Internal & Corporate Communication 2014

Zuari Cement - Italcementi Group

Journey 2014Image & Communication


Corporate Communication



Offline & Online Presence

With an aim to create favourable point of view with all our stakeholders, the corporate communication activities were sphered out to enhance the Corporate & Brand Identity.


Special Features• CSR ‘Building a better Tomorrow’• Product ‘ Global Performance, Local Choice’

Company, Brand & Key Stakeholder views projected to the market

Awards & Recognitions• ‘Outstanding Company in the Cement Sector’ _ EPC WORLD• HOT BRAND @ Bangalore Brand Summit

Press Release•12 press release both online & offline media

Interviews• 2 CEO interviews• 2 Zuari Cement MD• 3 Brand/Product related

Associations

Zuari Cement is to Co-Chair the CSI Communications and Safety Working Group in India, for the year 2014 -15

• FICCI• CII• CMA• IGBC

StationaryCalendar & DiaryLetter Heads & Business Communication

Advertisements •In various publications & Newspapers

Press Impressions• CEO interview @ Kochi Bhoomi Pooja & arc Vision• MD views


2014 Highlights


Awards & Recognitions

• ‘Outstanding Company in the Cement Sector’ EPC WORLD

• HOT BRAND @ Bangalore Brand Summit

2014 Highlights - Corporate Comm.

‘Outstanding Company in the Cement Sector’

EPC WORLD

HOT BRAND @ Bangalore Brand Summit <<

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Press Impressions

• CEO’s interview at arcVision Prize 2014

• CEO interview @ Kochi Bhoomi Pooja & arcVision

• MD views captured at Kochi program


Month Press Release Interviews News Impressions

January Zuari wins ‘Outstanding Company in Cement Sector’ 23 Online: CemWeek, CemNet2 National : The Hindu, Business Line3 Magazines: Construction Industry Review, I&B, EPC

1 WTD Interview: Zuari Cement plans to increase capacity

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March arcVision Prize20 Online: India Today, Telegraph3 National : Indian Express, Business Line5 Regional : Prajavani, Kannada Prabha3 Magazines: Construction Industry Review, I&B, EPC

1 CEO Interview: We don’t compete with cement anymore

1 Home page banner _ PRNewswire

April Kochi Bhoomi Pooja3 National : Indian Express, The Hindu, Business Line3 Regional : Mathrubhumi, Malayala Manorama14 Online: Telegraph, Construction World

1 CEO Interview: ‘India’s per capita cement consumption will definitely’1 MD’s Interview :Zuari hopes cement demand will rise after polls

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May --- 1 India Cement Review_ Jacob Mathew ---

June --- 1 CEO Interview _Indo-Italian Chamber's Newsletter_ Zuari Cement's Giant Leaps

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August --- 1 Mxm Magazine _ JM: Important to build a brand image for cement

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September 'Prazna' – a CSR Initiative 10 Online: Cemweek, Construction World2 National Newspapers: The Hindu, Business Line8 Regional Newspapers : Andhra Jyothi, Sakshi2 Magazine: India Cement Review, CT

--- 1 CSR ‘Building a better _ India Cement Review

1 Indo-Italian Chamber's Newsletter

October GCL – Foundation Stone13 Online: Cemweek, Cemnet, Global Cement5 National : Indian Express, Deccan Herald3 Regional Newspapers : Prajavani, Vijayvani5 Magazines: Master Builder, EPC World, CT

1 World Cement Facebook post

1 Home page banner _ PRNewswire

November --- --- 1 ‘Global Performance, Local Choice’ _ The Hindu

Press Release & Interviews


Advertisements


Stationary(Letterheads, Diaries, calendars _ Content)

Product /Brand Mailers


Mr. Carlo Pesenti (CEO), at Kochi packing terminal Foundation Stone Laying

ceremony

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Events & Hosts


Zuari Cement Associates with SustainabilityMovement, at SICI 2014

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Internal Communication

Targetted Message

Our Internal Communication efforts have been to address every indiviadual employee with activities and information, regarding the happenings at Zuari cement.

