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Marketing as Simple as A.B.C.

Aseem PuriMarketing Manager, Global Fabric Cleaning

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Aseem Puri, 2010

Aseem PuriGlobal Marketing Manager, Fabrics, Unilever

Leading brand innovation for South Asia( 600mn USD portfolio) with projects in SEA

, China and Sustainability

600 Million USD portfolio responsible forGrowth, equity and margins

Three time Winner of Unilever Enterpriseand Chairmans Award

National Finalist,Lead India 2007-08

Author,Fundamentals ofEconomics

( 2 parts), CBSE

Founder,

Investor Training ForumInvestor

Founder,Career WiseCareer GuidanceWorkshops for

18000 students

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1. What are their deepestASPIRATIONS ?

2. What BENEFITS truly turn them on ?

3. What are the biggestCONSTRAINTS which they live in ?

Marketing is as simple as answering

3 questions about your targetA, B & C

I will show you how to do each of these in a simple & easy way

& then illustrate it with some successful examples.

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Defining Your Target Audiencein 10 minutes

Choice 1

Men Women Children

Choice 2

Infant teenager young 20s 30s middle aged old geriatric

Choice 3

Rich Middle class Poor

Who do.Think thatUseFeelWantNeed

LoveHate

http://www.google.com/imgres?imgurl=http://www.carto.net/neumann/travelling/china_tibet_2001/19_pass_kampala/06_poor_child.jpg&imgrefurl=http://www.carto.net/neumann/travelling/china_tibet_2001/19_pass_kampala/&usg=__OUw2PcDVN1C13dYz2xFRTgsCIZs=&h=768&w=1024&sz=120&hl=en&start=20&um=1&itbs=1&tbnid=dkFOc6OGIzW5gM:&tbnh=113&tbnw=150&prev=/images%3Fq%3Dpoor%26start%3D18%26um%3D1%26hl%3Den%26safe%3Dactive%26sa%3DN%26gbv%3D2%26ndsp%3D18%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://3.bp.blogspot.com/_aFUgHABZUG4/Ro_LH_7OJEI/AAAAAAAABBs/i8Lah9zTNdw/s400/middle%2Bclass%2Bout%2Bof%2Bvogue.jpg&imgrefurl=http://arthostage.blogspot.com/2007/07/hypocritical-dishonest-middle-class.html&usg=__l4erH5MNjxY1yJQslrTuyDJ2Ptc=&h=300&w=300&sz=17&hl=en&start=3&um=1&itbs=1&tbnid=hxio8Ec3jCrl9M:&tbnh=116&tbnw=116&prev=/images%3Fq%3Dmiddle%2Bclass%26um%3D1%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.ecu.edu/cs-cas/biology/images/money_1.jpg&imgrefurl=http://www.ecu.edu/cs-cas/biology/newsarchives.cfm&usg=__hcKRiFhyV6LGZ_pFRjO2_OI5nco=&h=300&w=300&sz=30&hl=en&start=2&um=1&itbs=1&tbnid=wbEJk3ol3DxvOM:&tbnh=116&tbnw=116&prev=/images%3Fq%3Dmoney%26um%3D1%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://moca.virtual.museum/bingham/old_man.jpg&imgrefurl=http://moca.virtual.museum/bingham/bingham03.htm&usg=__-i53EX6fAjj8B4q3QwYRekcDsxc=&h=675&w=540&sz=100&hl=en&start=3&um=1&itbs=1&tbnid=-1jOLK-AVprNbM:&tbnh=138&tbnw=110&prev=/images%3Fq%3Dold%2Bman%26um%3D1%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.ghanaweb.biz/GHP/img/pics/22965741.jpg&imgrefurl=http://www.ghanaweb.com/GhanaHomePage/SportsArchive/artikel.php%3FID%3D181134&usg=__tKzsmT3DgftUjZRGj-ikv_yTwfo=&h=512&w=351&sz=28&hl=en&start=15&um=1&itbs=1&tbnid=uE5F4KOjtZ3qkM:&tbnh=131&tbnw=90&prev=/images%3Fq%3D30%2Bman%26um%3D1%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.avfc.co.uk/javaImages/e/a8/0,,10265~6989838,00.