Feedback

l Dr. Aloke Kumar Sen, Director (HBS) delivered a talk on 'Team Leadership' in the MDP on 'Strategic Leadership' organized by IIM-Shillong on 10th August, 2011 at Kolkata.

l The MDP was held on 'Building Bridges between Large and Small & Medium Industries for Global Competitiveness' at Bengal Chamber of Commerce and Industries, Kolkata on August 26, 2011. The eminent speakers were Sri Aloke Mookherjea, Chairman, Flakt India Ltd., Sri Minal Shanghavi, Associate Director, Business Advisory Services, Ernst & Young Pvt. Ltd., Sri Sudev Mukherjee, AGM, SME Department, State Bank of India; Sri Sankar Chakraborty, Dy. Director, MSME Development Institute.

Mr. Kailash B Goel

Mr. Kaushik Banerjee

Dr. Harish Chaudhary, Professor of IIT, Delhi

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l The Institute hosted the NEN-IBM Mentor Mentee Mela on 3rd September 2011.

l A Panel discussion was organised on September 14, 2011 on the topic 'Bengal Economy: Challenges and Agenda for Action'. The panelists were all eminent economists also associated with the present government in various advisory capacities. The panelists were: Dr. Arup Sinha (Professor, IIMC), Dr. Abhirup Sarkar (Professor, ISI, Kolkata) and Dr. Sugata Marjit (Director, Centre for Studies in Social Sciences, Kolkata).

l The MDP was held on 'Project and Risk Management' on May 11, 2012. The programme co-coordinator was Prof. Sitangshu Khatua. The lists of participating companies were Dalmia Securities Pvt. Ltd., Ardent Computech Pvt. Ltd., WBSEDCL and Hijli Inspiration. The programme covered the following areas:

Overview of Project management.

Financial Evaluation & Appraisal of Project, Real Option Analysis, International Project Appraisal.

Project Risk Management – Risk analysis model in Project Management.

l Workshop on Personality Development – The topic 'How does an Employer Assess you for Domain & Managerial Skills' was organized on 14th August, 2012 and conducted by Mr. Leonard Jackson of Orion Edutech. Mr. Somnath Banerjee, GM-Corporate Alliance and Mr. Leonard Jackson were the key persons in the programme.

Professor Abhirup Sarkar

Professor Sugata Marjit

Social and Community based ServicesCommunity Extension ProgrammesHBS has a well-established Community Service Unit named SEVA, which is involved in following regular activities:

l Adult Education Programme on Monday, Wednesday and Friday of every week. Here, approximately 60 adult women from the nearby villages are taught in the evening for 11/2 hours. Most of these women either have never been to school or are early dropouts.

l Regular visits to NIRMAL HRIDAY, a home for the dying destitute, established by Mother Teresa and run by the Missionaries of Charity, on the 1st and 3rd Saturdays of every month.

l Regular visits to SHISHU BHAVAN, an Orphanage established by Mother Teresa and run by the Missionaries of Charity, on the 2nd and 4th Saturdays of every month.

l The SEVA volunteers render necessary help in running SURYA KIRAN, a unit set up by the Kalyan Bharti Trust, for conducting free evening school for poor children from the nearby villages.

l The SEVA volunteers also support KALYANI, a free Health Centre run for the poor by the Kalyan Bharti Trust.

Social Projectsl Blood Donation Camps are organized from time to time.

l Adult Education: There are plans to incorporate a programme on Adult Education for the mothers of the children of ‘Suryakiran’ (a project of KBT). This programme envisages student-volunteers for educating women in literacy (as required), in addition to creating awareness in Health, Hygiene & Cleanliness. This, too, has been planned as a long term project. Linkage with NGOs who train students to be adult-educators has already been established.

l The Heritage NSS Unit has established linkage with the NSS Units of St Xavier’s College (Autonomous), Kolkata, for their support & guidance – SXC Unit being one of the pioneer NSS Units in the country.

l In order to give the students of HIT-K an international exposure and to help develop leaderships skills, community development and serve as a platform for international student exchanges and fellowship, the formation of a Rotaract Club has been envisaged. A preview of the Rotary Movement and the requirements for establishing a Rotaract Club at Heritage was held on12/09/08 where Rtn. B K Pal addressed the students. The Rotary Club of Calcutta (Cosmopolitan) has come forward to sponsor the Rotaract Club of Heritage.

