Intro Booklet

8/3/2019 Intro Booklet

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Communication Education Measurement Rewards Events

Welcome to the world o ...Grass Roots




Communication Education Measurement Rewards Eventsi i i Communication Education Measurement Rewards Events

At your service…

High per orming organisations engage withtheir employees, partners and customers.

At Grass Roots we help our clients achieve theirgoals by designing and delivering programsthat in uence the attitude and behaviour othese three groups.

We would like to share just a ew examples ohow we have done this with an outline o thespecialist services we provide.

It’s all about inspiring people.




Our philosophy

Our aim is to help your organisation reach its business goals through inspiringyour employees, channel partners and customers.

Our philosophy has grown rom the ethos o our ounders over 30 years ago –that is to ‘Have Fun and Do Good Work’ – and our values are re ected in this.They include: ostering creativity; being energetic and committed; treating allstake holders as partners; promoting teamwork and most importantly, inspiringpeople.

We live and breathe these values within our work places around the world andin the Asia-Pacifc region. For our successive years we have been listed in theSunday Times Top 100 Best Companies to work or.

Our commitment to doing good work extends across many communities,including:• Assisting working parents to pay approved carers e fciently and cost-

e ectively•

A cycle to work scheme, which helps the environment and promotes generalwell-being

• An annual open-air concert, ‘Spirit o Tring’, staged by Grass Roots, which in2010 raised over £70,000 or local schools and sports acilities

Our approach is simple - we are here to inspire people in everything we do.

‘Spirit o Spring’ concert 2011, staged by Grass Roots




In Good CompanyIn Good Hands

From modest beginnings over 30 years ago, Grass Roots has grown into aglobal per ormance improvement company with turnover in excess o £300million and over 1000 employees in 16 countries.

You are in good hands:• 2,100 clients, including 67 o the world’s top 100 brands• 1,300 client-programs, across 186 currencies in 18 di erent languages• Global in-house creative design agency, proprietary technology, three data

centres and robust service/reward delivery• £200 million o rewards to client organisations every year with over 14,200

merchandise products and 627 vouchers in our catalogues

Around the world, to achieve success ul outcomes or our customers, we ‘ThinkGlobal, Act Local’. This thinking demands we have a dynamic team on theground across our 25 o fces in 16 countries, including our o fces in India,China, Singapore and Australia.

By utilising our local knowledge, with global ‘ ollow the sun’ support, nochallenge is too great.

Around the world, Grass Roots enjoys working with over 2,100 exciting andinnovative companies. Some o our Asia Pacifc clients include:

Some o our global clients include:

F u n F r m i t F




Addressing Organisational Challenges

By understanding the challenges organisations ace with channel partners, employees andcustomers, Grass Roots can better help to positively in uence the behaviour o these threeaudiences.

Channel Partners

• How can we help acquire and recruit the best partners or your channel?• How can we avoid rewarding channels or something they might have done anyway?• How can we build community and improve partnership ethos?

Employees

• How can we drive proftability by improving the behaviours and attitudes o employees?• How can we build community and improve the sense that ‘we’re in it together’?• How can we use the power o recognition in a manner that motivates all employees?

Customers

• How can we build customer advocacy and loyalty?• How can we retain existing customers and reduce attrition rates?• How can we improve cross-sell, up sell and repurchase rates (increase ‘share o wallet’)?

Grass Roots Propositions and Competencies

• Create loyalty through reduced attrition and increased retention• Increase share-o -wallet (upsell, cross-sell, repurchase)• Build community and develop insight

• Acquire and recruit the best partners• Reward channels or behaviours aligned with business goals• Build community and improve partnersip ethos

• Drive proftibility by improving the behaviours & attitudes o employees• Improve motivation and reduce employee attrition• Recognise and reward behaviours

Communication

Education

Measurement

Rewards

Events

Service Areas

Service capability andframeworks

Audiences Typical business objectives

At Grass Roots, we have over 30 years experience in uencing thebehaviours and attitudes o customers, channels and employees

Customer

Channel

Employee

The Hub Global DataCentres

Digital &Creative Studio

Global RewardFulflment




Global support, local capability Strength in Asia-Pacifc

With numerous countries and cultures within Asia Pacifc an understanding o theregion is critical to success.

