PRESENTED BY GARIMA SANKHLA

OBJECTIVES OF MY STUDY

1. To study and analysis the factors influencing pattern of senior citizens.2. To find out the preference of senior

citizens regarding investment

RESEARCH METHODOLOGY

Sampling unit- Senior Citizens of Udaipur city Sample size- 70collection of data- primary (Questionnaire)Type of Sampling - convenience sampling

Occupation

6

48

14

4

0

10

20

30

40

50

60

Business Retired FromGovt. Service

Retired From Pvt.Service

Retired &Currently doing

Service/Business

No

. o

f re

sp

on

den

ts

1. Occupation of the respondents:

2. The various options in which they have invested:

Investment avenue of senior citizens

54

21

55

68

2

8 8

0

10

20

30

40

50

60

3.While making investment which of the following factor you consider Particular 1 2 3 4 5 Overall

Rating

Liquidity 10 29 19 4 8 3.3

Good Returns 14 28 20 8 - 3.6

Safety 36 20 8 6 - 4.2

Tax Benefit 10 15 13 10 22 2.72

4.Investment sector preferred by senior citizens:

48

2

20

0

10

20

30

40

50

60

Public sector Pvt. Sector Both according to reach

5. What motivates you to invest in particular Investment Avenue?

Motivation for investment

4

10

4

18

34

0

5

10

15

20

25

30

35

40

Friend Relative Advertisement Agents PastExperience

Senior citizens have a good and concrete faith in govt.sector and to break this constraint it is difficult but necessary for the pvt. Companies to tab this particular segment.

Past experience and agents has the largest motivating factor to invest in ,which shows that senior citizen have their own belief and to tab this segment companies should be fit in their belief in terms and condition.

Almost every senior citizen have their investment in either in bank or in post office or in both which shows that bank and post office have a very strong base in this segment due to their fame and reliability.

Pvt. Sector banks have a great scope but they should prove themselves to be reliable.

In banks F.D.are the most popular avenue and also there is large scope of saving a/c in different sector.    

In post office MIS is most popular scheme which reveals the fact that senior citizen are saving money monthly but in small amount.

Bonds are very less popular.

Safety is the main motive of investment.

While choosing company most of the senior citizen priority to brand name (Reliability & Fame) and services provided by them (like easy deposit of installments, withdrawals ,ATM, etc.).

conti...

 

In insurance some critical illness plans should design for senior citizens.

In spite of being conservative some senior citizens still invest in mutual funds and securities. So companies should make the portfolio with less risky securities to attract.

Mutual fund companies should a reliable personality and a personality of their age in advertisements as brand ambassador to attract senior citizen towards it.

Services provided by Investment Company should be more prompt.

Deposit of installment and withdrawal of money should be made easy.

Staff attitude should be more courteous and respectful toward senior citizen.

conti... Deposit and withdrawal formalities should be and

simplified to the senior citizens. Banks and mutual fund companies can have the personal

records of senior citizens like important dates and can apply CRM to make them loyal customers.