jpg&imgrefurl=http://www.avfc.co.uk/page/Paul_Brown/0,,10265~2049175,00.html&usg=__7I2zLIO_u0Obj6SXQDz-EYzD8BI=&h=300&w=460&sz=36&hl=en&start=17&um=1&itbs=1&tbnid=vK4F3X8RXu2ZjM:&tbnh=83&tbnw=128&prev=/images%3Fq%3D30%2Bman%26um%3D1%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.psi4jobs.com/img/youngprofessional.jpg&imgrefurl=http://www.psi4jobs.com/Candidates.php&usg=__9m9KJja0z3HMrMuGQjAxbXjd1t4=&h=500&w=311&sz=103&hl=en&start=7&um=1&itbs=1&tbnid=-7C_BQD0xwiCSM:&tbnh=130&tbnw=81&prev=/images%3Fq%3Dyoung%2Bprofessional%26um%3D1%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://crushable.com/files/2008/07/admphotos299351-shailene-woodley-secret-life-of-the-american-teenager-nc1.jpg&imgrefurl=http://www.open.com.ec/abc-family-the-secret-life-of-the-american-season-1.html&usg=__IdZqfULL0tPqHRf2nqm0FGMHy4M=&h=450&w=300&sz=68&hl=en&start=5&um=1&itbs=1&tbnid=DxIkwWmLIE1jFM:&tbnh=127&tbnw=85&prev=/images%3Fq%3DTEENAGER%26um%3D1%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/commons/a/a9/Young_girl_in_Mauritania.jpg&imgrefurl=http://commons.wikimedia.org/wiki/File:Young_girl_in_Mauritania.jpg&usg=__haJq9TBHwnu_0K1ogc2q5A1qgys=&h=2801&w=2161&sz=1272&hl=en&start=2&um=1&itbs=1&tbnid=j8Y7LVGjfRyZVM:&tbnh=150&tbnw=116&prev=/images%3Fq%3Dyoung%2Bgirl%26um%3D1%26hl%3Den%26safe%3Dactive%26sa%3DX%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.chd.ubc.ca/dhcc/sites/default/files/baby.jpg&imgrefurl=http://www.chd.ubc.ca/dhcc/ourwork/ttyd/community&usg=__gkCzaaGaGUcsBl_LV4GDnWvU2Oo=&h=617&w=617&sz=126&hl=en&start=1&um=1&itbs=1&tbnid=HcaOLT9DE_--VM:&tbnh=136&tbnw=136&prev=/images%3Fq%3DBABY%26um%3D1%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.healthychildcare-wa.org/_images/fingerpaint.jpg&imgrefurl=http://www.healthychildcare-wa.org/&usg=__j8ZT9NLdP7KmsCdE8WmYP_vBGtw=&h=390&w=400&sz=109&hl=en&start=2&um=1&itbs=1&tbnid=IeAo0ABfFTwdUM:&tbnh=121&tbnw=124&prev=/images%3Fq%3Dchild%26um%3D1%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://fragranceonline.org/catalog/images/Gucci%2520by%2520Gucci%2520Ad%2520Campaign%25201.preview.jpg&imgrefurl=http://fragranceonline.org/catalog/index.php%3Fmanufacturers_id%3D35%26page%3D1%26sort%3D2d&usg=__uyZ2Ic_AO7BZjzo3mgO1Iga3dj0=&h=550&w=376&sz=103&hl=en&start=11&um=1&itbs=1&tbnid=XHH_JbKqtcilNM:&tbnh=133&tbnw=91&prev=/images%3Fq%3Dwoman%2Bgucci%2Bad%26um%3D1%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.mimifroufrou.com/scentedsalamander/images/The-One-Men-Advert.jpg&imgrefurl=http://www.mimifroufrou.com/scentedsalamander/2008/04/dolce_gabbana_the_one_for_men.html&usg=__FYiWZhU6P74y6FdRKlLSSoO-Q4Y=&h=493&w=378&sz=61&hl=en&start=28&um=1&itbs=1&tbnid=0EFxO-WIk2bWlM:&tbnh=130&tbnw=100&prev=/images%3Fq%3Dmen%26start%3D18%26um%3D1%26hl%3Den%26safe%3Doff%26sa%3DN%26gbv%3D2%26ndsp%3D18%26tbs%3Disch:1

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Finding the A - ASPIRATIONS

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Finding their ASPIRATIONS inone conversation

Ask 10 powerful questions to 5 members of your target audience

1. Who matters the most in your life ?2. What do u regret ?3. If u had to create a TV show about your ideal life, what would be its story ?4. If you knew you were going to die, what would you want to do the most ?

