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Jeweler’s Marketing Toolkit
© 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016 AB Kohler. All Rights Reserved. Jewelry designs are property of their owners.
Naughtyor Nice?It’s Your Call
HappyHolidays
The children were
nestled
all snug
in their
beds...
Seasons Greetings Seasons Greetings
Holiday Greetings
Holiday Greetings
MerryChristmas
HD-127 HD-121HD-125 HD-126 HD-122
HD-123 HD-124
HD-106
HD-111
HD-114 HD-120
HD-112 HD-113
HD-107 HD-108
HD-102HD-101 HD-103
HD-104 HD-105
Graphics Library Beautiful customized graphics that can be used for Duratrans, Posters, EZ Tac, Direct Mail, Catalogs and Brilliance magazine produced by AB Kohler & Co.
Seasons Greetings
Holiday Greetings
Holiday Greetings
Seasons Greetings
Holiday Dreams
HolidayDreams
...while
visions of
sugarplums
danced in
their heads.
Happy Holidays
© 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016 AB Kohler. All Rights Reserved. Jewelry designs are property of their owners.
HD-115 HD-116 HD-117 HD-118 HD-119
Big Girl Holiday Dreams
We Can HelpWe Can Help
...May All Your Christmases be Bright.
973-263-2498 • fax: 973-316-0885 • [email protected]
Seasons Greetings
HD-109 HD-110
© 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016 AB Kohler. All Rights Reserved. Jewelry designs are property of their owners.
The Graphics Library images are shown in proportion to a 24”x36” poster. Other sizes may require cropping.
Many of these layouts can be customized with your store logo and/or different jewelry. Additional fee may apply.
© 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016 AB Kohler. All Rights Reserved. Jewelry designs are property of their owners.
LV-104
BR-101 BR-102 BR-103 BR-104 BR-105
BR-106CG-103
Begin Your Love Story with a Diamond
LV-105
Begin Your Love Story with a Diamond
The Dream Begins with a Diamond™
BR-107 BR-108
BR-109 BR-110LV-106
BR-113 BR-114 BR-116 BR-117
LV-107
BR-112
The Dream Begins with a Diamond.™
Celebrate Your Love with a Diamond
Graphics Library Beautiful customized graphics that can be used for Duratrans, Posters, EZ Tac, Direct Mail, Catalogs and Brilliance magazine produced by AB Kohler & Co.
© 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016 AB Kohler. All Rights Reserved. Jewelry designs are property of their owners.
973-263-2498 • fax: 973-316-0885 • [email protected]
The Graphics Library images are shown in proportion to a 24”x36” poster. Other sizes may require cropping.
Many of these layouts can be customized with your store logo and/or different jewelry. Additional fee may apply.
LV-102LV-101
CG-101 CG-102
LV-109LV-108
TS-102 OVERNIGHT RING TS-103 OVERNIGHT RINGTS-101VA-101
LV-103
SA-101
MD-101 MD-102 MD-103
Graphics Library Beautiful customized graphics that can be used for Duratrans, Posters, EZ Tac, Direct Mail, Catalogs and Brilliance magazine produced by AB Kohler & Co.
Get Free Jewelry* If it Hits 91°on Oct. 8th
*Visit the store or our website today for details.
Heat Wave Give-Away
*Any Jewelry purchased between Sept. 1-30 is FREE it hits 91° on October 8th at the Regional Airport.
HW-102RD-106 HW-104
HW-105
RD-105
SN-103 SN-105SN-104
HW-101
HW-106
If It Snows, It’s Free*
Snow Day Give-Away
*Stop in for complete details on ourSnow Day Free Jewelry Give-Away
© 2009 AB Kohler & Co. All Rights Reserved.
If It Snows,It’s Free*
Snow Day Give-Away
*Stop in for complete details on our Snow Day Free Jewelry Give-Away
SN-101 SN-102
If It Rains, It’s Free*
Rainy Day Give-Away
*Stop in for complete details on our Rainy Day Free Jewelry Give-Away
© 2009 AB Kohler & C
o. All Rights R
eserved.
RD-101RD-104
*Visit the store or website today for details.
Rain on Your Wedding Day?
Your Engagement Ring is Free!
RD-103
*Visit the store or website today for details.
Today’s Forecast... Free Jewelry. If it Rains 1” or More on June 20th Your Jewelry Purchase is Free!*
FreeWatches
FreeDiamond Jewelry
Free Silver, Gold andPlatinum Jewelry
RD-102
*Visit the store or website today for details.
Today’s Forecast...Free Jewelry.
If it Rains 1” or More on June 20th YourJewelry is Free!*
HW-103
Get Free Jewelry* If it Hits 99°on July 4th
*Visit our store for details
Heat Wave Give-Away
*Any Jewelry purchased between May 23 and June 27 is FREE if the temperature hits 99°on July 4th.
© 2
013
AB K
ohle
r. Al
l Rig
hts
Rese
rved
.
If It Rains It’s Free
If It Rains It’s Free
Snow on Your Wedding Day?
Your Engagement Ring
is Free!
HeatwaveGive-Away
If it Hits 100ºIt’s Free
If it hits 100ºIt’s Free!
