Brightcove Inc.

Streamlining Video Across The Enterprise

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MarTech | Amy Hyde | March 21, 2016@ahjuarez

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Hello

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Internal and External Training

• Sales teams

• Partners

Communications

• Live events: town halls, executive messages, customer addresses

• Employee portals: HR, training

Knowledge Management

• Customer and partner support

• Internal how-to

Video Moves Across the Enterprise

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Siloed Enterprise Communication Functions

OWNEDPAID EARNED

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OWNED

PAID EARNED

SEO

WebsiteSEM

Organic SocialPaid Social

Press

Native Ads

Social ListingApps

Content MarketingDSP

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Configurable Tech Stack

Brightcove Platform

CMS

Marketing AutomationCustomer Relationship Management

EmailSocial Platform

Interactive, CTA, forms

1:1 Personalization Profiling and Targeting

Internet Of

Things

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Customized video portals, live events, and microsites.

Allows you to easily create beautiful video portals with best practices for SEO, responsive design and social sharing in minutes.

• Responsive across desktop, mobile, and tablet

• Optimized for search and social

• Page level calls-to-action

Secure Internal Communication

Allows you to create secure internal communication for bothlive and on-demand assets for employees, partners andinvestors.

• Authentication

• Localization for a global workforce

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Integrates video with marketing automation to drive engagement and conversion.

• Tracking

• Segmentation

• Personalized communication

• Campaigns

• Lead scoring

Brightcove Audience

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Herbalife is a global nutrition and weight management company, with over 3 million independent distributors in over 90 countries

GOALCreate site to deliver content to both public and member-only content. Go live in 1.5 months.

SOLUTIONGallery video portal utilizing multi-lingual and SSO security features.

• 6 weeks from concept to delivery• 32 sites in 23 languages• Must sign on as independent distributor to access all video content

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Amy HydeDirector of Technology Alliancesahyde@brightcove.com@ahjuarez

techpartners@brightcove.com

Content Management Systems (CMS)Customer Relationship Management (CRM)Text Services (Captioning, Transcriptions, Translation)Marketing Automation Platforms (MAP)Interactive VideoContent Marketing Platforms (ie: Oracle Content Marketing)Social Platforms E-Commerce PlatformsE-LearningContent Production and EditingSingle Sign On (One Login)Ad ServersAd Networks/ExchangeRich Media AdvertisingWeb AnalyticsDistribution Platforms – FireTV, OTT, YouTube Recommendation Systems/ Personalization Content ClippingSignal AcquisitionP2P Distribution

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Questions?