Grass Roots is the only per ormance improvement business with ull servicecapabilities across the Asia Pacifc region – leveraging regional and globalexperience – whilst delivering local solutions.

Our dedicated o fces are located in the ast growing economies o India andChina and the established markets o Australia and Singapore.

Our Asia-Pacifc team is over 100 strong with dedicated resources in the areaso program design, reward ulflment and technology.

We per orm with passion and we do good work or our clients.




P O R T É G É

HOMEP OR TÉGÉ P AY S HOW TOR ED EEM R ED EMP T ION

* Clic k be low f or T er ms and Conditions.Offere nds 31st Dec ember2 010 .

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Sell an y P or t égé R 70 0 ser i es and rec ei v e $30

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G O O D

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A N D Y L U

B u s i n e s s D e v e l o p m

e n t, C h i n a

Achieving results with the ChannelOur Expert Asia-Pacifc Team

DELLAn Asia wide partner incentive program

Across Asia, Dell partners were making purchase decisions to meet theircustomer’s needs based solely on driving maximum value or their own individualbusinesses. Dell recognised they needed to develop a more collaborativechannel relationship with individual sales representatives.

Grass Roots developed Dell Achievers, an Asia-wide program, which wasdesigned to engage and motivate key channel partners. Dell Achieversis a single plat orm, multi-lingual, exible approach incorporating localcountry requirements. A ter a strategic program review, partners with salesrepresentatives in Dell Achievers achieved sales growth o 191% year on year,compared to 39% in non-participating partners.

SYMANTECConsistent channel partner program delivers positive pan-Asia results

Symantec’s partners weren’t historically engaged and rewarded in a way thatwas consistent or e ective. In the highly competitive market in which Symantecoperates, their approach wasn’t achieving the desired cut-through. Grass Rootsunderstood this challenge and a ter transitioning the existing reward e ort,established a new multi-lingual channel reward plat orm. The Symplus partnerprogram was enhanced through more consistent application o rewards througha branded Visa card. The solution also ully integrated the partner rewardmodule with Symantec’s broader partner portal. We provide Symantec with adetailed analysis o the data which empowers Symantec’s account managerswith another tool to take to potential resellers.

‘…partners with salesrepresentatives participating in Dell

Achievers achieved sales growtho 191% year on year, compared to

39% in non-participating partners.’

“Over 2,500 membersreceiving branded, engaging

and consistent rewards andcommunication in 14 countries.”

C A S E S T U D Y

MA T T H E W P O P E

O p e r a t i o n s, A u s t r a l i a

ANNABEL REID Rela tionship Management, Austr a lia

A N D R E W Y E O

P r o j e c t M a n a g e m e n t,

S o u t h E a s t A s i a

S AU R AB H K U M AR C l i ent S ol uti ons, I nd i a

JA YA T U DA S SA R MA

P r o j e c t M a n a g e m

e n t, I n d i a

GI N A L E E Ac c o un t M an age me n t , S o ut h E as t As i a




Achieving results with the Employee

MICROSOFTPeer to Peer Employee recognition program

Microso t ANZ is going through a period o unprecedented change, as theirindustry grapples with the exciting and disruptive in uence o cloud computing.Another challenge is the changing work environment, which intrudes on normal

ace to ace interaction within teams. Grass Roots understood the challengeo reduced, in person, workplace interaction and developed a solution usinglive and interactive recognition eeds, smart phone applications and digitalrecognition walls, to make the experience o recognising and being recognisedmore immediate, interactive and un. One o the most exciting aspects o thisdialogue is the value o the in ormation it generates or Microso t, in betterunderstanding how to communicate with their employees.