F R E E J E W E L RY G I V E - A W AY
© 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016 AB Kohler. All Rights Reserved. Jewelry designs are property of their owners.
The Graphics Library images are shown in proportion to a 24”x36” poster. Other sizes may require cropping.
Many of these layouts can be customized with your store logo and/or different jewelry. Additional fee may apply.
ADVERTISING DESIGN • BRILLIANCE MAGAZINE • CUSTOM CATALOGS
DIRECT MAIL • PUBLISHING • DURATRANS • PROMOTIONAL PRODUCTS
AN-102AN-101 AN-103 AN-104
AN-108 AN-109 AN-111
AN-112 AN-113 AN-114 OVERNIGHT RING
AN-106 GE
48 Months Financing*
We are going toAntwerp, Belgium toselect the finest diamonds.
This is your chance to get theDiamond of Your Dreams and take up to 48 Months Financing* with a Smith Jewelers charge.
SmithJewelers
Antwerp GE Postcard 1 Front.indd 1 2/9/12 10:47 AM
AN-105 GE
AN-110
The Finest DiamondsDirect from Antwerp, Belgium.
The Finest DiamondsDirect From
Antwerp, Belgium.
The Finest Diamondsfrom
Antwerp, Belgium.
© 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016 AB Kohler. All Rights Reserved. Jewelry designs are property of their owners.
973-263-2498 • fax: 973-316-0885 • [email protected]
*Postcards are 6”x4” full color front, black on reverse, customized with logo and ad-dress front and back. Duratrans or Poster is 24”x 36”. Press release is supplied as a digital file ready for distribution to your local media. Shipping and handling additional. † Logo must be supplied in illustrator eps format. Duratrans / Poster are not custom-ized. Prices subject to change. Postcard mailing additional.
Your Choice of Graphic
Color Duratrans, 500 Color Postcards†,
and Press Release Only $295*
No Charge for Customization†
Antwerp & Weather Promotion Packages
Postcard Mailing Costs (automated mailing through the USPS)
Mail Set Up (includes NCOA list filtering) $145Addressing $0.08 each US Postage at cost
Tri-fold Production CostsCosts are per brochure from supplied product images at the cor-rect resolution. Cost do not include retouching of images
1,000 5,000 10,000
6-page1 $2.39 $0.73 $0.52Mail Set-Up2 $0.29 $0.09 $0.07First Class Pre-Sort3 $0.416 $0.416 $0.4161 6-page plus coupon panel. Costs included one layout. Charges will be appled for additional layouts. 2 Addressing and sorting from client supplied Excel file. Mailing lists are available at an additional cost. 3 Postage is for USPS pre-sorted first class. Subject to change.
Show the Jewelry You Want to SellThe custom catalog program from AB Kohler & Co is designed to provide you with greater flexibility and cost savings. The program does not require you to purchase jewelry; instead it was created to help you sell the jewelry and brands that best reflect your store and market. AB Kohler & Co works directly with you and your suppliers to produce your attractive and effective catalog / direct marketing tool.Call for pricing.
Custom Catalogs
Tri-Fold
973-263-2498 • fax: 973-316-0885 • [email protected]
Duratrans / PostersLightbox graphics are printed on backlit film and Posters are laminated for superior color fidelity, durability and UV resistance.
Supplied graphic must be fully composed, 100 dpi at full size. PDFx-4, TFF, JPEG or Photoshop files accepted.
Window Mesh©, EZ TAC© and Fabric posters are also available. Call for quote.
Shown are the most popular sizes. Any size can be produced at similar savings. Prices for printing only. Custom graphics additional. Freight and applicable sales tax additional.
16”x20” $87 $8720”x24” $90 $9020”x30” $93 $9322”x28” $99 $9924”x30” $105 $10524”x36” $121 $121
30”x40” $165 $165
Back lit Poster Film laminatedEvery Door Direct Mail
EDDM is a US Post Office program that delivers your promotion to every door on a postal carrier’s route giving you real penetration in a geographically targeted area. With EDDM there are no list or addressing costs, and a low postage cost of just 17.5¢ per piece really saves you money on mass mailings.
Costs include full color 9”x 6.5”EDDM cards customized with your event information and store logo. Select from our graphics library or have a custom design. Photography is additional. Cards are bundled in 100s. You pay the postage at your post office. Shipping is additional.
1,000 - $565; 2,500 - $825; 5,000 - $1,060; 10,000 - $1,795
This new tri-fold direct mail piece delivers impact at an affordable price. This self-mailer features six 6”x9” panels plus a coupon panel that can be completely customized. It is the right size and price to use throughout the year. Christmas, Valentine’s Day, Mother’s Day, Graduation, Ladies’ Night, Open House, Trunk Shows. Mail a new one more frequently to keep your name in front of your customers all year round.
Position Your Store as the Market LeaderBrilliance Magazine is a consumer magazine produced by AB Kohler & Co that is customized for your store. It is an elegant yet powerful marketing vehicle that cuts through the clutter and positions your store as the market leader. It features articles about jewelry and fashion that will inspire your clientele to make better jewelry and watch purchases.
Brilliance is created to help you maximize the value of the co-op dollars that are available from your various suppliers. You select the advertisers from among your vendor base. That helps assure that the publication reflects your store’s merchandise selection. Call for pricing.
