Holy Family University

ADDIE Model and Benchmarking for choosing a Learning Management System

Andrew Pron, Ed.D.andrew.virtualtown.biz/holyfamily

“A vision without a plan is an hallucination.”Dr. Freeman Hrabowski, University of Maryland Baltimore CountyEDUCAUSE Conference, January 17th, 2014

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Instructional Design Discussion

Phone Interview (9/14): Committee said one goal of the Instructional Technologist is to work with a committee to implement a LMS by Fall of 2016.

ADDIE Model of Instructional Design. Focus on Development Stage of ADDIE and specifically

benchmarking.

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What is the ADDIE Model?

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Focus on Development stage of ADDIE Model

3B – Benchmarking and Selecting the Instructional Technology

"I didn't think— I investigated.”

Wilhelm Conrad Roentgen (1845-1923), when asked what his thoughts were at the moment when he discovered X rays.

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Benchmarking – Learning From Others

Cartoon and Copyright by Gary Larson

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Benchmarking & Lessons Learned

ASTD's Benchmarking Philosophy:  Benchmarking outside of one's own industry or region provides immeasurable value. The opportunity to see different perspectives on the same issue, and how organizations in different industries approach the same challenges, offers the potential for revolutionary improvement not otherwise possible. “…We believe our ability to keep Motorola on the cutting edge of being able to match our educational solutions to critical business needs is due, in part, by our membership in the Benchmarking Forum.”

Jill Brosig, ManagerMotorola University (2001)

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Benchmarking

What benchmarking is: A best-in-class comparison:

Products Processes Mission and goal attainment

A search for best practices: Locate the “lighthouse” colleges

A means of stimulating thinking (or brainstorming, discussion, etc.) What benchmarking is not:

A way to make you feel better (or worse) A copycat process:

Copying competitors can be counter-productive A strategy to employ when things are going bad

Identifying benchmarking partners: Internal (other departments) Professional societies Listservs Management roundtables; Lunch-time-learning Case studies White papers and information portals

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BenchmarkingAmerican Productivity Quality Center (APQC)

Plan: Identify the Best-In-Class (who should I benchmark against?) and key measures.Collect: Conduct site visits to collect data (but only collect the data you need!).Analyze: Identify best practices and develop plan for change.Adapt: Adaptation and/or adoption of the identified best practice.

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The Ultimate Goal Of Benchmarking:Adding Competitive Advantage

Colleges only (?) How will this technology make us better than the competition?

Product differentiation Faster? Better? Cheaper?

Support activities (e.g., accounting, training, etc.) can be sources of competitive advantage.

Every project must be designed to add competitive advantage.

Technology Used

Web 2.0 Tool Powtoons- I used Powtoons to demonstrate an excellent resource for reluctant faculty members. The software is web based, user friendly, imports media from a variety of sources, can be published in many formats and uploaded to a LMS, web site, etc.

Adobe Dreamweaver- HTML editor for creating web content.

Office 365- PowerPoint

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