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Alternate Weekend Program for Working Professionals at MUMBAI, DELHI/NCR & PUNE (Batch 2012-13) INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY

IIT - Marketing & HR

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Page 1: IIT - Marketing & HR

Alternate Weekend Program for Working Professionals at MUMBAI, DELHI/NCR & PUNE (Batch 2012-13)

INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY

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Indian Institute of Technology, Bombay (IIT Bombay) IIT Bombay set up by an Act of Parliament, was established in 1958, at Powai, a northern suburb of Mumbai. Today the Institute is recognized as one of the centers of academic excellence in the country. Over the years, the dynamic progress at IIT Bombay in all academic and research activities, and a parallel improvement in facilities and infrastructure, has kept the institute on par with the best institutions in the world. About 20 percent of its graduates and post-graduates are entrepreneurs—many of them first generation. (http://www.iitb.ac.in/) Shailesh J Mehta School of Management (SJM SOM) IITBombay established its management school in 1995 to promote interdisciplinary learning and to keep up with the changing environment and with the objective of transforming professionals to "Renaissance Leaders" of tomorrow. In the year 2000, the school was renamed as Shailesh J Mehta School of Management, in honor of Dr. Shailesh J. Mehta, a distinguished alumnus of IIT Bombay and a generous contributor to the school. SJM SOM already leads the way in preparing its Graduates to respond to the new challenges by drawing on the varied intellectual resources of IIT Bombay and providing an outstanding and innovative program in management education. (http://www.som.iitb.ac.in/)

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Continuing Education and Quality Improvement Programme (CE&QIP) : 

With the rapid pace of growth in technological knowledge and frequent paradigm shifts in technology, Continuing Education of working professionals in industry is a vital need. Continuing Education Programmes are being conducted all over the country and abroad. In addition to regular short term programmes, CE&QIP also conducts intensive courses on selected topics leading to a certificate on successful completion and evaluation.

IX Batch of Executive Program in Management (2012-13) IX batch of Executive Program in Management with specialization in Marketing and HRM (EPM MHRM) is proposed to be held through CE&QIP of IIT Bombay, simultaneously at Mumbai, Delhi/NCR and Pune during 2012-13. The programme will be coordinated by Prof. S.Bhargava and Prof. Dinesh Sharma of Shailesh J. Mehta School of Management, IIT Bombay. Today this programme is well established and is in demand from the executives, managers and entrepreneurs engaged in different domains viz. government, private and family managed businesses. Marketing function and managing people in any kind of business are backbone of sustainable competitive advantage. Successful corporate leaders have realized it and are applying all possible strategies to hone up the business development skills of people, who can bring the creative and innovative edge to the business.

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This program has been exclusively designed to meet the emerging needs of executives, managers and entrepreneurs. It includes topics that bridge the existing skills gap and facilitate easy transition to the required platform for success. EPM-MHRM is an endeavor to provide an opportunity to get an in-depth orientation and exposure to the foundations of Management and addressing specialized aspects of Marketing and HRM. This programme seeks to address the following: Address the emerging paradigms in the field of Management. An emphasis on current concepts and applications. Emphasizing on skills such as analytical reasoning, effective communication and

teamwork. A blend of topics addressing conventional Marketing and People Management with focus

on entrepreneurial management. Programme Duration   This Executive Program in Management is proposed to be held during April 2012 – Jan 2013. Classes are proposed to be held on alternate weekend (Saturdays and Sundays). Total number of program days will be 37 days over 19 weekends in a year. Classes will be held on Saturdays (2pm-8pm) and Sundays (9am to 3pm). Who Will Benefit: Participants  This programme is useful to theexecutives, managers and entrepreneurs working in

private, public, government and non-government/voluntary organizations. In the past, this program has also attracted entrepreneurs and managers of family

managed businesses. This programme, emphasises on high quality education to the professionals, who are