In-company ProgramIn-company Program on Project Management was conducted on 4th December, 2010 for the officials of Vikram Solar Pvt. Ltd., at Falta by the Faculty Members of HBS.

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The Infrastructure CampusThe campus is endowed with well-designed and beautifully landscaped vibrant greenery. The ambience is distinguishable for its serenity and tranquility, conducive to intellectual pursuits. The campus provides an atmosphere that motivates students to grow. The Institute has an air-conditioned Auditorium, Seminar Halls, Conference Room, Language Lab, well-equipped Model Classrooms, well-stocked Library, Computer Laboratory, Banking facility, Health care, Cafeteria etc. to meet all the requirements of a discerning student.

Classrooms & Tutorial RoomsThe classrooms at HBS provide conducive environment needed for learning. We, at HBS, pro-actively use tools for Technology Enhanced Learning. All the classrooms at HBS are equipped with all the modern teaching aids needed to support technology enhanced learning. All the class rooms are air-conditioned and equipped with Audio Video Systems, Overhead LCD projectors, Computers/Laptops and PA systems with cordless microphones. In addition to the conventional LAN connectivity in all the classrooms, the classrooms are also Wi-Fi enabled. Separate tutorial rooms are also available for special classes.

Computer LabHBS houses a centrally air-conditioned computer laboratory with latest work stations. Students have 24-hour free Internet access.

The Computer Centre (Laboratory I, Laboratory II and Laboratory III) has been set up as a centralized service facility so that students can use this for various purposes, such as, (a) Programming, (b) Project works, (c) Preparation of seminar materials, etc. Advanced Internet facilities along with Printers are available.

A very high capacity Network Storage facility integrated with an automated data backup and recovery system caters to the data storage

requirement of all the users. Network printing facility is available on a wide variety of printers such as Inkjet, Laser, Line and Dot

Matrix Printers. All these printers can be accessed from anywhere in the campus. Other equipment available in the centre include

Notebooks, CD/DVD Writers, High quality Scanners and LCD Projectors. Qualified lab Assistant is available to guide students.

Libraryl Library is an invaluable resource for students, researchers and faculties of business and management. It is reckoned as one

of the best in town. It has been our endeavor to provide both students and corporates with the best possible research material including the latest writings of management gurus, popular management texts, classical books on management and much more. The library is fully computerized with all facilities available online. It also has a reference section and a reading room facility.

l The computerized MBA Library is housed in an air-conditioned hall of about 224 sq. m. with attached reading room for around 60 readers at a time. This is an open access library. The library is equipped with Internet and educational CD facilities. It has a collection of about 1000 titles and 9697 volumes. It subscribes to 78 periodicals/journals (National: 41, and International: 37) and the Online Databases and E-journals like Economic & Political Weekly (EPW), Sage Online, J GATE Social Science & Management, RMIT: Informit Business Collection is also available.

l In addition to the figures mentioned above, users of the MBA Library can have access to Statistical Package pertaining to management information (SPSS).

l On-line access (LIBSYS) facility and photo copy facility are also provided in the library. A Book Bank has been created so that a set of textbooks can be issued to the member students, which are returned after the semester examination is over.

Seminar HallA State-of-the-art Seminar hall with a seating capacity of about 150 is used for conducting seminars, conferences, cultural programmes, students' events and other important events of the institute. Many of the middle and senior management from leading companies have participated in various Management Development Programmes organized by Heritage in the Seminar Hall.

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Language LabHeritage has pioneered the initiative of scientifically assisting students in preparing for Group Discussions or Job Interviews by

developing an Audio Interactive Language Lab. This move is mainly directed towards making the students display the right internal

personality driven message to their recruiters during corporate placements, group discussions or interviews that are held in the

campus.