5. What is the best / worst moment of your day / week ?6. If you got a 1000$ right now, what would you spend it on ?7. Tell us about the happiest / best / most memorable moments for you ?8. If you could change something about your work / life / family what would you ?9. Whos life do you really like ?10.What are your dreams / what do you dream about ?

And after each of these 10 questions ask yourself or them WHY

Write all the aspirations & then you can do forced ranking if u want

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We asked Asian Youth the same

& found these ASPIRATIONS

Make a markon the world, now

Sex, lots of it, now

Wheres the

next milestone

I dont know if theres

anything I dont want

I did that too( got one

life)

http://www.google.com/imgres?imgurl=http://2.bp.blogspot.com/_8l1do8wB7Mg/SKbjiw2ak5I/AAAAAAAABT8/DPdcmAHN4GI/s320/000.png&imgrefurl=http://princessdsmusic.blogspot.com/2008/08/ashley-tisdale-and-lucas-grabeel-i-want_27.html&usg=__co5JvnWzb5J2KyQ3r6eJ2ueCOFQ=&h=318&w=320&sz=225&hl=en&start=2&itbs=1&tbnid=djL9InbDuTFF4M:&tbnh=117&tbnw=118&prev=/images%3Fq%3Di%2Bwant%2Bit%2Ball%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.corante.com/mooreslore/archives/images/larry%2520page%2520and%2520sergey%2520brin.jpg&imgrefurl=http://mooreslore.corante.com/archives/ecommerce/&usg=__7phk90PaoHmvKrILK-abwG0ggrk=&h=373&w=512&sz=28&hl=en&start=4&itbs=1&tbnid=-34l_kc6nl0G5M:&tbnh=95&tbnw=131&prev=/images%3Fq%3Dsergey%2Bbrin%2Band%2Blarry%2Bpage%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://2.bp.blogspot.com/_8l1do8wB7Mg/SKbjiw2ak5I/AAAAAAAABT8/DPdcmAHN4GI/s320/000.png&imgrefurl=http://princessdsmusic.blogspot.com/2008/08/ashley-tisdale-and-lucas-grabeel-i-want_27.html&usg=__co5JvnWzb5J2KyQ3r6eJ2ueCOFQ=&h=318&w=320&sz=225&hl=en&start=2&itbs=1&tbnid=djL9InbDuTFF4M:&tbnh=117&tbnw=118&prev=/images%3Fq%3Di%2Bwant%2Bit%2Ball%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://media.rd.com/rd/images/rdc/books/7-stages-of-marriage/ultimate-sex-guide-for-newlyweds-af.jpg&imgrefurl=http://www.rd.com/living-healthy/the-ultimate-sex-guide-for-newlyweds/article31633.html&usg=__WJ7evTVAG0QAawffVcXHRmNKRXs=&h=373&w=492&sz=26&hl=en&start=1&itbs=1&tbnid=rDGpZQ4TBFYOEM:&tbnh=99&tbnw=130&prev=/images%3Fq%3Dsex%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1

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Finding the big B

BENEFITS

Benefits are the only reason why consumersbuy your brand / product

Our mission is to find thetopmost unique Benefits our brand can own

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The BENEFITS Conversation

USAGEDo you use it ? Why / Why notHow and when do you use it ?

FEELINGHow do you feel when u use it ?

When others feel it ?When u dont have it ?

What do u love / hate about it ?

PROBLEMSWhat problems does this solve ?

What happens when u dont have it ?