interested in enhancing (building/developing) their career and business competencies. Pedagogy and Programme Faculty  The programme pedagogy will involve use of case studies, lecture-cum-discussions, video / film discussions, seminars, role plays, projects etc. Prof. S. Bhargava and Prof. Dinesh Sharma of Shailesh J. Mehta School of Management, IIT Bombay will be the programme coordinator. The programme will include faculty from IIT Bombay, leading experts from industry and academia. Programme Fee  Total fees for the programme will be One Lac, eighteen thousand rupees (Rs.1,18,000/-) for Mumbai participants, One Lac twenty seven thousand (Rs 1, 27,000/-) for Pune participants and One Lac thirty six thousand (1, 36,000/-) for Delhi/NCR participants. This fee includes the course materials to be given to the participants. Each participant is required to pay the total fee by a crossed demand draft drawn in favour of “THE REGISTRAR, IIT BOMBAY (CEP ACCOUNT)” and payable at Mumbai.

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Award of Certificate  Each participant will be awarded a certificate by CE&QIP, IIT Bombay on successful completion of the programme. For successful completion of the programme, all participants will have to pass a comprehensive examination at the end of the programme. Programme Structure  This programme will have following structure:

S.N. Course Structure

A Foundation and Fundamentals of Management 1 Principles of Management,

2 Strategic Management

3 Understanding Individual and Fundamentals of Organizational Behavior

4 Economic Environment Analysis

5 Fundamentals of Marketing

6 Principles of Finance & Accounting

7 Introduction to Human Resource Management

8 Information Technology in Management

9 Effective Business Communication

B Marketing Management 10 Consumer and Industrial Buyer Behavior

11 Product Planning and Management

12 Management of Marketing channels and Retailing

13 Managing Sales & Distribution

14 Market Research

15 Pricing Strategies

16 Branding and Brand Management

17 Integrated Marketing Communication and Advertising

18 Service Marketing

19 Relationship Marketing and CRM

C Human Resource Management (Managing People) 20 Innovation, New Venture Management and Entrepreneurship

21 Recruitment & Selection :Talent Management

22 Performance Appraisal and Management System

23 Training & Development (Self, Team & Organisation)

24 Developing Leadership and Culture in Organisations

 

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Profile of the Programme Coordinators   Dr. S. Bhargava is Professor at the SJMSOM, IITBombay. He teaches Organizational Behavior, HRM and Business Entrepreneurship Development and is engaged in research as well as consulting in same areas. Dr Dinesh Sharma comes with diverse experience in marketing – as practioner, researcher and teacher. He has worked in Industry before joining research and teaching career. His teaches marketing strategy, marketing research brand management, sales management. He has published several research papers in many peer reviewed international journals and also has written case studies. Important Instructions:   Please note carefully that only graduates (in any discipline) with 2 years of work

experience in any organization are eligible for this programme. Medium of instruction will be English. The programme is non-residential. The last date now for the receipt of the registration form along with total fee is on or

before April 12th, 2012. Total fee is to be paid in Advance. There is no provision for installment. The tuition fee

once paid would not be refunded under any condition. Registration fees paid by a candidate cannot be transferred to another candidate. The class schedule will be finalized at the start of the course. However there can be

some changes at later stage due to unforeseen circumstances. Minimum attendance requirement will be as per rules of IITBombay. CE&QIP. No participant will be allowed to appear in final exam without meeting attendance

requirements. No certificate will be awarded without satisfactory performance in end examination. Conduct of this program is sole discretion of IIT Bombay and can be rescheduled or

cancelled due to any unavoidable circumstances. In that case the registration fee will be fully refunded.

For any issues, the Coordinators will be the point of contact.