GD & PI CentreGD & PI Centre provides the facility to conduct the Tests, Interviews and Group Discussions when the prospective employers

visit the Institute to recruit the students. The Centre is a stand-alone unit, well furnished, centrally air-conditioned, with 60-seater

capacity equipped with presentation and teaching aids.

Conference HallA well equipped air-conditioned Conference Room serves the requirements of weekly and periodic meetings. HBS firmly believes

in providing its students exposure to national and international experts through regular national and international conferences/

symposia and workshops hosted in the campus. It is with this view that a wide choice of modern conference facilities have been

meticulously planned and incorporated in the Conference Hall.

Students’ AmenitiesHealth CareA medical unit is available in the campus besides arrangements with hospitals located nearby. Students may also directly

avail of medical facilities free of cost/at highly subsidized rates from units of Students’ Health Home located in different

districts of West Bengal. Besides, all our students are covered under Group Personal Accident Coverage.

HostelLiving on the campus is one of the key contributors to an intensive and effective learning experience. Hostel facilities have been

recently upgraded and expanded to provide participants with a homely atmosphere that strengthens the feeling of belonging.

Hostels are well equipped with facilities like public telephone, TV Room and Medical service. All hostel rooms are networked having

24 hours Internet access via leased line. Hostel accommodation is allotted strictly on merit on a first-come-first-serve basis. However,

foreign/NRI students are given preference. A number of private hostels and paying guest facilities are available at reasonable rates

around the campus.

CafeteriaThe Institute has an excellent cafeteria with a seating capacity for 200 persons. Multi-cuisine lunch and snacks are being served in the

cafeteria. A fast food restaurant-cum-convenience store is also there. In addition, a departmental store is located within the premises

to cater to the students' growing needs.

Students’ CornerEssential books, stationery etc., as well as reprographic facilities are available here.

Common RoomThe Institute has a common room equipped with indoor games facilities like table tennis, carom, chess, etc.

Games & SportsThere are excellent facilities for outdoor games and sports like cricket, football, volleyball, basketball, golf and swimming, managed

by a Sports Officer and a Physical Instructor.

TransportationTwo-way transportation is available from prominent locations in Kolkata at scheduled hours based on students’ demand. Transport

facilities for members of faculty and staff and also for visitors are available from the Island near Ruby General Hospital.

Electric Substation and GeneratorThe campus has its own electric substations with two transformers - 750 kVA & 630 kVA - and two gensets - 375 kVA & 380 kVA.

These are maintained as per norms prescribed by the CESC authorities.

Fire Fighting SystemAs per stipulations of the West Bengal Fire Fighting Services Act, dedicated plumbing and fire fighting cylinders have been provided

in each floor of the Institute building.

Banking & ATMA dedicated branch of Punjab National Bank along with 24-hour ATM facility within the campus takes care of the banking requirements

of students and members of staff. It also extends various soft loans to students for their academic necessities.

PostageAll postal facilities are available at East Kolkata Township P.O. located nearby: There is an extension counter of a reputed courier

service within the campus too.

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Discipline l It is expected that students carry themselves with due dignity and decorum within the campus. The sanctity of the Institute must

always be preserved through strict discipline, decent behavior, respect for others and use of appropriate language. It is expected that students accord highest respect to the members of faculty and staff. Any damage to the Institute’s property will have to be compensated by the student concerned. Students must strictly refrain from any such activity that may be detrimental to the interest and goodwill of the Institute.

l Any type of physical and psychological ragging is strictly prohibited within the campus. Any student found contravening these regulations will be expelled from the Institute.

l Smoking, consumption of alcohol, use of drugs, chewing pan and zarda are strictly prohibited within the campus. Offenders will be severely punished as per Institute’s norms and practices.

l Punctuality and regularity in attendance are essential for all classes. It is expected from all students to maintain 80% attendance or else they would be debarred from appearing in the University Examination.

Dress CodeThough the Institute has not adopted any formal uniform, students are essentially required to abide by the following dress code: For Boys: Shirt with Trousers, Footwear- Shoes. For Girls: Salwar-Kameez, Footwear- Sandals / Shoes.