WHOs BEST

n WORSTN WHY

http://www.google.com/imgres?imgurl=http://www.jumpstartcareers.com/winner_loser.jpg&imgrefurl=http://www.jumpstartcareers.com/intern5.htm&usg=__E122GAeCFIHkGXg2sJy7sd1GykQ=&h=754&w=637&sz=259&hl=en&start=2&itbs=1&tbnid=YPs0vChLAMd9yM:&tbnh=142&tbnw=120&prev=/images%3Fq%3Dwinner%2Bloser%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.mommygoggles.com/wp-content/uploads/2009/04/81153_the-transformation-of-biggest-loser-winner-michelle-aguilar1.jpg&imgrefurl=http://www.mommygoggles.com/why-milk/&usg=__CGqVMG3YMjAgRAXrnQfAktA5m3E=&h=296&w=415&sz=69&hl=en&start=8&itbs=1&tbnid=40nWF6f4h8gUbM:&tbnh=89&tbnw=125&prev=/images%3Fq%3Dwinner%2Bloser%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.webdesigntutorials.net/tutorials/photoshop_tutorials/images/heart/heart_pic9.gif&imgrefurl=http://www.webdesigntutorials.net/tutorials/photoshop_tutorials/photoshop_tutorials_Create_a_Heart.php&usg=__mD9oFop7HpPTMEatlen2c7vM_xA=&h=300&w=300&sz=26&hl=en&start=5&itbs=1&tbnid=ovlG72okwu1N3M:&tbnh=116&tbnw=116&prev=/images%3Fq%3Dheart%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://menknowpause.fooyoh.com/menknowpause_lifestyle_living/files/attach/images/3004/169/440/004/woman-shaving.jpg&imgrefurl=http://menknowpause.fooyoh.com/menknowpause_lifestyle_living/4440169&usg=__IxYX1X7n82ycct3MnGvHWBldJ6o=&h=500&w=355&sz=102&hl=en&start=3&itbs=1&tbnid=XJ7yIlixY0WUSM:&tbnh=130&tbnw=92&prev=/images%3Fq%3Dshaving%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1

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3 steps to pick your BENEFIT

1. List all the benefits from the above conversation & offer them to consumersas choice cards rotating them in multiple choiceeg. Detergents

1Whiteness 2stains 3freshness 4germ kill 5colour care

2. Rank all the competing brands on each of these attributes

3. Select the highest ranked benefit not strongly owned by a competitor already

http://www.google.com/imgres?imgurl=http://www.bemmelzeefdruk.nl/fileadmin/bemmelzeefdruk.nl/images/clothes_rack.jpg&imgrefurl=http://www.bemmelzeefdruk.nl/fileadmin/bemmelzeefdruk.nl/&usg=__QO_ptWvv9Oana80g0H8uL7L6RW8=&h=600&w=800&sz=165&hl=en&start=2&itbs=1&tbnid=erux39tIVRpENM:&tbnh=107&tbnw=143&prev=/images%3Fq%3Dclothes%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://wpbkids.files.wordpress.com/2008/08/germs.jpg&imgrefurl=http://wpbkids.wordpress.com/2008/08/18/germsdouble-yuck/&usg=__p_spQXg0gvdykhJRMHpOIlC_5Ss=&h=553&w=534&sz=82&hl=en&start=1&itbs=1&tbnid=3Tvv4tviuK9QlM:&tbnh=133&tbnw=128&prev=/images%3Fq%3Dgerms%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.dreamstime.com/freshness-thumb3205327.jpg&imgrefurl=http://www.dreamstime.com/royalty-free-stock-photography-freshness-image3205327&usg=__VOToGAAwbPCBDXlcZGoK4V2nD5s=&h=300&w=300&sz=79&hl=en&start=2&itbs=1&tbnid=mygXILk01TXhCM:&tbnh=116&tbnw=116&prev=/images%3Fq%3Dfreshness%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.bestway-cleaning.co.uk/img/stains.jpg&imgrefurl=http://www.bestway-cleaning.co.uk/stains.html&usg=__Sa0GQ-Ee6uastgzJBSVwrcG_p_A=&h=404&w=296&sz=19&hl=en&start=1&itbs=1&tbnid=h7XPVdWonZ8B1M:&tbnh=124&tbnw=91&prev=/images%3Fq%3Dstains%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://i.ivillage.com/BS/fashion/casual_chic/springdresses06/BS_WhiteDress_366.jpg&imgrefurl=http://sasthamcotta.wordpress.com/2008/08/26/&usg=__kbsieSGXFMZR5_tDavGyNS53UFY=&h=366&w=300&sz=17&hl=en&start=3&itbs=1&tbnid=W5H9ZmcVpIBkYM:&tbnh=122&tbnw=100&prev=/images%3Fq%3Dwhite%2Bclothes%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1

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Top benefits for youth

BENEFITS

No one else has it, atleast not now / My 15

minutes of fame

Momentarypleasures most

important

My quirks makeme different

Its ok toexperience the

other side

Sometimes, I do want to actresponsible ( to see what its

like !!)