SBI CARD - INDIAPeer to Peer Employee recognition program

SBI Card had been sourcing credit card applications through outsourcedagencies and were witnessing a decline in application sourcing and issuance.Grass Roots worked with SBI Card to provide a solution that motivated branchemployees to cross-sell credit card applications through a reward program. Theprogram united employees across all branches and increased their brand andproduct advocacy to help drive sales o credit cards to new customers. Sincethe program’s inception, over 400 000 applications have been sourced, with ahigh activation and low de ault rate.

“Our solution appliesprinciples o social mediato make the experienceo recognising & being

recognised more immediate,interactive & un”

“...over 400 000 credit cardapplications have been

sourced, with a high activationand low de ault rate.”

C A

S E

S T

U D Y

Achieving results with the Customer

RS COMPONENTSA pan-Asian business-to-business Customer Loyalty program

For continued market leadership across Asia, RS Components identifed thata loyalty program would greatly enhance customer experience and drivepositive buying behaviour. Grass Roots developed RS Infnity, an online portal

or customers across 10 key markets, in our languages, spanning the culturaldiversity o Asia. Key objectives were to retain and grow their customer base,optimise share o spend, drive more customers to transact online and toreward all desired purchasing behaviour. Whilst the results o the program areconfdential, we can report that comparison data rom FY10 and FY11 shows thatpurchases o those registered in the program have increased at a ar greaterrate than those not registered. A great result or all.

ICICI BANKFixed fee Consumer Promotion

ICICI Bank’s money trans er service - Money2India - operates in a commoditisedmarket, where exchange rates and benefts play a major role in customerpre erence. ICICI Bank’s challenge was to ensure, in an environment whereswitching costs were low, they attracted and kept the right customers. GrassRoots understood these challenges and worked with ICICI Bank to create adynamic, appealing and motivating solution. We developed a program wherebycustomers were rewarded or transacting with Money2India and were o eredmultiple rewards which they could redeem themselves or nominate a benefciary.Our solution resulted in an increase in customer acquisition o 30%.

“The initial response hasbeen tremendous beating our

expectations and giving us hugeconfdence that this program can

make a big di erence in our questto retain and grow our existing

customer base across Asia.”

“The Grass Roots solutionresulted in an increase in

customer acquisition o 30%.”

C A S E S T U D Y

SPLASH




Contact Us...Regional Management Team

We would welcome the opportunity to help youinspire the people that matter to your business.

To begin a dialogue with Grass Roots, email

Paul Scarpiagnato (China)[email protected]

Matt Seadon (Australia and New Zealand)[email protected]

Steve Saxty (South East Asia)[email protected]

Charoo Aggarwal (India)[email protected]

i n s e r t

p o r t ra i t

PA U L S CA R P IA G NA T O

G e n e r a l M a n a g e r, C h i n a

MAT T SEADON Gener a l Manager , Austr alia

C H AR O O AGGAR W AL M anagi ng D i r ec tor , I nd i a

HA R M E E T C HA B RA

C h i e T e c h n o l o g y O f c e r - A

PA C

M AR K B AR L I N G Ge n e r a l M an age r M ar k e t i n g an d M a j o r Ac c o un t s - AP AC

S T E V E SA X T Y

G e n e r a l M a n a g e

r, S o u t h E a s t A

s i a




INDIATelephone +91 22 4030 1130

www.grassrootsindia.in

CHINATelephone +86 10 8518 0798

www.grassroots-china.com

SOUTH EAST ASIATelephone +65 6295 6021

www.grassroots.com.sg

AUSTRALIATelephone +61 3 8415 8402

www.grassroots.au.com

GRASS ROOTS OFFICES AROUND THE WORLDAustralia · Brazil · China · Colombia · France · Germany · India · Ireland · Mexico

Singapore · Spain · Switzerland · United Kingdom · USA · Venezuela


Documents

Intro Booklet