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HOW TO GET 160`000 NEW SUBSCRIBERS IN BULGARIA IN 2014?
FLEET MANAGEMENT and M2M BUSINESS PROPOSAL
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About us
World in pocket LTD was established as an IT solutions company in order to serve the emergent necessity for wireless technology and its applications. Now after more than 11 years of experience we work exclusively in the field of telemetry systems for control and optimization of fleet and human resources. We continuously invest funds to enhance the capacity of human resources, to offer quality products and maintain a high level of customer service.
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Our devices are used in many GSM projects of Deutsche Telecom and Vodafone throughout Europe:
GSM Voice Fax is a multifunctional Device designed for facsimile and voice transfer. It works as fixed line Equivalent and gives a possibility to Send and receive fax.
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RUT500 is compact HSPA+ 3G router with high speed wireless and Ethernet connections. Internal HSPA+ modem can reach download rate of up to 14.4Mbps. External antenna connectors make it possible to attach desired antennas and to easily find the best signal location.
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Bulgarian market observation
Market of over 2 Million commercial vehicles; Market for over 3 Million potential subscribers; Less than 30% are monitored with GSM/GPS
equipment; Almost 2 Million of potential subscriptions for
GSM operators for M2M package;
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New service1
Oriented to: All companies which have it’s own transport
and employees; Private users, which want to control their own
vehicles and to provide security for their family;
Main advantages: Affordable to everyone; Pay only for services you are using; Get lots of benefits;
Fleet Management
Basic GPS tracker
Advanced GPS trackers
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Small size Green driving(ratings
of acceleration, breaking, cornering)
Over speeding Authorized driving (up
to 50 ID buttons) immobilizer
GPS/Glonass/Galileo tracker Multi system positioning
engine
Ignition on/off Monitor fuel
consumption Acquire CAN
data Monitor
temperature level in refrigerator
Fleet Management & tachograph download adapter
Solution is created for transport companies, which must present DDD files to state department in fixed period. This is possibility to download DDD file remotely, without the need to use drivers or other workers time and expenses to get these files.The adapter connects to the Digital Tachograph of the vehicle with FM device for remote DDD files downloading. So you can remotely download DDD files to your PC.
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What new service will do?
Vehicle security (alerts about unauthorized usage, find your car when it is stolen);
Transport control (where is or was your transport?);
Exploitation (never forget when to change oil, breaks, tires...);
Operation costs (always know how much your car costs to you – fuel, repair, parts and other expenses, all in one place);
Prevention (alerts about over-speeding, going in/out of particular geo-zones);
Personal security (personal tracker GH provides best security for your family and employees)
Travel routes and costs planning;
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Affordable to everyone –service price only 6 EUR per month!
6 EUR – including GSM service, fleet management service and equipment costs (with 24 month contract) excluding VAT.
Installation costs will be paid separately to the installation service provider.
Insurance companies will apply discounts for the users of this service, which is not calculated into 6 EUR price.
Most of fleet management service providers charge 10-15 ЕUR per month for service only (not including equipment costs).
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Discounts for insurance
Insurance companies will offer 5-20% discounts for Kasko insurance.
Discount size will depend on risk size, which will be calculated from this data:
Kilometers driven per year; Kilometers driven inside/outside city/town; Kilometers driven day-time/night-time; Amount of speed violations;
Additional discount could be applied for civil insurance.
10% discount for 1000 EUR insurance would almost cover service costs, making it free.
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Service differentiation
There will be 3 levels of service:
“Basic” – basic fleet management; “Optimal” - additional alerts and other services; “Superior” - high priority for security;
Each level will provide different package of services. All services will use same hardware, same package
from GSM operator (GPRS traffic 25MB, plus 10 SMS per month), additional services will be provided via server configuration.
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Service price policy
“Basic” service price – 6 EUR per month with 24 month contract (excluding VAT). Price structure:
2 EUR – GSM/GPS equipment (FM4200 or FM1100); 2 EUR – GSM operator service costs(25 MB GPRS
traffic + 10 SMS); 2 EUR – fleet management service (servers, web
application development, 24/7 support);GSM/GPS equipment will be subsidized by Globul.
Globul will collect 20% more money from subscribers during the contract period.
Installation costs would be paid separately to installation service providers by the customer (there will be many companies in each city, providing this service). Installation will cost 15-25 EUR (0,5 – 1 hour of installation job), depending on vehicle type and services which customer chose.
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“Optimal” & “Superior” services
„Optimal“ service price would cost +2 EUR compared to“Basic”
Total: 8 EUR / month with 24 month contract
+1 EUR for GSM operator, +1 EUR service;
„Superior“ service price would cost +6 EUR compared to“Basic”
Total: 12 EUR / month with 24 month contract
+3 EUR for GSM operator, +3 EUR service;
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Sales plan
Target market - more than 1 Million commercial vehicles and 2 Million potential subscribers ;
Campaign starting date - new service would be launched in ‘1st quarter of 2014
Target to reach 60’000 installations during 2014: 2014 1Q - 2’000 installations / subscriptions 2014 2Q - 8’000 installations / subscriptions 2014 3Q - 20’000 installations / subscriptions 2014 4Q - 30’000 installations / subscriptions
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income
If sales targets are reached Globul would receive the following income (4 EUR per client):
2014 1Q - total 2’000 subscriptions = 8’000 EUR
2014 2Q - total 8’000 subscriptions = 32’000 EUR
2014 3Q - total 20’000 subscriptions = 80’000 EUR
2014 4Q - total 30’000 subscriptions = 120’000 EUR
Approximately 240 000 EUR in 2014
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New service 2
Our new service is locating of people and animals trough specialized mini GPS devices.