Parents’ InteractionFrequent interactions are encouraged among teachers, Institute authorities & management and parents of students. Parents of prospective students are invited to interact with members of faculty, staff and understand the academic ambience, infrastructure and other quality parameters of the Institute. On completion of counseling and admission process, a Parents’ meeting is held where parents can express their views and expectations from the Institute and aspirations of their wards. Parents’ Meet are held regularly to discuss the overall performance of students.

Mentoring SystemThe Institute has a structured system of Mentoring for its students. Under the process of mentoring, the mentor (teacher) acts as a role model, guide, tutor, coach or confidante. The message is that mentees (students) are worth their time and effort because they are valuable. With their expertise, words and example, they help in expansion of the mentees' horizons and increase their chances of success. The process of Mentoring begins in the First year of a student's stay at the Institute and continues even during the student's professional career.

Alumni Associationl The Institute website has an Alumni page on which all alumni are registered. This site provides alumni the facility to

communicate amongst themselves and exchange available opportunities in industry.

l Alumni Meets are organized at regular intervals through which all students cherish a life long relationship and a nostalgic bonding with the Alma Mater.

Students’ Activities & Achievementsl There is a Students’ Council constituted with sub-committees like Cultural, Academic, Magazine, Games & Sports and various

Clubs to encourage and organize various co-curricular and extra curricular activities. A management festival – PRARAMBH

– is organized by the MBA students every year, in which management students from all over Kolkata participate in debates,

quizzes, role plays, management games, extempore, presentations etc. The annual Cultural Festival – ECLECIA – and the

Annual Tech Fest DAKSHH are organized regularly in which all students participate actively.

l To encourage entrepreneurship activities, an E-Cell (OORJA) has been formed for coordinating with National Entrepreneurship

Network (NEN).

l The Institute’s Foundation Day which falls on Teachers’ Day, (5th September), is also celebrated, with enthusiasm and

reverence.

l Students also organize Freshers’ Welcome to induct the newcomers to the Heritage family and Farewell ceremony for the

outgoing students. MBA students organized NUEVO 2012 (Freshers’ Welcome) and ADIEU 2012 (Farewell programme) on

22nd September 2012.

l In order to improve their skills, students are encouraged to participate in workshops /conferences / competitive events depending

on their qualities, knowledge, and academic performances, organized by other B-schools. MBA students obtained various

awards in the following events by participating in various B-School events. A list of such events where our students have won

prizes during the previous two years is given below:

l Mr. Subham Kundu, one of our MBA student has bagged several prizes contesting in various events – i) He was the

runners’-up in Reality Quiz Show named Dadagiri Unlimited hosted by renowned Cricketer, Sourav Ganguly in Zee Bangla,

ii) Winner in 'Unish-Kuri Face Next 2010' organized by ABP Pvt. Ltd. in RJ category.

Institute Events No. of students

participated

Position/ Prizes Won

Techno-India Business Plan 05 1st

Ad-spoof 03 2nd

Management Game 02 2nd

IISWBM Fin. Mgt. game 02 3rd

Chitra connect 02 3rd

Netaji Subhas Engg. College Debate 01 1st: Won Rs 1200/- in cash

Jadavpur University Business Plan 05 2nd: Prize money - Rs 3000/-

MEC E-Week 50

IBM-NEN Mentor Mela 45

IIM, Kolkata E-Leader Programme 04

NEN National Championship Award in E-Week

50 Runners

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Success at University Examinationsl Mr. Karunakanth Singh bagged a Gold Medal in 2005 from the WBUT for being the topper in MBA among all the colleges.

l Ms. Amrita Bhattacharya was awarded Gold Medal by WBUT for standing 1st in MBA 2007 amongst all colleges.

l Students of the first pass-out batch of 2006-2009 MBA (Evening) programme, Mr. Bratin Maity stood first, Ms. Gargee De

stood second and Mr. Tapas Kumar Halder stood third in the University among all the colleges and were awarded Gold, Silver

and Bronze Medals by WBUT.

l Second pass-out batch of 2007-2010 of MBA (Evening) programme stood first, second and third in the University among all

the colleges and were awarded Gold, Silver and Bronze Medals respectively by WBUT.

l Three students of the 4th pass-out batch of 2009-12 of MBA (Evening) course stood first, second and third in the University

among all the colleges and will be awarded Gold, Silver and Bronze medals during the Convocation of WBUT.

