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Join the Parade! Get creative with our learning programme
Elmer is coming to Maidstone!A spectacular free public art installation is coming to Maidstone in the summer of 2020.
Heart of Kent Hospice, working in partnership with Wild in Art, the UK’s leader in the production of spectacular mass-market, public art events and Andersen Press, a leading independent children’s publisher, is delighted to be bringing David McKee’s popular children’s character Elmer, to life.
From mid-June to end of August 2020 a herd of fabulously colourful and unique elephant sculptures will take visitors and residents on a trail around the beautiful County town of Maidstone. The trail will incorporate Maidstone’s vibrant town centre, the stunning Maidstone River Park and some popular landmarks.
This mass-participation family event will feature up to 50 individually-designed large Elmer sculptures. Herds of baby Elmers will accompany the main trail. The baby sculptures will be adopted, designed and decorated by schools as part of Elmer’s Big Heart of Kent Parade learning programme.
The trail will bring together businesses and creative sectors with local schools and communities, showcasing the rich, diverse cultural offering our region has, in support of Heart of Kent Hospice.
It will be a highlight in the the Maidstone 2020 calendar, celebrating all that our town has to offer.
Learning programme – get involved! We invite your school to be inspired, get creative and join in with the most exciting art event to take place across Maidstone. Each participating school that raises a minimum of £750 for the Hospice can adopt a blank baby Elmer sculpture to design and decorate, accompanied by a full curriculum-linked learning pack.
The learning pack puts creativity at the heart of study and is designed to complement key stage specific teaching, with classroom guides and lesson plans for numerous subjects including english, literacy and PSHE.
Through summer 2020, the herds of baby Elmers will be exhibited in cultural venues for the duration of the trail. They will complement and add real value to the main Elmer trail, by showcasing creativity and raising the aspirations of young people in our region, before being returned to schools for them to keep as a lasting legacy.
We are delighted that distinguished local artist, author and humourist Graham Clarke is the artistic patron of Elmer’s Big Heart of Kent Parade, endorsing the creative integrity of this public art trail. We are hoping that artists selected to decorate the large Elmer sculptures will also be able to visit schools to work with young people to support their design and creativity.
Why Elmer?Elmer was chosen for a number of reasons:• Having sold over 10 million copies worldwide, Elmer is a much loved character
• Elmer stands out from the herd and is the ambassador of friendship and celebrating difference, things we strive to teach children as they grow older. The stories explore different concepts relating to diversity and resonate with children and families alike; in the end it’s best to show your true colours
• We all know that elephants never forget and there is a poignant connection to Heart of Kent Hospice, our Hospice is a place where memories are made and where many people return to remember their loved ones
• Elmer’s Big Heart of Kent Parade will be transformational for Heart of Kent Hospice, and for Maidstone. Similar art trails in other areas have increased civic pride, boosted the local economy and increased the health and wellbeing of the local population
Graham Clarke
How it works…Your baby Elmer sculpture (70cm tall x 90cm long) is the perfect blank canvas for your school to be ableto create a unique piece of art.
As well as your baby Elmer, the package includes:
• Elmer adoption certificate • Comprehensive learning pack linked to curriculum subjects• Dedicated contact in Heart of Kent Hospice’s Elmer team to keep you up-to-date and inspire you with fundraising ideas• Your school’s name on the official trail website and other publicity• Display of your sculpture mid-June to end of August, in a location where lots of people will be able to visit• Display of your sculpture at our farewell weekend 4 – 6 September 2020 – teachers go free with paying pupil tickets (valid Friday 10am – 3pm)• Access to Elmer resources – such as templates for design competitions and posters• Invitation to a fundraising inspiration event - packed full of fun ways to fundraise and support Heart of Kent Hospice
Why should your school take part? • Be part of this unique, exciting, high-profile art project that everyone will be talking about in 2020• Get creative and enhance your cross curricular working • Fundraise and support your local Hospice – Heart of Kent Hospice
There are a limited number of sculptures available.
Place your order soon as we don’t want your school to miss out!
Contact : Karen NewtonTelephone : 01622 790195Email : [email protected]
Raise £750 to adopta baby Elmer
“ It was wonderful to take part in a whole school project which combined many areas of the curriculum in one package. The response of the children was phenomenal! ”St Margaret Mary’s RC Primary, Manchester
“ We used the sculpture as a stimulus for curriculum development work that involved the whole school community, including parents. So many areas of the curriculum have been enhanced including art, drama, science and geography – a multitude of things developed from having the sculpture in our school. We were proud to be part of the project and it was fantastic for the children to see their sculpture on display in the city.”Nicola Cushion. HeadteacherHethersett Woodside Infant and Nursey School, Norfolk
June2019 Learning programme launch
July 2019
Learning programme pack available for confirmed orders
February2020Baby Elmersready forcollection
March2020Baby Elmersto bedecorated
May2020Handover of funds raised to Heart of Kent Hospice
Mid-June –end August 2020Baby Elmers displayed across Maidstone
4-6 September 2020 Farewell weekend
September2020 Schools to take baby Elmers back to their forever homes
October 2019Schools tosign up by18 October
About Wild in ArtWild in Art is the leading producer of spectacular public art events that entertain, enrich, inform and leave a lasting legacy. It brings together businesses and creative sectors with schools and local communities through the creation of uniquely painted sculptures. Since 2008, Wild in Art has animated cities across the world with its trails. They have raised over £12 million for charities to date, and helped millions of people experience art outside of traditional settings. Wild in Art believe passionately that being creative through art not only gives people a voice, it also has a positive impact on society, education, the economy, and health and wellbeing. Their events have injected £1.8 million into local creative communities and engaged over 550,000 young people in creative learning programmes.
About Andersen PressAndersen Press is a leading independent children’s publisher, and home to some of the biggest names in the world of children’s books, including the much-loved picture book characters Elmer the Patchwork Elephant and the Little Princess. Andersen Press is the publisher of many bestselling and award-winning authors and illustrators including Melvin Burgess, Julian Clary, Fearne Cotton, David McKee, Susin Nielsen, David Roberts, Tony Ross, Rebecca Stead and Jeanne Willis. The company was founded in 1976 by Klaus Flugge.
Find more at www.andersenpress.co.uk or www.elmer.co.uk
About ElmerElmer remains one of the most iconic and widely read children’s book series of all time, selling over 10 million copies worldwide since it was first published by Andersen Press in 1989. Written and illustrated by celebrated children’s author and artist David McKee, the Elmer books have been translated into more than 50 languages and now new books, toys and clothing add to the world of Elmer the Patchwork Elephant.
David McKeeDavid McKee was born in Devon and studied at Plymouth Art College. In the early part of his career, McKee regularly drew and sold humorous drawings to magazines and newspapers such as The Times Educational Supplement, Punch and the Reader’s Digest. David McKee has written and illustrated over 50 picture books for Andersen Press and has penned a number of children’s classics including King Rollo, Mr Benn, Not Now Bernard and Elmer the Patchwork Elephant. David McKee loves to paint and now lives in the South of France but regularly visits London.
Please contact a member of our team to find out more about our sponsorship,community engagement and volunteering opportunities
[email protected] 01622 790195
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