Important Dates: Last date for Registration for Mumbai, Delhi/NCR & Pune: April 12th, 2012 Date of Start of the Programme at Mumbai & Pune : April 28th, 2012 Date of Start of the Programme at Delhi : April 29th, 2012 CONTACT:

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Prof. S. Bhargava /Prof Dinesh Sharma Coordinator, 9th batch Executive Programme in Management Shailesh J. Mehta School of Management, IITBombay Powai, Mumbai, 400 076 Telephone: (Office) 022–2576 7897 / 7763 Mobile: 09869126678, 9769907763 Email: [email protected], [email protected], [email protected]

Participants: different shades of interaction: Role Play exercise, Formal class, Informal Tea time Chat

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List of few Alumni of the previous Batches

Alumni

Designation & Organization Contact

1 Mr Sanjay Aggarwal Jt. GM (ops) Indian Railways – IRCTC [email protected]

2 Ms. Anita Ajgaonkar Vice President -HR ICICI Venture, Mumbai

[email protected]

3 Mr Gitesh Emersons , Mumbai [email protected],

4 Atul Shah Entrepreneur – Gold Star Group (Real Estate Developer, Mumbai)

[email protected]

5 N Raghuraman Editor , DNA, Mumbai [email protected], [email protected]

6 Prashant P Mishra Entrepreneur (Director ) Mumbai [email protected]

7 Jatin Gala Project Manager, Mumbai [email protected]

8 Sabita Pereira Marketing, Pfizer , Mumbai [email protected]

9 Mr. Nitin A. Revdekar Marketing , Vardhman Textiles Ltd., Mumbai

[email protected]

10 Mr. Jyoti P Panigrahi Oracle Project Manager [email protected]

11 Mr Tarun Mathur Zonal Sales Manager NATCO Pharma [email protected]

12 Sridhar Ramachandruni

SAIC India Business Development Delhi

[email protected]

13 Mahak Jain

Honeywell Design Engineer , Pune [email protected]

14 Anup Chowdhary

Oswal Footwear Pvt. Ltd. Territory Sales Manager , Pune

[email protected]

15 Mr. Daanish Amir Ellias

Amir Ellias/Ellias Intl. Partner Mumbai [email protected]

16 Ms Chhaya Levis Admin- HR Mumbai [email protected]

17 Ms Sweta Gamon India Ltd., Assistant Manager Mumbai

[email protected]

18 Nimmi Pandey

TCS [email protected]

19 Ashutosh Sharma

Futuresoft [email protected]

20 Aman Arora Nangia

SEKOOL [email protected]

21 Vinaya Vishnu Dudhane

Tech Mahindra [email protected]

22 Anil Jawalkar

Mahyco Seeds Ltd. [email protected]

23 Sunanda Ratha Urmi Envirotech Pvt. Ltd. [email protected]

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REGISTRATION FORM (IX Batch EPM MHRM) (Pls fill this form in Duplicate)

Conducted by Continuing Education & Quality Improvement Programme of IIT Bombay

At MUMBAI / NEW DELHI / PUNE (April 2012- Jan 2013) Participant’s Details Name: ____________________________________________________________________

Address: ___________________________________________________________________

_____________________________________________________ PIN _________________

Phone (Office)___________________(Res.)__________________ (Mobile)______________

Fax: _____________________________E-Mail: ___________________________________

Academic Details (please attach photocopy of the graduation/last qualifying degree)

Degree College University Discipline Year % of Marks/Grade

Work Experience Summary (Pls attach detailed Resume)

Organization Duration Role Responsibilities

Sponsored Participant Signature of Sponsoring Authority: _____________________________________________

Name: ________________________________Designation: _________________________

Name of the Organization: ____________________________________________________

Address: __________________________________________________________________

PIN_________________Phone: _____________________E-Mail: _____________________

Registration Details

DD No.: _________________Drawn on: _________________________

Dated: _________________ Amount: Rs_________________________

The draft should be drawn in favour of “Registrar, IIT Bombay – CEP Account”.

Encircle the location at which you would like to attend the programme:

Mumbai or New Delhi or Pune

I hereby declare that the information provided above is true & correct. I promise to abide by the norms and rules of the programme.

Date: _____________ Signature of the applicant: ____________________

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