This solution gives lots of possibilities for control, tracking and monitoring of people and animals.
Main clients: Children Companies with big staff Post Security guards Elder citizens Every household with lovable pet
Mini GPS Devices
Personal Tracker Mini GPS Tracker
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GPS module Geo fence zones Alert messages Waterproof feature Comfortable collar
GPS module Possibility to dial 8
configurable phone numbers
Panic button Man down function
Product bundling is possible
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Affordable to everyone service price
only 5 EUR per month
5 EUR – including GSM service, fleet management service and equipment costs (with 24 month contract) excluding VAT.
Most of fleet management service providers charge 8-15 ЕUR per month for service only (not including equipment costs).
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Service price policy
“Basic” service price – 5 EUR per month with 24 month contract (excluding VAT). Price structure:
2 EUR – GSM (specialized mini device); 1 EUR – GSM operator service costs(10 MB GPRS
traffic); 2 EUR – fleet management service (servers, web
application development, 24/7 support);GSM equipment will be subsidized by Globul. Globul
will collect 20% more money from subscribers during the contract period.
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Sales plan
Target market - more than 2 Million potential subscribers ;
Campaign starting date - new service would be launched in ‘1st quarter of 2014
Target to reach 100’000 installations during 2014:
2014 1Q - 5’000 installations / subscriptions 2014 2Q - 20’000 installations / subscriptions 2014 3Q - 30’000 installations / subscriptions 2014 4Q - 45’000 installations / subscriptions
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income
If sales targets are reached Globul would receive the following income(3 EUR per client):
2014 1Q - total 5’000 subscriptions = 15’000 EUR2014 2Q - total 20’000 subscriptions = 60’000 EUR2014 3Q - total 30’000 subscriptions = 90’000 EUR2014 4Q -total 45’000 subscriptions = 135’000 EURApproximately 300 000 EUR in 2014
Why ?
Proven brand on Bulgarian market offering high quality telecommunication services.
Globul has developed a wide distribution network serviced by young and highly qualified specialists.
They constantly invest in their network, services and new technologies.
Globul offers the highest quality 3G network in the country with the best coverage.
They are reliable partner with excellent attitude towards their customers.
The company has a responsible attitude to the environment with long-term ecological strategy.
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Main projects completed by WIP
Yambol municipality
We created an intelligent solution for control of public transportation for one of the largest municipalities of Bulgaria (Yambol). With the GPS-system, and in particular the “Geo fence”-function, which assures vehicles remain in their zones of operation, the buses now operate on a precise schedule, routes and stop at all bus-stops.
Consortium Titan
We developed a solution for the Consortium Titan (the company operates in almost all big district cities in BG and in 65% from the territory of the capital Sofia) by which they are able to monitor in real-time the positions of Refuse-collection containers, oars and sprinklers of snow-ploughs. The successful implementation of the system that sends data from GPS –terminals of “Titan” to the server of metropolitan inspectorate, allows the government bodies to monitor every single machine which cleans the city.
Main projects completed by WIP
Siemens BulgariaDue to our GPS system, Siemens Bulgaria has the ability to
monitor and control its huge fleet. Liftcom We created a project for one of the leading elevator repair
companies in Bulgaria “Liftcom”, which allows monitoring over the performance of employees, using an integrated barcode system and a PDA device (Could also use barcode readers from mobile phones). This system also allows them to monitor the volume of materials leaving or entering their facilities.
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Main projects completed by WIP
Emergency call centerIntegrated system for an Emergency call center for elderly and
disabled people. The dispatchers in this center monitor on a special web application the actual position of the monitored citizens, assist, and support them in emergency situations. A communication device (Handheld GPS/personal tracker) given to the citizens will automatically capture the GPS signal, calculate the location and send it to the dispatch center. If there is any treat the citizen can press the alarm button and the device immediately notifies the controller where his position is and whether there is a need of emergency medical assistance. When a citizen sends a distress call the dispatcher can easily send all the necessary information like exact location, blood type, history of illness, age, etc. to the medical unit which has been sent.
Traffic lightsSystem for wireless monitoring of traffic lights in Bulgaria. The
target of this system is to send an immediate notification in the event of any malfunction in the traffic lights.
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Main projects completed by WIP
Indoor navigation systemIndoor Navigation system for visually impaired people. The
system is only for indoor usage of VIP to provide a real time based navigation from their current position in the building to the destination location in the building. The system is based on voice command using sensors, beacons and a user friendly device for VIP.
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Service centers
Districts served Base – addressContact person
Telephones e-mail
Sofia, Pazardzhik, Pernik
Sofia-1111, str.”Andrei Nikolov”26.А, str.”Nikola Gabrovski”100
Aleksandar Boyadzhiev,
024214107, 0893387067
PlovdivStr.Kuklensko shose 17
Emil Krumov 0896601966 [email protected]
Veliko Tarnovo, Lovech, Gabrovo
Veliko Tarnovo, str. “Bulgaria" 17
Dimitar Velev062628757, 062603071, 0888542569
PlevenStr. Samoil 79
Milen Nikolov
064 80 20 80 088 880 24 53 [email protected]
Yambol Yambol Meshinev 0898681355 [email protected]
Varna, DobrichVarna, bul.”Chatalga” 14
Anton Obretenov
0888670623 [email protected]
Shumen, Razgrad, Targovishte and
region
Shumen, bul. “Simeon Veliki" 46, ent.2-3
Ivaylo Ivanov054800808, 0895756779
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www.wip.bg, e-mail: [email protected]
Sofia 1111, 26A Andrei Nikolov str., tel.+359 2 421 41 07
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