http://www.google.com/imgres?imgurl=http://www.windycitymediagroup.com/images/publications/wct/2004-04-28/YouthProtest1.jpg&imgrefurl=http://www.windycitymediagroup.com/gay/lesbian/news/ARTICLE.php%3FAID%3D4801&usg=__iDGlnzgeFi8awZg3ZXK2WCx2TBQ=&h=525&w=701&sz=122&hl=en&start=3&itbs=1&tbnid=N8ZSLgUZKyhK2M:&tbnh=105&tbnw=140&prev=/images%3Fq%3Dyouth%2Bprotest%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://israbox.com/uploads/posts/2008-05/1211523239_va-ibiza-opening-party-2008-450.jpg&imgrefurl=http://www.israbox.com/2008/05/23/va-ibiza-opening-party-2008-2cd-2008.html&usg=__oh_slIMBuPAwsOgSs_0fjsq_K9o=&h=450&w=450&sz=54&hl=en&start=7&itbs=1&tbnid=fx6QjMQ-5iLMjM:&tbnh=127&tbnw=127&prev=/images%3Fq%3Dibiza%2Bparty%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://freeipads.net/images/ipad/ipad.jpg&imgrefurl=http://freeipads.net/&usg=__Tgii9QwQqGHfL0nGMS7noO8C3Jw=&h=513&w=916&sz=334&hl=en&start=18&itbs=1&tbnid=9DGvyY9sK4b-EM:&tbnh=82&tbnw=147&prev=/images%3Fq%3Dipad%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.mapds.com.au/newsletters/0807/iphone_home.gif&imgrefurl=http://www.mapds.com.au/newsletters/0807/Newsletter_18_July_2008.htm&usg=__9BQoqRpk7EGBuSYVGp8OxkJcEoQ=&h=495&w=300&sz=41&hl=en&start=1&itbs=1&tbnid=AaWJZbhjD6s-CM:&tbnh=130&tbnw=79&prev=/images%3Fq%3Diphone%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://bmd900.files.wordpress.com/2009/10/blackberry-post3.jpg&imgrefurl=http://bmd900.wordpress.com/2009/10/13/blackberry-addiction-or-just-the-best-gadget/&usg=__JC-cPeI8xwjal-cpyhvvpIrRKxw=&h=900&w=600&sz=486&hl=en&start=1&itbs=1&tbnid=YEY3yDPWvHDZKM:&tbnh=146&tbnw=97&prev=/images%3Fq%3Dblackberry%26hl%3Den%26safe%3Doff%26gbv%3D2%26tbs%3Disch:1

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Finding the CONSTRAINTS

Constraints are limitations in your targets life

that can affect their purchase / usage

What do they have a lot of a little not at all ?

What is it that they think they cannot have ?

What media do they have access to and which do they lack ?

Which of the following do they lack in their life ? Money ( basics) Time Relationships Resources ( water, education, energy)

Health

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Aseem Puri, 2010

Youth CONSTRAINTSMy morals

are ok

No time for tv,always on the

phone

I will get ahead but not fight tradition

Work never ends, life isalways running 1 hand / 1

minute

Mix, match, bend, warp,tie, cut, sweeplet me

do it

http://www.google.com/imgres?imgurl=http://i43.tinypic.com/oqm0q8.jpg&imgrefurl=http://ioleinfashion.blogspot.com/2009/01/mix-n-match.html&usg=__E31eNOVrRs-Mgde40sW4-UjQXqw=&h=960&w=720&sz=67&hl=en&start=15&itbs=1&tbnid=nRU67hPuDfK45M:&tbnh=148&tbnw=111&prev=/images%3Fq%3Dmix%2Band%2Bmatch%2Bfashion%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1http://www.google.com/imgres?imgurl=http://www.higherbebington.wirral.sch.uk/games/24hour.jpg&imgrefurl=http://www.higherbebington.wirral.sch.uk/gamesy4.html&usg=__HXdrxNx8E4mD1-REDwwI0myvX5U=&h=400&w=550&sz=18&hl=en&start=3&itbs=1&tbnid=rt_Ltt4OrbkX3M:&tbnh=97&tbnw=133&prev=/images%3Fq%3D24%2Bhour%2Bclock%26hl%3Den%26safe%3Dactive%26gbv%3D2%26tbs%3Disch:1

8/2/2019 Hoi Thao Marketing as Simple as a.B.C

14/15

Aseem Puri, 2010

ASPIRATIONS ?

BENEFITS

CONSTRAINTS

Marketing is as simple as.

8/2/2019 Hoi Thao Marketing as Simple as a.B.C

15/15

Aseem Puri, 2010

If you want to know more, contact me

Email Aseem.puri@unilever.com

Twitter.com/Aseempuri

Facebook Aseempuri

Phone +6591133194

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