Admission Procedure & Other FormalitiesThe MBA programme at HBS is challenging, the curriculum is rigorous and the selection procedure is highly competitive. As

a result, HBS seeks those candidates whose Analytical and Organizational Abilities, Communication Skills, Motivation and

Leadership indicate strong potential for success.

EligibilityIn keeping with the tradition of academic excellence of the Institute, eligibility criteria are stringent. All aspiring applicants must be Graduate in 10+2+3 system as recognized by Association of Indian Universities/AICTE in any discipline or Graduate in any professional course [Engineering, Medical, LLB (5 years), etc.] of recognized University.

For the programme, candidates appearing in the final year of their Graduation examination can also apply, provided they complete all formalities of examinations within June 2013 and furnish the proof of having met the minimum eligibility criteria by September 2013.

Selection Process l Selection for the day programme will be through CAT 2012, CMAT 2012 and also through WBJEMAT 2013. Candidates with

Common Admission Test (CAT) 2012 score card and CMAT 2012 will be short-listed on the basis of their scores. Foreign and NRI candidates will have to submit their GMAT scores.

Group Discussion and InterviewThe short-listed candidates will be called for Group Discussion (GD) and Personal Interview (PI) in Kolkata. Past Academic Record of candidates and work experiences will also be considered for final selection.

Application ProcessProspectus with Application Form can be obtained from the Institute on payment of Rs.1000/- in cash or by a crossed Demand Draft drawn in favour of “HERITAGE BUSINESS SCHOOL” payable at Kolkata. Applicants can also download the application form, from the HBS website http://www.hbs.edu.in

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Heritage Business School

Particulars Semester I Semester II Semester III Semester IV

Tuition Fees 1,05,000 1,05,000 1,05,000 1,05,000

Development Fees 10,000 10,000 10,000 10,000

Admission Fees (One Time) 15,000 – – –

Library Fees (incl. facilities for Book Bank) 3,000 3,000 3,000 3,000

Membership Fees for Students' Council (One Time) 800 – – –

University Students' Dev. Fees (One Time) 1,100 – – –

Personality Development Fees 15,000 15,000 15,000 15,000

Caution Deposit (Refundable) (One Time) 20,000 – – –

Fees Payable per semester 1,69,900 1,33,000 1,33,000 1,33,000

Total Fees Payable 5,68,900

University registration fees, Video conferencing fees and Seminar fees are payable on actual cost basis or as prescribed by the norms of affiliated University.

The Institute will provide Financial Assistance to highly meritorious students.

Hostel FeeThe candidates who wish to avail of hostel facilities will be allotted hostel rooms on a 'first come first served' basis. Each student staying in the hostel will be required to deposit Rs.10,000 as refundable hostel caution money at the time of admission. Further, the room rent of Rs. 18000 per semester will be payable at the beginning of every Semester.

Cost of meals and other miscellaneous charges for a given month are payable on actual basis at the beginning of the next month.

Educational LoansTo assist deserving students, who may not have the financial means to complete the programme, some leading banks of India have agreed to provide educational loans to the selected students.

Financial Aid & Assistancel Assistance for subsidized Educational Loan from Nationalized Banks.

l Assistance for scholarship/ financial assistance from various Government, Non-Government Organizations and Trusts.

l Assistance through Educational Loan Scheme of West Bengal Minorities Development and Finance Corporation for minority community students.

l Assistance also provided for Railway Travel Concession to eligible students.

MBA (2013-15) Course Fee StructureThe programme fee covers tuition, instructions and course materials, access to and use of the Library and the Computer.

