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HORROR FILM POSTERS ANALYSIS MEGAN TILL

Horror Film Poster Research & Analysis

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Page 1: Horror Film Poster Research & Analysis

HORROR FILM POSTERS ANALYSIS

MEGAN TILL

Page 2: Horror Film Poster Research & Analysis

House Of WaxThe main image that has been used is a picture of a naked women with wax dripping off her. This would appeal to teenage boys more because it is a naked women and the two of the five actors/actresses that are starring in the film are Elisha Cuthbert and Paris Hilton. Theses two actresses will appeal more to the teenage boys to go ad what it because they would see them as two beautiful women. Looking at the image that has been used, to make people aware of that the film is about is that the eyes have been darkened to make it look a horror film and also the women that has been used looks a human and has melting wax over her body. This makes it look like a horror because it is like she is being waxed alive and that it is a sign of murder the way the women is laid like she had fallen to the ground unexpectedly. The overall colour for the poster are dark colours to show the audience that it is doing to be dark scenes. Which you associate dark colours with the dark side such ad hell and death.The title has been in normal but bold text. This is a quite simple text but the colour that has been used is a colour you see when you have lit a candle and it has hardened up. The use of the tagline is a rhyming to make it seem that the film has a bit of comedy on as well as it being a horror. The way they have used the words and put a fill stop after each one makes it more punchy and more effective because the audience will see it and will wonder what is going on and will want to find out.

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The first thing which my eyes draw to is the image in the centre of the poster. The big 4 looked like a key hole where the 4 has been cut out of the black background and a women is looking through. Also with the film called ‘scream’ it looked like the women has screamed which has made the 4 look uneven. The way the 4 has been smudged makes it look more effective and scary. This image idea has been a theme with all scream films. (scream 3) The uses of colours all contracted each other. The colour red makes it look like there is a death or violence scene because people associate the colour red with death, blood, danger etc. On the image, the way the eye is dominate with the colour blue, this eye makes it look a little evil because it is staring out into the audience and it is wanting to get peoples attention. The text that has been used for the title is bold and white, this is good because you can then see what the name of the film is called, but the style of font that has been uses relates to the image as the ‘M’ as been made to look like a dagger. And the ‘A’ has been replace by the 4 to make it look different from just having the title scream 4. The tag line that has been used is coming across that a new life new start. The meaning of new decade new rules could imply that something bad is going to happen because of a new beginning?

Scream 3

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The background image that has been used is ghosts coming out of the lake once they have been killed. This image of the people coming out of the lake shows that something has happened. The dark colours suggest that they are coming out of the water because it is a dark blue. Dark blue is associated with the cold and ice. Another reason that the colour could be dark is because that it could be a dark film and there has been turn of events. The lighter blue towards the sky and the mood shows the audience that they come to light with the bit of light? The title Ghost lake is in a bold style so that people can see what it is called, but also the colour that has been used is not quite a white it is a off coloured white so it looks icy. This could be link with the darker colours because the two colours both could mean the same thing . The tag line that has been used is to suggest that it is a dark film because it says ‘evil rises’ so this could draw the audience in because they would want to now what is going to happen when the evil rises. On the other hand this could lead to why the people are coming out of the lake as the fact that have been evil or evil has forced them into the lake.

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http://www.youtube.com/watch?v=o9uEkTPchIo

Hide and Seek

The trailer, for hide and seek is good because it used some of the clips from the film but make it all make sense. If you hadn't seen the film you would understand what is going on before you watch the film. They start the trailer off in a big city where most people can relate to and can imaging what a city looks like and the surroundings is like. The main image you get when you watch the trailer is the father and daughter relationship and people can see what goes on because of deaths to a parent and what can go on in there relationship, by watching the trailer there looks like tension becomes between the father and daughter. With the father and daughter moving house they move to a traditional setting in a horror movie and old house in the country. The use of dark colours in the trailer means there is going to be dark scenes, the audience would relate that dark colours are related to death and the dark side. So could this mean someone has a dark side as well as a good side like a split personality? Having the names of the main actors/actresses Robert Daniro and Dakota Fanning in the trailer shows the audience who is starting in the film and also shows who are the main characters in the film, this will make the audience more interested in the film if they know who is in the film. If they don’t know who they are then by looking at the trailer or even just looking at the front cove it will make you interested in the film.

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Summary of Research

Looking at all the horror film posters they all have in common they all pretty much have the same colour themes. They all mainly uses dark colours or simple pictures to make it look more scary and spooky. But most of the colours that have been used are used throughout the film. Using dark colours shows what kind of genre it is so when people see it they will automatically see that it is a dark film and a horror. On every from cover of a film poster they use an image which shows what main theme to the film or the main charter in the movie. This will because to show the audience who is staring in the film and it might make them want to watch the film just because they are the main role. Also, the image that is being used on the front cover also shows a scene from the film and it might draw the audience in to come and watch this film because of the interesting image and they might want to watch it to see what happens. Another feature most posters use is the styles of fonts, most of the have a similar theme in the styles they use. Some are quite simple but having simple title fonts will make it easier for people to read it and then they can focus on the image more. Most of the title of horror are placed at the bottom of the poster so that there is more room for the image and also that all the text it together in one place. Sometimes it looks better like that so then your not looking for the text all over the poster. When I do my poster I will include all the elements that a professional post uses and try make it as profession as I can. I will use the same colour theme as most horror films, dark colours. When I do my title I will use a different font to what most horror films use but it will still be simple and easy to read. I will make the poster look interesting and make sure it draws the audience in. I will also use the same layout as most horror films to make it the same in someway but my own in others.

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DIGITAL PLANNINGSUBMISSIONS

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Images

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FontsCatch Me If You Can – double feature

Catch me if you can - bloody

Catch me if you can – Gypsy Curse

Catch me if you can – SF Gushing Meadow

Catch me if you can – Horror Sketch

Colour scheme

The reason I have chosen these fonts because they all show that there is blood in the film, having these fonts also show the audience that it is a horror and something is going to happen so it will make them watch it so then they can see what will happen. All the fonts that I have chosen look quite similar but they all link into the theme.

The font that I will used will either be the second one or the forth one because they are different from each other and they would appeal more with my film. They both look scary and edgy so the audience will get a feel of what the film could be about just by looking at them two fonts. Another reason why they are my favourite is because it will give you the shivers or a cold feeling when you see the final film poster they will all link together.

I have chosen these images because most horror films have the same colour theme and go with the same colours. Black and red are the most common colours that are used in a horror film poster. This will be because red and black are associated with death, danger and blood.

The reason I have picked orange and white is because the film ‘Hide and Seek’ that I researched used them colours which is different from other horror film posters. This inspired me to choose these colours because they are different but also because orange can be a sign of danger as orange is associated with fire.

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Digital Flat Plan 1

CATCH ME IF YOU CAN

I

CAN

SEE

YOU

July 13

Page 11: Horror Film Poster Research & Analysis

Reason why?

The reason I have chosen this design because it shows the main location in the movie and because it looks good because it shows the litter girl crying and a silhouette of someone watching her. I think this will draw the audience in because it looks interesting and because of the text I have chosen it makes it more edgy and people will wonder what will happen. Just having the images doesn’t really give away what is going to happen but the style of texts opens up different doors of what can happen. Seeing the title and the tagline they link together, you associate them words with the game of ‘tag’ so people might get an image of that in there heads but having the tagline will leave the audience wondering what is going to happen. With having an image of an old house as well will make more exciting in the film and people can picture what old houses can be like and most horror film have an old house in and they can cause different things.

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CATCH ME IF YOU CAN

I can see you

July 13