Projects• Communication Audit – YGL• Hygiene Pledge• Punch Card System• Annual Financial Report • Target Boards

Enhance equity amongst internal stakeholders (as employees & Group team)

Office BrandingProject completed Feb 2014

Mailers & PostersConstant Communication to engage employees

i.like• 8 articles on Group platform• Monthly above 6 articles on Indian i.like

Magazine ZUVIT3 Editions rolled out• News insert in regional language

Safety Comm.• Safety Star/ Rank• I-TAKE 17 – 24• Safety Video• Documents & Rules

WebsitesUpdate & Maintenance of Zuari Cement & i.nova portal

Online Presence• SEO activities• Content Publishing


Hygiene Pledge

Wash PostersOur Design is now selected for diffusion at other Zone 4 countries (Thailand and Kazakistan)


Office Branding

2014 Highlights - Internal Comm.

Target Boards

i.max teasers (New Concept)


New office branding – Innovation Theme

2014 Highlights - Internal Comm.


2014 Highlights – Safety Comm. (Translation to Regional Languages)

Project Description Tasks

Safety Rank(New Concept)

• 1 Common + 3 Posters • 3 Safety Rank Stickers – for helmet• 2 Badge designs

• New conceptualization • Design initiation , brief & creation• Language translation – Telugu & Tamil• Adaptation to the 3 language – Eng, Telugu & Tamil• Print & dispatch to plant locations

Safety Star Posters(New Concept)

• Creative designed with photo & details • Display at Safety Wall of Fame at Corporate

• Print files shared with the respective plant for display• Print & execution at Corporate office

World Safety Day Posters

• 3 Posters• Creative in 4 languages – Eng, Telugu, Tamil & Marathi

•Adaptation – to English – Confirmation from Safety Head• Language translation & Confirmations• Adaptation & creative shared in 4 languages

I-TAKE (17-24)Posters & Booklets

• 8 Posters• 8 Booklets – 9 pages each• Creative in 3 languages – Eng, Telugu, Tamil

• Adaptation – to English – Confirmation from Safety Head• Language translation – Tamil, Telugu – Confirmations• Adaptation & creative shared in 3 languages

Safety Golden Rules • 1 Common Poster• 11 Individual Posters• Creative in 5 languages – Eng, Telugu, Tamil, Hindi & Malayalam

• Adaptation – to English – Confirmation from Safety Head• Language translation & Confirmations• Adaptation & creative shared in 5 languages

Safety Type 2 & 4 • Type 4 (14 pages) & Type 2 (13 pages)• Creative in 3 languages – Eng, Telugu, Tamil

• Adaptation – to English – Confirmation from Safety Head• Language translation – Tamil, Telugu – Confirmations• Adaptation & creative shared in 3 languages


2014 Highlights – Internal Comm.

Project Description Achievements

India i.like • Content write up – sketch storyline • Photo selection & grouping• Upload as per size aspects

Average 7 news published for a month

Total : 85 News articlesCategory Classification: World: 66, People : 19


Group i.like

• Sketch Storyline• Conduct interview – Dig for more info (on requirement)• Content Write-up • Share with Group team with photos

8 news published for 2014

Category Classification: i. World: 7, i. Events: 1

Intranet (India & Group)




Online PR portal

• Upload of news articles• Tracking of performance• Vendor Management

12 Press Release • latest have been released in Tamil & Hindi

PRESS personnel Management

• Region wise Press personnel track & relationship building • Constant follow-up & interactions

GCL, Kochi, Prazna – regional press contact & successful publishing of articles

Zuari Cement Website

• Chronicle check for updates required• Content design & write-up• Collate data• Coordinate with external vendor for execution

Regular Update

SEO activities • Vendor sourcing• Content shared regularly• Page & technical initiations • Google pin initiations

Regular Update

i.nova website • Chronicle check for updates required• Content design & write-up• Collate data

Regular Update

News Alert • Press Clipping sent to the Man Comm Members• News under various classifications is shared via i.like platform• Categories: Cement, Mining, Infra, Power, Economic Pointers

Daily Update

586 articles uploaded in 2014


ZUVIT Magazine


Internal Mailers

Annual Financial Report