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The whole world is witnessing the impact of global warming which is due to excess carbon emission and is causing ill effect on

the life and health of people all over the globe. Solar plant is one of the suitable ways to reduce carbon emission in the atmosphere

caused by fuel generated energy sources.

India is endowed with solar radiation with irradiation of 4-7 kWh per day, per square meter and enjoys close to 300 sunny days

annually. Solar plant is clean, silent, limitless and free from pollution. Solar power plant has 25 years of life and produces energy

during peak demand time with minimum operating cost. Solar plants are modular in nature, easily scalable, can be built relatively

fast and range from a few kW to MW scale.

To have a pollution free environment and to meet the scarcity of electricity, the Heritage Group of Institutions have taken a

step forward by installing a 100 kWp Stand Alone Roof Top Solar power plant at the Heritage Complex with the assistance of

WBREDA and MNRE, New Delhi, which is first of its kind in the State of West Bengal.

Concern for Environment Future PlansTo meet the global needs, the Institute is planning to add few more areas of specialization in MBA programme in Infrastructure

Management, Retail Management, Logistics & Supply Chain Management, Leadership Management, Project Management and

Entrepreneurship. The Institute also plans to offer Strategic Leadership Programmes for Corporate and Business Houses focusing in

the areas of Human Resource, Marketing & Finance.

The Institute is also in the process of finalizing short and medium term collaborative programmes with Foreign Universities and

Business Schools along with student and faculty exchange programmes with universities of International repute. To strengthen

research activities, The Institute is also planning to have collaborative Doctoral Research jointly with West Bengal University of

Technology and Foreign Universities.

The Heritage campus is located on Chowbaga Road, behind Ruby General Hospital and halfway between the Eastern Metropolitan

By-pass and the Basanti Expressway. The campus is exquisitely landscaped with intertwined roads connecting various buildings

inside the campus. It provides a tranquil surrounding with a backdrop of lush greenery, which offers an aesthetically pleasing and

serene atmosphere, on one hand, and an intellectually stimulating environment, on the other.

Approach to the Institute

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Important Visitors

Mr. Arun Tiwari, Executive Director, Allahabad Bank

Dr. Zahid Gangjee, Former VP-HR, Essar Group, HR Consultant

Professor Bikash Sinha, Department of Atomic Energy, Government of India

Ms. Lucia Puttrich, Minister of the Environment and Energy, Agriculture & Consumer Protection, Germany

Professor Kaushik Basu, Chief Economist & Sr. Vice President - World Bank

Dr. Ranjan Mitter , IIM, Kolkata

Prof. Ajoy Kumar Ray, Vice Chancellor, BESU

Mr. Timir Baran Chatterjee, Sr. Executive Vice President & Company Secretary

DIC (India) Ltd.

Mr. Roopen Roy, Managing Director, Deloitte

Professor Souvik Bhattacharya, Vice Chancellor, Jadavpur University

Mr. Sandeep Bhattacharya, Vice President (HR), BOC (India) Ltd.

Mr. Trevor Newsom, President & VC of Queen's University Belfast

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The supreme excellence is not to win a hundred victories in a hundred battles.

The supreme excellence is to subdue the armies of your enemies without even having to fight them.

The quality of a person’s life is in direct proportion to his commitment to excellence,

regardless of his chosen field of endeavour.

There are no speed limits on the road to excellence.

Excellence is doing ordinary things extraordinarily well.

We are what we repeatedly do.

Excellence, then, is not an act but a habit.

EXCELLENCE

Media Clips

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Heritage Business School994 Madurdaha, Chowbaga Road, Anandapur, P.O. East Kolkata Township, Kolkata 700 107

Tel: (033) 2443 – 0454 / 56 / 57 / 1255 – 58 / 1790 Fax: (033) 2443 – 0455, Email: [email protected]

Help desk: 6501 2200 / 9830292332

www.hbs.edu.in

"Education is not the amount of information

that is put in your brain and runs riot there,

undigested, all your life.

We must have life-building, man-making,

character-making assimilation of ideas."

– Swami Vivekananda