Technologies are not consumed, but domesticated by users.

Wednesday, January 23, 13

These apps were created in collaboration with citizens and industry,

Wednesday, January 23, 13

back in 2007...

iCity, Hassel & Leuven, living lab with HP and Microsoft

Wednesday, January 23, 13

the trouble with users

Who are they?How will they use your product?How (high) do they value your product?

Wednesday, January 23, 13

iLab.o living lab services

Wednesday, January 23, 13

we offer a three-step process of user research

Wednesday, January 23, 13

explore evaluate

exit procedure - formal ending & confrontation outcomes - post-usage validation - direct input for

business model - extra labtests (research into isolated variables)

Environmental scan - Expert interviews - Current habits & practices - User segmentation - Crowdsourcing new ideas, concepts &

applications - Co-design sessions - Dummy text of the printing and typesetting industry

test

Classic user research - Multi-method approach (self reporting, observation,…) - Logging (objective registration of user activity) -

Co-creation sessions - Finetuning with test users

Wednesday, January 23, 13

launch, listen, learn in a controlled setting

Wednesday, January 23, 13

adoption potential estimationwillingness to payambassador identificationcontextualizationconcept finetuning

{fast track

demo living lab marketbasic research

time-to-market5 years

corporate driven ICT innovation

... 1 year

Wednesday, January 23, 13

testing with optimal mix of usersbased on innovation related

characteristics

Wednesday, January 23, 13

new needs dissatisfaction user experience product related knowledge innovator

ordinary user

extreme user

expert user

classic lead user

user innovator

defector

Wednesday, January 23, 13

fast track from ideation to demo

Wednesday, January 23, 13

ideation co-creation demo

Wednesday, January 23, 13

extra support for SMEs

Wednesday, January 23, 13

SME funding opportunities

“KMO-Dienstenportefuille” “IWT Haalbaarheidstudie” MIX / ICON / International Projects

50%

75%10K

25K 35% < 60%

project complexity

Wednesday, January 23, 13

Wednesday, January 23, 13