Brightcove Live Solutions

Brightcove Live SolutionsChris Little & John Riske

© 2013 Brightcove Inc.

2013: THE YEAR OF LIVE VIDEO

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Why?

Innovations in cloud software enable video publishers of all types and sizes to stream live events more efficiently and at a fraction of the cost than in previous years.

Record-sized online audiences have tuned in for live events like the Olympics, Oscars, and the Superbowl – publishers are finding new content generation opportunities with live video.

According to comScore online video viewers show increased engagement and longer viewing times while watching live video versus on-demand video.

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LIVE VIDEO IS BECOMING MAINSTREAM

Live content watched via Internet(i.e. sports, news, TV programs)

Source — Accenture Video Solutions Survey 2013


BENEFITS OF STREAMING LIVE VIDEO

Avoid stale content - Keep it fresh: A healthy mix of live and on-demand content is a great way to keep your visitors engaged and coming back for more.

Opens up new monetization opportunities: Embracing live video can enable new ways to provide contextual merchandising, sponsorships, and other creative monetization strategies.

Increased social activity: When live events are shared they naturally compel viewers to “act now to watch live!” - and it’s a lot less likely that they will postpone the call-to-action and forget to come back later.

More time on site: Presents an opportunity to cross-promote other content to new and returning visitors.

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SCALING LIVE STREAMING OPERATIONS


THE OLD WAY

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THE OLD WAY

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THE OLD WAY

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THE NEW WAY

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THE NEW WAY

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THE NEW WAY

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THE NEW WAY

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PLANNING YOUR NEXT LIVE EVENT? YOU HAVE OPTIONS…

The Hardware Approach:


PLANNING YOUR NEXT LIVE EVENT? YOU HAVE OPTIONS…

Live Cloud Transcoding:


BRIGHTCOVE LIVE SOLUTIONS

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Zencoder Live Cloud Transcoding API Video Cloud Live Module

Live Events Support

Extensibility for custom live streaming workflows.

Start streaming immediately. No development required.

Resolve issues quickly during live events.

Support

Designed for

DevelopersEasy set up and

operation for non-

technical users

- Outstanding team of experts- Thousands of hours experience- Have confidence that your event will be successful

Zencoder Live Cloud Transcoding API

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ZENCODER LIVE CLOUD TRANSCODING SERVICE

Integrate live video into any application via simple API

Stream video to multiple devices from a single RTMP origin stream

Transcode and package in the cloud for instant operational scale

Minimize uplink bandwidth requirements from source

Transcode to adaptive bitrate RTMP and HLS outputs


USE CASES: CENTRALIZED

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USE CASES: DECENTRALIZED

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Video Cloud Live


VIDEO CLOUD LIVE

Quickly Launch and Manage Live Events

Simple, intuitive UI for non-technical users. Featuring a central dashboard to launch a live event in a few clicks or browse on-air, queued, or archived footage.

Adaptive Multi-Bitrate Streaming

Choose pre-defined SD & HD rendition sets or customize your own. Dynamically adapts to a user’s specific screen size and network conditions.

On-Demand Playback

Seamlessly save each live event to the Video Cloud Media Module for on-demand playback.

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VIDEO CLOUD LIVE

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Reach Audiences Everywhere

Deliver RTMP and HLS simultaneously for playback on the web and mobile devices including iPad, iPhone, and Android.

Monetization

Using custom players created in the Video Cloud Publishing module, monetize your content with pre-roll advertising and sponsorship bumpers or watermarks.

Real-Time Analytics & Quality Monitoring

View active/total viewers and monitor any errors in real-time directly fro the dashboard or alongside on-demand assets in the Analytics Module.


WHAT ARE PUBLISHERS STREAMING LIVE?

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ConferencesFaith-based Events

Awards Ceremonies Product Launches

Company MeetingsInvestor Relations

Breaking News

CompetitionsPress Events

Training

Mix of Media & Marketing Use Cases


© 2013 Brightcove Inc.27

Josh Hawkins

I'm afriad this is the only screenshot we have with the 3D video playing


YOU’VE GOT THE LIGHTS AND CAMERA, IT’S TIME FOR ACTION

The appetite for internal and external live video is exploding across a wide variety of industries

It is opening up new monetization and audience engagement opportunities

You can reach your audience anywhere- on the Web, Connected TV, iPhone, iPad and other mobile devices

Leveraging the cloud makes it much more cost-effective and reliable than prior hardware-based methods

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Questions?

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Video Cloud Live – Quick Start Guide:

http://support.brightcove.com/en/video-cloud/docs/quick-start-using-live-module-broadcast-live-event

Zencoder Live Cloud Transcoding API:

http://www.zencoder.com

Technology

Brightcove Live Solutions